Ferrari N.V. (RACE) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in Ferrari N.V. (RACE) by buying shares or fractional shares at any major US broker, where the Italian luxury sports car maker trades on the NYSE (it is also listed in Milan). Ferrari designs, builds, and sells ultra-luxury performance cars in deliberately limited volumes, and it competes in Formula 1, which both markets the brand and feeds technology into road cars. The core thesis is that Ferrari behaves more like a luxury-goods house than a mass-market automaker: it caps production to protect exclusivity, extracts high margins through personalization, and enjoys pricing power and long order books. The single biggest thing to understand is that Ferrari's premium valuation rests on that scarcity-driven luxury model, so the risk is less about selling more cars and more about whether it can keep raising price and mix while protecting the brand's prestige through the EV transition.
RACE stock price
As of 2026-07-14, Ferrari N.V. (RACE) last closed at $371.06, down 24.0% over the past year. Over the past 52 weeks it has traded between $314.63 and $517.65.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Ferrari N.V.'s investor relations page. Walnut is informational, not investment advice.
What does Ferrari N.V. (RACE) do?
Ferrari N.V. is an Italian maker of ultra-luxury sports cars, headquartered in Maranello, and one of the most recognized brands in the world. It sells a limited number of high-priced cars each year (deliveries were in the mid-thousands per quarter in early 2026) and deliberately keeps volumes below demand to preserve exclusivity and residual values. Beyond car sales, it earns revenue from personalization options, spare parts, and its Formula 1 racing operation, which both promotes the brand and validates performance technology that flows into road cars.
The business model is closer to luxury goods than to mainstream autos: controlled scarcity, extensive customization (personalization has contributed a high-teens to roughly 20% share of car and parts revenue), and pricing power produce gross margins near 50% and operating margins that most carmakers cannot approach. Order books have extended well over a year, giving unusual revenue visibility for an automaker.
The mid-2026 investment picture is one of steady, mix-driven growth against a premium valuation. In Q1 2026 Ferrari reported net revenues around 1.85 billion euros (up modestly year over year) with an EBIT margin near 30%, and it reaffirmed full-year 2026 guidance of roughly 7.5 billion euros of revenue and adjusted EPS around 9.45 euros even as deliveries dipped on a deliberate slowdown ahead of new model launches. The central debate is the electrification transition: Ferrari is rolling out hybrids and its first EVs while targeting a long-term mix balanced across internal combustion, hybrid, and electric, and investors are watching whether battery-powered Ferraris can command the same prestige and pricing as its engines have.
What's driving Ferrari N.V. (RACE)?
1. Scarcity and pricing power
Ferrari deliberately produces fewer cars than the market demands, which protects exclusivity, supports high resale values, and gives it pricing power few automakers have. Long order books (extending well over a year) provide unusual revenue visibility. This luxury-goods dynamic, not unit volume, is the engine of Ferrari's margins and is what lets it raise price and enrich mix over time.
2. Personalization and mix
A large and growing share of revenue comes from personalization, options, and special-series cars, which carry very high margins. Personalization has contributed a high-teens to roughly 20% share of car and spare-part revenue. Richer mix and more customization let Ferrari grow revenue and profit faster than deliveries, so it can expand earnings even in years when unit volumes are flat or deliberately reduced.
3. Brand strength and Formula 1
Ferrari is consistently ranked among the strongest brands in the world, and its Formula 1 team is both a global marketing platform and a technology proving ground for hybrid and performance systems that reach road cars. The brand's cultural cachet underpins demand across generations of buyers and supports the pricing power that drives the whole model, making brand stewardship central to the thesis.
4. Electrification transition
Ferrari is launching hybrids and its first fully electric models while targeting a long-term mix spread across internal combustion, hybrid, and electric vehicles. Done well, electrification can broaden the range and appeal to new buyers without diluting exclusivity. The bet is that Ferrari can carry its prestige and pricing into EVs, a transition that will shape the growth and margin story for years.
What are the risks to Ferrari N.V. (RACE)?
The dominant risk is valuation: Ferrari trades at a premium far above typical automakers, priced like a luxury-goods company, so any stumble in growth, mix, or brand perception can compress the multiple sharply. The electrification transition is the key uncertainty, since it is not yet proven that battery-powered Ferraris will command the same prestige and pricing power as its combustion engines, which are core to the brand's identity. Because it sells discretionary ultra-luxury products, Ferrari is exposed to downturns in wealthy-consumer spending and to weakness in key markets like China, the US, and Europe. Deliveries can dip during model transitions (as in early 2026), currency swings affect a euro-reporting company for US ADR-style holders, and any erosion of exclusivity from raising volumes too fast would threaten the scarcity that supports margins. Execution on new model launches and F1 competitiveness also matter to sentiment.
How is Ferrari N.V. (RACE) valued? (approximate, Jul 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Ferrari N.V.'s investor relations page or your broker.
- Revenue (TTM): approximately 6.7 to 7 billion euros, with full-year 2026 guidance around 7.5 billion euros
- Operating margin (EBIT): reported around 30% (Q1 2026 EBIT margin near 29.7%), exceptionally high for an automaker
- EPS: 2026 adjusted EPS guided at roughly 9.45 euros; verify the latest figure live
- Market cap: approximately $80 to $95 billion (shares traded in the high $400s in early 2026)
- Forward P/E: roughly 40x to 50x, a luxury-goods-style premium well above mass-market automakers
- Analyst view: generally constructive on the luxury model; one cited average target near $429, with ranges by house
These figures are approximate, tied to the asOf date, and reported in euros because Ferrari is an Italian company, so verify live numbers before acting. Ferrari's premium multiple reflects its luxury-goods economics (near-50% gross margins, pricing power, order visibility) rather than automotive fundamentals, which is why it trades far above peers like GM or Stellantis. That premium is also the main risk: it leaves little room for error on growth, mix, or the electrification transition.
