Is RHP a Buy or a Sell? The Bull and Bear Case (2026)

Last updated July 2026

Short answer

Both cases are real, which is why the question is contested. The bull case for Ryman Hospitality Properties (RHP) rests on Forward bookings at record rates: Second-quarter gross definite room nights booked for all future periods reached 768,697, up 6.7% from the prior-year quarter, with net definite bookings of 589,929, up 9.3%. The bear case rests on the concentration is unusual for a REIT of this size. Analysts covering it publish targets from $125.00 to $152.00 against a $128.50 price, so even the professionals disagree by 20% of their own average. We do not give a verdict. What follows is each case at full strength, so you can decide which set of assumptions you actually believe. Walnut is not an investment adviser.

Ryman owns seven large resorts and two small adjacent hotels, ~12,364 rooms in total, alongside more than 3 million square feet of indoor and outdoor meeting space. Five of those properties carry the Gaylord Hotels flag (Opryland in Nashville, Palms in Kissimmee, Texan in Grapevine, National at National Harbor outside Washington, and Rockies in Aurora), and five of the seven largest non-gaming convention hotels in the country are Ryman's. Marriott manages the entire portfolio under long-term agreements, so Ryman is the owner and capital allocator rather than the operator. The revenue mix explains the business better than the room count does. In the second quarter of 2026 the hotels produced $232.4 million of rooms revenue against $296.4 million of food and beverage and $76.2 million of other hotel revenue, so banquets, catering and audiovisual services out-earned the beds. Consolidated Total RevPAR of $537.69 against RevPAR of $206.52 is the same fact expressed per available room. A second segment, Opry Entertainment Group, holds the Grand Ole Opry, Ryman Auditorium, WSM 650 AM, Ole Red, Category 10, Block 21 in Austin and a majority of the festival promoter Southern Entertainment. What drives the numbers is group booking pace, and the pace set records in the second quarter. Ryman booked 768,697 gross definite room nights for all future periods at an estimated average daily rate near $310, up 8.6% year over year and an all-time quarterly high. Rate, not volume, is doing the work: same-store occupancy slipped 1.2 points to 72.8% while ADR rose 6.9% and banquet and AV revenue per group room night climbed 12.9%. Management raised full-year 2026 guidance on August 6 to same-store RevPAR growth of 3.5% to 4.5% and consolidated Adjusted EBITDAre of $878 million to $910 million, against $794.7 million delivered in 2025. Second-quarter operating income of $174.5 million carried a 23.3% margin, up 2.2 points. Four days later the company agreed to buy Grande Lakes Orlando from Trinity Investments for $1.38 billion, at a stated 12.5 times the property's trailing Adjusted EBITDAre, funding part of it with 5,865,000 new shares priced at $117.00. The market is paying for a group-demand cycle that still has rate ahead of it, financed on a balance sheet carrying ~$3.97 billion of debt against ~$6.19 billion of assets.

The bull case: what would have to be true for $152.00

The most optimistic published target on RHP is $152.00, +18.3% from the $128.50 price as of August 2026. Getting there needs the following to work close to its best case, not merely to avoid going wrong.

1. Forward bookings at record rates

Second-quarter gross definite room nights booked for all future periods reached 768,697, up 6.7% from the prior-year quarter, with net definite bookings of 589,929, up 9.3%. The estimated ADR attached to those future bookings was ~$310, an 8.6% increase and an all-time quarterly record. Entering 2026, projected same-store group rooms revenue on the books was pacing ~6% ahead of the same point a year earlier. Group attrition ran 14.6% of the contracted block in the quarter, down 0.6 points, and in-the-year-for-the-year cancellations were roughly flat at 17,515 room nights. Because convention groups sign years ahead, this pipeline is the closest thing the business has to visible forward revenue.

