Macy's (M) Stock Forecast and Price Target (2026)
Last updated July 2026
Short answer
11 analysts covering Macy's (M) carry an average price target of $22.77 as of July 2026, -5.9% against the $24.20 price at the time of the pull. The published targets run from $9.00 to $30.00, a spread of 92% of the average, so the disagreement is wide. The rating split is 2 buy, 10 hold, 1 sell. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market. Walnut is not an investment adviser.
M analyst price targets
M analyst data as of July 2026, sourced from Yahoo Finance and may be delayed. A price target is what an analyst published on a date, not a forecast Walnut endorses, and targets are typically set on a 12-month view. Verify current figures before deciding.
The average target of $22.77 sits roughly in line with the $24.20 price, -5.9%. The median is $23.00, and where the two differ the median is the steadier read, because one unusually high or low target cannot drag it.
What the M target range actually tells you
The published targets span $9.00 to $30.00. That gap is 92% of the average target, which counts as wide disagreement. A spread that wide is the most informative number on this page: analysts who all follow the company closely cannot agree within a factor that large, which means the outcome genuinely depends on assumptions nobody can settle yet.
The useful move is to read the high target as one bull scenario and the low target as one bear scenario, then ask which set of assumptions you find more plausible. Both cases are worked through on the M is it a buy page.
Recent analyst actions on M
| Firm | Action | Target | Prior | Date |
|---|---|---|---|---|
| TD Cowen | Raised (Hold) | $25.00 | $20.00 | June 22, 2026 |
| Telsey Advisory Group | Raised (Market Perform) | $23.00 | $20.00 | June 4, 2026 |
| Citigroup | Raised (Neutral) | $22.00 | $18.00 | June 4, 2026 |
| JP Morgan | Raised (Neutral) | $27.00 | $21.00 | June 4, 2026 |
| Evercore ISI Group | Raised (In-Line) | $22.00 | $19.00 | June 4, 2026 |
| Telsey Advisory Group | Maintained (Market Perform) | $20.00 | $20.00 | April 1, 2026 |
| Citigroup | Lowered (Neutral) | $18.00 | $24.00 | March 19, 2026 |
| TD Cowen | Lowered (Hold) | $20.00 | $21.00 | March 19, 2026 |
| Telsey Advisory Group | Lowered (Market Perform) | $20.00 | $25.00 | March 19, 2026 |
| JP Morgan | Lowered (Neutral) | $21.00 | $24.00 | March 18, 2026 |
| Telsey Advisory Group | Maintained (Market Perform) | $25.00 | $25.00 | March 18, 2026 |
| UBS | Raised (Sell) | $9.00 | $8.00 | March 9, 2026 |
The most recent published rating actions on M within the last six months, from Yahoo Finance. Each row is dated because a target only means something alongside the date it was set. Walnut is not an investment adviser and does not endorse any of these views.
In the last six months there have been 6 raises and 4 cuts among these actions. The direction of revisions is often more telling than the level, because it shows which way informed opinion is moving. Note the tension here: the average target sits below the current price, yet the recent individual actions have mostly been raises. That usually means the published average has not caught up with the most recent revisions, and it is a good reason not to lean on the average alone.
How analysts rate M
Of the analysts with a published rating, 2 say buy, 10 say hold, and 1 says sell, so 15% carry a buy. That mix has been broadly steady over the last three months.
Read the distribution rather than the label. Sell ratings are rare across the entire market for structural reasons, so a stock with no sell ratings is unremarkable, while even a handful of them is worth understanding.
Why a M price target is not a prediction
- It is a 12-month model output. An analyst picks assumptions for revenue, margin, and a multiple, and the target falls out of the arithmetic. Change one assumption and the target moves a lot.
- The distribution is skewed. Sell-side coverage carries far more buy ratings than sell ratings across the whole market, so the average is not a balanced vote.
- Targets follow price as often as they lead it. Revisions frequently arrive after a move, not before, which is why a rising target is weak evidence on its own.
- Nobody is scored on it. There is no cost to a target that never gets close, so treat accuracy as unverified unless you check the firm's record yourself.
What could move M from here
In short: the drivers cited most often are Reimagined stores and the turnaround plan, Bloomingdale's and Bluemercury as growth banners, Real-estate value and capital returns. The risk cited most often against it is the central risk is structural: department stores have lost share for years to online sellers, off-price chains, and direct-to-consumer brands, and a turnaround does not reverse that secular pressure.
Both sides are worked through properly, with the high and low targets used as the bull and bear anchors, on the M is it a buy page. This page deliberately stops at the numbers.
Investing in Macy's with AI
Connect the broker you already use and ask Walnut's AI how M fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the price target for Macy's (M)?
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The average analyst price target for M is $22.77 as of July 2026, across 11 analysts. That is -5.9% against the $24.20 price at the time of the data pull, so the consensus sits roughly in line with where the stock trades. The median target, which is less distorted by one extreme view, is $23.00. Targets move constantly; verify the current figure before relying on it.
How high could M go?
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The highest published target is $30.00, which is +24.0% against the $24.20 price. That is one analyst's most optimistic case, not a ceiling and not a forecast. The lowest is $9.00. The gap between them is the honest answer to this question: analysts who all follow Macy's closely disagree by 92% of the average target, so treat any single number as one scenario.
How many analysts cover M?
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11 analysts publish estimates on M as of July 2026. Of those with a published rating, 2 say buy, 10 hold, and 1 sell, so 15% carry a buy rating. More coverage usually means the consensus is better informed, though it also means the obvious points are already in the price.
Are analyst price targets for M accurate?
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Treat them as informed opinion, not measurement. Two things are worth knowing. Sell-side ratings skew positive across the market, and M is no exception at 15% buy ratings, so the distribution is not a balanced vote. And targets tend to follow the share price at least as often as they lead it, getting raised after a stock has already run. They are most useful as a read on what the informed consensus expects, and least useful as a prediction of where the price lands.
Has the M price target been raised or cut recently?
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In the last six months there have been 6 raises and 4 cuts among the published actions on M. The most recent was TD Cowen, which raised its target to $25.00 from $20.00 on June 22, 2026. The direction of revisions often tells you more than the level, because it shows which way the informed view is moving.
Will M go up in 2026?
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Nobody knows, including the analysts publishing targets. What the numbers on this page tell you is where informed opinion currently sits and how much it disagrees with itself, which is genuinely useful and completely different from a prediction. The risk most often cited against Macy's: The central risk is structural: department stores have lost share for years to online sellers, off-price chains, and direct-to-consumer brands, and a turnaround does not reverse that secular pressure. Walnut is not an investment adviser.
Walnut is informational, not investment advice, and does not publish price targets of its own. The analyst figures on this page come from a July 2026 data pull of published third-party research, are approximate, and change constantly. Verify current figures with your broker before acting on them.