Hertz Global Holdings, Inc (HTZ) Stock Price & How to Invest
Short answer
You can invest in Hertz Global Holdings (HTZ) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. HTZ is a turnaround story: a large car-rental operator resetting its fleet and costs after a disastrous Tesla electric-vehicle bet, with activist investor Bill Ackman's Pershing Square holding a roughly 20% stake. The thesis rests on better fleet economics, recovering used-car values, and disciplined management; the biggest risks are a very heavy debt load, ongoing fleet-depreciation and used-car-price sensitivity, continued losses, and shareholder dilution from new stock sales.
HTZ stock price
As of 2026-06-26, Hertz Global Holdings, Inc (HTZ) last closed at $2.64, down 62.7% over the past year. Over the past 52 weeks it has traded between $2.64 and $7.97.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Hertz Global Holdings, Inc's investor relations page. Walnut is informational, not investment advice.
What does Hertz Global Holdings, Inc (HTZ) do?
Hertz Global Holdings (HTZ) is one of the largest vehicle-rental companies in the world, operating the Hertz, Dollar, and Thrifty brands across airport and off-airport locations in the United States and internationally. The business buys or leases a large fleet of cars, rents them to leisure and business travelers, and later sells the vehicles into the used-car market, so its profitability depends heavily on rental pricing (revenue per unit), fleet utilization, daily per-vehicle operating costs, and how much value each car loses to depreciation before it is sold. Because vehicles are financed largely through asset-backed securitizations secured by the fleet, Hertz carries a very large debt balance relative to its equity.
Hertz has a turbulent recent history. It filed for Chapter 11 bankruptcy in 2020 as travel collapsed during the pandemic, then emerged in 2021 under new ownership with a high-profile plan to electrify its fleet, ordering around 100,000 Tesla vehicles. That EV bet went badly: rapid Tesla price cuts drove steep depreciation, repair and collision costs ran high, and rental demand for EVs disappointed, leading Hertz to sell off tens of thousands of electric vehicles and absorb losses that contributed to billions of dollars in writedowns through 2024. Under CEO Gil West the company has been resetting its fleet mix back toward conventional vehicles, cutting per-vehicle costs, and targeting better unit economics. In 2026 activist investor Bill Ackman's Pershing Square disclosed a stake of nearly 20%, framing Hertz as a turnaround and a potential beneficiary if auto tariffs lift used-car values, which sent the shares sharply higher.
What's driving Hertz Global Holdings, Inc (HTZ)?
1. Fleet and pricing reset.
The core of the turnaround is improving unit economics: lifting revenue per unit toward management's targets, normalizing depreciation per vehicle after the EV-driven spike, and raising fleet utilization. Hertz has been rotating out of underperforming electric vehicles and tightening how it buys, prices, and disposes of cars, so even modest gains in pricing or utilization flow meaningfully to results given the operating leverage.
2. Cost actions and operating discipline.
Management under CEO Gil West has emphasized lowering daily per-vehicle operating expenses and overall cost structure as a path back to profitability. Q1 2026 showed revenue growth and a narrower loss versus the prior year, which the company frames as building momentum, though operating cash flow remained weak. The strategy depends on holding costs down while demand and pricing recover.
3. Ackman and Pershing Square involvement.
Bill Ackman's Pershing Square disclosed a roughly 20% position built through shares and total-return swaps, betting Hertz can move past the Tesla mistake and benefit if auto tariffs raise used-car values. Activist backing brought attention and a sharp share-price rally, and an investor of that size can influence strategy, capital allocation, and discipline around the turnaround targets.
4. Travel demand and used-car values.
Rental volumes track leisure and business travel, while a large part of Hertz's economics depends on the price its used vehicles fetch at sale. A firmer used-car market lowers effective depreciation and lifts disposal gains, while softer prices do the opposite. Both travel demand and used-car values are cyclical and outside the company's direct control.
What are the risks to Hertz Global Holdings, Inc (HTZ)?
Hertz carries a very large debt load, with total debt around $18 billion and a reported equity deficit, leaving little cushion if results disappoint. Fleet depreciation and used-car prices swing the business dramatically, as the Tesla episode showed, and weak operating cash flow limits flexibility. The company has continued to post net losses and has raised new equity at low prices, diluting existing shareholders, and the turnaround targets for revenue per unit and utilization are ambitious relative to history. Rental demand is cyclical and tied to travel, so a downturn would pressure an already stretched balance sheet.
How is Hertz Global Holdings, Inc (HTZ) valued? (approximate, June 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Hertz Global Holdings, Inc's investor relations page or your broker.
- Revenue (TTM): ~$9 billion
- Q1 2026 revenue: ~$2.0 billion, up ~11% year over year
- Q1 2026 net loss: ~$333 million (loss narrowed from ~$443 million)
- Total debt: ~$18.2 billion (much of it vehicle asset-backed)
- Stockholders' equity: Negative (~$0.8 billion equity deficit)
- Market cap: ~$1.6 billion (~316 million shares outstanding)
Hertz is a highly leveraged turnaround, not a steady-earnings business, so traditional multiples like P/E are not meaningful while the company posts losses. The very large debt relative to a small equity market value means the stock behaves like a leveraged option on operational improvement: small changes in fleet economics, used-car values, or refinancing terms move the equity sharply. The figures are approximate and tied to the asOf date.
