Deere & Company (DE) Stock Price & How to Invest

Last updated October 2026

Short answer

You can invest in Deere (DE) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. Deere is the world's largest maker of agricultural equipment (the John Deere brand), plus construction, forestry, and turf machinery and a large captive finance arm. It behaves as a high-quality industrial cyclical: earnings swing with farmer income and crop prices, but precision-agriculture technology (GPS guidance, autonomous tractors, See & Spray) adds premium pricing and recurring data revenue. As of October 16, 2026 the shares were about $641, up roughly 37% year to date, with management describing fiscal 2026 as the bottom of the farm cycle.

DE stock price

As of 2026-10-23, Deere & Company (DE) last closed at $644.10, up 37.2% over the past year. Over the past 52 weeks it has traded between $461.63 and $709.48.

DE last close
$644.10
1 day
+0.07%
1 month
-9.22%
1 year
+37.21%
52-week range
$461.63 to $709.48
Last close
2026-10-23

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Deere & Company's investor relations page. Walnut is informational, not investment advice.

What does Deere & Company (DE) do?

Deere & Company is the largest manufacturer of agricultural equipment in the world (the John Deere brand) and a major manufacturer of construction, forestry, turf, and utility equipment. The company is also one of the largest captive finance operators serving agriculture and construction. The agricultural equipment business is the largest and most strategically important, with the John Deere brand being one of the most recognized industrial brands globally.

Deere has been investing heavily in technology that transforms agriculture: GPS-guided autonomous tractors, computer vision for selective weed spraying (See & Spray), satellite connectivity for telematics, and integrated data services for farm management. The company positions itself increasingly as an agricultural technology company rather than just an equipment manufacturer. Founded in 1837 by John Deere in Illinois, headquartered in Moline, Illinois. John May has been CEO since 2019. Over the twelve months to August 2026, Deere generated about $47.9 billion of revenue (including its finance arm) and about $4.9 billion of net income, well below the $10.2 billion it earned at the fiscal 2023 peak. In its fiscal third quarter (ended August 2, 2026) revenue was about $11.0 billion and EPS $5.10 against a $4.71 estimate; Production & Precision Ag sales fell about 10% while construction and forestry grew, with backlogs extending into fiscal 2027.

What's driving Deere & Company (DE)?

1. Precision agriculture technology.

Deere's investment in precision agriculture (GPS guidance, autonomous operation, See & Spray computer vision, data services) is the central growth story. Premium pricing on technology-enabled equipment is meaningful and growing. Recurring revenue from data services is a structural shift.

2. Commodity crop and farmer income cycles.

Equipment sales depend on farmer income, which depends on commodity crop prices. The current cycle has been weak as crop prices softened from 2022 highs: North American large-ag industry sales were down 15-20% in fiscal 2026, and Production & Precision Ag sales fell about 10% in fiscal Q3. Management describes fiscal 2026 as the bottom of the ag cycle and expects some recovery in 2027, and consensus fiscal 2027 EPS of about $23 (versus about $18 for fiscal 2026) assumes that turn arrives. Cycle timing matters substantially for Deere's near-term earnings.

3. Construction equipment exposure.

Deere's construction equipment business (including Wirtgen for road construction) is exposed to construction cycles. In 2026 it has been the fastest-growing segment, with customer backlogs extending well into fiscal 2027, helping offset the farm downturn. Infrastructure investment supports construction demand; residential construction softness remains a headwind.

4. Capital return and operating discipline.

Deere has historically been a meaningful capital returner, paying about $6.48 per share in annual dividends (a payout ratio near 36%) alongside buybacks. Through-cycle operating discipline has improved margins materially: even at what management calls the trough, the trailing operating margin is about 13%, and Deere has beaten EPS estimates in each of the last four quarters.

What are the risks to Deere & Company (DE)?

