Klaviyo, Inc. Series A (KVYO) Stock Price & How to Invest

Short answer

You can invest in Klaviyo (KVYO) by buying shares or fractional shares at any major broker, through a software or growth-focused ETF that holds it, or as one holding in a thematic basket. The thesis is that Klaviyo is expanding from an email and SMS tool into a full B2C customer relationship platform for online brands, layering on AI agents to automate marketing and service. The single biggest risk is its heavy reliance on the Shopify ecosystem, where a large share of revenue is tied to one partner it does not control.

KVYO stock price

As of 2026-07-01, Klaviyo, Inc. Series A (KVYO) last closed at $16.36, down 50.2% over the past year. Over the past 52 weeks it has traded between $12.86 and $35.92.

KVYO last close
$16.36
1 day
+8.34%
1 month
-10.89%
1 year
-50.20%
52-week range
$12.86 to $35.92
Last close
2026-07-01

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Klaviyo, Inc. Series A's investor relations page. Walnut is informational, not investment advice.

What does Klaviyo, Inc. Series A (KVYO) do?

Klaviyo is a cloud software company that helps consumer brands collect customer data and turn it into automated marketing and service across email, SMS, WhatsApp, push notifications, reviews, and increasingly AI agents. It began as an email-marketing platform tightly integrated with online stores and has been repositioning itself as a broader B2C customer relationship management (CRM) system, unifying shopper data with the messaging that acts on it. Customers pay recurring subscriptions that scale with the size of their contact lists and message volume, so revenue grows as merchants add subscribers and adopt more products. In Q1 2026 the company reported revenue of ~$358 million (up 28% year over year), a small GAAP net profit, a non-GAAP operating margin of ~16%, dollar-based net revenue retention of ~110%, and more than 196,000 customers. Management raised full-year 2026 revenue guidance to roughly $1.51 billion to $1.52 billion (about 23% growth) and authorized a $500 million share buyback.

Klaviyo was founded in 2012 in Boston by Andrew Bialecki and Ed Hallen, two former Applied Predictive Technologies colleagues who bootstrapped the company to about $1 million in revenue before raising outside capital. Its trajectory changed in 2022 when Shopify named it the recommended email partner for Shopify Plus and made a $100 million strategic investment. Klaviyo listed on the NYSE in September 2023 at a $30 offer price and roughly a $9 billion valuation. Andrew Bialecki serves as co-CEO focused on the AI product vision alongside Chano Fernandez, who leads go-to-market and operations. The company disclosed that Chief Financial Officer Amanda Whalen plans to step down in 2026, a leadership change investors are watching.

What's driving Klaviyo, Inc. Series A (KVYO)?

1. Expanding from email into a full B2C CRM

Klaviyo is broadening beyond email and SMS into a wider customer platform that adds WhatsApp, reviews, a consumer-facing Customer Hub, and unified shopper data. The pitch is that brands can consolidate several marketing tools onto one system built on their own customer data. Selling more products per customer is central to lifting revenue per account over time.

2. AI agents as the next product layer

The company has launched AI agents, including a Marketing Agent that helps plan and run campaigns and a Customer Agent that answers shopper questions and recommends products around the clock. Management frames this as an AI-first B2C CRM strategy. If adoption sticks, these features could deepen usage and support pricing, though the revenue contribution is still early.

3. Durable retention and a large customer base

Klaviyo serves over 196,000 customers with dollar-based net revenue retention around 110%, meaning existing customers spend more over time even after churn. A retention rate above 100% lets the business grow revenue faster than it adds logos. The mix of new-customer growth and expansion within the base is the core engine of the model.

4. Improving profitability and a buyback

Klaviyo reached a small GAAP profit in Q1 2026 with a non-GAAP operating margin near 16%, a record for the company, showing operating leverage as revenue scales. Management authorized a $500 million share repurchase program, including an initial accelerated portion. Sustained margin expansion alongside 20%-plus growth is what the software profile is priced on.

What are the risks to Klaviyo, Inc. Series A (KVYO)?

The dominant risk is concentration in the Shopify ecosystem, where a large majority of recurring revenue is tied to merchants on one platform Klaviyo does not own, so any change in that partnership, its terms, or its own competing tools would matter a great deal. Growth is also slowing from earlier rates as the base gets bigger, and the stock trades on continued execution rather than deep current profits. Competition is intense across marketing automation and CRM, from email and SMS specialists to large marketing clouds, which can pressure pricing and customer acquisition costs. The company is exposed to overall consumer and e-commerce spending, since its customers pay based on list size and message volume, and a planned CFO transition adds near-term leadership uncertainty.

How is Klaviyo, Inc. Series A (KVYO) valued? (approximate, July 2026)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Klaviyo, Inc. Series A's investor relations page or your broker.

  • Revenue (Q1 2026 quarterly): ~$358 million, up 28% year over year
  • FY2026 revenue guidance: ~$1.51 to $1.52 billion (about 23% growth)
  • Customers: ~196,000+
  • Net revenue retention: ~110% (dollar-based)
  • Stock price / market cap: ~$16 per share, ~$4.9 billion market cap
  • GAAP P/E: not meaningful (minimal GAAP profit)

Figures are approximate and tied to the asOf date; verify live numbers before acting. Klaviyo is a high-growth software company that only recently reached GAAP profitability, so a trailing P/E ratio is not a useful gauge and investors typically look at revenue growth, retention, and margins instead. The shares have been volatile, trading well below their 52-week high near $37, and the valuation reflects expectations for continued 20%-plus growth and expanding margins.

