Is TOST a Buy or a Sell? The Bull and Bear Case (2026)

Last updated July 2026

Short answer

Both cases are real, which is why the question is contested. The bull case for Toast, Inc. (TOST) rests on Location adds, plus the retail and international extension: Toast added ~9,500 net new locations in the second quarter of 2026, a record for the company, taking the installed base to ~180,000 from ~164,000 at the end of 2025. The bear case rests on the clearest specific risk is regulatory. Analysts covering it publish targets from $25.00 to $45.00 against a $36.80 price, so even the professionals disagree by 52% of their own average. We do not give a verdict. What follows is each case at full strength, so you can decide which set of assumptions you actually believe. Walnut is not an investment adviser.

Toast is a Boston company that sells restaurants one system to run the whole operation on: cloud point-of-sale software, kitchen displays, Toast Go handheld terminals, digital ordering, payroll, and lending products aimed at operators. Revenue arrives in three streams that are really three different businesses. Financial technology solutions, which is payment processing, was ~$1.57 billion of the ~$1.91 billion Toast booked in the second quarter of 2026, yet carried only ~$359 million of gross profit, because most of that line is interchange and network fees the company never keeps. Subscription services were ~$290 million and produced ~$226 million of gross profit, a margin near ~78%. Hardware and professional services brought in ~$48 million against ~$116 million of cost, which is to say Toast sells terminals below cost on purpose to win the payment flow that follows. The platform reached ~180,000 locations as of June 30, 2026, up ~22% year over year, processed ~$60.7 billion of payment volume in the quarter, and employed ~6,500 people at the end of 2025. The financial character of the company changed over the past two years: Toast lost money for most of its public life and no longer does. Operating income was ~$152 million in the second quarter of 2026 against ~$80 million a year earlier, net income was ~$154 million, and trailing twelve-month net income sits near ~$486 million on ~$6.80 billion of trailing revenue. Annualized recurring run-rate, the company's own scale measure, grew ~25% to ~$2.4 billion as of June 30, 2026. Management guides full-year 2026 recurring gross profit to ~$2.33 billion to ~$2.36 billion and adjusted EBITDA to ~$805 million to ~$825 million. At a ~$21.3 billion market value the stock sits near ~3.1 times trailing revenue, which reads cheap for a ~23% grower until the pass-through card costs are stripped out: against ~$1.82 billion of trailing gross profit the multiple is closer to ~12 times, and against trailing net income roughly ~44 times. The question that decides the outcome is whether Toast can keep adding something like ~9,000 net locations a quarter while pushing higher-margin software into the installed base, because payments revenue alone grows with restaurant sales and card volume, and that pace on its own does not support the current price.

The bull case: what would have to be true for $45.00

The most optimistic published target on TOST is $45.00, +22.3% from the $36.80 price as of August 2026. Getting there needs the following to work close to its best case, not merely to avoid going wrong.

1. Location adds, plus the retail and international extension

Toast added ~9,500 net new locations in the second quarter of 2026, a record for the company, taking the installed base to ~180,000 from ~164,000 at the end of 2025. Management describes food and beverage retail and international markets as early-stage parts of the growth plan rather than mature contributors, so the reported ~22% location growth is still overwhelmingly a US restaurant number. The TGI Fridays rollout in the United Kingdom and an endorsement from BWH Hotels, parent of Best Western, are the visible tests of whether the playbook travels.

2. Software attach on top of the payment flow

Subscription revenue grew ~28% year over year in the second quarter of 2026 while payments revenue grew ~23%, and subscription carries roughly ~78% gross margin against roughly ~23% for payments. Every point of mix shift toward software therefore does more for gross profit than the headline revenue line suggests. Management singled out Toast IQ Grow, an AI-based marketing and demand product, as the fastest-growing new offering the company has launched.

3. Margin expansion is now visible in reported results

Total operating expenses grew ~17% year over year in the second quarter of 2026 while gross profit grew ~32%, which is what turned ~$80 million of operating income into ~$152 million. Operating income equalled roughly ~26% of the recurring gross profit streams management uses as its denominator. Adjusted EBITDA of ~$221 million included a one-time ~$10 million tariff refund that the company says it plans to reinvest rather than keep.