Commodity crop cycle volatility affects farmer purchasing power, and the stock's 2026 rally means a delayed recovery would meet a richer valuation (about 28x forward earnings versus roughly 18x in early 2026). Trade policy (tariffs and retaliatory tariffs in agricultural exports) affects farmer income. Regulatory scrutiny has grown: Deere settled with the FTC and five states in July 2026 over repair access, agreeing to give farmers and independent shops dealer-level diagnostic and repair tools for 10 years, settled a $99 million farmer class action in April, and in October the FTC and USDA opened a joint inquiry into competition in agricultural equipment manufacturing and distribution, with comments due December 7, 2026. Construction cycle. Precision agriculture technology investment must continue to drive premium pricing for the multiple to hold, and the finance arm carries most of Deere's roughly $65 billion of debt, which ties results to credit conditions and interest rates.

What is the Deere & Company (DE) forecast?

23 analysts publish price targets on DE, averaging $694.01 against a $641.86 price as of October 2026, or +8.1%. The published targets run from $500.00 to $813.18, a moderate spread, and the ratings split 16 buy, 9 hold, 0 sell. Over the last six months there have been 9 raises and 2 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full DE forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

Is DE a buy or a sell?

We give no verdict on Deere & Company. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Precision agriculture technology. Deere's investment in precision agriculture (GPS guidance, autonomous operation, See & Spray computer vision, data services) is the central growth story. The most optimistic published target, $813.18, assumes this works close to its best case.

The case against. Commodity crop cycle volatility affects farmer purchasing power, and the stock's 2026 rally means a delayed recovery would meet a richer valuation (about 28x forward earnings versus roughly 18x in early 2026). The most pessimistic target, $500.00, is roughly what DE is worth if this bites instead.

Read the full bull and bear case on DE, including what would have to change to break either one. Walnut is not an investment adviser.

Has Deere & Company (DE) split its stock?

No. Deere & Company (DE) has not split its stock in the last 10 years. That is a statement about the window we check rather than about the company’s entire history, so an older split is possible. It also matters less than it once did: fractional shares mean a high price per share no longer keeps smaller investors out, which removed most of the practical reason to split.

How is Deere & Company (DE) valued? (approximate, October 2026)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Deere & Company's investor relations page or your broker.

  • Revenue (TTM): ~$47.9 billion (fiscal Q3 2026 ~$11.0B, up ~4.9% YoY)
  • Net income (TTM): ~$4.9 billion (fiscal Q3 2026 ~$1.4B)
  • EPS: Fiscal Q3 2026 $5.10 vs $4.71 estimate; trailing ~$17.99; FY2026 consensus ~$18.11, FY2027 ~$22.99
  • Operating margin (TTM): ~13% (cyclical trough)
  • P/E: ~36x trailing, ~28x forward
  • Dividend yield: ~1.0% ($6.48 annual rate; payout ~36%)
  • Free cash flow (TTM): ~$4.5 billion
  • Market cap: ~$173 billion (shares ~$641, Oct 16, 2026)

Deere trades at a premium to traditional industrials on the precision agriculture technology story, the dominant agricultural equipment market position, and demonstrated through-cycle operating discipline. At about 36x trailing and 28x forward earnings, that premium is wider than in early 2026, because the price has moved ahead on expectations of a 2027 recovery while trailing earnings sit near the trough. Fiscal Q4 results are scheduled for November 25, 2026, with consensus EPS of about $4.01 on ~$10.4 billion of revenue.

Which ETFs hold Deere & Company (DE)?

If you want DE exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.

ETFName% in DEExpense ratio
MOOVanEck Agribusiness ETF8.52%0.56%
XLIState Street Industrial Select Sector SPDR ETF3.17%0.08%
PAVEGlobal X U.S. Infrastructure Development ETF3.6%0.47%
ARKXARK Space & Defense Innovation ETF5.6%0.75%
VISVanguard Industrials Index Fund ETF Shares2.3%0.09%

What themes does Deere & Company (DE) fit?

These are the investment theses DE naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.

Who competes with Deere & Company (DE)?

Agricultural equipment

CNH Industrial (Case IH, New Holland brands) is the primary direct competitor in agricultural equipment globally. AGCO (Massey Ferguson, Fendt, Valtra) is the third major global player. Kubota is significant in smaller tractors and Asian markets. Together with Deere, these dominate global agricultural equipment.

