FICO vs TRU: Which Is the Better Buy in 2026?

Last updated September 2026

Short answer

FICO is the larger of the two ($23.84B market cap): the incumbent the market prices for continued execution (20.76x forward earnings, beta 1.32). TRU is the smaller challenger ($16.03B), cheaper on forward earnings (14.93x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

FICO vs TRU: the tie-breaker metrics

Same yardstick, side by side (as of September 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricFICOTRUWhat it tells you
Market cap$23.84B$16.03BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E20.7614.93Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E31.9422.08Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta1.321.53Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range21% of range63% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.

Reading it: TRU is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how FICO and TRU affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. FICO and TRU share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined FICO and TRU exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Fair Isaac Corporation (FICO) do?

Fair Isaac Corporation, known by its ticker FICO, is best known for the FICO Score, the credit score most U.S. lenders use to gauge consumer credit risk. The business splits into two segments: Scores, which licenses the FICO Score to lenders and the three credit bureaus (Equifax, Experian, TransUnion) at extraordinarily high margins (the Scores segment operating margin has run around 91%), and Software, which sells the FICO Platform and analytic decisioning tools to banks, insurers, and other enterprises on a recurring-revenue model. Scores is the profit engine, while Software is the growth-and-stickiness story as customers migrate onto the platform.

Full FICO guide

What does TransUnion (TRU) do?

TransUnion is a global information and insights company best known as one of the three dominant U.S. consumer credit bureaus, alongside Equifax and Experian. It aggregates and analyzes credit, identity, and marketing data on more than a billion consumers across 30-plus countries, then sells reports, scores, analytics, fraud-and-identity tools, and consumer-facing subscription products. Revenue is organized around two segments: U.S. Markets (Financial Services, plus Emerging Verticals like insurance, healthcare, tenant and employment screening, and public sector) and International (fast-growing operations in India, the UK, Canada, Latin America, and Africa).

Full TRU guide

FICO vs TRU: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • FICO drivers: Scores pricing power; Software platform shift.
  • TRU drivers: U.S. Financial Services reacceleration; International expansion.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The biggest 2026 risk is competitive and regulatory: FHFA and the GSEs now allow VantageScore 4.0 (a joint venture of the three credit bureaus) alongside FICO for mortgages, threatening FICO's long-held mortgage-scoring monopoly and inviting pricing pressure. For TRU, transUnion's results are directly exposed to the credit cycle: recessions, rising unemployment, or tighter lending cut demand for credit reports and marketing services.

FICO or TRU: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick FICO if you believe its drivers more; TRU if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the FICO and TRU guides.

FICO vs TRU: the full fundamentals

FICO. FICO grew fiscal 2026 revenue and EPS more than 20% and 30% respectively, powered by Scores price increases and a mortgage-origination rebound. Despite that growth the shares fell sharply during 2026 (down roughly a third or more from their peak) as competition and pricing changes compressed the multiple from a trailing P/E near 40x toward a forward P/E around 24x, still a premium to the broader software group.

TRU. TransUnion returned to double-digit revenue growth in Q1 2026 (up ~14%), beating estimates and prompting a raised full-year outlook. Reported net income was boosted by a one-time gain from consolidating its Mexico operation, so adjusted per-share earnings (around $1.18 in the quarter) give a cleaner view. Valuation multiples vary widely between trailing and forward measures because of past charges, and the sizable debt load makes leverage and free-cash-flow trends central to the story.

Headline figures (approximate, July 2026): FICO shows revenue (ttm) ~$2.25B, fy2026 revenue guidance ~$2.45B (up ~23% YoY), q2 fy2026 revenue ~$692M, q2 fy2026 gaap eps ~$11.14; TRU shows revenue (ttm) ~$4.7B, fy2025 revenue ~$4.58B (up ~9%), 2026 revenue guidance ~$5.1B-$5.14B, adjusted ebitda margin ~35%.

The bottom line: FICO vs TRU

FICO and TRU are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined FICO and TRU exposure against your real portfolio. It is not an investment adviser.

Wondering how FICO or TRU fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Fair Isaac Corporation with AI

Connect the broker you already use and ask Walnut's AI how FICO fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between FICO and TRU?

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Fair Isaac Corporation, known by its ticker FICO, is best known for the FICO Score, the credit score most U.S. TransUnion is a global information and insights company best known as one of the three dominant U.S. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is FICO or TRU the better stock?

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Neither is universally better. FICO is the larger incumbent; TRU is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, FICO or TRU?

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On forward P/E (as of September 2026), FICO trades at 20.76x and TRU at 14.93x, so TRU is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both FICO and TRU?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of FICO vs TRU?

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FICO: The biggest 2026 risk is competitive and regulatory: FHFA and the GSEs now allow VantageScore 4.0 (a joint venture of the three credit bureaus) alongside FICO for mortgages, threatening FICO's long-held mortgage-scoring monopoly and inviting pricing pressure. FICO's own move to a roughly $0.99-per-score-plus-fee mortgage model sharply cut average per-score fees, and investors are debating whether that defends share or signals eroding pricing power. The stock also remains richly valued relative to broad software peers, so any disappointment in Scores growth or platform adoption can drive large drawdowns (as seen in 2026). Concentration is a further concern: an outsized share of profit comes from one high-margin Scores franchise, and the three bureaus are simultaneously distribution partners and backers of the competing VantageScore. Political and public scrutiny of credit-score pricing adds ongoing headline risk. TRU: TransUnion's results are directly exposed to the credit cycle: recessions, rising unemployment, or tighter lending cut demand for credit reports and marketing services. The company carries roughly $5 billion of debt against a market value near $14 billion, so higher interest rates and slower deleveraging pressure earnings and flexibility. As a custodian of sensitive consumer data, it faces cybersecurity and data-breach risk plus heavy regulatory scrutiny (CFPB, FTC, FCRA, and international privacy rules). It also competes against larger peers Experian and Equifax and can be affected by mortgage-inquiry pricing changes from FICO and the bureaus. Foreign-exchange swings weigh on reported international growth.

Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell FICO or TRU; figures are approximate and dated (as of September 2026). Verify current data before investing.