Ferrari N.V. (RACE) Stock Price & How to Invest

Ferrari N.V. is an Italian maker of ultra-luxury sports cars, headquartered in Maranello, and one of the most recognized brands in the world. It sells a limited number of high-priced cars each year (deliveries were in the mid-thousands per quarter in early 2026) and deliberately keeps volumes below demand to preserve exclusivity and residual values. Beyond car sales, it earns revenue from personalization options, spare parts, and its Formula 1 racing operation, which both promotes the brand and validates performance technology that flows into road cars.

The business model is closer to luxury goods than to mainstream autos: controlled scarcity, extensive customization (personalization has contributed a high-teens to roughly 20% share of car and parts revenue), and pricing power produce gross margins near 50% and operating margins that most carmakers cannot approach. Order books have extended well over a year, giving unusual revenue visibility for an automaker.

The mid-2026 investment picture is one of steady, mix-driven growth against a premium valuation. In Q1 2026 Ferrari reported net revenues around 1.85 billion euros (up modestly year over year) with an EBIT margin near 30%, and it reaffirmed full-year 2026 guidance of roughly 7.5 billion euros of revenue and adjusted EPS around 9.45 euros even as deliveries dipped on a deliberate slowdown ahead of new model launches. The central debate is the electrification transition: Ferrari is rolling out hybrids and its first EVs while targeting a long-term mix balanced across internal combustion, hybrid, and electric, and investors are watching whether battery-powered Ferraris can command the same prestige and pricing as its engines have.

The dominant risk is valuation: Ferrari trades at a premium far above typical automakers, priced like a luxury-goods company, so any stumble in growth, mix, or brand perception can compress the multiple sharply. The electrification transition is the key uncertainty, since it is not yet proven that battery-powered Ferraris will command the same prestige and pricing power as its combustion engines, which are core to the brand's identity. Because it sells discretionary ultra-luxury products, Ferrari is exposed to downturns in wealthy-consumer spending and to weakness in key markets like China, the US, and Europe. Deliveries can dip during model transitions (as in early 2026), currency swings affect a euro-reporting company for US ADR-style holders, and any erosion of exclusivity from raising volumes too fast would threaten the scarcity that supports margins. Execution on new model launches and F1 competitiveness also matter to sentiment.

14 analysts publish price targets on RACE, averaging $452.27 against a $393.87 price as of August 2026, or +14.8%. The published targets run from $397.97 to $530.26, a narrow spread, and the ratings split 13 buy, 1 hold, 0 sell. Over the last six months there have been 4 raises and 2 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full RACE forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on Ferrari N.V.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Scarcity and pricing power. Ferrari deliberately produces fewer cars than the market demands, which protects exclusivity, supports high resale values, and gives it pricing power few automakers have. The most optimistic published target, $530.26, assumes this works close to its best case.

The case against. The dominant risk is valuation: Ferrari trades at a premium far above typical automakers, priced like a luxury-goods company, so any stumble in growth, mix, or brand perception can compress the multiple sharply. The most pessimistic target, $397.97, is roughly what RACE is worth if this bites instead.

Read the full bull and bear case on RACE, including what would have to change to break either one. Walnut is not an investment adviser.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Ferrari N.V.'s investor relations page or your broker.

• Revenue (TTM): approximately 6.7 to 7 billion euros, with full-year 2026 guidance around 7.5 billion euros
• Operating margin (EBIT): reported around 30% (Q1 2026 EBIT margin near 29.7%), exceptionally high for an automaker
• EPS: 2026 adjusted EPS guided at roughly 9.45 euros; verify the latest figure live
• Market cap: approximately $80 to $95 billion (shares traded in the high $400s in early 2026)
• Forward P/E: roughly 40x to 50x, a luxury-goods-style premium well above mass-market automakers
• Analyst view: generally constructive on the luxury model; one cited average target near $429, with ranges by house

These figures are approximate, tied to the asOf date, and reported in euros because Ferrari is an Italian company, so verify live numbers before acting. Ferrari's premium multiple reflects its luxury-goods economics (near-50% gross margins, pricing power, order visibility) rather than automotive fundamentals, which is why it trades far above peers like GM or Stellantis. That premium is also the main risk: it leaves little room for error on growth, mix, or the electrification transition.

Other names that sit close to RACE: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get RACE exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so RACE sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where RACE fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

Ferrari is a scarcity-driven luxury business dressed as a carmaker, with rich margins, strong pricing power, and order books stretching out over a year. The key question is whether its premium valuation can hold as it navigates the shift to hybrids and EVs while keeping the brand exclusive.

Whether RACE is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is RACE a buy or a sell?, and where the stock could go from here in the RACE stock forecast.

For income investors, whether RACE pays a dividend and how the payout looks is covered in does RACE pay a dividend? And to weigh RACE against a peer, read the full side-by-side comparisons: RACE vs VWAGY and RACE vs RYCEY.