Hims & Hers Health, Inc. (HIMS) Stock Price & How to Invest

Short answer

You can invest in Hims & Hers Health (HIMS) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. The thesis is a direct-to-consumer telehealth platform turning one-off prescriptions into recurring subscriptions across sexual health, dermatology, mental health, and weight loss, with a brand that acquires customers cheaply online. The single biggest risk is regulatory and competitive pressure on the GLP-1 weight-loss category, where Hims pivoted from selling cheaper compounded semaglutide to reselling branded Novo Nordisk drugs after a 2026 legal fight, which can compress margins and growth.

HIMS stock price

As of 2026-06-26, Hims & Hers Health, Inc. (HIMS) last closed at $33.94, down 31.3% over the past year. Over the past 52 weeks it has traded between $14.52 and $66.18.

HIMS last close
$33.94
1 day
+3.76%
1 month
+34.68%
1 year
-31.31%
52-week range
$14.52 to $66.18
Last close
2026-06-26

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Hims & Hers Health, Inc.'s investor relations page. Walnut is informational, not investment advice.

What does Hims & Hers Health, Inc. (HIMS) do?

Hims & Hers Health operates a direct-to-consumer telehealth platform that connects users with licensed providers and ships personalized prescription and over-the-counter products on a subscription basis. Its categories span sexual health, hair loss and dermatology, mental health, and weight management, and the model is built on recurring monthly revenue: most customers are subscribers who refill automatically, which is why the company reports subscriber counts and revenue per subscriber as core metrics. It earns money primarily through these subscriptions and increasingly through higher-priced specialty offerings, and it has invested in owning more of its supply chain, including affiliated pharmacies and a lab and peptide facility.

The company was founded in 2017 by Andrew Dudum, who remains chief executive, and went public in 2021 through a merger with a special-purpose acquisition company. Hims built early scale through aggressive digital marketing around men's wellness, then expanded into women's health and broader categories. In 2024 and 2025 it rode a surge of demand for compounded GLP-1 weight-loss medication, but a 2026 dispute with Novo Nordisk reshaped that business: after litigation, the two companies reached a partnership in which Hims offers branded semaglutide and steps back from marketing compounded versions except where medically necessary.

What's driving Hims & Hers Health, Inc. (HIMS)?

Recurring subscription model

Hims is built on auto-refilling monthly subscriptions rather than one-time sales, which produces predictable, compounding revenue as the base grows. Subscribers reached roughly 2.6 million in the first quarter of 2026, up about 9 percent year over year. A larger base of retained subscribers, each potentially buying more categories over time, is the core engine the bull case relies on.

Category expansion beyond the original niche

The platform started in men's sexual health and hair loss but has pushed into dermatology, mental health, women's health, weight management, and longevity-adjacent offerings. Each new condition is a chance to cross-sell existing subscribers and acquire new ones. Management has set long-range targets of at least $6.5 billion in revenue and $1.3 billion in adjusted EBITDA by 2030, which depends on this broadening working.

Vertical integration and personalization

Hims has invested in affiliated pharmacies, a lab, and peptide manufacturing to control more of its supply chain and offer personalized formulations. Owning these capabilities can support differentiated products and, over time, better unit economics. The company frames personalization as a moat that generic telehealth and pharmacy competitors struggle to copy quickly.

Branded GLP-1 partnership reset

After the 2026 conflict with Novo Nordisk, Hims now offers branded semaglutide products on its platform and has dialed back compounded GLP-1 marketing. This removes a major legal overhang and keeps Hims inside the high-demand weight-loss category. The trade-off is that reselling branded drugs typically carries thinner margins than the compounded products it sold before.

What are the risks to Hims & Hers Health, Inc. (HIMS)?

The GLP-1 category is the clearest risk: the shift from cheaper compounded semaglutide to branded resale, plus ongoing FDA scrutiny of telehealth compounding and marketing claims, can pressure both growth and gross margins, which compressed sharply to around 65 percent in early 2026. Competition is intense and well funded, including Ro, LifeMD, Teladoc, and numerous smaller GLP-1 telehealth providers, which can raise customer-acquisition costs. Growth decelerated to roughly 4 percent year over year in the first quarter of 2026 even as the valuation stayed rich relative to current profitability, so any further slowdown or margin erosion could weigh on the stock. The company also carries dependence on a few high-demand categories and on continued heavy marketing spend.

How is Hims & Hers Health, Inc. (HIMS) valued? (approximate, 2026-06-27)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Hims & Hers Health, Inc.'s investor relations page or your broker.

  • Revenue (TTM): ~$2.37 billion
  • Q1 2026 revenue growth (YoY): ~4%
  • Gross margin: ~65% (compressed ~800 bps YoY)
  • Subscribers: ~2.6 million (up ~9% YoY)
  • Trailing P/E: Not meaningful (roughly breakeven to slightly negative net income TTM); forward P/E ~70x
  • Market cap: ~$7-8 billion

Hims reported first-quarter 2026 revenue near $608 million with positive adjusted EBITDA of about $44 million, down roughly 51 percent year over year as gross margin compressed. Net income on a trailing basis was roughly breakeven to slightly negative, so the trailing P/E is not meaningful and the market values the company largely on growth and future profitability. Full-year 2026 guidance was set around $2.8 billion to $3.0 billion in revenue. All figures are approximate and tied to the asOf date; check a current quote and the latest filing before relying on them.

