frontdoor, inc. (FTDR) Stock Price & How to Invest
Short answer
FTDR is Frontdoor, the largest US home warranty provider (American Home Shield, plus HSA, Landmark, OneGuard, 2-10 Home Buyers Warranty and the Frontdoor app). It is a cash-generative, subscription-style consumer services business, so investors tend to weigh its steady renewal economics and buybacks against a maturing core-warranty market.
FTDR stock price
As of 2026-07-08, frontdoor, inc. (FTDR) last closed at $73.13, up 26.1% over the past year. Over the past 52 weeks it has traded between $49.10 and $79.07.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or frontdoor, inc.'s investor relations page. Walnut is informational, not investment advice.
What does frontdoor, inc. (FTDR) do?
Frontdoor, Inc. (Nasdaq: FTDR) is the largest provider of home service plans (home warranties) in the United States, operating primarily under the American Home Shield brand along with HSA, Landmark, OneGuard, and the 2-10 Home Buyers Warranty business it acquired in December 2024. Its core product is a recurring subscription that covers repair or replacement of major home systems and appliances, fulfilled through a nationwide contractor network. The company also runs the on-demand Frontdoor app and newer non-warranty offerings such as an HVAC Upgrade Program that widen its revenue beyond the traditional plan.
The investment picture centers on a highly recurring, high-margin business with strong free cash flow that has funded large share buybacks. Full-year 2025 revenue was about $2.09 billion with roughly $255 million of net income and about $553 million of adjusted EBITDA, and management guided 2026 revenue to roughly $2.15 to $2.19 billion. The debate is whether Frontdoor can sustainably reaccelerate its membership base (organic member count grew in Q1 2026 for the first time since 2020) and integrate 2-10, against a mature core-warranty category, a housing-transaction-sensitive real estate channel, and ongoing claims-cost inflation.
What's driving frontdoor, inc. (FTDR)?
1. Return to member growth
After several years of shrinking membership, Frontdoor reported its first organic member count increase since 2020 in Q1 2026, up about 3%. Reaccelerating direct-to-consumer additions and improving retention is the single biggest swing factor for the recurring-revenue base.
2. Non-warranty and new revenue streams
The HVAC Upgrade Program and other non-warranty services are contributing meaningfully to growth and diversifying revenue away from the mature core plan. These higher-ticket offerings let Frontdoor monetize existing members and its contractor network beyond the standard subscription.
3. 2-10 acquisition and structural warranty channel
The $585 million acquisition of 2-10 Home Buyers Warranty, completed in December 2024, added insurance-backed structural warranties sold through homebuilders. This opens a new-home sales channel and cross-selling opportunities distinct from American Home Shield's resale-focused base.
4. Cash generation and buybacks
The business converts earnings into strong free cash flow, ending Q1 2026 with roughly $603 million of cash. Frontdoor repurchased about $280 million of stock in 2025 and continued buying in 2026, shrinking the share count and supporting per-share metrics.
What are the risks to frontdoor, inc. (FTDR)?
The core home warranty category is mature and estimated at only a few billion dollars in annual revenue, so organic growth is hard to sustain. A meaningful share of new members historically comes through the real estate channel, making results sensitive to housing-transaction volumes and mortgage rates. Claims-cost inflation on appliances, HVAC, and contractor labor can compress gross margin if pricing does not keep pace. Integrating 2-10 and scaling non-warranty programs carry execution risk, and competition from lower-priced direct-to-consumer warranty sellers pressures both pricing and retention. The stock has also re-rated sharply higher, so valuation leaves less margin for disappointment.
How is frontdoor, inc. (FTDR) valued? (approximate, JULY 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see frontdoor, inc.'s investor relations page or your broker.