2. Grande Lakes and a second Orlando footprint

On August 10, 2026 Ryman agreed to acquire the fee interest in the 409-acre Grande Lakes Orlando complex for ~$1.38 billion, comprising a 1,010-room JW Marriott, a 582-room Ritz-Carlton, ~320,000 square feet of meeting space and a Greg Norman golf course. The stated price equals 12.5 times the property's Adjusted EBITDAre for the twelve months to June 30, 2026, implying roughly $110 million of property-level EBITDAre. The seller had already put ~$150 million of capital into guestrooms and public space. Marriott keeps the management, Ritz-Carlton becomes the first luxury brand in the portfolio, and the company expects the deal to be accretive to AFFO per diluted share in 2027. Closing is targeted for the third quarter of 2026, with $50 million already in escrow.

3. Rate and ancillary spend rather than occupancy

Same-store occupancy has been drifting down, off 1.2 points in the second quarter and 1.6 points across the first half, while same-store ADR rose 6.9% and Total RevPAR rose 6.5%. Catering carried the difference: banquet and audiovisual revenue per group room night increased 12.9%. Same-store Hospitality Adjusted EBITDAre margin reached 37.2%, up 0.6 points. Property results diverged sharply. Gaylord Palms grew Total RevPAR 21.0% and lifted quarterly Adjusted EBITDAre to $30.9 million, Gaylord Rockies held a 45.9% margin on $84.7 million of revenue, while JW Marriott Hill Country saw RevPAR fall 5.8% during a rooms renovation that runs to March 2027 and Gaylord Texan was flat through its own renovation.

4. Opry Entertainment's margin turn and possible separation

Entertainment revenue of $144.0 million in the second quarter was up only 0.5%, and first-half revenue actually fell 4.1% to $223.2 million, yet segment Adjusted EBITDAre jumped 29.5% to $43.9 million and the margin widened from 23.7% to 30.5%. Growth here is currently cost and mix, not volume. The development pipeline is real: Category 10 Las Vegas completes in October 2026, a third Category 10 at Universal Orlando CityWalk starts construction in fall 2026 for an early-2028 opening, and Ole Red Indianapolis follows in early 2028 through a partner. Separately, Ryman says it continues to evaluate a path to greater independence for OEG and is in discussions with potential investors, which has rendered Atairos' liquidity and put rights temporarily unexercisable.

The bear case: what would have to be true for $125.00

The most pessimistic published target is $125.00, -2.7% from the current price. That is not a floor and not a forecast; it is roughly what one analyst thinks Ryman Hospitality Properties is worth if the risks below bite instead of the drivers above.

The concentration is unusual for a REIT of this size. Seven properties generate nearly all hotel revenue, and a single manager, Marriott International, runs all of them, so operating execution is outsourced to one counterparty across the whole portfolio. Gaylord National at National Harbor depends heavily on association and government-adjacent Washington demand, and it earned a 32.1% Adjusted EBITDAre margin in the second quarter against 45.9% at Gaylord Rockies, a spread that shows how uneven the assets are. Renovation displacement is live rather than theoretical: JW Marriott Hill Country posted a 5.8% RevPAR decline during its rooms project, which runs until March 2027, and the Gaylord Texan renovation held that property's revenue slightly negative. Leverage is the second issue. Debt stood at ~$3,969.5 million on June 30 against ~$6,191.8 million of total assets, and first-half interest expense rose to $128.0 million from $112.8 million. The March 2026 refinancing swapped $700 million of 4.75% notes due 2027 for 5.75% notes due 2034, adding roughly $7 million of annual interest and booking a $2.2 million extinguishment loss. Capital spending guidance was raised to $400 million to $500 million for 2026 against first-half operating cash flow of $321.9 million, and the REIT distribution requirement (minimum dividends of 100% of REIT taxable income) limits how much can be retained, so external capital funds growth. The Grande Lakes purchase adds closing risk, integration risk and a $50 million escrow at stake, and it deepens Florida exposure alongside Gaylord Palms. Finally, the diluted share count includes ~4.9 million equivalent shares tied to the Atairos put rights on OEG, a claim that can be settled in cash or stock at the company's option.

The bear case deserves the same attention as the bull case, and usually gets less. If you are holding RHP already, the question is not whether these risks exist but whether any of them has moved from possible to actually happening in the reported numbers.

Where analysts land on RHP

13 analysts cover RHP, with an average target of $134.15 (+4.4% against $128.50) and a split of 14 buy, 0 hold, 0 sell. Bear in mind sell-side ratings skew positive across the whole market, so that split is not a balanced vote. The full target table, the recent rating actions by firm, and how the consensus has shifted are on the RHP forecast and price target page.

