Newell Brands Inc. (NWL) Stock Price & How to Invest
Short answer
Newell Brands (NWL) is a large but highly leveraged consumer-products company whose portfolio of household brands (Sharpie, Rubbermaid, Coleman, Yankee Candle) generates roughly $7 billion in annual sales, while investors weigh an improving margin story against a heavy debt load and years of declining revenue. Investors typically approach it as a turnaround and deep-value name rather than a growth story.
NWL stock price
As of 2026-07-08, Newell Brands Inc. (NWL) last closed at $5.06, down 13.7% over the past year. Over the past 52 weeks it has traded between $3.11 and $6.39.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Newell Brands Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Newell Brands Inc. (NWL) do?
Newell Brands is a global consumer-goods company that designs, manufactures, and sells everyday household products across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. Its brands include Sharpie, Paper Mate, Expo, Elmer's, Rubbermaid, FoodSaver, Yankee Candle, Graco, NUK, Coleman, Oster, and Dymo, sold through mass retailers, e-commerce, and commercial channels worldwide. Full-year 2025 revenue was about $7.2 billion, down roughly 5 percent, continuing a multi-year decline as the company narrowed its brand portfolio and worked through soft discretionary demand.
The investment picture centers on a turnaround led by CEO Chris Peterson, who has focused on gross-margin recovery, fewer but larger brand bets, and cost discipline. Q1 2026 sales came in ahead of plan and gross margin expanded to about 33 percent, and management guided 2026 to roughly flat net sales, a notable improvement after years of declines. The dominant overhang is the balance sheet: net debt of around $4.8 billion and leverage near 5 times, plus a dividend that consumes cash the company arguably needs for deleveraging. In June 2026 NWL was moved from the Russell 1000 to the Russell 2000, reflecting how far the market value has compressed to a roughly $2.4 billion market cap on a low price-to-sales multiple.
What's driving Newell Brands Inc. (NWL)?
1. Margin and operating recovery
The clearest sign of progress is profitability, not growth. Gross margin expanded to roughly 33 percent in early 2026 from about 32 percent a year earlier, and the company swung to a small quarterly net profit versus a large prior-year loss. Continued margin gains from supply-chain simplification and a leaner brand set are central to the turnaround thesis.
2. Iconic, defensive brand portfolio
Newell owns household staples like Sharpie, Rubbermaid, Coleman, and Yankee Candle that carry real shelf presence and repeat-purchase demand. Even in a shrinking-revenue period, these brands generate around $7 billion in annual sales and steady cash flow, giving the company a base to stabilize around rather than rebuild from scratch.
3. Deleveraging and portfolio pruning
Management has prioritized paying down debt, and potential asset sales or a dividend adjustment could accelerate that. Because the equity is small relative to total debt, even modest reductions in leverage can meaningfully change how the market values the stock, which is why deleveraging progress tends to move the shares.
4. Stabilizing top line into 2026
After several years of core-sales declines, 2026 guidance calls for roughly flat net sales, which would mark a sequential inflection. Whether demand across discretionary categories like outdoor and home holds up is the key variable in confirming that the revenue base has finally stopped shrinking.
What are the risks to Newell Brands Inc. (NWL)?
The balance sheet is the central risk: net debt of about $4.8 billion and leverage near 5 times leave little room for error, with maturities in the 2027 to 2028 window that must be refinanced or repaid. The dividend, yielding around 5 percent, is only thinly covered by free cash flow, so a reduction is plausible and would pressure income-focused holders. Revenue has declined for multiple years, and much of the portfolio sells discretionary goods that are sensitive to consumer spending, tariffs, and input costs. The June 2026 move to the Russell 2000 can trigger index-fund selling and reflects a shrunken market value. As a turnaround, execution risk is high and progress may not be linear.
How is Newell Brands Inc. (NWL) valued? (approximate, MAY 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Newell Brands Inc.'s investor relations page or your broker.
