Rollins, Inc. (ROL) Stock Price & How to Invest
Last updated July 2026
Short answer
Rollins (ROL) is the North American pest-control leader behind Orkin, a route-density compounder with recurring, contract-based revenue and a long record of steady organic growth plus bolt-on acquisitions. The catch is valuation: it trades at a premium multiple that already prices in that consistency.
ROL stock price
As of 2026-07-14, Rollins, Inc. (ROL) last closed at $44.29, down 19.5% over the past year. Over the past 52 weeks it has traded between $41.74 and $65.60.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Rollins, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Rollins, Inc. (ROL) do?
Rollins, Inc. is a US-based consumer and commercial services company that provides pest and termite control through a family of brands led by Orkin, alongside HomeTeam Pest Defense, Clark Pest Control, Fox Pest Control, Critter Control, Trutech, and many others across the US, Canada, Australia, and other markets. The business is built on recurring, contract-based service routes: residential pest control, commercial pest control, and termite and ancillary services, with a large share of revenue tied to repeat visits that give it visibility and pricing power. Rollins grows both organically (price and new customers) and through a steady stream of small tuck-in acquisitions of local operators in a highly fragmented industry.
The investment picture is one of a defensive compounder. Demand for pest control is largely non-discretionary and recession-resistant, and Rollins pairs mid-single-digit organic growth with acquisition-driven revenue and consistent free cash flow that funds a growing dividend and buybacks. The debate centers on valuation and margins: the stock carries a premium multiple that reflects its quality and consistency, and recent quarters have shown some operating-margin compression from acquisition mix and cost inflation even as revenue growth stayed strong.
What's driving Rollins, Inc. (ROL)?
1. Recurring, non-discretionary demand
Pest and termite control is largely a need-to-do service, not a discretionary purchase, so a large portion of Rollins revenue recurs on contracts and repeat routes. That gives the business unusual visibility and resilience through economic cycles. It is the foundation of the company's steady mid-single-digit organic growth.
2. Acquisition roll-up in a fragmented market
The pest-control industry is highly fragmented across thousands of regional operators, and Rollins runs a continuous program of small tuck-in acquisitions to add density and customers. In early 2026 it closed several deals and announced the roughly $90 million Romex Pest Control acquisition. This roll-up strategy has added several points of growth on top of the organic base for years.
3. Pricing power and route density
Scale and high route density let Rollins service more customers per technician mile, supporting margins and letting it pass through inflation via annual price increases. Residential, commercial, and termite lines all grew in the high single to low double digits in recent quarters. The combination of pricing plus volume drives durable top-line compounding.
4. Cash generation funding dividend and buybacks
Rollins is asset-light and strongly cash-generative, converting a high share of earnings into free cash flow. That funds a regularly raised dividend, share repurchases, and the acquisition pipeline without heavy leverage. The capital-return profile is a core part of the long-term total-return story.
What are the risks to Rollins, Inc. (ROL)?
Valuation is the central risk: ROL trades at a premium earnings multiple (well above the broader market) that already assumes years of consistent growth, so any slowdown could compress the multiple sharply. Operating margins have shown some compression recently from acquisition mix and cost inflation, and a heavy reliance on M&A carries integration and overpayment risk. Organic growth can soften with a weak housing market or unusually mild weather that reduces pest activity. Competition from Rentokil (which now owns Terminix), Ecolab, Aptive, and well-funded private-equity roll-ups could pressure pricing and deal prices. Labor availability and wage inflation for technicians are ongoing cost pressures.
How is Rollins, Inc. (ROL) valued? (approximate, July 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Rollins, Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$3.9B
- FY2025 revenue: ~$3.8B (+11%)
- Q1 2026 revenue: ~$906M (+10.2%)
- Market cap: ~$20B
- Trailing P/E: ~38x
- Dividend yield: ~1.5%
Rollins grew FY2025 revenue about 11% to roughly $3.8 billion, with organic growth near 7% and the rest from acquisitions, and carried that momentum into Q1 2026 with about 10% growth. Profitability remains high but operating margin dipped year over year (to around 16% in Q1 2026) on acquisition mix and cost inflation. The stock trades at a premium valuation, with a trailing P/E in the high 30s and a forward P/E in the low 30s, reflecting its recurring-revenue quality.