4. Cash generation funding buybacks

Toast held ~$1.02 billion of cash and ~$698 million of marketable securities at June 30, 2026 with no meaningful borrowings, and generated ~$130 million of free cash flow in the quarter. The board raised the repurchase authorization by ~$500 million in February 2026, bringing the program to ~$750 million. The company bought back ~19 million shares for ~$486 million in the first half of 2026, taking shares outstanding to ~577 million from ~589 million a year earlier.

The bear case: what would have to be true for $25.00

The most pessimistic published target is $25.00, -32.1% from the current price. That is not a floor and not a forecast; it is roughly what one analyst thinks Toast, Inc. is worth if the risks below bite instead of the drivers above.

The clearest specific risk is regulatory. Toast has been responding to a Federal Trade Commission Civil Investigative Demand received in June 2025 covering the marketing, sale, and operation of its restaurant systems and customer-service offerings, and in June 2026 the FTC staff sent the company a draft complaint and a proposed settlement order. Toast says it disagrees and is prepared to litigate, and states in its filings that it cannot estimate a reasonably possible loss, so the exposure is genuinely unquantified. Beyond that, ~82% of revenue tracks payment volume, which moves with restaurant traffic and discretionary dining spend, and price pressure on processing spreads from Block's Square, Fiserv's Clover, or Shift4 would compress the part of the business funding everything else. Governance is concentrated: Class B shares carry ten votes each, so ~65 million shares, around ~11% of the total, control a majority of the voting power.

The bear case deserves the same attention as the bull case, and usually gets less. If you are holding TOST already, the question is not whether these risks exist but whether any of them has moved from possible to actually happening in the reported numbers.

Where analysts land on TOST

26 analysts cover TOST, with an average target of $38.73 (+5.2% against $36.80) and a split of 21 buy, 9 hold, 0 sell. Bear in mind sell-side ratings skew positive across the whole market, so that split is not a balanced vote. The full target table, the recent rating actions by firm, and how the consensus has shifted are on the TOST forecast and price target page.

How is TOST valued? (as of August 2026)

Price
$36.80
Market cap
$21.27B
P/E (TTM)
46.58
Forward P/E
21.24
Price / book
10.73
Beta
1.73
52-week range
$22.26 to $45.64

Snapshot for TOST as of August 2026, sourced from Yahoo Finance and may be delayed. Valuation figures move with price and earnings; verify the current numbers with your broker before deciding.

  • Revenue (TTM): ~$6.80 billion, up ~23% year over year in Q2 2026
  • Gross profit (TTM): ~$1.82 billion, a margin near ~27%
  • ARR (June 30, 2026): ~$2.4 billion, up ~25% year over year
  • Net income (TTM): ~$486 million; Q2 2026 diluted EPS ~$0.26
  • Market capitalization: ~$21.3 billion across ~577 million Class A and Class B shares
  • Scale metrics: ~180,000 locations; ~$60.7 billion of payment volume processed in Q2 2026

Quoting a revenue multiple on Toast flatters it, because ~82% of the revenue line is payment processing that arrives with interchange and network fees already attached. Gross profit and ARR are the honest scale measures: ~$21.3 billion against ~$1.82 billion of trailing gross profit is roughly ~12 times, and against the ~$2.4 billion ARR figure roughly ~8.9 times. Management's own 2026 guidance is written in recurring gross profit and adjusted EBITDA for the same reason.

How do you decide if TOST is a buy?

Rather than asking whether TOST is a buy in the abstract, it tends to help to answer four questions:

  • Thesis: do you believe the bull case above, and is it still true today?
  • Time horizon: a single stock can be volatile, so a longer horizon absorbs more of the swings.
  • Position sizing: a thesis can be right and the sizing still wrong; decide how much of your portfolio one name should be.
  • Overlap: check whether you already hold TOST indirectly through an index or sector ETF before adding more.

What would change your mind on TOST

Write the tripwires down before you need them. Deciding what would falsify your view is far harder once a position is moving against you.

  • Bull case breaks if: Location adds, plus the retail and international extension stalls in the reported numbers rather than in the narrative around them.
  • Bear case breaks if: the clearest specific risk is regulatory fails to materialise over several reporting periods while the drivers keep compounding.
  • Neither matters if: the position has grown large enough that being wrong would damage the whole portfolio. Sizing overrides the argument.

For the full picture, see the TOST stock guide (what the company does, the ETFs that hold it, similar stocks, and the themes it fits). In Walnut you can ask its AI about TOST against your real portfolio and see your actual exposure before deciding.

