Is FIGR a Buy or a Sell? The Bull and Bear Case (2026)

Last updated July 2026

Short answer

Both cases are real, which is why the question is contested. The bull case for Figure Technology Solutions (FIGR) rests on HELOC origination scale and market leadership: Figure is the largest non-bank HELOC originator in the U.S., and its origination volume has grown quickly, with roughly $2.4 billion in HELOC lending in the third quarter of 2025 alone. The bear case rests on figure carries elevated, above-average risk for a recently public company. Analysts covering it publish targets from $31.00 to $67.00 against a $25.68 price, so even the professionals disagree by 71% of their own average. We do not give a verdict. What follows is each case at full strength, so you can decide which set of assumptions you actually believe. Walnut is not an investment adviser.

Figure Technology Solutions, Inc. (Nasdaq: FIGR) is a financial technology company co-founded by SoFi founder Mike Cagney that originates and distributes consumer and mortgage-related loans, with home equity lines of credit (HELOCs) as its core product. Figure pairs a technology-driven loan origination system (which promises approvals in minutes and funding in days) with Figure Connect, an electronic marketplace launched in June 2024 that lets originators sell loans to buyers, and it uses blockchain-based infrastructure such as its Digital Asset Registry Technology (DART) to track and transfer loans. The company has grown into the largest non-bank provider of home equity financing in the country, facilitating more than $17 billion in home equity lending, and it expanded into residential real estate lending through its acquisition of Kiavi. Figure went public on September 11, 2025, pricing its IPO at $25 per share and raising roughly $788 million. The investment picture combines rapid revenue growth (trailing-twelve-month revenue around $510 million as of mid-2026, up about 74 percent) and a swing to net income with elevated risk: shares ran up to roughly $78 in January 2026 before falling back toward the low $30s, and the company has faced an April 2026 short-seller report from Morpheus Research that disputes how central blockchain actually is to its business, plus a February 2026 data breach affecting nearly one million people. The stock trades at a high earnings multiple that prices in continued growth, so it is economically sensitive to interest rates, the housing and HELOC cycle, and its ability to keep scaling loan volume and marketplace activity.

The bull case: what would have to be true for $67.00

The most optimistic published target on FIGR is $67.00, +160.9% from the $25.68 price as of July 2026. Getting there needs the following to work close to its best case, not merely to avoid going wrong.

1. HELOC origination scale and market leadership.

Figure is the largest non-bank HELOC originator in the U.S., and its origination volume has grown quickly, with roughly $2.4 billion in HELOC lending in the third quarter of 2025 alone. At the end of that quarter it serviced more than 302,000 HELOCs with an unpaid principal balance of about $11.1 billion. Because home equity is a large and under-tapped market when mortgage rates keep homeowners from refinancing, continued origination growth is the central driver of revenue.

2. Figure Connect marketplace and capital-markets flywheel.

Figure Connect, launched in June 2024, lets Figure and third parties buy and sell loans in a standardized electronic marketplace, and the company reported over $1.15 billion in whole loan sales executed on the platform in March 2026 alone. If more originators and buyers join, Figure can earn fees on transaction volume it does not fund itself, turning it into a marketplace and technology business rather than only a balance-sheet lender. This capital-light distribution is what management frames as its long-term advantage.

3. Profitability and revenue growth.

Figure turned profitable as it scaled, reporting net income of roughly $89.8 million in the third quarter of 2025 and trailing-twelve-month net income above $100 million by mid-2026, with revenue growing at a high double-digit rate. Sustained profitability at a young fintech is unusual and, if it continues, supports the case that the model can fund its own growth. The durability of these margins through a full rate and credit cycle is still unproven.

4. Expansion into new lending and crypto-native products.

Figure has broadened beyond HELOCs through its Kiavi acquisition (residential real estate investor lending) and a suite of blockchain-linked products including Democratized Prime, the YLDS yield-bearing stablecoin, and the OPEN equity network. Each new product is a potential additional revenue line that leverages the same origination and marketplace infrastructure. Adoption of these newer products, however, is early and less proven than the core HELOC business.