Who competes with Rollins, Inc. (ROL)?
Global pest-control majors
Rentokil Initial (which acquired Terminix and is the largest global player) and Ecolab's pest-elimination arm are Rollins' primary large-scale competitors, competing across residential and commercial services with broad geographic reach.
Scaled and PE-backed challengers
Aptive Environmental, Anticimex, and a growing set of private-equity-backed roll-up platforms compete for both customers and acquisition targets, adding pricing pressure in a consolidating market.
Regional and local operators
Thousands of independent regional exterminators make up the fragmented long tail of the market. They are both competitors for local customers and the primary pool of tuck-in acquisition targets for Rollins.
How to invest in Rollins, Inc. (ROL)
There are three common ways to get ROL exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so ROL sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where ROL fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Rollins, Inc. (ROL)
ROL is a high-quality, recurring-revenue defensive compounder whose main open question is the price you pay for its durability.
More on Rollins, Inc. (ROL)
Whether ROL is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is ROL a buy?, and where the stock could go from here in the ROL stock forecast.
For income investors, whether ROL pays a dividend and how the payout looks is covered in does ROL pay a dividend?
Build a basket around ROL with Walnut
Use Rollins, Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Rollins (ROL) do?
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Rollins provides pest and termite control services to homes and businesses through brands led by Orkin, plus HomeTeam Pest Defense, Clark Pest Control, Fox Pest Control, and many others. Its revenue is largely recurring, tied to contracts and repeat service routes across the US and several international markets.
Is ROL a good long-term holding?
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Rollins has the traits investors often prize in a long-term compounder: recurring, non-discretionary revenue, steady organic growth, consistent free cash flow, and a rising dividend. The main tradeoff is a premium valuation that already reflects that quality. Whether it fits a given portfolio depends on your goals and risk tolerance, not on any recommendation here.
Why is ROL's P/E ratio so high?
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Rollins trades at a trailing P/E in the high 30s because the market pays up for its recurring revenue, recession resistance, and long record of consistent growth. A premium multiple means a lot of good news is already priced in, so future returns depend partly on whether growth keeps meeting those expectations.
Does Rollins pay a dividend?
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Yes. Rollins pays a quarterly dividend that it has raised regularly over many years, with a yield around 1.5%. The dividend is modest but growing, funded by the company's strong free cash flow alongside share buybacks and acquisitions.
How does Rollins grow revenue?
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Growth comes from two sources: organic growth (price increases plus new customers), typically in the mid-single digits, and acquisitions of smaller regional pest-control operators. In recent periods the two combined for roughly 10% total revenue growth.
Who are Rollins' main competitors?
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Its largest competitors are Rentokil Initial (owner of Terminix) and Ecolab's pest-elimination business, along with scaled challengers like Aptive and Anticimex and thousands of local operators. The industry is fragmented, which is why acquisitions are a core part of Rollins' strategy.
Is pest control recession-resistant?
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Largely yes. Pest and termite control is often a need-to-do service to protect property and health, so demand holds up better than many discretionary categories in downturns. That resilience is a big reason Rollins is viewed as a defensive business, though a weak housing market can still soften some growth.
What are the biggest risks with ROL?
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The main risks are its premium valuation (which leaves little room for disappointment), recent operating-margin compression from acquisition mix and cost inflation, reliance on M&A that carries integration and overpayment risk, competition from Rentokil and PE-backed roll-ups, and sensitivity to housing activity, weather, and technician labor costs.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Rollins, Inc.'s investor relations page or your broker before making investment decisions.