Investing in Toast, Inc. with AI

Connect the broker you already use and ask Walnut's AI how TOST fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

Is TOST a good stock to buy right now?

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That depends on which case you find more convincing, and both are on this page. The bull case rests on Location adds, plus the retail and international extension, with revenue (ttm) at ~$6.80 billion, up ~23% year over year in Q2 2026. The bear case rests on the clearest specific risk is regulatory. Analysts covering it are spread from $25.00 to $45.00, which is itself a signal that this is genuinely contested. If you believe the thesis, the real questions become sizing and overlap rather than timing. Walnut is not an investment adviser and this is not a recommendation.

Should I sell TOST?

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Nobody can answer that for you, and the honest version of the question is narrower: has anything changed in the reason you bought it? The bear case on this page is the place to check. The clearest specific risk is regulatory. If that risk is what you were worried about and it is now playing out, that is a real signal. If the price simply fell while the thesis held, that is a different situation entirely. The most pessimistic published target is $25.00, -32.1% from the $36.80 price, which is one analyst's downside case rather than a floor. Walnut is not an investment adviser.

What is the bull case for TOST?

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Location adds, plus the retail and international extension. Toast added ~9,500 net new locations in the second quarter of 2026, a record for the company, taking the installed base to ~180,000 from ~164,000 at the end of 2025. The most optimistic analyst target on TOST is $45.00, +22.3% from the $36.80 price. That figure is only reachable if this thesis works close to its best case.

What is the bear case for TOST?

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The clearest specific risk is regulatory. Toast has been responding to a Federal Trade Commission Civil Investigative Demand received in June 2025 covering the marketing, sale, and operation of its restaurant systems and customer-service offerings, and in June 2026 the FTC staff sent the company a draft complaint and a proposed settlement order. Toast says it disagrees and is prepared to litigate, and states in its filings that it cannot estimate a reasonably possible loss, so the exposure is genuinely unquantified. Beyond that, ~82% of revenue tracks payment volume, which moves with restaurant traffic and discretionary dining spend, and price pressure on processing spreads from Block's Square, Fiserv's Clover, or Shift4 would compress the part of the business funding everything else. Governance is concentrated: Class B shares carry ten votes each, so ~65 million shares, around ~11% of the total, control a majority of the voting power. The most pessimistic published target is $25.00, -32.1% from the current price, which is roughly what the stock is worth if these risks bite rather than the drivers.

What does Toast, Inc. do?

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Cloud restaurant operating system combining point-of-sale software, handheld hardware and payment processing across roughly 180,000 locations.

What would have to change for TOST to stop being worth holding?

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Decide that in advance, because it is far harder to think clearly once a position is moving against you. The concrete tripwires here: the driver behind the bull case (Location adds, plus the retail and international extension) stalling in the reported numbers rather than in the narrative, the risk above (the clearest specific risk is regulatory) turning from a possibility into a reported fact, or the position growing large enough that a bad outcome would matter to your whole portfolio regardless of who is right.

What does Toast actually sell?

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A restaurant operating system. The visible parts are cloud point-of-sale software, kitchen displays, Toast Go handheld terminals, and digital ordering, plus payroll and operator lending. The part that pays the bills is payment processing: ~$60.7 billion of card volume ran through the platform in the second quarter of 2026, and financial technology solutions was ~$1.57 billion of ~$1.91 billion in quarterly revenue.

Why does Toast's revenue multiple look so much cheaper than its gross profit multiple?

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Because payment processing revenue is reported gross, with interchange and network fees included, and Toast keeps only a slice. Payments carried roughly ~23% gross margin in the second quarter of 2026 against roughly ~78% for subscriptions. So ~$6.80 billion of trailing revenue converts to about ~$1.82 billion of gross profit, and the ~3.1 times revenue multiple becomes roughly ~12 times gross profit.

Is Toast profitable?

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Yes, on a GAAP basis and recently. Net income was ~$154 million in the second quarter of 2026 against ~$80 million a year earlier, and trailing twelve-month net income is near ~$486 million. Full-year 2025 net income was ~$342 million. The accumulated deficit of ~$982 million at June 30, 2026 is the residue of earlier loss-making years and is shrinking each quarter.

Walnut is informational, not investment advice, and gives no verdict on TOST. Analyst targets referenced here come from a August 2026 pull of published third-party research and change constantly. Verify current figures with your broker before acting on them.

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