- Revenue (FY2025): ~$7.2B
- Revenue (Q1 2026): ~$1.55B, down ~1%
- Gross margin (Q1 2026): ~33%
- Market cap: ~$2.4B
- Net debt / leverage: ~$4.8B / ~5.4x
- Dividend yield: ~4.8%
- 2026 normalized EPS guide: ~$0.54 to $0.60
NWL trades at a low price-to-sales multiple (around 0.3x) that reflects deep skepticism about the debt load and multi-year revenue decline rather than the size of the underlying business. The valuation is best read as a leveraged turnaround: a small equity stub sitting on top of roughly $4.8 billion of net debt, where the stock is far more sensitive to deleveraging and margin news than to headline sales.
Who competes with Newell Brands Inc. (NWL)?
Diversified consumer-products peers
Companies like Helen of Troy, Church and Dwight, Clorox, and Spectrum Brands compete across housewares, home, and personal-care categories with similar retailer and e-commerce distribution, and offer a cleaner-balance-sheet comparison to Newell's brand portfolio.
Outdoor and tools overlap
In outdoor and recreation, brands like Yeti and Solo Brands compete with Coleman, while Stanley Black and Decker and Fortune Brands Innovations overlap in commercial and home-hardware categories, pressuring Newell's discretionary segments.
Writing and home-storage rivals
In writing instruments and food storage, competitors include private and public players such as BIC, SC Johnson (owner of Ziploc, private), and various private-label store brands that undercut Rubbermaid, Sharpie, and FoodSaver on price.
How to invest in Newell Brands Inc. (NWL)
There are three common ways to get NWL exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so NWL sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where NWL fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Newell Brands Inc. (NWL)
NWL is a well-known brand portfolio in the middle of a multi-year turnaround, where a stabilizing operating profile is set against a roughly $4.8 billion net-debt load that dominates the investment picture.
More on Newell Brands Inc. (NWL)
Whether NWL is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is NWL a buy?, and where the stock could go from here in the NWL stock forecast.
For income investors, whether NWL pays a dividend and how the payout looks is covered in does NWL pay a dividend?
Build a basket around NWL with Walnut
Use Newell Brands Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Newell Brands do?
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Newell Brands makes and sells everyday consumer products across three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. Its brands include Sharpie, Rubbermaid, Coleman, Yankee Candle, Graco, Paper Mate, and Oster, sold through mass retailers, e-commerce, and commercial channels.
Is Newell Brands profitable?
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Profitability has been uneven. The company reported large losses in prior periods but returned to a small quarterly net profit in early 2026, with gross margin expanding to about 33 percent. Management guided 2026 normalized EPS to roughly $0.54 to $0.60, so profitability is improving but still modest relative to the debt load.
How much debt does Newell Brands have?
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Newell carries roughly $5.9 billion in total debt and about $4.8 billion in net debt, with leverage near 5 times. This is the dominant feature of the investment case, and debt maturities in the 2027 to 2028 window make deleveraging a central focus for the company.
Does Newell Brands pay a dividend?
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Yes. NWL pays a dividend yielding roughly 4.8 percent as of mid-2026. However, the payout is only thinly covered by free cash flow while the company works to reduce debt, so analysts have flagged the possibility of a dividend reduction to preserve cash.
Why is Newell Brands stock so low?
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The share price, around $5 to $6 in mid-2026, reflects years of declining revenue, a heavy debt load, and a small equity value sitting atop roughly $4.8 billion of net debt. The low price-to-sales multiple signals market skepticism about the turnaround rather than a small underlying business.
Why was Newell removed from the Russell 1000?
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In the June 2026 Russell index reconstitution, Newell was moved from the Russell 1000 and Russell Midcap indices into the Russell 2000. This reflects its reduced market capitalization of about $2.4 billion, and index-fund rebalancing around such moves can add short-term trading pressure.
What is the outlook for Newell Brands in 2026?
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Management guided 2026 to roughly flat net sales, which would be an improvement after multiple years of declines, alongside continued margin recovery. The key questions are whether the revenue base has truly stabilized and how quickly the company can reduce leverage ahead of upcoming debt maturities.
Who competes with Newell Brands?
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Newell competes with diversified consumer-products firms like Helen of Troy, Church and Dwight, Clorox, and Spectrum Brands, plus category rivals such as Yeti and Stanley Black and Decker in outdoor and tools, and BIC and private-label brands in writing and storage.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Newell Brands Inc.'s investor relations page or your broker before making investment decisions.