The bear case: what would have to be true for $31.00

The most pessimistic published target is $31.00, +20.7% from the current price. That is not a floor and not a forecast; it is roughly what one analyst thinks Figure Technology Solutions is worth if the risks below bite instead of the drivers above.

Figure carries elevated, above-average risk for a recently public company. In April 2026, short-seller Morpheus Research published a report arguing that Figure overstates how central blockchain is to its operations and that several of its crypto-native products have stalled, and it disclosed a short position; Figure disputed the report, but the controversy has weighed on the stock and remains unresolved. In February 2026 the company confirmed a data breach exposing sensitive personal and financial information of nearly one million people, which has drawn consumer class-action litigation and reputational risk. The business is economically cyclical and rate-sensitive, because HELOC demand, loan pricing, and marketplace activity all depend on interest rates, home prices, and consumer credit conditions, so a housing downturn or rising defaults would pressure origination volume and credit losses. The stock trades at a high earnings multiple and has been extremely volatile (falling from roughly $78 in January 2026 to the low $30s), meaning the price already assumes strong future growth and can move sharply on sentiment. Finally, as a young public company with a founder-led governance structure and concentrated insider ownership, execution and key-person risk around co-founder Mike Cagney are meaningful.

The bear case deserves the same attention as the bull case, and usually gets less. If you are holding FIGR already, the question is not whether these risks exist but whether any of them has moved from possible to actually happening in the reported numbers.

Where analysts land on FIGR

7 analysts cover FIGR, with an average target of $51.00 (+98.6% against $25.68) and a split of 6 buy, 0 hold, 1 sell. Bear in mind sell-side ratings skew positive across the whole market, so that split is not a balanced vote. The full target table, the recent rating actions by firm, and how the consensus has shifted are on the FIGR forecast and price target page.

How is FIGR valued? (as of July 2026)

Price
$25.67
Market cap
$5.68B
P/E (TTM)
31.31
Forward P/E
18.21
Price / book
4.36
52-week range
$25.01 to $78.00

Snapshot for FIGR as of July 2026, sourced from Yahoo Finance and may be delayed. Valuation figures move with price and earnings; verify the current numbers with your broker before deciding.

  • Revenue (TTM): ~$510 million (up ~74%)
  • Net Income (TTM): ~$108 million
  • Full-Year 2024 Revenue: ~$293 million
  • P/E Ratio (trailing): ~54 (forward ~30)
  • Market Capitalization: ~$6.9 billion
  • Stock Price: ~$31 (down from a ~$78 high in Jan 2026)
  • IPO (Sep 2025): ~$25 per share, ~$788 million raised

As of July 2026, Figure trades at a high trailing earnings multiple (around 54 times earnings), which reflects investor expectations of continued rapid growth rather than a value valuation. Revenue and net income have grown quickly since the September 2025 IPO, but the shares have been highly volatile, falling from roughly $78 in January 2026 to the low $30s amid a short-seller report and a data breach. Figures are approximate and change with each earnings release and with the stock price.

How do you decide if FIGR is a buy?

Rather than asking whether FIGR is a buy in the abstract, it tends to help to answer four questions:

  • Thesis: do you believe the bull case above, and is it still true today?
  • Time horizon: a single stock can be volatile, so a longer horizon absorbs more of the swings.
  • Position sizing: a thesis can be right and the sizing still wrong; decide how much of your portfolio one name should be.
  • Overlap: check whether you already hold FIGR indirectly through an index or sector ETF before adding more.

What would change your mind on FIGR

Write the tripwires down before you need them. Deciding what would falsify your view is far harder once a position is moving against you.

  • Bull case breaks if: HELOC origination scale and market leadership stalls in the reported numbers rather than in the narrative around them.
  • Bear case breaks if: figure carries elevated, above-average risk for a recently public company fails to materialise over several reporting periods while the drivers keep compounding.
  • Neither matters if: the position has grown large enough that being wrong would damage the whole portfolio. Sizing overrides the argument.

For the full picture, see the FIGR stock guide (what the company does, the ETFs that hold it, similar stocks, and the themes it fits). In Walnut you can ask its AI about FIGR against your real portfolio and see your actual exposure before deciding.

