IMO vs SU: Which Is the Better Buy in 2026?

Last updated September 2026

Short answer

IMO and SU are similarly sized, but SU trades noticeably cheaper on forward earnings (12.29x vs 16.68x): the market is paying up for IMO's profile and pricing SU more conservatively, or for faster growth. Which you prefer comes down to the drivers you believe, and whether adding either over-concentrates what you already own.

IMO vs SU: the tie-breaker metrics

Same yardstick, side by side (as of September 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricIMOSUWhat it tells you
Forward P/E16.6812.29Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E21.9412.80Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta0.820.57Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range92% of range96% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book3.682.34How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: SU is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how IMO and SU affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. IMO and SU share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined IMO and SU exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Imperial Oil Limited (IMO) do?

Imperial Oil Limited is an integrated energy company active across all phases of Canada's petroleum industry: upstream oil sands production (notably its Kearl and Cold Lake operations plus a stake in Syncrude), downstream refining and fuel marketing, and a chemicals business. ExxonMobil owns roughly 70% of the company, which gives Imperial access to Exxon's technology and capital discipline while leaving a public float that trades on both the Toronto Stock Exchange and NYSE American under the ticker IMO. Upstream gross production runs around 419,000 barrels of oil equivalent per day, and its refineries process roughly 380,000 to 400,000 barrels per day.

Full IMO guide

What does Suncor Energy (SU) do?

Suncor Energy Inc. is Canada's largest integrated energy company, operating across the full value chain. Upstream, it mines oil sands and runs in situ (steam-injection) production in Alberta, upgrades bitumen into synthetic crude, and also produces offshore oil off Canada's East Coast. Downstream, it refines crude at facilities in Canada and the United States and sells gasoline, diesel, and other products through its Petro-Canada retail and wholesale network across Canada. This integration means Suncor captures margin at multiple stages, and its refining and retail businesses can partly offset swings in crude prices, giving it a steadier profile than a pure upstream producer. Its oil sands reserves are long-life assets with low decline rates, which supports durable production but requires ongoing capital and carries a higher carbon profile than lighter-oil producers.

Full SU guide

IMO vs SU: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • IMO drivers: Integrated oil sands and refining base; ExxonMobil backing and capital discipline.
  • SU drivers: Long-life oil sands reserves; Integration and downstream buffer.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Imperial's earnings are highly sensitive to crude oil prices, refining crack spreads, and the discount on Canadian heavy oil, all of which are outside its control. For SU, the dominant risk is commodity price cyclicality: Suncor's revenue and profits move with global crude prices and refining margins, so a downturn or a demand shock can compress earnings quickly.

IMO or SU: which should you pick?

Pick IMO if you believe its drivers more; SU if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the IMO and SU guides.

IMO vs SU: the full fundamentals

IMO. IMO trades at a normalized price-to-earnings multiple in the low-to-mid 20s, roughly in line with or slightly above large integrated oil peers, reflecting its dividend-growth record and ExxonMobil backing. Revenue is broadly stable year over year, but Q1 2026 earnings declined and missed estimates as margins softened. All figures are approximate and vary with the CAD/USD exchange rate and oil prices.

SU. These figures are approximate, tied to the asOf date, and stated in Canadian dollars where noted, so verify live numbers and the current exchange rate before acting. For a commodity producer, earnings multiples matter less than where oil prices sit in the cycle, because a low multiple can reflect peak-cycle earnings that may not repeat. Dividend and buyback plans depend on continued oil-price support and can be changed by the company.

Headline figures (approximate, July 2026): IMO shows market cap ~$63B USD (~C$88B), revenue (ttm) ~$36B USD (~C$49B), q1 2026 net income ~C$940M, q1 2026 adjusted eps ~$1.41 (missed ~$1.67 est.); SU shows q1 2026 upstream production record ~875,000 barrels per day, quarterly dividend declared at C$0.60 per share in 2026 (Canadian dollars), 2026 buyback target close to C$4 billion in share repurchases, over 30% above the prior year, market cap large-cap, in the tens of billions of US dollars (varies with the share price).

The bottom line: IMO vs SU

IMO and SU are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined IMO and SU exposure against your real portfolio. It is not an investment adviser.

Wondering how IMO or SU fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Imperial Oil Limited with AI

Connect the broker you already use and ask Walnut's AI how IMO fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between IMO and SU?

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Imperial Oil Limited is an integrated energy company active across all phases of Canada's petroleum industry: upstream oil sands production (notably its Kearl and Cold Lake operations plus a stake in Syncrude), downstream refining and fuel marketing, and a chemicals business. Suncor Energy Inc. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is IMO or SU the better stock?

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Neither is universally better; they suit different views and risk levels. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, IMO or SU?

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On forward P/E (as of September 2026), IMO trades at 16.68x and SU at 12.29x, so SU is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both IMO and SU?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of IMO vs SU?

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IMO: Imperial's earnings are highly sensitive to crude oil prices, refining crack spreads, and the discount on Canadian heavy oil, all of which are outside its control. Q1 2026 net income fell to roughly C$940 million from about C$1.29 billion a year earlier, and adjusted results missed analyst estimates, showing how quickly margins can compress. Oil sands operations face carbon policy, pipeline and takeaway constraints, and large decarbonization commitments such as the Pathways carbon capture project. Unplanned downtime (for example Syncrude coker issues) can dent throughput and cash flow. Finally, ExxonMobil's controlling stake means minority holders have limited say, and the long-term energy transition poses a structural demand risk to fossil fuels. SU: The dominant risk is commodity price cyclicality: Suncor's revenue and profits move with global crude prices and refining margins, so a downturn or a demand shock can compress earnings quickly. Heavy Canadian crude also trades at a discount (the differential) to benchmark oil, and a widening differential or pipeline and takeaway constraints can hurt realized prices. Oil sands operations are capital-intensive, carbon-heavy, and face long-term energy-transition and climate-policy risk, including carbon costs. Operational incidents, which have hit Suncor before, can dent production and reputation. For US investors, dividends are in Canadian dollars and may be subject to Canadian withholding tax and currency swings. The buyback and dividend both depend on oil prices staying supportive.

Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell IMO or SU; figures are approximate and dated (as of September 2026). Verify current data before investing.