ITUB vs NU: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

ITUB is the larger of the two ($93.25B market cap): the incumbent the market prices for continued execution (8.56x forward earnings, beta 0.15). NU is the smaller challenger ($69.22B), actually pricier on forward earnings (12.39x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

ITUB vs NU: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricITUBNUWhat it tells you
Market cap$93.25B$69.22BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E8.5612.39Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E10.5722.05Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta0.150.95Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range67% of range40% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book2.265.53How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: ITUB is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how ITUB and NU affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. ITUB and NU share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined ITUB and NU exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Itau Unibanco Holding (ITUB) do?

Itau Unibanco Holding S.A. (NYSE: ITUB) is the largest private-sector bank in Brazil and one of the largest financial institutions in Latin America, offering retail and commercial banking, credit cards, insurance, asset management, and investment banking across Brazil and other markets. The U.S.-listed security is an American Depositary Receipt tied to the Brazil-listed preferred shares (ITUB4), so its dollar value moves with both the underlying share price and the Brazilian real. Itau, together with Bradesco and Santander Brasil, forms the private-bank core of a sector where these three plus the state-owned banks control the bulk of system assets.

Full ITUB guide

What does Nu Holdings (NU) do?

Nu Holdings is the parent of Nubank, a digital bank built entirely around a mobile app rather than branches. It earns money the way a bank does: net interest income from credit cards and personal loans, plus fees and interchange, increasingly funded by a large, low-cost deposit base. By March 2026 deposits had grown roughly 29% year over year to nearly $42 billion and the loan book had passed $30 billion, while the company kept its cost structure unusually lean, reporting an efficiency ratio under 18%. Growth comes from two levers stacked together: signing up new customers (over 135 million globally, with Brazil past ~115 million, Mexico past ~15 million, and Colombia approaching ~5 million) and raising how much each customer transacts and borrows over time.

Full NU guide

ITUB vs NU: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • ITUB drivers: High and durable profitability; Interest-rate and credit cycle.
  • NU drivers: Customer growth still compounding; Monetizing the existing base.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The largest risks are macro and currency: ITUB is an ADR whose dollar value depends on the Brazilian real, so a weakening real can wipe out local-currency gains for U.S. For NU, the dominant risk is the consumer credit cycle.

ITUB or NU: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick ITUB if you believe its drivers more; NU if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the ITUB and NU guides.

ITUB vs NU: the full fundamentals

ITUB. Itau trades at a low-double-digit price-to-earnings multiple, a discount to large U.S. banks, reflecting Brazilian country and currency risk despite a much higher return on equity. The dividend yield is meaningfully above that of most developed-market megabanks. Reported figures are in Brazilian reais, so the dollar ADR value also depends on the BRL/USD exchange rate.

NU. Figures are approximate and tied to the asOf date; verify live numbers before acting. NU trades at a premium to traditional banks on a P/E basis, which reflects its growth and high returns on equity rather than incumbent-bank multiples. The valuation already embeds continued customer growth and contained credit losses, so the figures matter most as a gauge of how much optimism is priced in.

Headline figures (approximate, July 2026): ITUB shows q1 2026 recurring managerial result ~R$12.3B (~$2.5B), q1 2026 net income ~R$11.9B (up ~11% YoY), q1 2026 net interest income ~R$29.7B, recurring roe ~24.8%; NU shows revenue (q1 2026 quarterly) ~$5.0 billion, a record single quarter, customers ~135 million+ across Brazil, Mexico, Colombia, net income (q1 2026) ~$871 million, a record first quarter, return on equity ~high-20s to ~30% (historical range).

The bottom line: ITUB vs NU

ITUB and NU are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined ITUB and NU exposure against your real portfolio. It is not an investment adviser.

Wondering how ITUB or NU fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Itau Unibanco Holding with AI

Connect the broker you already use and ask Walnut's AI how ITUB fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between ITUB and NU?

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Itau Unibanco Holding S.A. Nu Holdings is the parent of Nubank, a digital bank built entirely around a mobile app rather than branches. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is ITUB or NU the better stock?

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Neither is universally better. ITUB is the larger incumbent; NU is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, ITUB or NU?

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On forward P/E (as of August 2026), ITUB trades at 8.56x and NU at 12.39x, so ITUB is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both ITUB and NU?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of ITUB vs NU?

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ITUB: The largest risks are macro and currency: ITUB is an ADR whose dollar value depends on the Brazilian real, so a weakening real can wipe out local-currency gains for U.S. holders. Brazilian interest-rate swings, a politically sensitive election-year environment, and rising credit costs (guided at a large range for 2026) can pressure loan growth and provisions. Structural competition from Nubank and other fintechs, which have surpassed the incumbents on customer count, threatens fee income and deposit economics over time. Regulatory, tax, and country-specific risks in Brazil, plus the fact that the ADR tracks non-voting preferred shares, add further layers investors should weigh. NU: The dominant risk is the consumer credit cycle. Most of Nu's profit comes from unsecured lending in Brazil and Mexico, where inflation, currency moves, or a slowdown can push delinquencies up and force larger loan-loss provisions; 90-day-plus non-performing loans sat around 6.5% in Q1 2026, off a prior peak but still meaningful. Brazil's high Selic rate raises funding costs and has not fully repriced across the book. Because results report in US dollars, a weaker Brazilian real or Mexican peso drags reported revenue and earnings. Competition is intensifying as incumbents modernize and new neobanks enter, which can lift acquisition costs and pressure fees, and tighter fintech regulation across the region adds uncertainty.

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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell ITUB or NU; figures are approximate and dated (as of August 2026). Verify current data before investing.

    ITUB vs NU: Which Is the Better Buy in 2026? - Walnut AI Investing App