How is RHP valued? (as of August 2026)

Price
$128.50
Market cap
$8.86B
P/E (TTM)
31.34
Forward P/E
27.17
Price / book
10.71
Beta
1.20
52-week range
$83.82 to $137.46

Snapshot for RHP as of August 2026, sourced from Yahoo Finance and may be delayed. Valuation figures move with price and earnings; verify the current numbers with your broker before deciding.

  • Revenue (TTM): ~$2.74 billion for the twelve months to June 30, 2026, against $2,577.1 million in fiscal 2025 and $2,339.2 million in fiscal 2024. Second-quarter 2026 revenue of $749.0 million was an all-time quarterly record, up 13.6%, split ~81% Hospitality and ~19% Entertainment. First-half revenue reached $1,413.6 million, up 13.4%, with JW Marriott Desert Ridge (acquired June 10, 2025) contributing $134.5 million of that.
  • Earnings, FFO and AFFO per share: Trailing twelve-month diluted EPS is ~$4.11 on net income available to common stockholders of ~$272 million. Fiscal 2025 diluted EPS was $3.77, down from $4.38 in 2024, even as revenue grew 10.2%, because depreciation and interest both rose. The REIT measures tell a different story: fiscal 2025 FFO was $7.93 per diluted share/unit and AFFO $8.46, versus $8.05 and $8.54 in 2024. Second-quarter 2026 FFO was $2.54 and AFFO $2.77 per diluted share/unit, up 18.7% and 17.9%.
  • Operating metrics: Consolidated second-quarter occupancy was 72.7%, ADR $284.05, RevPAR $206.52 and Total RevPAR $537.69. On the same-store basis that excludes Desert Ridge, occupancy was 72.8% (down 1.2 points), ADR $277.19 (up 6.9%) and Total RevPAR $524.05 (up 6.5%). Consolidated Adjusted EBITDAre was $258.3 million at a 34.5% margin; excluding the OEG noncontrolling interest it was $241.9 million. Segment Adjusted EBITDAre: Hospitality $223.0 million, Entertainment $43.9 million, Corporate and Other negative $8.6 million.
  • 2026 guidance (raised August 6, 2026): Same-store RevPAR and Total RevPAR growth of 3.50% to 4.50%, both midpoints lifted 100 basis points. Consolidated operating income of $543.8 million to $557.0 million and consolidated Adjusted EBITDAre of $878.0 million to $910.0 million, a midpoint of $894.0 million against $794.7 million in 2025. Net income available to common of $270.5 million to $273.5 million, or $4.10 to $4.11 per diluted share, and AFFO of $8.98 to $9.28 per diluted share/unit on ~68.8 million weighted diluted shares and units. Guidance predates the Grande Lakes agreement and the August share sale.
  • Cash flow and balance sheet: First-half operating cash flow was $321.9 million, up from $220.7 million, against $241.2 million of property purchases. At June 30, 2026 unrestricted cash was $366.1 million and total debt $3,969.5 million net of financing costs, with nothing drawn on either revolver and $930.0 million of combined availability. The debt stack runs 7.25% notes due 2028 ($400 million), 4.50% due 2029 ($600 million), 6.50% due 2032 ($1.0 billion), 6.50% due 2033 ($625 million), 5.75% due 2034 ($700 million), a $288.4 million term loan B and a $423.1 million OEG term loan.
  • Market pricing: The shares trade near $128.50 in late August 2026 against a 52-week range of $83.82 to $137.46, for a market capitalisation of ~$8.8 billion. Shares outstanding were 63.1 million at June 30; the August 12 offering of 5,865,000 shares at $117.00 (including a fully exercised greenshoe, ~$658 million net) takes that to ~69.0 million. Trailing P/E is ~31 and beta ~1.20. The quarterly dividend is $1.20, paid July 15, with 2026 aggregate minimum dividends intended at $4.80 per share, a yield of ~3.7%, following $4.65 declared in 2025.