Who competes with Hertz Global Holdings, Inc (HTZ)?
Large rental-car operators
Avis Budget Group (CAR), which runs the Avis and Budget brands, is Hertz's closest publicly traded peer and competes directly on airport and off-airport rentals, fleet scale, and pricing. The two have similar fleet-economics and debt dynamics, so they often move on the same industry signals around travel demand and used-car values.
Private and integrated rental companies
Enterprise Holdings, which owns Enterprise, National, and Alamo, is the largest US rental company by fleet and revenue but is privately held, so it competes with Hertz on the ground without trading as a stock. Its scale and balance-sheet strength are a competitive benchmark for Hertz's turnaround.
Peer-to-peer and alternative mobility
Peer-to-peer platforms like Turo let car owners rent directly to travelers, while ride-hailing services such as Uber and Lyft and growing car-subscription options compete for some of the same trips. These alternatives pressure traditional rental pricing and demand at the margin, especially for shorter or urban trips.
How to invest in Hertz Global Holdings, Inc (HTZ)
There are three common ways to get HTZ exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so HTZ sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where HTZ fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Hertz Global Holdings, Inc (HTZ)
If you believe Hertz can execute its operational turnaround, push revenue per unit and fleet utilization higher, normalize fleet depreciation after the EV reset, and service its large debt while used-car values hold up, then HTZ represents a high-risk, high-reverse-leverage way to express that view, which is roughly the bet Bill Ackman's Pershing Square has made. If instead you doubt the turnaround math, worry about the debt-heavy balance sheet and equity deficit, or expect further dilution, the same leverage that powers the upside also magnifies the downside. In a portfolio HTZ behaves as a speculative, deeply cyclical, balance-sheet-sensitive position rather than a stable holding, and whether it fits depends entirely on your own goals, time horizon, and risk tolerance.
More on Hertz Global Holdings, Inc (HTZ)
Whether HTZ is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is HTZ a buy?, and where the stock could go from here in the HTZ stock forecast.
For income investors, whether HTZ pays a dividend and how the payout looks is covered in does HTZ pay a dividend?
Build a basket around HTZ with Walnut
Use Hertz Global Holdings, Inc as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does Hertz do?
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Hertz Global Holdings is one of the world's largest car-rental companies, operating the Hertz, Dollar, and Thrifty brands at airports and city locations in the US and abroad. It buys or leases a large fleet of vehicles, rents them to leisure and business travelers, and later sells those cars into the used-car market. Its profits hinge on rental pricing, fleet utilization, operating costs, and vehicle depreciation.
What happened with Hertz and Tesla?
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After emerging from bankruptcy in 2021, Hertz announced a plan to electrify its fleet and ordered roughly 100,000 Tesla vehicles. The bet went badly: steep Tesla price cuts drove rapid depreciation, repair and collision costs were high, and EV rental demand disappointed. Hertz sold off tens of thousands of electric vehicles and absorbed losses that contributed to billions in writedowns through 2024, then shifted its fleet back toward conventional cars.
Why does Bill Ackman own Hertz stock?
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In 2026 Bill Ackman's Pershing Square disclosed a stake of nearly 20% in Hertz, built through shares and total-return swaps. Ackman framed it as a turnaround bet, wagering Hertz can move past the Tesla mistake, improve fleet economics under CEO Gil West, and benefit if auto tariffs raise used-car values. The disclosure sent the stock sharply higher. It is a high-risk, leveraged thesis, not a sure thing.
Does HTZ pay a dividend?
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No. Hertz does not pay a dividend as of June 2026. The company is focused on its turnaround, carries a very large debt load, posts net losses, and has been raising capital rather than returning cash to shareholders. Any future dividend would depend on a sustained return to profitability and a healthier balance sheet, neither of which the company has yet achieved.
Why is Hertz stock so volatile?
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HTZ is a heavily leveraged turnaround with total debt around $18 billion against a market cap near $1.6 billion, so its equity behaves like a leveraged option on operational improvement. Small changes in fleet depreciation, used-car prices, rental pricing, or refinancing terms move the stock sharply. Activist involvement and large short-term rallies and selloffs add to the swings, making it far more volatile than a typical stock.
Which ETFs hold Hertz stock?
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Because Hertz is a small-cap stock, it appears mainly in broad small-cap and total-market index funds rather than as a large weight anywhere. Funds tracking small-cap or extended-market indexes may hold HTZ at a tiny weight, and some transportation or travel-themed ETFs could include it. No major large-cap or S&P 500 fund holds Hertz, since it is not in the S&P 500.
Is HTZ a good stock to buy right now?
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This is descriptive, not a recommendation. The bull case is a turnaround with improving revenue and narrowing losses, activist backing from Pershing Square, and upside if fleet economics and used-car values recover. The bear case is a very heavy debt load, an equity deficit, continued losses, weak cash flow, and ongoing dilution. Whether HTZ fits depends on your goals, time horizon, and risk tolerance. Walnut is informational, not investment advice.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Hertz Global Holdings, Inc's investor relations page or your broker before making investment decisions.