Who competes with Klaviyo, Inc. Series A (KVYO)?

E-commerce marketing and messaging specialists

Tools built for online brands to run email, SMS, and automation compete most directly with Klaviyo's core, including Omnisend, Drip, ActiveCampaign, Listrak, and SMS-led players like Attentive. They compete on ease of use, pricing as contact lists grow, and depth of e-commerce integrations.

Customer engagement and B2C CRM platforms

As Klaviyo repositions as a B2C CRM, it overlaps with engagement platforms such as Braze, Iterable, Ortto, and Brevo, which handle cross-channel messaging and customer data. Competition centers on data unification, personalization, and increasingly AI-driven automation.

Large marketing clouds

Enterprise suites from Adobe (Experience Cloud), Salesforce (Marketing Cloud), and Oracle offer broad marketing and CRM capabilities to bigger organizations. They are heavier and pricier than Klaviyo but compete for larger customers and set the ceiling of the category Klaviyo is expanding into.

How to invest in Klaviyo, Inc. Series A (KVYO)

There are three common ways to get KVYO exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so KVYO sits alongside other stocks that express the same thesis.

Walnut takes the basket route. Describe a thesis where KVYO fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

The bottom line on Klaviyo, Inc. Series A (KVYO)

Klaviyo is a fast-growing marketing and B2C CRM software company that reported ~$358 million in Q1 2026 revenue (up 28% year over year), turned a small GAAP profit, serves more than 196,000 customers, and is repositioning around AI agents, while carrying a rich growth-software profile and a notable dependence on Shopify.

More on Klaviyo, Inc. Series A (KVYO)

Whether KVYO is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is KVYO a buy?, and where the stock could go from here in the KVYO stock forecast.

For income investors, whether KVYO pays a dividend and how the payout looks is covered in does KVYO pay a dividend?

Build a basket around KVYO with Walnut

Use Klaviyo, Inc. Series A as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.

FAQ

Is KVYO a good stock to buy right now?

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That depends on your goals, time horizon, and risk tolerance, and this is not investment advice. The bull case is 20%-plus revenue growth, expansion from email into a broader B2C CRM, AI agents, and improving margins. The bear case is heavy reliance on Shopify, slowing growth, and a valuation that still assumes strong execution. Weigh both against your own portfolio and any software exposure you already hold.

What does Klaviyo do?

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Klaviyo is a software platform that helps consumer brands collect customer data and use it to run automated marketing and service across email, SMS, WhatsApp, push notifications, reviews, and AI agents. It began as an email-marketing tool for online stores and is expanding into a full B2C customer relationship management system. Customers pay recurring subscriptions that scale with their contact lists and message volume.

Does KVYO pay a dividend?

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Klaviyo does not pay a dividend. Like most growth-stage software companies, it reinvests in product, sales, and AI development rather than returning cash as income, though it did authorize a $500 million share buyback in 2026. Any return from KVYO would come from share-price appreciation rather than dividends, which matters if you are building a portfolio for current yield.

How does Klaviyo make money?

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Klaviyo earns recurring subscription revenue that scales with the number of contacts a customer stores and the volume of email and SMS messages they send. As merchants grow their subscriber lists and adopt more products, such as SMS, reviews, and AI agents, they generally pay more. This is why dollar-based net revenue retention (around 110%) is a key metric for the business.

Why is Klaviyo's dependence on Shopify a risk?

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A large majority of Klaviyo's recurring revenue comes from merchants on Shopify, a platform Klaviyo partners with but does not control. Shopify made a strategic investment and named Klaviyo a recommended partner, which drove growth, but that concentration means changes to the relationship, its terms, or Shopify's own tools could materially affect Klaviyo. Diversifying beyond Shopify is a stated priority.

How can I get exposure to Klaviyo through an ETF?

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KVYO can appear in some software, cloud, or growth-focused ETFs and in broad small- and mid-cap index funds, though its weighting is usually small given its size. ETF exposure spreads single-stock risk across many names but dilutes how much any Klaviyo move affects you. Always check a fund's holdings and weighting before assuming meaningful exposure to the stock.

How fast is Klaviyo growing?

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In Q1 2026 Klaviyo reported revenue of about $358 million, up 28% year over year, and raised full-year guidance to roughly $1.51 to $1.52 billion, implying about 23% growth for the year. Growth is decelerating from earlier rates as the company gets larger, which is common for scaling software businesses. Retention above 100% and new-customer additions both contribute to that growth.

What are the main risks of investing in KVYO?

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The biggest risks are concentration in the Shopify ecosystem, slowing revenue growth, intense competition from messaging specialists and large marketing clouds, and exposure to overall consumer and e-commerce spending since fees scale with list size and messages. Because the company only recently reached GAAP profitability, the stock trades on future execution, so disappointments can move it sharply. A planned CFO transition adds near-term uncertainty.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Klaviyo, Inc. Series A's investor relations page or your broker before making investment decisions.