The Goodyear Tire & Rubber Company (GT) Stock Price & How to Invest

The Goodyear Tire & Rubber Company designs, manufactures and sells tires under the Goodyear, Cooper, Kelly, Dunlop (in some markets), Debica, Sava and Fulda names, and reports in three geographic segments: Americas, EMEA and Asia Pacific. The business has two very different halves. Original equipment tires are sold to automakers at thin margins and follow the auto production cycle. Replacement tires are sold to consumers and fleets through dealers, retail chains and Goodyear's own outlets, and that is where most of the profit is earned. Volume runs at roughly 36 to 38 million units a quarter (Q2 2026 was ~36.5 million, down ~4.0% year over year) on trailing twelve-month revenue of about $17.69B. The 2021 acquisition of Cooper Tire added scale in the US replacement market and also added the debt that now defines the story.

The investment picture is a balance-sheet one. Since late 2023 Goodyear has run Goodyear Forward, a transformation program combining cost reduction, price and mix improvement, and portfolio sales, with a stated ambition of a roughly 10% segment operating margin and net leverage in the low-2x range. The portfolio piece is largely done: the Off-The-Road business, the Dunlop brand and most of Goodyear Chemical (sold to a Gemspring Capital affiliate for ~$650M, closing October 2025 with ~$580M of cash received) together produced roughly $2.2B of gross proceeds. What has not yet arrived is the earnings recovery. Q2 2026 sales of ~$4.25B were down ~4.8%, total segment operating income fell to ~$36M from ~$159M, and the company posted a ~$204M net loss as Americas replacement volume dropped ~13% and tariffs and inflation added a combined ~$153M of cost. Net debt of roughly $6.3B against a market capitalisation near $1.76B means small changes in operating profit move the equity a great deal in either direction.

The capital structure is the dominant risk: roughly $7.19B of total debt and ~$6.33B of net debt sit ahead of a market capitalisation near $1.76B, so a persistent operating shortfall compresses the equity far more than it compresses the enterprise. Cash generation has been negative through the first half of 2026 (operating cash flow of about negative $620M over six months), which is seasonally normal for tires but leaves less room for error at this leverage. Tariffs added roughly $100M of cost in Q2 2026 and inflation another ~$53M, both largely outside management's control. Goodyear also carries substantial pension and other post-employment obligations and is a defendant, alongside Bridgestone, Michelin, Continental and Pirelli, in consolidated tire price-fixing class actions in Ohio federal court, which are consumer antitrust claims rather than securities claims. Finally, the restructuring charges tied to plant closures land well before the promised savings, so reported results can deteriorate even when the underlying plan is on schedule.

7 analysts publish price targets on GT, averaging $7.46 against a $6.11 price as of August 2026, or +22.1%. The published targets run from $6.00 to $10.00, a moderate spread, and the ratings split 3 buy, 6 hold, 1 sell. Over the last six months there has been 1 raise and 5 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full GT forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on The Goodyear Tire & Rubber Company. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Goodyear Forward cost and mix benefits. The program contributed about $95M of benefits in Q2 2026 alone, spread across sourcing, manufacturing, SG&A and mix. The most optimistic published target, $10.00, assumes this works close to its best case.

The case against. The capital structure is the dominant risk: roughly $7.19B of total debt and ~$6.33B of net debt sit ahead of a market capitalisation near $1.76B, so a persistent operating shortfall compresses the equity far more than it compresses the enterprise. The most pessimistic target, $6.00, is roughly what GT is worth if this bites instead.

Read the full bull and bear case on GT, including what would have to change to break either one. Walnut is not an investment adviser.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see The Goodyear Tire & Rubber Company's investor relations page or your broker.

• Revenue (TTM): ~$17.69B
• Market cap: ~$1.76B
• Share price: ~$6.11
• Price / sales (TTM): ~0.10x
• Net debt (Q2 2026): ~$6.33B
• Q2 2026 net loss: ~$204M (~-$0.61 adjusted EPS)

The headline price-to-sales figure of about 0.10x is the most misread number on this page. Adding roughly $6.33B of net debt to the ~$1.76B equity gives an enterprise value near $8.1B, or about 0.46x trailing sales, which is a normal multiple for a low-margin manufacturer rather than a distressed one. There is no meaningful earnings multiple because trailing earnings are negative, so the valuation case rests entirely on what normalised segment operating margin the business settles at once Goodyear Forward is complete.

Other names that sit close to GT: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get GT exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so GT sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where GT fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

GT is a heavily leveraged restructuring story in which the very low price-to-sales ratio reflects the debt sitting ahead of the equity rather than a cheaply priced tire business.

Whether GT is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is GT a buy or a sell?, and where the stock could go from here in the GT stock forecast.

For income investors, whether GT pays a dividend and how the payout looks is covered in does GT pay a dividend? And to weigh GT against a peer, read the full side-by-side comparisons: GT vs GPC and GT vs AAP.