At ~$128.50 the shares sit at roughly 14 times the $9.13 AFFO midpoint and, using June 30 debt and cash with the post-offering share count, an enterprise value near $12.5 billion against $894 million of guided Adjusted EBITDAre. Ryman itself just agreed to pay 12.5 times trailing property EBITDAre for Grande Lakes, so the public multiple and the private-market print for comparable group assets are not far apart. The trailing P/E of ~31 is a depreciation artefact and does not describe the cash the REIT distributes.

How do you decide if RHP is a buy?

Rather than asking whether RHP is a buy in the abstract, it tends to help to answer four questions:

  • Thesis: do you believe the bull case above, and is it still true today?
  • Time horizon: a single stock can be volatile, so a longer horizon absorbs more of the swings.
  • Position sizing: a thesis can be right and the sizing still wrong; decide how much of your portfolio one name should be.
  • Overlap: check whether you already hold RHP indirectly through an index or sector ETF before adding more.

What would change your mind on RHP

Write the tripwires down before you need them. Deciding what would falsify your view is far harder once a position is moving against you.

  • Bull case breaks if: Forward bookings at record rates stalls in the reported numbers rather than in the narrative around them.
  • Bear case breaks if: the concentration is unusual for a REIT of this size fails to materialise over several reporting periods while the drivers keep compounding.
  • Neither matters if: the position has grown large enough that being wrong would damage the whole portfolio. Sizing overrides the argument.

For the full picture, see the RHP stock guide (what the company does, the ETFs that hold it, similar stocks, and the themes it fits). In Walnut you can ask its AI about RHP against your real portfolio and see your actual exposure before deciding.

Investing in Ryman Hospitality Properties with AI

Connect the broker you already use and ask Walnut's AI how RHP fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

Is RHP a good stock to buy right now?

+

That depends on which case you find more convincing, and both are on this page. The bull case rests on Forward bookings at record rates, with revenue (ttm) at ~$2.74 billion for the twelve months to June 30, 2026, against $2,577.1 million in fiscal 2025 and $2,339.2 million in fiscal 2024. Second-quarter 2026 revenue of $749.0 million was an all-time quarterly record, up 13.6%, split ~81% Hospitality and ~19% Entertainment. First-half revenue reached $1,413.6 million, up 13.4%, with JW Marriott Desert Ridge (acquired June 10, 2025) contributing $134.5 million of that.. The bear case rests on the concentration is unusual for a REIT of this size. Analysts covering it are spread from $125.00 to $152.00, which is itself a signal that this is genuinely contested. If you believe the thesis, the real questions become sizing and overlap rather than timing. Walnut is not an investment adviser and this is not a recommendation.

Should I sell RHP?

+

Nobody can answer that for you, and the honest version of the question is narrower: has anything changed in the reason you bought it? The bear case on this page is the place to check. The concentration is unusual for a REIT of this size. If that risk is what you were worried about and it is now playing out, that is a real signal. If the price simply fell while the thesis held, that is a different situation entirely. The most pessimistic published target is $125.00, -2.7% from the $128.50 price, which is one analyst's downside case rather than a floor. Walnut is not an investment adviser.

What is the bull case for RHP?

+

Forward bookings at record rates. Second-quarter gross definite room nights booked for all future periods reached 768,697, up 6.7% from the prior-year quarter, with net definite bookings of 589,929, up 9.3%. The most optimistic analyst target on RHP is $152.00, +18.3% from the $128.50 price. That figure is only reachable if this thesis works close to its best case.

What is the bear case for RHP?

