IDA vs POR: Which Is the Better Buy in 2026?
Last updated September 2026
Short answer
IDA is the larger of the two ($7.89B market cap): the incumbent the market prices for continued execution (19.61x forward earnings, beta 0.48). POR is the smaller challenger ($5.77B), cheaper on forward earnings (13.67x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
IDA vs POR: the tie-breaker metrics
Same yardstick, side by side (as of September 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | IDA | POR | What it tells you |
|---|---|---|---|
| Market cap | $7.89B | $5.77B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 19.61 | 13.67 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 22.62 | 21.71 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 0.48 | 0.53 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 43% of range | 57% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 2.03 | 1.38 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Reading it: POR is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how IDA and POR affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. IDA and POR share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined IDA and POR exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does IDACORP (IDA) do?
IDACORP is the parent of Idaho Power Company, a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to more than 640,000 customers across a growing territory in southern Idaho and eastern Oregon. Its earnings come mainly from regulated rates set by the Idaho Public Utilities Commission and Oregon regulators, so profitability is tied to the utility's allowed return on a growing rate base rather than to commodity prices. A hydro-heavy generation fleet plus purchased power and battery storage rounds out the resource mix.
What does Portland General Electric (POR) do?
Portland General Electric is a vertically integrated, regulated electric utility that generates, transmits, and distributes power to roughly 950,000 customers across a service territory in northwest Oregon, all under the oversight of the Oregon Public Utility Commission. Its earnings are set by that regulator through rate cases that let it recover the cost of, and earn an allowed return on, its invested capital (its rate base). The company is pushing hard into the clean energy transition while managing reliability and affordability, and it is one of the more direct utility plays on surging electricity demand from data centers and high-tech manufacturing in the region.
IDA vs POR: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- IDA drivers: Data-center and industrial load growth; Customer growth and rate-base expansion.
- POR drivers: Data center and high-tech load growth; Rate base and capital plan.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: As a capital-intensive regulated utility, IDACORP depends on regulators granting adequate rates and returns on its large spending plan, and unfavorable rate-case outcomes would pressure earnings. For POR, as a rate-regulated utility, POR's returns depend on Oregon (and prospectively Washington) regulators approving cost recovery and allowed returns, and outcomes can lag rising costs during periods of heavy capital spending.
IDA or POR: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick IDA if you believe its drivers more; POR if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the IDA and POR guides.
IDA vs POR: the full fundamentals
IDA. IDACORP trades at a mid-20s trailing earnings multiple, a modest premium that reflects its above-average load growth. Revenue dipped year over year in Q1 2026 even as net income rose, a reminder that utility earnings track allowed returns more than top-line sales. The dividend yield of roughly 2.5% is on the lower side for utilities, consistent with the market pricing in growth.
POR. POR trades around $52 per share with a market capitalization near $6.1 billion as of July 2026. First quarter 2026 revenue of about $879 million and net income near $45 million fell below expectations, largely on mild winter weather that reduced residential and small-commercial usage, even as industrial demand grew. Like most regulated utilities, POR is valued heavily on its dividend yield, rate-base growth, and allowed returns rather than on rapid top-line growth.
Headline figures (approximate, JULY 2026): IDA shows revenue (ttm) ~$1.9B, q1 2026 revenue ~$403M, q1 2026 diluted eps ~$1.21, 2026 eps guidance ~$6.25 to $6.45; POR shows revenue (ttm) ~$3.4B, q1 2026 revenue ~$879M, q1 2026 net income ~$45M, market cap ~$6.1B.
The bottom line: IDA vs POR
IDA and POR are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined IDA and POR exposure against your real portfolio. It is not an investment adviser.
Wondering how IDA or POR fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in IDACORP with AI
Connect the broker you already use and ask Walnut's AI how IDA fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between IDA and POR?
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IDACORP is the parent of Idaho Power Company, a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to more than 640,000 customers across a growing territory in southern Idaho and eastern Oregon. Portland General Electric is a vertically integrated, regulated electric utility that generates, transmits, and distributes power to roughly 950,000 customers across a service territory in northwest Oregon, all under the oversight of the Oregon Public Utility Commission. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is IDA or POR the better stock?
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Neither is universally better. IDA is the larger incumbent; POR is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, IDA or POR?
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On forward P/E (as of September 2026), IDA trades at 19.61x and POR at 13.67x, so POR is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both IDA and POR?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of IDA vs POR?
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IDA: As a capital-intensive regulated utility, IDACORP depends on regulators granting adequate rates and returns on its large spending plan, and unfavorable rate-case outcomes would pressure earnings. Heavy financing needs make the stock sensitive to interest rates, and rising utility bills tied to serving big data-center loads have drawn political and customer pushback in Idaho. Its hydro-heavy fleet exposes it to drought and weather variability, while concentration in a few very large industrial customers adds demand risk if any pull back. The valuation, at a mid-20s trailing earnings multiple, prices in continued growth, so disappointments could weigh on the shares. POR: As a rate-regulated utility, POR's returns depend on Oregon (and prospectively Washington) regulators approving cost recovery and allowed returns, and outcomes can lag rising costs during periods of heavy capital spending. Earnings are weather-sensitive, as the mild winter that pushed first quarter 2026 results below expectations demonstrated. The PacifiCorp acquisition carries integration, financing, regulatory-approval, and reported litigation risk, and a large capital program means continued reliance on debt and equity markets in a higher-rate environment. Wildfire liability, commodity and hydro variability, and clean energy transition execution add further uncertainty.
Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell IDA or POR; figures are approximate and dated (as of September 2026). Verify current data before investing.