Sportradar Group AG (SRAD) Stock Price & How to Invest
Short answer
SRAD is Sportradar Group, a Swiss-based, Nasdaq-listed business-to-business sports data and betting technology company that supplies official data feeds, odds, and trading services to sportsbooks, leagues, and media. It is a way to own the infrastructure behind sports betting rather than a bookmaker itself, and it trades as a growth-oriented duopoly play alongside Genius Sports.
SRAD stock price
As of 2026-07-09, Sportradar Group AG (SRAD) last closed at $15.45, down 47.0% over the past year. Over the past 52 weeks it has traded between $12.35 and $31.79.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Sportradar Group AG's investor relations page. Walnut is informational, not investment advice.
What does Sportradar Group AG (SRAD) do?
Sportradar Group AG (Nasdaq: SRAD) is a B2B sports technology company that collects, models, and distributes real-time sports data. It sits between the leagues (from whom it licenses official data rights across soccer, tennis, basketball, and more) and its customers (sportsbooks, casinos, media companies, and leagues themselves), supplying live odds, managed trading services, integrity monitoring, and advertising and marketing tools. Crucially, Sportradar does not take bets or act as a bookmaker, so its economics track the overall growth of regulated betting rather than the win-or-lose outcome of any single wager. Its 2024 acquisition of IMG ARENA's global betting rights portfolio deepened its official-data moat.
The investment picture is a growth-plus-margin story wrapped around a two-player market. Sportradar and Genius Sports form a duopoly for official sports data, and Sportradar is the older, larger, and profitable incumbent. Revenue is compounding at a double-digit-to-mid-20s percent pace with expanding adjusted EBITDA margins, and management has leaned into shareholder returns with an accelerated buyback. The bull case rests on operating leverage, U.S. betting growth, and an emerging prediction-markets tailwind; the bear case centers on the escalating cost of league data rights (increasingly demanding equity, not just cash), FX drag, and the risk of losing a marquee rights contract.
What's driving Sportradar Group AG (SRAD)?
1. Duopoly moat in official sports data
Sportradar and Genius Sports control the market for official, low-latency sports data that regulated sportsbooks depend on. Sportradar's scale across the most-bet global sports (soccer, tennis, basketball) and its IMG ARENA rights portfolio give it broad coverage that is hard for a third entrant to replicate. That structural position underpins pricing power and recurring, contract-based revenue.
2. Margin expansion and cash generation
Management is guiding for adjusted EBITDA to grow faster than revenue, implying continued margin expansion of roughly 200 basis points or more. Free cash flow conversion has been strong, and the company launched a $250 million accelerated share buyback, signaling confidence in cash generation. Operating leverage on a largely fixed data-cost base is the core of the profitability thesis.
3. U.S. growth and prediction-market optionality
Continued state-by-state legalization of U.S. sports betting expands Sportradar's addressable market, and its non-betting offerings (marketing, media, integrity services) are growing quickly. A newer catalyst is prediction markets like Kalshi and Polymarket, where Sportradar could supply official data to a fresh category of exchanges, though the regulatory status of sports-event contracts remains unsettled.
4. IMG ARENA integration and product cross-sell
The absorbed IMG ARENA rights broaden Sportradar's exclusive content and give it more products to cross-sell into existing sportsbook clients. Management cites customer uptake of additional products and integration synergies as a driver of the reaffirmed full-year outlook, supporting the multi-year revenue compounding target.
What are the risks to Sportradar Group AG (SRAD)?
The largest risk is the cost of official league data rights, which come up for renewal every several years and are increasingly priced in cash plus equity stakes, diluting shareholders and pressuring margins. Losing a major rights contract, especially for a top U.S. league, to Genius Sports would be a serious blow to Sportradar's competitive position and valuation. The company reports in euros while a large share of growth is U.S. dollar-denominated, so foreign-exchange swings can mask underlying constant-currency performance, and Q1 2026 showed a GAAP net loss despite revenue growth. Regulatory risk cuts both ways: tighter betting rules can shrink the market, while unsettled prediction-market rules make that upside speculative. Sportradar has also drawn short-seller scrutiny (including a Bear Cave report) and faces the longer-term threat that raw sports data becomes commoditized.
How is Sportradar Group AG (SRAD) valued? (approximate, Q1 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Sportradar Group AG's investor relations page or your broker.
