Associated Banc-Corp (ASB) Stock Price & How to Invest
Last updated July 2026
Short answer
Associated Banc-Corp (NYSE: ASB) is the largest bank holding company headquartered in Wisconsin, a roughly $50 billion-asset Midwest regional lender whose stock trades like a value-priced regional bank (low double-digit P/E and a dividend yield above 3%). Investing in ASB is a bet on Midwest commercial and consumer lending, expanding loan growth, and net interest income, with interest rates and credit quality driving the results.
ASB stock price
As of 2026-07-15, Associated Banc-Corp (ASB) last closed at $30.93, up 21.9% over the past year. Over the past 52 weeks it has traded between $23.78 and $31.34.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Associated Banc-Corp's investor relations page. Walnut is informational, not investment advice.
What does Associated Banc-Corp (ASB) do?
Associated Banc-Corp is a bank holding company based in Green Bay, Wisconsin, and is the largest bank headquartered in the state. Its Associated Bank subsidiary operates roughly 180 to 200 branches across Wisconsin, Illinois, Minnesota and neighboring Midwest states, with loan production offices reaching into markets like Omaha, Dallas, Texas and beyond. The company runs three reportable segments: Corporate and Commercial Specialty (commercial loans, commercial real estate, asset-based lending and cash management), Community, Consumer and Business (retail deposits, consumer lending, wealth and retirement services), and Risk Management and Shared Services. It carries roughly $50 billion in total assets, making it a mid-size regional bank rather than a national money-center institution.
The investment picture is a fairly classic regional-bank story: earnings are driven by net interest income (the spread between what it earns on loans and pays on deposits), fee income from wealth management, cards and mortgage banking, and disciplined credit costs. ASB has been growing commercial and industrial (C&I) loans and completed the acquisition of American National Corporation, which lifts its 2026 loan-growth outlook meaningfully. The stock has historically traded at a modest valuation (roughly 10 to 11 times earnings and near or slightly above book value) with a steady dividend, so the return case leans on loan growth, margin expansion and continued benign credit rather than rich multiple re-rating.
What's driving Associated Banc-Corp (ASB)?
1. Loan growth and the American National acquisition
Management raised its 2026 period-end loan growth outlook to roughly 17% to 19% after including the American National Corporation acquisition, versus standalone 2025 results. Organic commercial and industrial (C&I) loan growth is targeted at the high end of a 9% to 10% range, aided by expansion into Omaha and Dallas. This loan expansion is the primary lever for growing balance-sheet earnings power.
2. Net interest income and margin
Net interest income reached about $307 million in Q1 2026 as deposit interest expense fell while loan income held up. Management raised its 2026 net interest income growth guidance to roughly 7% to 8%, up from a prior 5.5% to 6.5% range. As the largest single revenue driver, the trajectory of NII and the net interest margin is central to the earnings story.
3. Fee income and wealth management
Noninterest income grew to about $76 million in Q1 2026, helped by higher wealth management, card, capital markets and mortgage banking revenue. Diversifying beyond spread income helps smooth results across rate cycles. Growing fee-based businesses is a stated priority to lift returns and reduce reliance on interest income alone.
4. Credit quality and conservative CRE positioning
The bank describes its commercial real estate book (about $7.4 billion) as high quality, with conservative loan-to-value ratios, limited single-borrower and office exposure, and mostly suburban, higher-grade assets. Benign credit costs support earnings. Continued discipline on underwriting is key to protecting the loan-growth thesis.
What are the risks to Associated Banc-Corp (ASB)?
As a regional bank, ASB is heavily exposed to interest-rate movements: a sharp change in rates or an inverted yield curve can compress the net interest margin that drives most of its profit. Credit risk is meaningful given its commercial and commercial real estate concentration, and a Midwest economic downturn could raise loan losses. Integration of the American National acquisition carries execution and cost risk. Deposit competition and potential outflows remain a concern after the 2023 regional-banking stress, and heavy regulation plus capital requirements can limit flexibility. The stock's modest valuation reflects these cyclical and sentiment risks around smaller regional banks.
How is Associated Banc-Corp (ASB) valued? (approximate, July 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Associated Banc-Corp's investor relations page or your broker.
