Etsy, Inc. (ETSY) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in Etsy (ETSY) by buying shares or fractional shares at any major US broker, through a consumer-discretionary or e-commerce ETF that holds it, or as one holding in a thematic basket. Etsy runs an online marketplace that connects independent sellers of handmade, vintage, and craft-supply goods with buyers worldwide, earning money from transaction fees, listing fees, payments, and seller services and advertising rather than from holding inventory. The core thesis is that Etsy owns a differentiated niche in special, non-commodity goods and is now refocusing on that core marketplace after divesting Reverb and agreeing to sell Depop, so the story rests on reigniting buyer growth and gross merchandise sales.
ETSY stock price
As of 2026-07-14, Etsy, Inc. (ETSY) last closed at $81.45, up 41.1% over the past year. Over the past 52 weeks it has traded between $44.05 and $81.45.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Etsy, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Etsy, Inc. (ETSY) do?
Etsy, Inc. operates a two-sided online marketplace focused on handmade, vintage, and craft-supply items, plus a growing set of seller services. It does not own inventory; instead it takes a cut of each sale through transaction and payments fees and sells optional tools such as on-site advertising (Etsy Ads), shipping labels, and subscriptions. Its economics are asset-light and high-margin, and the key operating metric is gross merchandise sales (GMS), the total value of goods sold across the platform, which flows into revenue via Etsy's take rate.
In mid-2026 the company is in a deliberate simplification phase. It sold Reverb (the musical-instrument marketplace) in June 2025 and in February 2026 agreed to sell Depop to eBay, refocusing management and capital on the core Etsy marketplace. Q1 2026 marketplace GMS was about $2.5 billion, up roughly 5.5% year over year, with revenue near $631 million and net income from continuing operations around $105 million. Etsy reported roughly 97 million active buyers and ended the quarter with about $1.6 billion in cash and investments, and it continues to buy back stock. Leadership changed at the start of 2026: Kruti Patel Goyal became CEO on January 1, 2026, with founder-era executive Josh Silverman moving to Executive Chair. Full-year guidance points to low single-digit GMS growth and an adjusted EBITDA margin around 28 to 30 percent, framing 2026 as a year of stabilizing and reaccelerating the core rather than acquiring new businesses.
What's driving Etsy, Inc. (ETSY)?
1. Reaccelerating core marketplace GMS
Etsy's central task is returning gross merchandise sales to durable growth after a stretch of soft demand for discretionary goods. Q1 2026 GMS growth of about 5.5% marked a sequential improvement, and management is leaning on search and discovery quality, buyer frequency, and a curated experience to make the site feel more like a destination for special items. Faster GMS growth flows directly into revenue given the take-rate model.
2. Refocused, streamlined portfolio
Selling Reverb in 2025 and agreeing to sell Depop to eBay for about $1.2 billion (expected to close by the end of the third quarter of 2026) concentrates management attention and capital on the core Etsy marketplace. A simpler portfolio can sharpen execution and capital returns, though it also removes the optionality those adjacent marketplaces once represented. The proceeds add flexibility for buybacks or investment.
3. Take rate and seller services
Beyond transaction fees, Etsy grows revenue faster than GMS by expanding higher-value services: Etsy Ads, payments, shipping, and subscriptions. A rising take rate lifts revenue even when GMS growth is modest, but it must be balanced against seller economics and satisfaction, since sellers are the supply side of the marketplace. Keeping sellers healthy is essential to selection and buyer choice.
4. AI-driven discovery and new leadership
Under CEO Kruti Patel Goyal, Etsy is testing AI and agentic shopping features to improve how buyers find relevant, one-of-a-kind items across a vast, unstructured catalog. Better personalization and search could raise conversion and frequency, the levers that matter most for a mature marketplace. The leadership transition also signals a strategy focused on the core platform rather than diversification.
What are the risks to Etsy, Inc. (ETSY)?
The biggest risk is demand: Etsy sells largely discretionary, non-essential goods, so buyer spending is sensitive to the economy, and active-buyer and GMS growth have been hard to sustain. Competition is intense and comes from multiple directions, including Amazon Handmade in Etsy's own niche and ultra-low-price entrants such as Temu and Shein that pressure price-sensitive shoppers. A structural question is whether Etsy can keep its marketplace feeling special and curated as it scales, since dilution of that identity would erode its main differentiator. The take-rate model also has limits, because pushing fees too far can frustrate sellers who have alternatives like Shopify or Faire. Finally, the Depop sale and leadership change add transition risk even as they simplify the company.
How is Etsy, Inc. (ETSY) valued? (approximate, Jul 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Etsy, Inc.'s investor relations page or your broker.
- Marketplace GMS (Q1 2026): ~$2.5 billion, up ~5.5% year over year
- Revenue (Q1 2026): ~$631 million
- Net income from continuing operations (Q1 2026): ~$105 million
- Active buyers: ~97 million worldwide
- Cash and investments: ~$1.6 billion at quarter end; ~$145 million of stock repurchased in Q1 2026
- 2026 guidance: Low single-digit marketplace GMS growth; adjusted EBITDA margin ~28% to 30%
Figures are approximate and tied to the asOf date; verify live numbers before acting. Etsy is a profitable, cash-generative marketplace, so the market tends to value it on growth reacceleration and margin durability rather than on losses. Because results are reported partly on a continuing-operations basis after the Reverb and Depop divestitures, comparisons across periods can be noisy, and the take rate versus GMS mix matters as much as the headline growth number.