+

The concentration is unusual for a REIT of this size. Seven properties generate nearly all hotel revenue, and a single manager, Marriott International, runs all of them, so operating execution is outsourced to one counterparty across the whole portfolio. Gaylord National at National Harbor depends heavily on association and government-adjacent Washington demand, and it earned a 32.1% Adjusted EBITDAre margin in the second quarter against 45.9% at Gaylord Rockies, a spread that shows how uneven the assets are. Renovation displacement is live rather than theoretical: JW Marriott Hill Country posted a 5.8% RevPAR decline during its rooms project, which runs until March 2027, and the Gaylord Texan renovation held that property's revenue slightly negative. Leverage is the second issue. Debt stood at ~$3,969.5 million on June 30 against ~$6,191.8 million of total assets, and first-half interest expense rose to $128.0 million from $112.8 million. The March 2026 refinancing swapped $700 million of 4.75% notes due 2027 for 5.75% notes due 2034, adding roughly $7 million of annual interest and booking a $2.2 million extinguishment loss. Capital spending guidance was raised to $400 million to $500 million for 2026 against first-half operating cash flow of $321.9 million, and the REIT distribution requirement (minimum dividends of 100% of REIT taxable income) limits how much can be retained, so external capital funds growth. The Grande Lakes purchase adds closing risk, integration risk and a $50 million escrow at stake, and it deepens Florida exposure alongside Gaylord Palms. Finally, the diluted share count includes ~4.9 million equivalent shares tied to the Atairos put rights on OEG, a claim that can be settled in cash or stock at the company's option. The most pessimistic published target is $125.00, -2.7% from the current price, which is roughly what the stock is worth if these risks bite rather than the drivers.

What does Ryman Hospitality Properties do?

+

Ryman Hospitality Properties is a REIT that owns the Gaylord group-convention hotels and holds Opry Entertainment in a taxable subsidiary.

What would have to change for RHP to stop being worth holding?

+

Decide that in advance, because it is far harder to think clearly once a position is moving against you. The concrete tripwires here: the driver behind the bull case (Forward bookings at record rates) stalling in the reported numbers rather than in the narrative, the risk above (the concentration is unusual for a REIT of this size) turning from a possibility into a reported fact, or the position growing large enough that a bad outcome would matter to your whole portfolio regardless of who is right.

What does RHP do?

+

Ryman Hospitality Properties owns large group-oriented resorts and a country music entertainment business. The hotel portfolio comprises five Gaylord Hotels convention resorts, JW Marriott Phoenix Desert Ridge, JW Marriott San Antonio Hill Country and two small adjacent hotels, ~12,364 rooms with more than 3 million square feet of meeting space, all managed by Marriott International under long-term agreements. Ryman supplies the capital and the strategy while Marriott runs the operations. The second business, Opry Entertainment Group, owns the Grand Ole Opry, the Ryman Auditorium, WSM 650 AM, the Ole Red and Category 10 venues, Block 21 in Austin and a majority of festival promoter Southern Entertainment. Hospitality produced ~81% of second-quarter 2026 revenue and Entertainment ~19%.

Is RHP a REIT?

+

Yes. Ryman Hospitality Properties is a Delaware corporation that has elected to be taxed as a real estate investment trust, and it operates as an umbrella partnership REIT, with assets held through RHP Hotel Properties, LP. The structure has a wrinkle that matters. Hotels cannot be operated by a REIT directly, so Marriott manages them, and Opry Entertainment Group is held inside a taxable REIT subsidiary because live entertainment revenue is not qualifying REIT income. That is why the company still records a provision for income taxes, $19.0 million in the first half of 2026, despite REIT status. Its dividend policy commits to distributing at least 100% of REIT taxable income annually, and the charter caps any holder at 9.8% ownership to protect the election.

Is RHP a good dividend stock?

+

Ryman paid a quarterly dividend of $1.20 per share on July 15, 2026 and intends aggregate minimum dividends of $4.80 per share for 2026, up from $4.65 declared in 2025 and a 4.5% increase on 2024. At a share price near $128.50 that is a yield of ~3.7%. Coverage looks comfortable against the REIT measures rather than the GAAP ones: guided 2026 AFFO of $8.98 to $9.28 per diluted share/unit covers $4.80 roughly twice, whereas guided EPS of $4.10 to $4.11 barely covers it at all. The policy is tied to REIT taxable income rather than to a fixed payout ratio, so the amount can move with taxable income and with the board's determinations each quarter. Distributions paid in the first half of 2026 totalled $153.7 million against $321.9 million of operating cash flow.

Walnut is informational, not investment advice, and gives no verdict on RHP. Analyst targets referenced here come from a August 2026 pull of published third-party research and change constantly. Verify current figures with your broker before acting on them.

Related stocks

    Is RHP a Buy or a Sell? The Bull and Bear Case (2026) - Walnut AI Investing App