Construction equipment

Caterpillar is the largest global construction equipment competitor. Komatsu is the second-largest globally. Volvo Construction Equipment, CNH (Case Construction), and Hitachi Construction Machinery compete. Construction equipment is more fragmented than agricultural equipment.

Precision agriculture technology

Various specialty precision agriculture startups and incumbents (Trimble, Topcon, Raven Industries before acquisition by CNH, AGCO Precision Planting). Deere has the most integrated precision platform; competitors are catching up but generally retrofit rather than integrated.

What stocks are similar to Deere & Company (DE)?

Other names that sit close to DE: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

How to invest in Deere & Company (DE)

There are three common ways to get DE exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (MOO, XLI, PAVE), which spreads the position across many companies. Or build it into a focused thematic portfolio, so DE sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where DE fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

The bottom line on Deere & Company (DE)

Deere (DE) is repositioning from cyclical equipment maker toward an agricultural-technology platform, which is what earns it a premium to traditional industrials despite 30-50% peak-to-trough demand swings. The market has priced in a recovery ahead of the numbers: fiscal 2026 earnings are expected to come in slightly below fiscal 2025, yet the stock is up about 37% this year and trades near 28x forward earnings, as management calls 2026 the trough of the ag cycle and analysts model about 26% EPS growth in fiscal 2027. In a portfolio it behaves as a cyclical industrials, agriculture, and dividend-growth holding with strong through-cycle cash returns, competing with CNH Industrial, AGCO, Kubota, and Caterpillar.

More on Deere & Company (DE)

Whether DE is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is DE a buy or a sell?, and where the stock could go from here in the DE stock forecast.

For income investors, whether DE pays a dividend and how the payout looks is covered in does DE pay a dividend? And to weigh DE against a peer, read the full side-by-side comparisons: DE vs NUE and DE vs COST.

Wondering how DE fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Deere & Company with AI

Connect the broker you already use and ask Walnut's AI how DE fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is Deere & Company's ticker symbol?

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DE, listed on NYSE. Officially Deere & Company. Founded 1837 by John Deere. Headquartered in Moline, Illinois. The largest manufacturer of agricultural equipment in the world; John Deere is one of the most recognized industrial brands globally. Trades during US market hours, available at every major US brokerage.

Who are Deere's competitors?

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In agricultural equipment: CNH Industrial (Case IH, New Holland), AGCO (Massey Ferguson, Fendt, Valtra), Kubota. In construction equipment: Caterpillar (the largest global construction equipment competitor), Komatsu, Volvo Construction Equipment, CNH Industrial. In precision agriculture technology: Trimble, Topcon, and various specialty precision agriculture firms.

Is Deere a precision agriculture stock?

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Increasingly yes. The investment thesis has shifted from being a cyclical equipment manufacturer to a precision agriculture technology company. GPS-guided autonomous operation, See & Spray computer vision (selective weed spraying), satellite connectivity, and integrated data services drive premium pricing. Recurring revenue from data services is a structural shift.

What is Deere's P/E ratio?

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About 36x trailing twelve months and 28x forward as of October 16, 2026, up from roughly 18x trailing in early 2026. The multiple is high because trailing earnings sit near the bottom of the agricultural cycle while the share price has risen on expectations of a 2027 recovery. The premium versus traditional industrials also reflects the precision agriculture technology story.

What does Deere do?

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Deere is the largest manufacturer of agricultural equipment in the world (John Deere brand) and a major manufacturer of construction, forestry, turf, and utility equipment. The company is also one of the largest captive finance operators serving agriculture and construction. Deere has been investing heavily in precision agriculture technology (GPS guidance, autonomous operation, See & Spray, data services).

Who owns the most Deere stock?

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Major institutional holders include Vanguard (~9%), BlackRock (~7%), and State Street (~5%). Berkshire Hathaway has historically held positions; current holdings vary. Insider ownership is modest. Deere is broadly institutionally owned and widely held in dividend-growth, industrials-focused, and precision-agriculture-themed funds.

Which ETFs have the most Deere exposure?

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XLI (Industrial Select Sector SPDR) holds DE at ~2.7%, one of XLI's larger holdings. MOO (VanEck Agribusiness) holds DE at ~8-10%, one of MOO's top holdings. PAVE (US Infrastructure) holds DE at meaningful weight given construction equipment exposure. VOO holds DE at ~0.4%. Agriculture and industrial-themed ETFs are the most concentrated way to gain DE exposure.