- Revenue (TTM): ~$1.5B
- Q1 2026 revenue: ~€347M (+11% YoY, +16% cc)
- FY2026 revenue guidance: ~€1.56B to €1.58B
- FY2026 adj. EBITDA guidance: ~€390M to €400M
- Market cap: ~$4.5B
- Forward P/E: ~23x
Sportradar is profitable on an adjusted and full-year basis, though Q1 2026 carried a small GAAP net loss driven partly by currency headwinds. The stock trades at a high trailing P/E (around 50x) that compresses to the low-20s on a forward basis as margins expand, and the shares fell sharply (roughly 45 percent) over the trailing year. Enterprise value is below market cap thanks to a net-cash-leaning balance sheet, and the $250 million buyback reflects management's capital-return posture.
Who competes with Sportradar Group AG (SRAD)?
Direct sports-data duopoly
Genius Sports is the primary head-to-head rival, a smaller, faster-growing, tech-focused challenger competing directly for official league data rights (notably the NFL). The two effectively split the official sports-data market, and every rights renewal is a competitive flashpoint.
Sportsbook and betting-platform vendors
Companies supplying betting technology, odds, and trading tools (such as Kambi, OpenBet, and various trading-services providers) overlap with parts of Sportradar's stack, competing for sportsbook wallet share even where they do not hold official data rights.
Adjacent data, media, and integrity players
Broader sports-marketing, media, and analytics firms (including agencies and data providers like Stats Perform in some segments) compete for advertising, media-services, and non-betting data budgets that Sportradar is expanding into beyond its core feeds.
How to invest in Sportradar Group AG (SRAD)
There are three common ways to get SRAD exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so SRAD sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where SRAD fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Sportradar Group AG (SRAD)
Sportradar is the larger, profitable half of the sports-data duopoly, with the debate centered on whether rising league-rights costs and new prediction-market demand net out to durable margin expansion.
More on Sportradar Group AG (SRAD)
Whether SRAD is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is SRAD a buy?, and where the stock could go from here in the SRAD stock forecast.
For income investors, whether SRAD pays a dividend and how the payout looks is covered in does SRAD pay a dividend?
Build a basket around SRAD with Walnut
Use Sportradar Group AG as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Sportradar (SRAD) do?
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Sportradar is a B2B sports data and betting technology company. It licenses official data from leagues and sells real-time odds, live data feeds, managed trading, integrity monitoring, and marketing services to sportsbooks, casinos, media companies, and leagues. It does not take bets itself.
Is Sportradar a bookmaker or a gambling company?
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No. Sportradar is an infrastructure and data provider that sits behind bookmakers. Its revenue tracks the overall growth of regulated betting and data demand rather than the win-or-lose outcome of any individual bet, which makes its model different from an operator like DraftKings.
Who are Sportradar's main competitors?
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Its closest rival is Genius Sports, forming a two-player duopoly for official sports data. Other competition comes from sportsbook technology vendors and from broader sports-media, analytics, and integrity providers competing for adjacent budgets.
How does Sportradar make money?
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It earns recurring, contract-based revenue from two main areas: betting technology and solutions (data feeds, odds, and managed trading for sportsbooks) and sports content, technology, and services (non-betting offerings plus marketing and media services). U.S. betting growth and product cross-sell drive expansion.
How did Sportradar perform in Q1 2026?
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Sportradar reported Q1 2026 revenue of about €347 million, up 11 percent year over year (16 percent in constant currency), with adjusted EBITDA near €66 million. It posted a small GAAP net loss on currency headwinds but reaffirmed full-year guidance and announced a $250 million accelerated buyback.
What is the biggest risk for Sportradar?
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The escalating cost of official league data rights is the central risk. Renewals increasingly demand cash plus equity stakes, which dilute shareholders and pressure margins, and losing a marquee U.S. rights contract to Genius Sports would materially damage its position and valuation.
How could prediction markets affect Sportradar?
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Exchanges like Kalshi and Polymarket represent a potential new customer category that would need official sports data, which Sportradar could supply. This is optionality rather than a proven driver, because the regulatory status of sports-event contracts remains unsettled in several U.S. states.
Why has SRAD stock been volatile?
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The shares fell roughly 45 percent over the trailing year amid a high starting valuation, currency-driven GAAP losses, concerns about rising rights costs, and short-seller scrutiny. The stock reflects a debate over whether growth and margin expansion outweigh those cost and competitive pressures.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Sportradar Group AG's investor relations page or your broker before making investment decisions.