Is CALY a Buy or a Sell? The Bull and Bear Case (2026)
Last updated July 2026
Short answer
Both cases are real, which is why the question is contested. The bull case for Callaway Golf Company (CALY) rests on Gross margin expansion is doing the heavy lifting: Second-quarter 2026 GAAP gross margin reached about 50.1%, up roughly 620 basis points year over year, with the non-GAAP figure at about 48.5% and up about 460 basis points. The bear case rests on golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly. Analysts covering it publish targets from $19.00 to $23.00 against a $17.05 price, so even the professionals disagree by 20% of their own average. We do not give a verdict. What follows is each case at full strength, so you can decide which set of assumptions you actually believe. Walnut is not an investment adviser.
Callaway Golf Company designs and sells golf equipment and golf-adjacent soft goods, and it reports in two segments. Golf Equipment covers Callaway-branded drivers, woods, hybrids, irons and wedges, Odyssey putters, Callaway golf balls and the pre-owned club business, and generated about $917 million of net sales in the first half of 2026, up roughly 7% year over year. Apparel, Gear and Other covers TravisMathew golf and lifestyle apparel, the Callaway soft goods line and OGIO bags and storage, adding about $383 million over the same period. Roughly 70% of revenue therefore comes from hardgoods sold into golf retail, on-course pro shops and direct channels, which makes retailer inventory levels and new product cycles unusually visible drivers of any given quarter. The reason this looks like a different company than it did two years ago is a deliberate unwinding of the conglomerate. Effective January 1, 2026, Callaway completed the sale of a 60% equity interest in Topgolf and Toptracer to private equity funds managed by Leonard Green & Partners at an equity value of about $1.1 billion, receiving roughly $820 million in net proceeds and keeping a 39.3% stake now carried at about $214 million and accounted for under the equity method. Jack Wolfskin had already been sold in May 2025 for about $290 million. Both are reported as discontinued operations for every period presented, the corporate name reverted to Callaway Golf Company and the NYSE ticker moved from MODG to CALY. Proceeds went straight into the balance sheet: during the second quarter of 2026 the company repaid its $258 million of convertible notes and the $163 million remaining on its term loan B in full, leaving about $278 million of cash against about $273 million of total debt, and it repurchased roughly $84 million of stock in the first half under a $200 million authorization.
The bull case: what would have to be true for $23.00
The most optimistic published target on CALY is $23.00, +34.9% from the $17.05 price as of August 2026. Getting there needs the following to work close to its best case, not merely to avoid going wrong.
1. Gross margin expansion is doing the heavy lifting
Second-quarter 2026 GAAP gross margin reached about 50.1%, up roughly 620 basis points year over year, with the non-GAAP figure at about 48.5% and up about 460 basis points. Management attributes the gain to select price increases, cost reductions and deliberately walking away from lower-margin business rather than to volume. Because net sales rose only about 2% in the quarter, nearly all of the roughly 36% increase in adjusted EBITDA came from mix and margin work.
2. A balance sheet that went from levered to roughly net cash
Topgolf proceeds funded full repayment of the $258 million convertible notes and the $163 million term loan B balance during the second quarter of 2026. Cash of about $278 million now roughly offsets total debt of about $273 million, and net interest expense fell to about $4.6 million in the quarter from about $15.3 million a year earlier. With free cash flow running near $339 million on a trailing basis, capital allocation has shifted toward buybacks under the $200 million authorization announced in January 2026.
3. Golf Equipment share gains and a resilient participant base
Golf Equipment net sales grew about 4.5% in the second quarter and about 7.1% in the first half, with management citing strength in both clubs and balls. Post-pandemic golf participation has held up better than most discretionary categories, and equipment is a replacement-cycle business with two-year product cadences that give some visibility. Apparel, Gear and Other was softer, down about 3.6% in the quarter on shipment timing and Asian currency headwinds, though TravisMathew itself grew.
4. Tariff refunds as a real but non-recurring cash item
After the February 2026 Supreme Court ruling that certain IEEPA tariffs were unauthorized, Callaway filed about $49.5 million of refund claims with US Customs and Border Protection. Roughly $10.8 million of approved Phase 1 claims were recognized as a reduction of cost of sales in the second quarter, and about $6.7 million of Phase 2 cash arrived after quarter end for third-quarter recognition. These are accounted for as gain contingencies, so they land only when deemed realizable and they are stripped out of the non-GAAP results.