- Net interest income (Q1 2026): ~$307M
- Total revenue (Q1 2026): ~$387M
- Diluted EPS (Q1 2026): ~$0.70
- Market cap: ~$5.7B
- P/E ratio: ~10.8
- Dividend yield: ~3.1%
ASB trades around $31 per share with a market cap near $5.7 billion, a low double-digit P/E (roughly 10 to 11 times earnings) typical of value-priced regional banks. Q1 2026 net income available to common was about $117 million, or $0.70 per share, beating estimates and up from $0.59 a year earlier. The quarterly dividend of about $0.24 supports a yield above 3%.
Who competes with Associated Banc-Corp (ASB)?
Midwest and Great Lakes regional banks
Peers such as Fifth Third Bancorp, Huntington Bancshares, KeyCorp, Comerica, Old National Bancorp and Wintrust compete for commercial and consumer banking across overlapping Midwest markets, often with larger scale and broader product sets.
National and super-regional banks
Larger institutions like U.S. Bancorp, JPMorgan Chase, BMO and PNC operate in Wisconsin, Illinois and Minnesota, bringing deeper balance sheets, wider branch and digital footprints, and pricing power that pressure a mid-size player like ASB.
Community banks and credit unions
Local Wisconsin and Midwest community banks and credit unions compete for retail deposits and small-business lending, often on relationship and rate, in the same communities ASB serves.
How to invest in Associated Banc-Corp (ASB)
There are three common ways to get ASB exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so ASB sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where ASB fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Associated Banc-Corp (ASB)
ASB is a value-priced Midwest regional bank play on loan growth, net interest income, and dividends, with earnings tied closely to rates and credit conditions.
More on Associated Banc-Corp (ASB)
Whether ASB is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is ASB a buy?, and where the stock could go from here in the ASB stock forecast.
For income investors, whether ASB pays a dividend and how the payout looks is covered in does ASB pay a dividend?
Build a basket around ASB with Walnut
Use Associated Banc-Corp as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Associated Banc-Corp do?
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It is the parent of Associated Bank, the largest bank headquartered in Wisconsin. It provides commercial, consumer and business banking, commercial real estate lending, wealth management and cash management services across the Midwest, with about $50 billion in total assets.
Where is ASB stock listed and headquartered?
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Associated Banc-Corp trades on the New York Stock Exchange under the ticker ASB. The company is headquartered in Green Bay, Wisconsin, and operates roughly 180 to 200 branches across Wisconsin, Illinois, Minnesota and neighboring states.
Does ASB pay a dividend?
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Yes. Associated Banc-Corp pays a quarterly dividend of about $0.24 per share, which works out to a yield above 3% at a share price near $31 as of mid-2026. The company has a multi-year history of dividend growth.
How did Associated Banc-Corp perform in Q1 2026?
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In Q1 2026 ASB reported net income available to common of about $117 million, or $0.70 per share, beating the roughly $0.68 estimate. Net interest income was about $307 million and total revenue was about $387 million, helped by a surge in commercial and industrial loans.
What is ASB's valuation?
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As of July 2026, Associated Banc-Corp has a market cap near $5.7 billion and trades at roughly 10 to 11 times earnings, a modest multiple typical of value-priced regional banks. It trades near or slightly above book value.
What are the main risks of investing in ASB?
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Key risks include interest-rate sensitivity that can compress net interest margin, credit risk from its commercial and commercial real estate lending, integration risk from the American National acquisition, deposit competition, and broader sentiment risk around regional banks. A Midwest economic downturn could raise loan losses.
Who are Associated Banc-Corp's competitors?
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ASB competes with Midwest regional banks like Fifth Third, Huntington, KeyCorp, Comerica and Old National, larger super-regionals and national banks such as U.S. Bancorp, BMO and JPMorgan Chase, plus local community banks and credit unions for deposits and lending.
What is driving Associated Banc-Corp's 2026 outlook?
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Management raised 2026 guidance, expecting period-end loan growth of about 17% to 19% including the American National acquisition and net interest income growth of about 7% to 8%. Expansion in commercial and industrial lending, including new Omaha and Dallas markets, is a central driver.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Associated Banc-Corp's investor relations page or your broker before making investment decisions.