Under Armour (UAA) Stock Forecast and Price Target (2026)
Last updated July 2026
Short answer
19 analysts covering Under Armour (UAA) carry an average price target of $6.28 as of July 2026, -8.6% against the $6.87 price at the time of the pull. The published targets run from $4.00 to $12.50, a spread of 135% of the average, so the disagreement is wide. The rating split is 4 buy, 19 hold, 3 sell. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market. Walnut is not an investment adviser.
UAA analyst price targets
UAA analyst data as of July 2026, sourced from Yahoo Finance and may be delayed. A price target is what an analyst published on a date, not a forecast Walnut endorses, and targets are typically set on a 12-month view. Verify current figures before deciding.
The average target of $6.28 sits below the $6.87 price, -8.6%. The median is $5.50, and where the two differ the median is the steadier read, because one unusually high or low target cannot drag it.
What the UAA target range actually tells you
The published targets span $4.00 to $12.50. That gap is 135% of the average target, which counts as wide disagreement. A spread that wide is the most informative number on this page: analysts who all follow the company closely cannot agree within a factor that large, which means the outcome genuinely depends on assumptions nobody can settle yet.
The useful move is to read the high target as one bull scenario and the low target as one bear scenario, then ask which set of assumptions you find more plausible. Both cases are worked through on the UAA is it a buy page.
Recent analyst actions on UAA
| Firm | Action | Target | Prior | Date |
|---|---|---|---|---|
| UBS | Lowered (Buy) | $10.00 | $11.00 | May 14, 2026 |
| Citigroup | Lowered (Sell) | $4.75 | $6.20 | May 13, 2026 |
| BNP Paribas | Lowered (Neutral) | $5.00 | $7.00 | May 13, 2026 |
| Truist Securities | Lowered (Hold) | $5.00 | $8.00 | May 13, 2026 |
| Barclays | Lowered (Equal-Weight) | $5.00 | $8.00 | May 13, 2026 |
| Stifel | Lowered (Hold) | $6.00 | $9.00 | May 13, 2026 |
| Citigroup | Maintained (Sell) | $6.20 | $6.20 | February 10, 2026 |
| Telsey Advisory Group | Raised (Market Perform) | $6.00 | $5.00 | February 9, 2026 |
| Goldman Sachs | Raised (Neutral) | $7.00 | $5.50 | February 9, 2026 |
| Barclays | Raised (Equal-Weight) | $8.00 | $5.00 | February 9, 2026 |
| Telsey Advisory Group | Maintained (Market Perform) | $5.00 | $5.00 | February 6, 2026 |
The most recent published rating actions on UAA within the last six months, from Yahoo Finance. Each row is dated because a target only means something alongside the date it was set. Walnut is not an investment adviser and does not endorse any of these views.
In the last six months there have been 3 raises and 6 cuts among these actions. The direction of revisions is often more telling than the level, because it shows which way informed opinion is moving.
How analysts rate UAA
Of the analysts with a published rating, 4 say buy, 19 say hold, and 3 say sell, so 15% carry a buy. That buy share has fallen over the last three months, so sentiment is drifting more negative.
Read the distribution rather than the label. Sell ratings are rare across the entire market for structural reasons, so a stock with no sell ratings is unremarkable, while even a handful of them is worth understanding.
Why a UAA price target is not a prediction
- It is a 12-month model output. An analyst picks assumptions for revenue, margin, and a multiple, and the target falls out of the arithmetic. Change one assumption and the target moves a lot.
- The distribution is skewed. Sell-side coverage carries far more buy ratings than sell ratings across the whole market, so the average is not a balanced vote.
- Targets follow price as often as they lead it. Revisions frequently arrive after a move, not before, which is why a rising target is weak evidence on its own.
- Nobody is scored on it. There is no cost to a target that never gets close, so treat accuracy as unverified unless you check the firm's record yourself.
What could move UAA from here
In short: the drivers cited most often are Founder-led brand turnaround, North America stabilization, Margin and inventory discipline. The risk cited most often against it is the primary risk is that the turnaround simply does not take hold: revenue has been soft and the company has posted small losses, so continued declines would undermine the thesis.
Both sides are worked through properly, with the high and low targets used as the bull and bear anchors, on the UAA is it a buy page. This page deliberately stops at the numbers.
Investing in Under Armour with AI
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FAQ
What is the price target for Under Armour (UAA)?
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The average analyst price target for UAA is $6.28 as of July 2026, across 19 analysts. That is -8.6% against the $6.87 price at the time of the data pull, so the consensus sits below where the stock trades. The median target, which is less distorted by one extreme view, is $5.50. Targets move constantly; verify the current figure before relying on it.
How high could UAA go?
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The highest published target is $12.50, which is +82.0% against the $6.87 price. That is one analyst's most optimistic case, not a ceiling and not a forecast. The lowest is $4.00. The gap between them is the honest answer to this question: analysts who all follow Under Armour closely disagree by 135% of the average target, so treat any single number as one scenario.
How many analysts cover UAA?
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19 analysts publish estimates on UAA as of July 2026. Of those with a published rating, 4 say buy, 19 hold, and 3 sell, so 15% carry a buy rating. More coverage usually means the consensus is better informed, though it also means the obvious points are already in the price.
Are analyst price targets for UAA accurate?
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Treat them as informed opinion, not measurement. Two things are worth knowing. Sell-side ratings skew positive across the market, and UAA is no exception at 15% buy ratings, so the distribution is not a balanced vote. And targets tend to follow the share price at least as often as they lead it, getting raised after a stock has already run. They are most useful as a read on what the informed consensus expects, and least useful as a prediction of where the price lands.
Has the UAA price target been raised or cut recently?
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In the last six months there have been 3 raises and 6 cuts among the published actions on UAA. The most recent was UBS, which lowered its target to $10.00 from $11.00 on May 14, 2026. The direction of revisions often tells you more than the level, because it shows which way the informed view is moving.
Is analyst sentiment on UAA improving?
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Over the last three months the share of analysts rating UAA a buy has been falling. That is a shift in opinion, not in the business, and it often lags the news that caused it. It is worth watching alongside the target revisions rather than on its own.
Will UAA go up in 2026?
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Nobody knows, including the analysts publishing targets. What the numbers on this page tell you is where informed opinion currently sits and how much it disagrees with itself, which is genuinely useful and completely different from a prediction. The risk most often cited against Under Armour: The primary risk is that the turnaround simply does not take hold: revenue has been soft and the company has posted small losses, so continued declines would undermine the thesis. Walnut is not an investment adviser.
Walnut is informational, not investment advice, and does not publish price targets of its own. The analyst figures on this page come from a July 2026 data pull of published third-party research, are approximate, and change constantly. Verify current figures with your broker before acting on them.