The bear case: what would have to be true for $19.00
The most pessimistic published target is $19.00, +11.4% from the current price. That is not a floor and not a forecast; it is roughly what one analyst thinks Callaway Golf Company is worth if the risks below bite instead of the drivers above.
Golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly. Supply chains run through Asia, which leaves the cost base exposed to import tariffs, retaliatory measures and currency moves; the roughly $49.5 million of filed tariff refund claims are gain contingencies subject to ongoing legal and administrative proceedings, and additional recoveries are not assured. The retained 39.3% interest in Topgolf is an illiquid, non-controlling stake that flows through the income statement, and it produced a loss from equity method investments of about $28.7 million in the first half of 2026. Competition is intense against Acushnet, Sumitomo Rubber, PING, PXG and others, and heavy promotional activity at retail can erode the very gross margin gains that drive current results. On disclosed legal matters, the Q2 2026 Form 10-Q describes only routine claims, commercial disputes, employment matters and periodic intellectual property claims, states that such matters have historically not been material, and reports about $3.4 million of recorded indemnities tied to the Topgolf and Jack Wolfskin divestitures; no securities class action or other non-routine proceeding is disclosed.
The bear case deserves the same attention as the bull case, and usually gets less. If you are holding CALY already, the question is not whether these risks exist but whether any of them has moved from possible to actually happening in the reported numbers.
Where analysts land on CALY
10 analysts cover CALY, with an average target of $20.50 (+20.2% against $17.05) and a split of 5 buy, 5 hold, 1 sell. Bear in mind sell-side ratings skew positive across the whole market, so that split is not a balanced vote. The full target table, the recent rating actions by firm, and how the consensus has shifted are on the CALY forecast and price target page.
How is CALY valued? (as of August 2026)
Snapshot for CALY as of August 2026, sourced from Yahoo Finance and may be delayed. Valuation figures move with price and earnings; verify the current numbers with your broker before deciding.
- Revenue (TTM): ~$2.1B (continuing operations)
- Q2 2026 net sales: ~$612M, +2.0% YoY
- Q2 2026 adjusted EBITDA: ~$125M, +35.8% YoY
- FY2026 guidance: net sales ~$2.045B to ~$2.070B; adjusted EBITDA ~$246M to ~$260M
- Market cap: ~$3.0B (~178.5M shares)
- Cash vs total debt: ~$278M cash vs ~$273M debt, roughly net cash
With enterprise value close to market cap, CALY trades near 1.4 times trailing sales and roughly 11 times EV/EBITDA, which is a mid-single-digit-growth consumer-brand multiple rather than a distressed one. Trailing GAAP net income is still negative because it carries the loss recognized on the Topgolf sale in discontinued operations, so continuing-operations figures are the cleaner read: diluted EPS from continuing operations was about $0.40 in the second quarter and about $0.78 in the first half. Shares were near $17 in early August 2026 after roughly doubling over the prior year, meaning a good deal of the margin-expansion story is already reflected in the price.
How do you decide if CALY is a buy?
Rather than asking whether CALY is a buy in the abstract, it tends to help to answer four questions:
- Thesis: do you believe the bull case above, and is it still true today?
- Time horizon: a single stock can be volatile, so a longer horizon absorbs more of the swings.
- Position sizing: a thesis can be right and the sizing still wrong; decide how much of your portfolio one name should be.
- Overlap: check whether you already hold CALY indirectly through an index or sector ETF before adding more.
What would change your mind on CALY
Write the tripwires down before you need them. Deciding what would falsify your view is far harder once a position is moving against you.
- Bull case breaks if: Gross margin expansion is doing the heavy lifting stalls in the reported numbers rather than in the narrative around them.
- Bear case breaks if: golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly fails to materialise over several reporting periods while the drivers keep compounding.
- Neither matters if: the position has grown large enough that being wrong would damage the whole portfolio. Sizing overrides the argument.
For the full picture, see the CALY stock guide (what the company does, the ETFs that hold it, similar stocks, and the themes it fits). In Walnut you can ask its AI about CALY against your real portfolio and see your actual exposure before deciding.
Investing in Callaway Golf Company with AI
Connect the broker you already use and ask Walnut's AI how CALY fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
Is CALY a good stock to buy right now?
