DraftKings Inc. (DKNG) Stock Price & How to Invest

Short answer

DKNG is DraftKings, one of the two dominant US online sportsbook and iGaming operators, so a position is a bet on the continued legalization and monetization of regulated digital gambling in America. It is a high-growth, high-volatility name that only recently turned adjusted-profitable, so it trades on scale and margin trajectory rather than on current GAAP earnings.

DKNG stock price

As of 2026-07-08, DraftKings Inc. (DKNG) last closed at $27.17, down 36.5% over the past year. Over the past 52 weeks it has traded between $20.72 and $48.23.

DKNG last close
$27.17
1 day
+0.97%
1 month
+9.64%
1 year
-36.52%
52-week range
$20.72 to $48.23
Last close
2026-07-08

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or DraftKings Inc.'s investor relations page. Walnut is informational, not investment advice.

What does DraftKings Inc. (DKNG) do?

DraftKings operates one of the largest US online sports betting (OSB) and iGaming platforms, alongside a daily fantasy sports business, a former retail-lottery courier operation, and a growing prediction-markets product (Pick6). Revenue comes primarily from the Sportsbook (hold on wagering handle) and iGaming (online casino), with the company live in dozens of US states plus Ontario. It sits in a consolidated duopoly with FanDuel (Flutter), with the two names controlling roughly three-quarters or more of US gross gaming revenue.

The investment picture is a growth-into-profitability story. DraftKings has scaled revenue rapidly (Q1 2026 revenue of ~$1.65 billion, up ~17% year over year) and swung to positive adjusted EBITDA, but GAAP earnings remain thin, so the multiple looks extreme on trailing profit. Bulls point to operating leverage as new states mature, rising net-revenue margin (better hold plus parlay mix), and iGaming expansion. Bears focus on the very high valuation relative to actual earnings, promotional intensity, rising state tax rates, and the emerging threat from CFTC-regulated prediction markets that can offer sports event contracts nationwide.

What's driving DraftKings Inc. (DKNG)?

1. Duopoly scale and structural profitability

DraftKings holds roughly a third or more of the US sports-betting market and has crossed into positive adjusted EBITDA, reaffirming full-year 2026 adjusted EBITDA guidance of ~$700 to $900 million. As earlier-launched states mature past their heavy customer-acquisition phase, the model is designed to throw off expanding margins on a largely fixed technology base.

2. New-state and iGaming expansion

Each newly legalized state adds addressable handle, and online casino (iGaming), legal in far fewer states than sports betting, carries higher margins and is a key growth lever if more states legalize it. Product depth in same-game parlays and live betting has also lifted net revenue margin (Sportsbook margin reached ~7.8% in Q1 2026).

3. Revenue-per-user and margin trajectory

Average revenue per monthly unique payer rose sharply (up ~21% to ~$131 in Q1 2026) on better hold and engagement, even as total payers dipped from exiting the lottery-courier business. Rising monetization per customer, rather than raw user growth, is increasingly the earnings driver the market watches.

4. Prediction markets as offense and defense

DraftKings is investing an estimated $200 to $300 million in 2026 into predictions (Pick6), partly to defend against CFTC-regulated event-contract platforms. This is both a potential new revenue line and an acknowledgement that the competitive and regulatory boundary of sports wagering is shifting.

What are the risks to DraftKings Inc. (DKNG)?

Valuation is the central risk: the stock trades at a very high multiple of trailing GAAP earnings (which remain minimal), so disappointment on margin or growth can drive sharp drawdowns. State tax increases (such as higher rates in Illinois, New Jersey, and elsewhere) directly compress unit economics, and elevated promotional spending can return if competition intensifies. CFTC-regulated prediction markets like Kalshi and Polymarket can offer sports-style event contracts even in states where sportsbooks are banned (for example California), pressuring both the growth story and states' willingness to expand licensed betting. Results also swing with sport outcomes, since customer-friendly results can dent quarterly revenue, and any regulatory tightening or responsible-gaming action adds uncertainty.

How is DraftKings Inc. (DKNG) valued? (approximate, JULY 2026)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see DraftKings Inc.'s investor relations page or your broker.

