PepsiCo (PEP) Stock Forecast and Price Target (2026)
Last updated July 2026
Short answer
22 analysts covering PepsiCo (PEP) carry an average price target of $155.00 as of August 2026, +11.1% against the $139.56 price at the time of the pull. The published targets run from $124.00 to $183.00, a spread of 38% of the average, so the disagreement is moderate. The rating split is 7 buy, 16 hold, 1 sell. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market. Walnut is not an investment adviser.
PEP analyst price targets
PEP analyst data as of August 2026, sourced from Yahoo Finance and may be delayed. A price target is what an analyst published on a date, not a forecast Walnut endorses, and targets are typically set on a 12-month view. Verify current figures before deciding.
The average target of $155.00 sits above the $139.56 price, +11.1%.
What the PEP target range actually tells you
The published targets span $124.00 to $183.00. That gap is 38% of the average target, which counts as moderate disagreement. That is a fairly typical spread: enough agreement that the average means something, enough disagreement that it should not be treated as precise.
The useful move is to read the high target as one bull scenario and the low target as one bear scenario, then ask which set of assumptions you find more plausible. Both cases are worked through on the PEP is it a buy page.
Recent analyst actions on PEP
| Firm | Action | Target | Prior | Date |
|---|---|---|---|---|
| Barclays | Raised (Equal-Weight) | $142.00 | $138.00 | July 21, 2026 |
| Barclays | Lowered (Equal-Weight) | $138.00 | $144.00 | July 10, 2026 |
| Jefferies | Lowered (Hold) | $152.00 | $162.00 | July 10, 2026 |
| TD Cowen | Lowered (Hold) | $145.00 | $150.00 | July 10, 2026 |
| Morgan Stanley | Lowered (Equal-Weight) | $160.00 | $180.00 | July 10, 2026 |
| RBC Capital | Lowered (Sector Perform) | $161.00 | $163.00 | July 10, 2026 |
| Wells Fargo | Lowered (Equal-Weight) | $140.00 | $150.00 | July 10, 2026 |
| Citigroup | Lowered (Neutral) | $145.00 | $170.00 | July 10, 2026 |
| BNP Paribas | Lowered (Outperform) | $183.00 | $195.00 | July 8, 2026 |
| UBS | Lowered (Buy) | $172.00 | $186.00 | July 2, 2026 |
| Barclays | Lowered (Equal-Weight) | $144.00 | $158.00 | July 2, 2026 |
| JP Morgan | Lowered (Overweight) | $170.00 | $178.00 | July 1, 2026 |
The most recent published rating actions on PEP within the last six months, from Yahoo Finance. Each row is dated because a target only means something alongside the date it was set. Walnut is not an investment adviser and does not endorse any of these views.
In the last six months there has been 1 raise and 11 cuts among these actions. The direction of revisions is often more telling than the level, because it shows which way informed opinion is moving.
How analysts rate PEP
Of the analysts with a published rating, 7 say buy, 16 say hold, and 1 says sell, so 29% carry a buy. That buy share has fallen over the last three months, so sentiment is drifting more negative.
Read the distribution rather than the label. Sell ratings are rare across the entire market for structural reasons, so a stock with no sell ratings is unremarkable, while even a handful of them is worth understanding.
Why a PEP price target is not a prediction
- It is a 12-month model output. An analyst picks assumptions for revenue, margin, and a multiple, and the target falls out of the arithmetic. Change one assumption and the target moves a lot.
- The distribution is skewed. Sell-side coverage carries far more buy ratings than sell ratings across the whole market, so the average is not a balanced vote.
- Targets follow price as often as they lead it. Revisions frequently arrive after a move, not before, which is why a rising target is weak evidence on its own.
- Nobody is scored on it. There is no cost to a target that never gets close, so treat accuracy as unverified unless you check the firm's record yourself.
What could move PEP from here
In short: the drivers cited most often are Frito-Lay snack moat, Volume recovery and value pricing, Dividend-growth track record. The risk cited most often against it is pepsiCo faces several structural headwinds.
Both sides are worked through properly, with the high and low targets used as the bull and bear anchors, on the PEP is it a buy page. This page deliberately stops at the numbers.
Investing in PepsiCo with AI
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FAQ
What is the price target for PepsiCo (PEP)?
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The average analyst price target for PEP is $155.00 as of August 2026, across 22 analysts. That is +11.1% against the $139.56 price at the time of the data pull, so the consensus sits above where the stock trades. The median target, which is less distorted by one extreme view, is $155.00. Targets move constantly; verify the current figure before relying on it.
How high could PEP go?
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The highest published target is $183.00, which is +31.1% against the $139.56 price. That is one analyst's most optimistic case, not a ceiling and not a forecast. The lowest is $124.00. The gap between them is the honest answer to this question: analysts who all follow PepsiCo closely disagree by 38% of the average target, so treat any single number as one scenario.
How many analysts cover PEP?
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22 analysts publish estimates on PEP as of August 2026. Of those with a published rating, 7 say buy, 16 hold, and 1 sell, so 29% carry a buy rating. More coverage usually means the consensus is better informed, though it also means the obvious points are already in the price.
Are analyst price targets for PEP accurate?
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Treat them as informed opinion, not measurement. Two things are worth knowing. Sell-side ratings skew positive across the market, and PEP is no exception at 29% buy ratings, so the distribution is not a balanced vote. And targets tend to follow the share price at least as often as they lead it, getting raised after a stock has already run. They are most useful as a read on what the informed consensus expects, and least useful as a prediction of where the price lands.
Has the PEP price target been raised or cut recently?
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In the last six months there has been 1 raise and 11 cuts among the published actions on PEP. The most recent was Barclays, which raised its target to $142.00 from $138.00 on July 21, 2026. The direction of revisions often tells you more than the level, because it shows which way the informed view is moving.
Is analyst sentiment on PEP improving?
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Over the last three months the share of analysts rating PEP a buy has been falling. That is a shift in opinion, not in the business, and it often lags the news that caused it. It is worth watching alongside the target revisions rather than on its own.
Will PEP go up in 2026?
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Nobody knows, including the analysts publishing targets. What the numbers on this page tell you is where informed opinion currently sits and how much it disagrees with itself, which is genuinely useful and completely different from a prediction. The risk most often cited against PepsiCo: PepsiCo faces several structural headwinds. Walnut is not an investment adviser.
Walnut is informational, not investment advice, and does not publish price targets of its own. The analyst figures on this page come from a August 2026 data pull of published third-party research, are approximate, and change constantly. Verify current figures with your broker before acting on them.
Guides that feature PEP
PEP is one of the names covered in these guides. Each one puts the stock next to its peers so you can see where it fits rather than judging it alone.