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That depends on which case you find more convincing, and both are on this page. The bull case rests on Gross margin expansion is doing the heavy lifting, with revenue (ttm) at ~$2.1B (continuing operations). The bear case rests on golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly. Analysts covering it are spread from $19.00 to $23.00, which is itself a signal that this is genuinely contested. If you believe the thesis, the real questions become sizing and overlap rather than timing. Walnut is not an investment adviser and this is not a recommendation.
Should I sell CALY?
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Nobody can answer that for you, and the honest version of the question is narrower: has anything changed in the reason you bought it? The bear case on this page is the place to check. Golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly. If that risk is what you were worried about and it is now playing out, that is a real signal. If the price simply fell while the thesis held, that is a different situation entirely. The most pessimistic published target is $19.00, +11.4% from the $17.05 price, which is one analyst's downside case rather than a floor. Walnut is not an investment adviser.
What is the bull case for CALY?
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Gross margin expansion is doing the heavy lifting. Second-quarter 2026 GAAP gross margin reached about 50.1%, up roughly 620 basis points year over year, with the non-GAAP figure at about 48.5% and up about 460 basis points. The most optimistic analyst target on CALY is $23.00, +34.9% from the $17.05 price. That figure is only reachable if this thesis works close to its best case.
What is the bear case for CALY?
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Golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly. Supply chains run through Asia, which leaves the cost base exposed to import tariffs, retaliatory measures and currency moves; the roughly $49.5 million of filed tariff refund claims are gain contingencies subject to ongoing legal and administrative proceedings, and additional recoveries are not assured. The retained 39.3% interest in Topgolf is an illiquid, non-controlling stake that flows through the income statement, and it produced a loss from equity method investments of about $28.7 million in the first half of 2026. Competition is intense against Acushnet, Sumitomo Rubber, PING, PXG and others, and heavy promotional activity at retail can erode the very gross margin gains that drive current results. On disclosed legal matters, the Q2 2026 Form 10-Q describes only routine claims, commercial disputes, employment matters and periodic intellectual property claims, states that such matters have historically not been material, and reports about $3.4 million of recorded indemnities tied to the Topgolf and Jack Wolfskin divestitures; no securities class action or other non-routine proceeding is disclosed. The most pessimistic published target is $19.00, +11.4% from the current price, which is roughly what the stock is worth if these risks bite rather than the drivers.
What does Callaway Golf Company do?
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Callaway Golf designs and sells golf equipment and golf-adjacent soft goods, having reverted to its original name after selling most of Topgolf.
What would have to change for CALY to stop being worth holding?
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Decide that in advance, because it is far harder to think clearly once a position is moving against you. The concrete tripwires here: the driver behind the bull case (Gross margin expansion is doing the heavy lifting) stalling in the reported numbers rather than in the narrative, the risk above (golf is discretionary spending, and equipment purchases are among the first things a pressured consumer defers, so a weaker macro backdrop, a soft weather year or a slowdown in rounds played would hit revenue directly) turning from a possibility into a reported fact, or the position growing large enough that a bad outcome would matter to your whole portfolio regardless of who is right.
What company trades under the ticker CALY?
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Callaway Golf Company, listed on the NYSE and headquartered in Carlsbad, California. It is the same SEC registrant that previously filed as Topgolf Callaway Brands Corp. under the ticker MODG, with SEC filings still under CIK 837465.
Why did Topgolf Callaway Brands become Callaway Golf Company again?
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After selling a 60% interest in Topgolf and Toptracer effective January 1, 2026 and selling Jack Wolfskin in May 2025, the remaining business was golf equipment and golf apparel, so the conglomerate name no longer described it. Management reverted to the Callaway Golf Company name and moved the NYSE ticker from MODG to CALY, describing the result as a return to a pure-play golf company.
Does Callaway still own part of Topgolf?
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Yes. Callaway retained a 39.3% non-controlling equity interest in Topgolf after selling 60% to private equity funds managed by Leonard Green & Partners at an equity value of about $1.1 billion. The stake is carried at roughly $214 million under the equity method and produced a loss from equity method investments of about $28.7 million in the first half of 2026.
Walnut is informational, not investment advice, and gives no verdict on CALY. Analyst targets referenced here come from a August 2026 pull of published third-party research and change constantly. Verify current figures with your broker before acting on them.