Who competes with Hims & Hers Health, Inc. (HIMS)?

Direct-to-consumer telehealth peers

Ro (Roman) and LifeMD offer closely overlapping men's and women's health subscriptions, including GLP-1 weight-loss programs, and compete directly for the same online customers. These are the most similar pure-play rivals to Hims in business model and category mix.

Broad telehealth and virtual care

Teladoc is the largest US telehealth platform by patient volume and competes more on insured and employer-sponsored virtual care than on consumer subscriptions, but it overlaps as a destination for online medical visits and chronic-condition management.

Specialty and pharmacy challengers

Lemonaid Health, Thirty Madison, Nurx, K Health, and GoodRx target specific conditions or price-comparison and discount workflows. Traditional and online pharmacies, plus drugmakers' own direct-to-consumer channels such as branded GLP-1 storefronts, also compete for the same prescriptions.

How to invest in Hims & Hers Health, Inc. (HIMS)

There are three common ways to get HIMS exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so HIMS sits alongside other stocks that express the same thesis.

Walnut takes the basket route. Describe a thesis where HIMS fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

The bottom line on Hims & Hers Health, Inc. (HIMS)

Hims & Hers is a subscription telehealth company that sells personalized prescription and wellness products direct to consumers, with revenue of roughly $608 million in the first quarter of 2026 and a subscriber base near 2.6 million. The story now hinges on how durably it can grow recurring subscriptions across more conditions while absorbing a GLP-1 category that shifted from high-margin compounded drugs to lower-margin branded resale. If you believe a consumer-brand telehealth platform can keep compounding subscribers and broaden beyond weight loss, the question becomes sizing and overlap with the rest of your holdings, not timing; the risk is that slowing growth and compressed gross margins leave the valuation looking expensive.

More on Hims & Hers Health, Inc. (HIMS)

Whether HIMS is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is HIMS a buy?, and where the stock could go from here in the HIMS stock forecast.

For income investors, whether HIMS pays a dividend and how the payout looks is covered in does HIMS pay a dividend?

Build a basket around HIMS with Walnut

Use Hims & Hers Health, Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.

FAQ

Is HIMS a good stock to buy right now?

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That depends on your goals, time horizon, and risk tolerance, and this is not advice. The bull case is a growing subscription base, category expansion, and 2030 revenue targets. The bear case is decelerating growth near 4 percent, gross margins compressed to about 65 percent, GLP-1 regulatory risk, and a rich valuation versus current profits. Weigh both against your own plan.

What does Hims & Hers do?

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Hims & Hers runs a direct-to-consumer telehealth platform. Users complete an online consultation, connect with licensed providers, and receive personalized prescription and wellness products shipped on a recurring subscription. Categories include sexual health, hair loss and dermatology, mental health, women's health, and weight management. Most revenue comes from auto-refilling monthly subscriptions rather than one-time purchases.

Does HIMS pay a dividend?

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No. Hims & Hers does not pay a dividend. Like most growth-stage companies, it reinvests cash into marketing, category expansion, vertical integration such as pharmacies and manufacturing, and other initiatives. Any return from owning the shares would come from price changes rather than dividend income. Check a current quote if you need to confirm dividend status before investing.

How does Hims & Hers make money?

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It earns most revenue from recurring monthly subscriptions for personalized prescription and over-the-counter products. Customers pay for ongoing treatment plans across conditions like hair loss, sexual health, mental health, and weight management. Higher-priced specialty offerings and owning more of the supply chain, including affiliated pharmacies, support revenue and aim to improve unit economics over time.

What happened with Hims and GLP-1 weight-loss drugs?

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Hims grew quickly selling cheaper compounded semaglutide during a supply shortage. In early 2026 Novo Nordisk sued over the compounded products, then in March 2026 the companies settled and partnered. Hims now offers branded semaglutide such as Wegovy and stepped back from marketing compounded GLP-1 except where medically necessary, which removed legal risk but tends to lower margins.

Can I buy fractional shares of HIMS?

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Yes. Most major brokers offer fractional shares, so you can invest a fixed dollar amount in HIMS even if it is less than the price of one share. Fractional investing makes it easier to add a position-sized stake or to include HIMS as one holding inside a diversified thematic basket rather than buying whole shares.

Is there an ETF that holds HIMS?

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Hims & Hers appears in some broad small- and mid-cap, healthcare, and growth or innovation ETFs, with weights that vary by fund. An ETF gives you exposure to HIMS alongside many other companies, which spreads out single-stock risk. Check a fund's current holdings list to see whether and how heavily it includes HIMS before investing.

What are the main risks of investing in HIMS?

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Key risks include slowing revenue growth, gross margin compression tied to the shift toward branded GLP-1 resale, ongoing regulatory scrutiny of telehealth prescribing and marketing, and intense competition from Ro, LifeMD, Teladoc, and others. The valuation also stays rich relative to current profitability, so disappointing growth or margins could pressure the stock. Consider these alongside your own risk tolerance.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Hims & Hers Health, Inc.'s investor relations page or your broker before making investment decisions.