Investing in Figure Technology Solutions with AI

Connect the broker you already use and ask Walnut's AI how FIGR fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

Is FIGR a good stock to buy right now?

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That depends on which case you find more convincing, and both are on this page. The bull case rests on HELOC origination scale and market leadership, with revenue (ttm) at ~$510 million (up ~74%). The bear case rests on figure carries elevated, above-average risk for a recently public company. Analysts covering it are spread from $31.00 to $67.00, which is itself a signal that this is genuinely contested. If you believe the thesis, the real questions become sizing and overlap rather than timing. Walnut is not an investment adviser and this is not a recommendation.

Should I sell FIGR?

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Nobody can answer that for you, and the honest version of the question is narrower: has anything changed in the reason you bought it? The bear case on this page is the place to check. Figure carries elevated, above-average risk for a recently public company. If that risk is what you were worried about and it is now playing out, that is a real signal. If the price simply fell while the thesis held, that is a different situation entirely. The most pessimistic published target is $31.00, +20.7% from the $25.68 price, which is one analyst's downside case rather than a floor. Walnut is not an investment adviser.

What is the bull case for FIGR?

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HELOC origination scale and market leadership. Figure is the largest non-bank HELOC originator in the U.S., and its origination volume has grown quickly, with roughly $2.4 billion in HELOC lending in the third quarter of 2025 alone. The most optimistic analyst target on FIGR is $67.00, +160.9% from the $25.68 price. That figure is only reachable if this thesis works close to its best case.

What is the bear case for FIGR?

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Figure carries elevated, above-average risk for a recently public company. In April 2026, short-seller Morpheus Research published a report arguing that Figure overstates how central blockchain is to its operations and that several of its crypto-native products have stalled, and it disclosed a short position; Figure disputed the report, but the controversy has weighed on the stock and remains unresolved. In February 2026 the company confirmed a data breach exposing sensitive personal and financial information of nearly one million people, which has drawn consumer class-action litigation and reputational risk. The business is economically cyclical and rate-sensitive, because HELOC demand, loan pricing, and marketplace activity all depend on interest rates, home prices, and consumer credit conditions, so a housing downturn or rising defaults would pressure origination volume and credit losses. The stock trades at a high earnings multiple and has been extremely volatile (falling from roughly $78 in January 2026 to the low $30s), meaning the price already assumes strong future growth and can move sharply on sentiment. Finally, as a young public company with a founder-led governance structure and concentrated insider ownership, execution and key-person risk around co-founder Mike Cagney are meaningful. The most pessimistic published target is $31.00, +20.7% from the current price, which is roughly what the stock is worth if these risks bite rather than the drivers.

What does Figure Technology Solutions do?

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Figure Technology Solutions, Inc.

What would have to change for FIGR to stop being worth holding?

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Decide that in advance, because it is far harder to think clearly once a position is moving against you. The concrete tripwires here: the driver behind the bull case (HELOC origination scale and market leadership) stalling in the reported numbers rather than in the narrative, the risk above (figure carries elevated, above-average risk for a recently public company) turning from a possibility into a reported fact, or the position growing large enough that a bad outcome would matter to your whole portfolio regardless of who is right.

What does Figure Technology Solutions do?

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Figure is a financial technology company that originates and distributes loans, with home equity lines of credit (HELOCs) as its core product. It runs a loan marketplace called Figure Connect and uses blockchain-based infrastructure to track and transfer loans, and it is the largest non-bank provider of home equity financing in the U.S.

When did FIGR go public?

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Figure Technology Solutions listed on the Nasdaq Global Select Market under the ticker FIGR on September 11, 2025. It priced its IPO at $25 per share, sold about 31.5 million Class A shares, and raised roughly $788 million.

Is Figure profitable?

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Yes. As of mid-2026 Figure reported trailing-twelve-month revenue of about $510 million and net income above $100 million, and it posted roughly $89.8 million of net income in the third quarter of 2025. Sustained profitability is unusual for a young fintech, though its durability through a full cycle is unproven.

Walnut is informational, not investment advice, and gives no verdict on FIGR. Analyst targets referenced here come from a July 2026 pull of published third-party research and change constantly. Verify current figures with your broker before acting on them.

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