- Revenue (FY2025): ~$2.09B
- Net income (FY2025): ~$255M
- Adjusted EBITDA (FY2025): ~$553M
- 2026 revenue guidance: ~$2.15B to $2.19B
- Market cap: ~$5B
- P/E ratio: ~20x
Full-year 2025 was a record, with revenue up about 14% (aided by the 2-10 acquisition) and roughly 55% gross margin. Q1 2026 revenue rose about 6% to $451 million with net income of $41 million, and management reaffirmed full-year guidance. The stock re-rated substantially through the first half of 2026, pushing the P/E toward the high end of its recent range.
Who competes with frontdoor, inc. (FTDR)?
Direct home warranty sellers
Choice Home Warranty, Home Warranty of America, First American Home Warranty, Cinch Home Services, and Select Home Warranty compete for the same consumer home-service-plan subscriber, often on price and marketing reach.
New-home and structural warranty providers
In the builder-facing structural warranty channel that Frontdoor entered via 2-10, rivals include other insurance-backed structural warranty programs and regional new-home warranty administrators.
Self-insurance and on-demand repair alternatives
Many homeowners forgo a plan entirely and pay for repairs out of pocket or through home insurance riders, while on-demand marketplaces such as Angi and Thumbtack compete for the underlying repair and service spend.
How to invest in frontdoor, inc. (FTDR)
There are three common ways to get FTDR exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so FTDR sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where FTDR fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on frontdoor, inc. (FTDR)
FTDR is a profitable, buyback-heavy home warranty leader whose story now hinges on returning its membership base to growth and expanding beyond the core plan.
More on frontdoor, inc. (FTDR)
Whether FTDR is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is FTDR a buy?, and where the stock could go from here in the FTDR stock forecast.
For income investors, whether FTDR pays a dividend and how the payout looks is covered in does FTDR pay a dividend?
Build a basket around FTDR with Walnut
Use frontdoor, inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Frontdoor (FTDR) do?
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Frontdoor sells home service plans, commonly called home warranties, that cover repair or replacement of major home systems and appliances. Its flagship brand is American Home Shield, and it also operates HSA, Landmark, OneGuard, 2-10 Home Buyers Warranty, and the on-demand Frontdoor app.
How does Frontdoor make money?
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Most revenue comes from recurring subscription fees on home service plans, plus service call fees members pay when they file a claim. Newer non-warranty offerings such as the HVAC Upgrade Program and the 2-10 structural warranty business add additional revenue streams.
Is FTDR profitable?
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Yes. For full-year 2025 Frontdoor reported about $2.09 billion in revenue, roughly $255 million of net income, and about $553 million of adjusted EBITDA, with gross margin around 55%.
What was FTDR's most recent quarter?
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In Q1 2026 (reported April 30, 2026), revenue rose about 6% to $451 million and net income was about $41 million. Organic member count grew for the first time since 2020, and management reaffirmed full-year 2026 guidance.
What is Frontdoor's 2026 guidance?
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Management guided full-year 2026 revenue to roughly $2.15 billion to $2.19 billion and adjusted EBITDA to about $565 million to $580 million. Figures are approximate and can be revised, so check the latest company filings.
Why did Frontdoor acquire 2-10 Home Buyers Warranty?
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Frontdoor completed its roughly $585 million acquisition of 2-10 Home Buyers Warranty in December 2024 to add insurance-backed structural warranties sold through homebuilders. It opened a new-home sales channel and cross-selling opportunities beyond American Home Shield's resale-focused base.
Who competes with Frontdoor?
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Direct home warranty sellers such as Choice Home Warranty, Home Warranty of America, First American, and Cinch Home Services compete for subscribers. Frontdoor also competes with self-insurance (homeowners paying for repairs directly) and on-demand repair marketplaces.
What are the main risks for FTDR investors?
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The core warranty category is mature, growth depends on reaccelerating members and non-warranty services, and results are sensitive to housing transactions and mortgage rates. Claims-cost inflation can squeeze margins, and the stock has re-rated higher, leaving less room for disappointment.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with frontdoor, inc.'s investor relations page or your broker before making investment decisions.