Which thematic baskets typically include Deere?

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Three themes on Walnut. Agriculture (largest agricultural equipment manufacturer worldwide; precision agriculture technology drives premium pricing), Infrastructure and reshoring (construction equipment franchise; infrastructure investment supports through-cycle), and Dividend growth (long history of consistent dividend growth).

How much of XLI is Deere?

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Approximately 2.7% as of early 2026, and the weight moves with Deere's share price relative to other industrials. DE is typically a top-10 XLI holding. In MOO (agriculture-specific), DE is at ~8-10%, by far the largest holding given its scale. In VOO, weight is ~0.4%.

Is Deere in the S&P 500?

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Yes. DE has been an S&P 500 constituent for many years and is consistently a top-100 S&P 500 holding by market cap. Among industrials specifically, DE is one of the larger US industrial companies.

What is Deere's market cap?

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About $173 billion as of October 16, 2026, up from roughly $130 billion in early 2026 as the shares rose about 37% this year. DE is among the largest US industrials by market cap. The gain reflects expectations of a farm-cycle recovery and the precision agriculture technology premium rather than higher current earnings.

Does Deere pay a dividend?

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Yes. DE pays about $6.48 per share annually, a yield of roughly 1.0% as of October 2026 (lower than early 2026's ~1.4% because the share price rose), paid quarterly. The dividend has been raised consistently for many years, and the payout ratio is about 36% of trailing earnings. DE also conducts meaningful share buybacks; dividend coverage is supported by equipment and finance subsidiary cash flows.

What is See & Spray?

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See & Spray is Deere's precision agriculture computer vision technology that identifies weeds in real time and applies herbicide only where needed. The technology reduces herbicide consumption by ~70% versus broadcast application while maintaining yield protection. See & Spray-equipped sprayers command premium pricing; the technology is one of the central proof points for Deere's precision agriculture investment thesis.

Is Deere a cyclical stock?

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Yes, but with shifting dynamics. Agricultural equipment demand depends on farmer income, which depends on commodity crop prices. Equipment cycles can swing 30-50% peak-to-trough: net income fell from about $10.2 billion in fiscal 2023 to about $5.0 billion in fiscal 2025. Management calls fiscal 2026 the bottom of the cycle. Bulls argue precision agriculture technology adoption continues regardless of the cycle; bears argue current valuations don't price in enough cyclical risk.

Should I own Deere directly or through MOO?

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Both common. Direct DE gives concentrated agricultural and construction equipment exposure with the precision agriculture growth story. MOO includes DE at ~8-10% along with broader agribusiness. For specifically Deere exposure with the precision agriculture thesis, direct ownership is more concentrated than MOO's diversified approach.

How did Deere do in its latest quarter?

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In fiscal Q3 2026, the quarter ended August 2, Deere reported revenue of about $11.0 billion, up about 4.9% from a year earlier, net income of about $1.38 billion and EPS of $5.10 against a $4.71 consensus. Production & Precision Ag sales fell about 10% while construction and forestry grew, and the company raised its fiscal 2026 guidance. Fiscal Q4 results are due November 25, 2026.

How has DE stock performed in 2026?

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As of the October 16, 2026 close of about $641.41, Deere shares were up roughly 37% year to date and about 40% over one year, within a 52-week range of about $455 to $721. They slipped about 6% over the past month as Treasury yields rose. Past performance does not predict future returns.

What did Deere agree to with the FTC on right to repair?

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In July 2026 Deere settled with the FTC and five states, agreeing to give farmers and independent repair shops the same diagnostic and repair resources authorized dealers receive for 10 years, barring dealer retaliation against owners who do their own repairs, and paying $1 million toward the states' legal fees. Separately, in October 2026 the FTC and USDA opened a broader public inquiry into competition in agricultural equipment.

Guides that feature DE

DE is one of the names covered in these guides. Each one puts the stock next to its peers so you can see where it fits rather than judging it alone.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Deere & Company's investor relations page or your broker before making investment decisions.