Who competes with Etsy, Inc. (ETSY)?
Broad and niche e-commerce marketplaces
Amazon (including Amazon Handmade) and eBay are the largest general marketplaces and compete for the same buyers and sellers, with Amazon Handmade targeting Etsy's core niche directly. Their scale, logistics, and traffic are advantages Etsy counters with a curated, special-goods identity rather than breadth or price.
Ultra-low-price and cross-border sellers
Temu (owned by PDD Holdings) and Shein compete for price-sensitive discretionary spending with very low prices and large advertising budgets. They do not focus on handmade or vintage goods, but they pull the same shopper attention and wallet share, pressuring Etsy on value perception even where the products differ.
Seller platforms and adjacent tools
Shopify, Faire, and social commerce channels let independent makers sell directly or wholesale without Etsy, competing for the supply side of the marketplace. Keeping sellers on Etsy depends on delivering demand and services they cannot easily replicate elsewhere, which is why seller economics and satisfaction are strategically important.
How to invest in Etsy, Inc. (ETSY)
There are three common ways to get ETSY exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so ETSY sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where ETSY fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Etsy, Inc. (ETSY)
Etsy is an asset-light marketplace with a defensible niche in handmade and special goods, now streamlined around its core platform under new leadership. The debate is whether it can reaccelerate buyer and sales growth against Amazon, Temu, and Shein, not whether the model is profitable.
Build a basket around ETSY with Walnut
Use Etsy, Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
Is ETSY a good stock to buy right now?
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That depends on your goals, time horizon, and risk tolerance, and this is not investment advice. The bull case is a profitable, asset-light marketplace with a defensible niche, a cleaner portfolio after divesting Reverb and Depop, strong cash generation, and buybacks. The bear case is slow buyer and GMS growth, tough competition from Amazon, Temu, and Shein, and the risk that discretionary demand stays soft. Weigh both against your own portfolio.
What does Etsy actually do?
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Etsy runs an online marketplace for handmade, vintage, and craft-supply goods, connecting independent sellers with buyers. It does not hold inventory. Instead it earns transaction, listing, and payments fees plus revenue from seller services such as on-site advertising, shipping, and subscriptions. Its business is asset-light and high-margin, and its key metric is gross merchandise sales, the total value of goods sold on the platform.
Why did Etsy sell Reverb and Depop?
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Etsy sold Reverb in June 2025 and in February 2026 agreed to sell Depop to eBay for about $1.2 billion, expected to close by the end of the third quarter of 2026. The goal is to simplify the company and refocus management and capital on the core Etsy marketplace. The moves reduce complexity and add financial flexibility, but they also remove the adjacent-marketplace optionality Etsy once pursued.
Who runs Etsy now?
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Kruti Patel Goyal became CEO on January 1, 2026, moving up from President and Chief Growth Officer, while founder-era CEO Josh Silverman transitioned to Executive Chair. The change signals a strategy centered on strengthening the core marketplace, improving buyer experience, and testing AI-driven discovery, rather than expanding through acquisitions of other marketplaces.
How does Etsy make money?
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Etsy takes a cut of each sale through transaction and payments fees, charges listing fees, and sells optional seller services such as Etsy Ads, shipping labels, and subscriptions. Revenue can grow faster than gross merchandise sales when the take rate rises, but pushing fees too hard risks frustrating sellers, so Etsy balances monetization against keeping its seller base healthy and selection broad.
What are active buyers and why do they matter?
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Active buyers are the count of unique accounts that purchased on Etsy over the trailing period, roughly 97 million worldwide as of early 2026. The metric matters because marketplace growth ultimately comes from more buyers, more frequent purchases, and higher spend per buyer. Stalling buyer growth is a common concern for mature marketplaces and is a key thing to watch in Etsy's results.
Who are Etsy's main competitors?
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Etsy competes with broad marketplaces like Amazon (including Amazon Handmade) and eBay, ultra-low-price cross-border sellers like Temu and Shein, and seller platforms like Shopify and Faire that let makers sell directly. Etsy's differentiation is a curated marketplace for handmade, vintage, and special goods rather than the lowest price or the widest catalog.
How can I get exposure to Etsy through an ETF?
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ETSY appears in various consumer-discretionary, e-commerce, and internet-focused ETFs, where it sits among retail and online-commerce names. ETF exposure spreads single-stock risk across many holdings but dilutes how much any Etsy move affects you. Always check a fund's holdings and weighting before assuming meaningful exposure to Etsy specifically.
What are the main risks of investing in ETSY?
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The central risk is demand for discretionary goods, which is sensitive to the economy and has made buyer and GMS growth hard to sustain. Competition from Amazon, Temu, Shein, and direct seller platforms is intense, and Etsy must keep its marketplace feeling curated as it scales. The Depop sale and leadership transition add change risk, and there is limited room to raise the take rate before sellers push back.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Etsy, Inc.'s investor relations page or your broker before making investment decisions.