NU vs PAGS: How Nu Holdings and PagSeguro Digital Compare (2026)

Last updated August 2026

Short answer

NU is the larger of the two ($69.22B market cap): the incumbent the market prices for continued execution (12.39x forward earnings, beta 0.95). PAGS is the smaller challenger ($2.55B), cheaper on forward earnings (4.88x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

NU vs PAGS: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricNUPAGSWhat it tells you
Market cap$69.22B$2.55BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E12.394.88Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E22.056.44Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta0.951.28Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range40% of range22% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book5.530.90How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: PAGS is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how NU and PAGS affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. NU and PAGS share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined NU and PAGS exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Nu Holdings (NU) do?

Nu Holdings is the parent of Nubank, a digital bank built entirely around a mobile app rather than branches. It earns money the way a bank does: net interest income from credit cards and personal loans, plus fees and interchange, increasingly funded by a large, low-cost deposit base. By March 2026 deposits had grown roughly 29% year over year to nearly $42 billion and the loan book had passed $30 billion, while the company kept its cost structure unusually lean, reporting an efficiency ratio under 18%. Growth comes from two levers stacked together: signing up new customers (over 135 million globally, with Brazil past ~115 million, Mexico past ~15 million, and Colombia approaching ~5 million) and raising how much each customer transacts and borrows over time.

Full NU guide

What does PagSeguro Digital (PAGS) do?

PagSeguro Digital operates in Brazil under the PagBank brand. The original business was merchant acquiring: selling Moderninha and Minizinha card terminals to micro-merchants, individual entrepreneurs and small companies that the incumbent banks would not underwrite, then earning a spread on the transactions and on prepaying receivables. That is still the volume engine, with total payment volume around ~R$128 billion in the first quarter of 2026. The faster-growing half is banking. PagBank issues accounts, cards, payroll loans, secured credit and investment products to both merchants and consumers, and it funds itself mostly from its own customers: total deposits reached ~R$42 billion in the first quarter of 2026, up ~23% year over year, with roughly 91% sourced on-platform. Banking revenue grew ~41% year over year in that quarter while payments revenue was close to flat, which is the clearest statement of where the company is heading.

Full PAGS guide

NU vs PAGS: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • NU drivers: Customer growth still compounding; Monetizing the existing base.
  • PAGS drivers: Deposits and banking revenue outgrowing payments; Credit as the third growth leg.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The dominant risk is the consumer credit cycle. For PAGS, competition is the central risk and it comes from four directions at once: Mercado Pago, Nubank, StoneCo and the incumbent Brazilian banks (Itau, Bradesco, Santander Brasil, Banco do Brasil), all chasing the same merchants and deposits.

NU or PAGS: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick NU if you believe its drivers more; PAGS if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the NU and PAGS guides.

NU vs PAGS: the full fundamentals

NU. Figures are approximate and tied to the asOf date; verify live numbers before acting. NU trades at a premium to traditional banks on a P/E basis, which reflects its growth and high returns on equity rather than incumbent-bank multiples. The valuation already embeds continued customer growth and contained credit losses, so the figures matter most as a gauge of how much optimism is priced in.

PAGS. Reporting currency is the Brazilian real, so headline growth in reais and the dollar return on the NYSE line can diverge sharply. First-quarter 2026 net revenue was ~R$5.0 billion, up ~6.3% year over year, with net income of ~R$546 million and non-GAAP EPS up about ~12%, helped by the shrinking share count. The ~6x multiple is not a screening artifact: it reflects a market that expects fee compression from Pix and treats the credit book as unproven, and Q2 2026 results due August 13, 2026 are the next test of the easing-Selic thesis.

Headline figures (approximate, 2026-06-26): NU shows revenue (q1 2026 quarterly) ~$5.0 billion, a record single quarter, customers ~135 million+ across Brazil, Mexico, Colombia, net income (q1 2026) ~$871 million, a record first quarter, return on equity ~high-20s to ~30% (historical range); PAGS shows revenue (ttm, total revenue and income) ~R$20 billion (~$3.7 billion), net income (ttm) ~R$2.2 billion (~$400 million), market capitalization ~$3 billion, p/e (trailing) ~6x.

The bottom line: NU vs PAGS

NU and PAGS are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined NU and PAGS exposure against your real portfolio. It is not an investment adviser.

Wondering how NU or PAGS fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Nu Holdings with AI

Connect the broker you already use and ask Walnut's AI how NU fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between NU and PAGS?

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Nu Holdings is the parent of Nubank, a digital bank built entirely around a mobile app rather than branches. PagSeguro Digital operates in Brazil under the PagBank brand. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is NU or PAGS the better stock?

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Neither is universally better. NU is the larger incumbent; PAGS is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, NU or PAGS?

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On forward P/E (as of August 2026), NU trades at 12.39x and PAGS at 4.88x, so PAGS is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both NU and PAGS?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of NU vs PAGS?

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NU: The dominant risk is the consumer credit cycle. Most of Nu's profit comes from unsecured lending in Brazil and Mexico, where inflation, currency moves, or a slowdown can push delinquencies up and force larger loan-loss provisions; 90-day-plus non-performing loans sat around 6.5% in Q1 2026, off a prior peak but still meaningful. Brazil's high Selic rate raises funding costs and has not fully repriced across the book. Because results report in US dollars, a weaker Brazilian real or Mexican peso drags reported revenue and earnings. Competition is intensifying as incumbents modernize and new neobanks enter, which can lift acquisition costs and pressure fees, and tighter fintech regulation across the region adds uncertainty. PAGS: Competition is the central risk and it comes from four directions at once: Mercado Pago, Nubank, StoneCo and the incumbent Brazilian banks (Itau, Bradesco, Santander Brasil, Banco do Brasil), all chasing the same merchants and deposits. Pix is quietly commoditizing card acceptance fees, so the acquiring take rate faces structural rather than temporary compression. Credit is the newest and least seasoned part of the business, and a Brazilian consumer slowdown would show up as provisions on a ~R$51 billion portfolio that has not been tested at that size. Results are reported in Brazilian reais, so a weaker real reduces reported dollar earnings for a US-based holder even when the underlying business is unchanged. Finally, the share class matters: Class B shares carrying ten votes each keep voting control with the founding UOL and Grupo Folha interests, so Class A holders have limited influence on capital allocation or any change of control.

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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell NU or PAGS; figures are approximate and dated (as of August 2026). Verify current data before investing.

    NU vs PAGS: How Nu Holdings and PagSeguro Digital Compare (2026) - Walnut AI Investing App