  • Revenue (TTM): ~$6.0-6.3B
  • Q1 2026 revenue: ~$1.65B (up ~17% YoY)
  • FY2026 revenue guidance: ~$6.5-6.9B
  • FY2026 adj. EBITDA guidance: ~$700-900M
  • Market cap: ~$13B
  • GAAP earnings: ~breakeven (very high P/E on thin TTM EPS)

DraftKings is valued on scale and future profitability rather than current earnings, so its trailing P/E is extreme and near-meaningless. The more relevant frame is revenue growth (mid-teens percent) converting into a rising adjusted EBITDA margin as states mature. Guidance and quarterly hold percentages tend to move the stock more than reported net income.

Who competes with DraftKings Inc. (DKNG)?

National online sportsbook and iGaming operators

FanDuel (owned by Flutter Entertainment) is the market-share leader on gross gaming revenue and DraftKings' primary rival; BetMGM (MGM Resorts and Entertain), Caesars Sportsbook, Fanatics Sportsbook, and Bet365 round out the licensed field. Sports betting and iGaming are largely a consolidated race where the top two names control the bulk of US revenue.

Prediction and event-contract markets

CFTC-regulated platforms such as Kalshi and Polymarket offer sports and event contracts nationwide, including in states where traditional sportsbooks are illegal, taxed at far lower federal rates. They are an emerging competitive and regulatory threat that DraftKings is responding to with its own Pick6 predictions product.

Casinos, media, and adjacent gaming

Land-based and integrated casino operators (MGM, Caesars, Penn Entertainment with ESPN Bet) compete for the same gambling wallet, while broader entertainment and fantasy platforms compete for user attention and time. Regulatory access, brand, and promotional budgets are the key competitive levers.

How to invest in DraftKings Inc. (DKNG)

There are three common ways to get DKNG exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so DKNG sits alongside other stocks that express the same thesis.

Walnut takes the basket route. Describe a thesis where DKNG fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

The bottom line on DraftKings Inc. (DKNG)

DKNG is a scaled but still-maturing online betting leader whose story hinges on new-state expansion, structural profitability, and how it navigates the prediction-market and tax-rate threats.

More on DraftKings Inc. (DKNG)

Whether DKNG is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is DKNG a buy?, and where the stock could go from here in the DKNG stock forecast.

For income investors, whether DKNG pays a dividend and how the payout looks is covered in does DKNG pay a dividend?

Build a basket around DKNG with Walnut

Use DraftKings Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.

FAQ

What does DraftKings do?

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DraftKings runs one of the largest US online sports betting and iGaming (online casino) platforms, plus daily fantasy sports and a prediction-markets product called Pick6. It makes money mainly from the hold on sports wagers and from online casino play across the states where it is licensed.

Is DraftKings profitable?

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DraftKings is profitable on an adjusted EBITDA basis and reaffirmed 2026 adjusted EBITDA guidance of roughly $700 to $900 million, but its GAAP net income is still thin. That is why its price-to-earnings ratio looks extremely high and the stock is judged more on growth and margin trajectory than on reported profit.

How big is DraftKings compared to FanDuel?

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The two dominate US online betting. FanDuel (owned by Flutter) generally leads on gross gaming revenue at around 40-plus percent share, with DraftKings close behind in the mid-30s percent, and the two together control roughly three-quarters or more of the market.

What is DraftKings' revenue?

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Trailing-twelve-month revenue is around $6.0 to $6.3 billion as of mid-2026, and full-year 2026 guidance is roughly $6.5 to $6.9 billion. First-quarter 2026 revenue was about $1.65 billion, up roughly 17 percent year over year.

What are the biggest risks with DKNG?

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The main risks are a very high valuation relative to actual earnings, rising state tax rates that squeeze unit economics, heavy promotional competition, quarter-to-quarter swings from sports outcomes, and the growing threat from CFTC-regulated prediction markets that can offer sports-style contracts nationwide.

How do prediction markets like Kalshi affect DraftKings?

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Prediction markets such as Kalshi and Polymarket offer event contracts under federal CFTC regulation, letting them operate even in states where sportsbooks are banned and at much lower tax rates. This pressures DraftKings' growth and pricing, which is part of why the company is investing heavily in its own Pick6 predictions product.

Why is DraftKings' P/E ratio so high?

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Because the company only recently reached profitability and its GAAP earnings per share are still very small, dividing the share price by that tiny earnings figure produces an enormous P/E. Investors generally value it on revenue growth and expanding adjusted EBITDA rather than on trailing net income.

Does DraftKings pay a dividend?

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DraftKings does not pay a dividend. It reinvests cash into customer acquisition, product, new-state launches, and its predictions business, so any return would come from share-price movement rather than income.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with DraftKings Inc.'s investor relations page or your broker before making investment decisions.