CENT vs CL: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

CENT and CL are similarly sized, but CENT trades noticeably cheaper on forward earnings (14.12x vs 22.50x): the market is paying up for CL's profile and pricing CENT more conservatively, or for faster growth. Which you prefer comes down to the drivers you believe, and whether adding either over-concentrates what you already own.

CENT vs CL: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricCENTCLWhat it tells you
Forward P/E14.1222.50Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E16.2635.94Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta0.550.32Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range83% of range68% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book1.571,362.69How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: CENT is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how CENT and CL affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. CENT and CL share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined CENT and CL exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Central Garden & Pet (CENT) do?

Central Garden & Pet sells the physical goods that keep a lawn alive and a pet fed. Two segments carry the whole company: Garden, which covers grass seed, wild bird feed, fertiliser, controls and pottery under names such as Pennington, Amdro and Sevin, and Pet, which spans aquatics, small animal and reptile supplies, dog and cat treats, flea and tick products and equine care under Kaytee, Aqueon, Farnam and Comfort Zone. Distribution runs mostly through big box retail, pet specialty chains, grocery and e-commerce, which is why the business is more sensitive to retailer inventory decisions and to a wet or dry spring than a typical packaged goods name. Fiscal 2025 net sales landed at ~$3.13B, and trailing twelve month sales sit at ~$3.08B after management deliberately exited a low margin pet distribution business.

Full CENT guide

What does Colgate-Palmolive (CL) do?

Colgate-Palmolive is a global consumer-staples company that makes everyday household and personal-care products. It is a worldwide leader in oral care, where its Colgate-branded toothpaste, toothbrushes, and mouthwash hold a leading global share, and it also sells personal care (soaps, body wash, deodorants under brands like Palmolive, Softsoap, Irish Spring, and Sanex), home care (dish and surface cleaners such as Palmolive and Ajax), and pet nutrition through its Hill's Pet Nutrition business (Science Diet and Prescription Diet). Colgate makes money by selling these branded, frequently repurchased products at scale across more than 200 countries and territories, with a particularly large presence in emerging markets. Its competitive advantages come from powerful brands, vast distribution, and pricing power on staple goods. Headquartered in New York City, Colgate is a defensive, dividend-paying company whose products people buy regardless of the economic cycle.

Full CL guide

CENT vs CL: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • CENT drivers: The share class spread is the first variable, not a footnote; Central issues Class A, which quietly dilutes CENT's share of the equity.
  • CL drivers: Oral-care leadership and emerging markets; Hill's Pet Nutrition growth.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Governance is the structural risk specific to this ticker: a CENT holder owns one vote per share in a company where unlisted Class B holders may cast up to 49% of total votes, so minority influence over board composition or a change of control is limited by design. For CL, colgate's growth is structurally slow: it competes in mature, saturated staples categories where volume gains are hard to come by and much of recent revenue growth has come from price increases that may not persist.

CENT or CL: which should you pick?

Pick CENT if you believe its drivers more; CL if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the CENT and CL guides.

CENT vs CL: the full fundamentals

CENT. One set of earnings supports two different multiples here, because CENT at ~$43.82 and CENTA at ~$38.20 divide the same ~$2.67 of trailing EPS. Screeners commonly quote a ~$2.7B market cap for Central by applying CENT's price to all ~62.6 million shares across every class, whereas valuing each class at its own quoted price puts the figure nearer ~$2.5B, a gap worth knowing before comparing Central's enterprise value of ~$3.15B or its ~9.5x EV/EBITDA against single class peers. Beta of ~0.54 and a ~5.4% net margin describe a low volatility, thin margin consumer goods business rather than a growth story.

CL. Colgate trades at a premium consumer-staples multiple that reflects its defensive, recession-resistant cash flows, leading oral-care brands, the growth of Hill's, and a multi-decade dividend-raising record. The valuation premium is the market paying for stability and pricing power, balanced against the reality of slow underlying volume growth in mature categories.

Headline figures (approximate, August 2026): CENT shows revenue (ttm) ~$3.08B, net income (ttm) ~$166M, diluted eps (ttm) ~$2.67, p/e on cent vs centa ~16.4x vs ~14.3x; CL shows revenue (ttm) ~$20 billion, operating margin ~20-21%, net income (ttm) ~$2.7 billion, dividend yield ~2-2.5% (Dividend King).

The bottom line: CENT vs CL

CENT and CL are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined CENT and CL exposure against your real portfolio. It is not an investment adviser.

Wondering how CENT or CL fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Central Garden & Pet with AI

Connect the broker you already use and ask Walnut's AI how CENT fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between CENT and CL?

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Central Garden & Pet sells the physical goods that keep a lawn alive and a pet fed. Colgate-Palmolive is a global consumer-staples company that makes everyday household and personal-care products. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is CENT or CL the better stock?

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Neither is universally better; they suit different views and risk levels. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, CENT or CL?

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On forward P/E (as of August 2026), CENT trades at 14.12x and CL at 22.50x, so CENT is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both CENT and CL?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of CENT vs CL?

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CENT: Governance is the structural risk specific to this ticker: a CENT holder owns one vote per share in a company where unlisted Class B holders may cast up to 49% of total votes, so minority influence over board composition or a change of control is limited by design. Liquidity is the practical one, with CENT averaging only ~100,000 shares a day, which widens spreads and makes larger positions harder to exit than the CENTA line at the same company. Operationally, reported revenue has fallen for four consecutive fiscal years from ~$3.31B in fiscal 2023 to ~$3.08B trailing, retailer concentration among a handful of big box and pet specialty chains gives customers real pricing leverage, and Garden results turn on weather in a single spring selling season. Regulatory exposure is genuine rather than theoretical: pesticides, herbicides and flea and tick treatments require EPA registration under FIFRA plus state level approvals, and the category has drawn consumer product liability litigation over the years, alongside ordinary course commercial and employment matters disclosed in the company's filings. No active securities fraud class action against Central was identified as of August 2026, and the company pays no dividend, so total return depends entirely on price and on buybacks, which the board has authorised across both listed classes. CL: Colgate's growth is structurally slow: it competes in mature, saturated staples categories where volume gains are hard to come by and much of recent revenue growth has come from price increases that may not persist. It faces intense competition from Procter and Gamble, Unilever, and private-label brands, plus pressure from retailers. Heavy emerging-market exposure brings currency volatility that can erode reported results. Input-cost inflation, the rise of private label during cost-of-living squeezes, and the challenge of sustaining pricing without losing volume all weigh on the outlook. The defensive premium valuation can also compress when investors rotate toward higher-growth or cyclical names.

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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell CENT or CL; figures are approximate and dated (as of August 2026). Verify current data before investing.

    CENT vs CL: Which Is the Better Buy in 2026? - Walnut AI Investing App