Snap Inc (SNAP) Stock Forecast and Price Target (2026)
Last updated July 2026
Short answer
36 analysts covering Snap Inc (SNAP) carry an average price target of $7.26 as of August 2026, +54.8% against the $4.69 price at the time of the pull. The published targets run from $4.00 to $15.00, a spread of 152% of the average, so the disagreement is wide. The rating split is 10 buy, 30 hold, 3 sell. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market. Walnut is not an investment adviser.
SNAP analyst price targets
SNAP analyst data as of August 2026, sourced from Yahoo Finance and may be delayed. A price target is what an analyst published on a date, not a forecast Walnut endorses, and targets are typically set on a 12-month view. Verify current figures before deciding.
The average target of $7.26 sits well above the $4.69 price, +54.8%. The median is $7.00, and where the two differ the median is the steadier read, because one unusually high or low target cannot drag it.
What the SNAP target range actually tells you
The published targets span $4.00 to $15.00. That gap is 152% of the average target, which counts as wide disagreement. A spread that wide is the most informative number on this page: analysts who all follow the company closely cannot agree within a factor that large, which means the outcome genuinely depends on assumptions nobody can settle yet.
The useful move is to read the high target as one bull scenario and the low target as one bear scenario, then ask which set of assumptions you find more plausible. Both cases are worked through on the SNAP is it a buy page.
Recent analyst actions on SNAP
| Firm | Action | Target | Prior | Date |
|---|---|---|---|---|
| Mizuho | Lowered (Neutral) | $5.00 | $6.00 | July 22, 2026 |
| UBS | Lowered (Neutral) | $5.00 | $7.00 | July 13, 2026 |
| Goldman Sachs | Lowered (Neutral) | $6.00 | $7.00 | July 8, 2026 |
| DA Davidson | Initiated (Neutral) | $5.00 | - | July 8, 2026 |
| Wells Fargo | Lowered (Equal-Weight) | $5.00 | $7.00 | July 7, 2026 |
| Freedom Broker | Downgraded (Hold) | - | - | May 12, 2026 |
| JP Morgan | Lowered (Underweight) | $6.00 | $7.00 | May 7, 2026 |
| RBC Capital | Lowered (Sector Perform) | $8.00 | $10.00 | May 7, 2026 |
| Goldman Sachs | Lowered (Neutral) | $7.00 | $8.00 | May 7, 2026 |
| Wells Fargo | Raised (Equal-Weight) | $7.00 | $6.00 | May 7, 2026 |
| Stifel | Raised (Hold) | $5.25 | $4.50 | April 21, 2026 |
| BMO Capital | Raised (Outperform) | $15.00 | $13.00 | April 16, 2026 |
The most recent published rating actions on SNAP within the last six months, from Yahoo Finance. Each row is dated because a target only means something alongside the date it was set. Walnut is not an investment adviser and does not endorse any of these views.
In the last six months there have been 3 raises and 8 cuts among these actions. The direction of revisions is often more telling than the level, because it shows which way informed opinion is moving.
How analysts rate SNAP
Of the analysts with a published rating, 10 say buy, 30 say hold, and 3 say sell, so 23% carry a buy. That mix has been broadly steady over the last three months.
Read the distribution rather than the label. Sell ratings are rare across the entire market for structural reasons, so a stock with no sell ratings is unremarkable, while even a handful of them is worth understanding.
Why a SNAP price target is not a prediction
- It is a 12-month model output. An analyst picks assumptions for revenue, margin, and a multiple, and the target falls out of the arithmetic. Change one assumption and the target moves a lot.
- The distribution is skewed. Sell-side coverage carries far more buy ratings than sell ratings across the whole market, so the average is not a balanced vote.
- Targets follow price as often as they lead it. Revisions frequently arrive after a move, not before, which is why a rising target is weak evidence on its own.
- Nobody is scored on it. There is no cost to a target that never gets close, so treat accuracy as unverified unless you check the firm's record yourself.
What could move SNAP from here
In short: the drivers cited most often are Return to user growth, Subscription and Other Revenue momentum, Improving cash generation. The risk cited most often against it is snap's core advertising revenue grew only about 3% year over year in the first quarter of 2026, a sign that the ad business faces intense competition from Meta's Instagram, TikTok, and YouTube for both users and ad budgets.
Both sides are worked through properly, with the high and low targets used as the bull and bear anchors, on the SNAP is it a buy page. This page deliberately stops at the numbers.
Investing in Snap Inc with AI
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FAQ
What is the price target for Snap Inc (SNAP)?
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The average analyst price target for SNAP is $7.26 as of August 2026, across 36 analysts. That is +54.8% against the $4.69 price at the time of the data pull, so the consensus sits well above where the stock trades. The median target, which is less distorted by one extreme view, is $7.00. Targets move constantly; verify the current figure before relying on it.
How high could SNAP go?
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The highest published target is $15.00, which is +219.8% against the $4.69 price. That is one analyst's most optimistic case, not a ceiling and not a forecast. The lowest is $4.00. The gap between them is the honest answer to this question: analysts who all follow Snap Inc closely disagree by 152% of the average target, so treat any single number as one scenario.
How many analysts cover SNAP?
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36 analysts publish estimates on SNAP as of August 2026. Of those with a published rating, 10 say buy, 30 hold, and 3 sell, so 23% carry a buy rating. More coverage usually means the consensus is better informed, though it also means the obvious points are already in the price.
Are analyst price targets for SNAP accurate?
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Treat them as informed opinion, not measurement. Two things are worth knowing. Sell-side ratings skew positive across the market, and SNAP is no exception at 23% buy ratings, so the distribution is not a balanced vote. And targets tend to follow the share price at least as often as they lead it, getting raised after a stock has already run. They are most useful as a read on what the informed consensus expects, and least useful as a prediction of where the price lands.
Has the SNAP price target been raised or cut recently?
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In the last six months there have been 3 raises and 8 cuts among the published actions on SNAP. The most recent was Mizuho, which lowered its target to $5.00 from $6.00 on July 22, 2026. The direction of revisions often tells you more than the level, because it shows which way the informed view is moving.
Will SNAP go up in 2026?
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Nobody knows, including the analysts publishing targets. What the numbers on this page tell you is where informed opinion currently sits and how much it disagrees with itself, which is genuinely useful and completely different from a prediction. The risk most often cited against Snap Inc: Snap's core advertising revenue grew only about 3% year over year in the first quarter of 2026, a sign that the ad business faces intense competition from Meta's Instagram, TikTok, and YouTube for both users and ad budgets. Walnut is not an investment adviser.
Walnut is informational, not investment advice, and does not publish price targets of its own. The analyst figures on this page come from a August 2026 data pull of published third-party research, are approximate, and change constantly. Verify current figures with your broker before acting on them.
Guides that feature SNAP
SNAP is one of the names covered in these guides. Each one puts the stock next to its peers so you can see where it fits rather than judging it alone.