Who competes with Ferrari N.V. (RACE)?
Ultra-luxury and supercar makers
Ferrari's closest rivals are Lamborghini (owned by Volkswagen), McLaren, Aston Martin, and Bugatti, which compete on design, performance, and exclusivity at the top of the market. Rolls-Royce and Bentley overlap in ultra-luxury pricing though with different product focus. These brands challenge Ferrari for the same wealthy buyers, but few match its combination of scale, margins, and brand strength.
Premium performance brands
Porsche is a key adjacent competitor: larger in volume and also publicly traded, it spans premium sports cars and SUVs with strong margins, and is often compared with Ferrari as a listed luxury-auto play. Mercedes-AMG and BMW M compete at the high-performance end of the premium market, offering an alternative, higher-volume way to invest in performance-car demand.
Luxury-goods comparables
Because Ferrari trades on luxury economics rather than auto fundamentals, investors often compare it with luxury-goods houses like LVMH, Hermes, and other high-end brands rather than with carmakers. This framing explains its premium valuation and pricing power, and it is the lens through which much of the bull case (scarcity, brand, mix) is argued.
How to invest in Ferrari N.V. (RACE)
There are three common ways to get RACE exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so RACE sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where RACE fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Ferrari N.V. (RACE)
Ferrari is a scarcity-driven luxury business dressed as a carmaker, with rich margins, strong pricing power, and order books stretching out over a year. The key question is whether its premium valuation can hold as it navigates the shift to hybrids and EVs while keeping the brand exclusive.
Build a basket around RACE with Walnut
Use Ferrari N.V. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
Is RACE a good stock to buy right now?
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That depends on your goals, time horizon, and risk tolerance, and this is not investment advice. The bull case is Ferrari's luxury-goods economics: scarcity-driven pricing power, near-50% gross margins, long order books, and a rich mix that grows profit faster than deliveries. The bear case is a premium valuation (a P/E far above typical automakers) that leaves little room for error, plus uncertainty over whether EV Ferraris can command the same prestige. Weigh both against your portfolio.
What does Ferrari actually do?
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Ferrari N.V. designs, builds, and sells ultra-luxury performance sports cars in deliberately limited volumes from its base in Maranello, Italy. It also earns revenue from personalization options, spare parts, and its Formula 1 racing team, which markets the brand and develops technology for road cars. It caps production below demand to protect exclusivity, resale values, and pricing power.
Why does Ferrari trade at such a high valuation?
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Ferrari trades at a premium multiple far above typical automakers because investors value it like a luxury-goods company, not a mass-market carmaker. Controlled scarcity, near-50% gross margins, extensive personalization, order books stretching over a year, and one of the strongest brands in the world give it pricing power and earnings visibility that most automakers lack. That premium is also its main risk.
How is Ferrari handling electric vehicles?
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Ferrari is rolling out hybrids and its first fully electric models while targeting a long-term mix balanced across internal combustion, hybrid, and electric vehicles. The strategy is to broaden the range and reach new buyers without diluting exclusivity. The open question for investors is whether battery-powered Ferraris can carry the same prestige and pricing power as the combustion engines central to the brand's identity.
Why did Ferrari's deliveries fall in early 2026 but guidance hold?
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Ferrari reported a modest year-over-year decline in Q1 2026 deliveries, which it attributed to a deliberate production slowdown ahead of new model transitions, not weak demand. Because richer mix, personalization, and pricing grow revenue and profit faster than unit volume, the company reaffirmed full-year 2026 guidance of roughly 7.5 billion euros of revenue despite fewer cars shipped in the quarter.
How does Ferrari trade in the US?
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Ferrari N.V. is dual-listed, trading as RACE on the NYSE and also in Milan. Because the company reports in euros, US investors carry currency risk between the euro and the dollar in addition to the usual business risks. Ferrari's US listing has made it accessible to American investors since its 2015-2016 spin-off from Fiat Chrysler.
Does Ferrari pay a dividend?
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Ferrari has paid a dividend and also returns cash through share buybacks, though income is a small part of the investment case relative to its growth and brand story. Because it reports in euros, the dollar payout can vary with the exchange rate. Dividend policy can change, so always check the latest declared dividend and yield before assuming any payout.
Who are Ferrari's main competitors?
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In ultra-luxury and supercars, Ferrari competes with Lamborghini, McLaren, Aston Martin, and Bugatti, and overlaps with Rolls-Royce and Bentley at the top of the market. Porsche is a key listed comparable at higher volume. Because it trades on luxury economics, investors also compare Ferrari with luxury-goods houses like LVMH and Hermes rather than with mass-market carmakers.
What are the main risks of investing in RACE?
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The central risk is the premium valuation, which leaves little room for error on growth, mix, or brand perception. The electrification transition is unproven for a brand built on engines, and Ferrari sells discretionary ultra-luxury goods exposed to downturns in wealthy-consumer spending and to weakness in China, the US, or Europe. Currency swings, model-transition delivery dips, and any erosion of exclusivity from raising volumes too fast are further risks.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Ferrari N.V.'s investor relations page or your broker before making investment decisions.