Newsmax, Inc. (NMAX) Stock Price & How to Invest
Last updated July 2026
Short answer
Newsmax Inc. (NYSE: NMAX) is the Boca Raton holding company behind the Newsmax cable news channel, and the ticker buys Class B stock, the one-vote class, while CEO Christopher Ruddy holds all 39.2 million ten-vote Class A shares and roughly 81% of the voting power. At about $1.34B against ~$203M of trailing revenue, the shares price at roughly 6.6x sales for a business that only just posted its first profitable quarter as a public company.
NMAX stock price
As of 2026-08-18, Newsmax, Inc. (NMAX) last closed at $11.29, down 19.0% over the past year. Over the past 52 weeks it has traded between $5.16 and $15.62.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Newsmax, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Newsmax, Inc. (NMAX) do?
Newsmax Inc. owns Newsmax Media, which operates the Newsmax cable news channel plus the Newsmax2 streaming channel, Newsmax.com, Newsmax Radio, Newsmax Magazine, and a set of smaller subsidiaries including the Medix Select nutraceuticals business, Humanix Publishing, and Crown Atlantic Insurance. Management reports in two segments. Broadcasting produced ~$89.5M of the ~$105.8M of first-half 2026 revenue and carries the affiliate fee, television advertising, and content licensing lines; Digital produced ~$16.3M and remains loss-making at the segment level. The channel reaches more than 58 million paid US homes after adding three major cable distributors during 2025, and the company cites Nielsen reach of ~26.9 million viewers in the second quarter, which it describes as the fourth highest-rated cable news network.
The investment picture turns on whether the 2026 mix shift is durable. Affiliate fee revenue rose ~78.5% in the first half to ~$26.4M on new carriage deals and rate increases, and licensing revenue rose from ~$1.1M to ~$8.1M after a February 2026 contract amendment, with management guiding full-year licensing to roughly $16M. Both lines carry higher margins than advertising, which actually declined ~4.7% over the same period. Newsmax listed on the NYSE on March 31, 2025 through a $10.00 Regulation A+ offering, then closed at $83.51 on its first session and $233 the next day, a squeeze that briefly valued the company near $29B before the stock retraced to roughly $10 today. Anyone reading the chart should separate that episode from the operating record, which is a company that lost ~$99.5M in 2025 largely on legal settlements and public-company costs and earned ~$2.9M in the June 2026 quarter.
What's driving Newsmax, Inc. (NMAX)?
1. Affiliate fees repricing upward
Carriage economics have been the single biggest swing factor. Affiliate fee revenue grew ~81.9% year over year in the second quarter to ~$13.4M and ~78.5% across the first half to ~$26.4M, driven by new distributor relationships signed in late 2025 and contractual rate increases. Because affiliate revenue arrives with far less variable cost than advertising, gross margin widened to ~43.1% in the quarter from ~38.0% a year earlier.
2. Content licensing, including the Meta AI agreement
Licensing went from ~$1.1M in the first half of 2025 to ~$8.1M in the first half of 2026, and management expects roughly $16M for the full year, up about 344%. Two threads sit inside that number: a multi-year agreement placing Newsmax content across Meta's apps and devices, described as the company's first major AI content partnership, and international brand licensing such as the Newsmax Poland channel launched with Telekom Serbia. Management frames the international model as requiring minimal capital, since local partners fund the channels.
3. Cost base normalizing after the settlement years
General and administrative expense fell ~$72.0M year over year in the second quarter, a decline management attributes chiefly to the absence of the prior-year legal settlement charges. Adjusted EBITDA swung from ~$(6.5)M for full-year 2025 to ~$5.4M in the first half of 2026 alone, and the second quarter delivered ~$5.7M on its own. Whether that flow-through persists depends on how much the company reinvests in programming and the Newsmax2 streaming build, which it has said explicitly it intends to keep funding.
4. A funded balance sheet with no borrowings
Newsmax finished June with ~$25.9M of cash and ~$102.4M of short-term investments, plus a separate ~$20.0M escrow that fully covers the final Dominion settlement installment due on or before January 15, 2027. Management states the company carries no debt. That combination removes near-term refinancing pressure and leaves the Digital segment's losses, roughly $(6.7)M in the first half, fundable from the existing balance sheet rather than from new capital.
What are the risks to Newsmax, Inc. (NMAX)?
Advertising, still the largest single revenue line at ~$56.0M in the first half, declined ~4.7% year over year and is exposed to both election-cycle seasonality and the secular contraction of linear cable audiences. Concentration cuts both ways on the upside case: a meaningful share of revenue depends on a limited number of distributors, so a failed carriage renewal would reverse the affiliate fee gains that are currently driving the story. Litigation risk is not hypothetical for this issuer, since the Dominion Voting Systems matter settled in August 2025 for $67.0 million across three installments, and the company remains exposed to defamation and libel claims as an ordinary feature of the business. Governance is the structural constraint: Class A shares carry ten votes and are held entirely by the CEO, which means public Class B holders cannot influence board composition or a change of control, and the aggregate non-affiliate market value was only ~$712.7M at the end of 2025 against a total capitalization well above that. Valuation itself is a risk, because at roughly 6.6x trailing revenue with a trailing net loss of about $(6.4)M, the shares leave little room for a stumble in affiliate or licensing renewals.
Is NMAX a buy or a sell?
We give no verdict on Newsmax, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Affiliate fees repricing upward. Carriage economics have been the single biggest swing factor.
The case against. Advertising, still the largest single revenue line at ~$56.0M in the first half, declined ~4.7% year over year and is exposed to both election-cycle seasonality and the secular contraction of linear cable audiences.
Read the full bull and bear case on NMAX, including what would have to change to break either one. Walnut is not an investment adviser.
How is Newsmax, Inc. (NMAX) valued? (approximate, August 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Newsmax, Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$203M
- Q2 2026 revenue: ~$54.1M, up ~16.5% year over year
- Q2 2026 net income: ~$2.9M (~$0.02 per share); TTM net loss ~$(6.4)M
- Q2 2026 adjusted EBITDA: ~$5.7M (FY2025 was ~$(6.5)M)
- FY2026 revenue guidance: ~$212M to ~$216M, reiterated August 13, 2026
- Market cap / price to sales: ~$1.34B at ~$10.36 per share, ~6.6x trailing revenue
Newsmax reported its first quarterly net income as a public company in the June 2026 quarter, so trailing GAAP earnings remain negative and a price to earnings ratio is not meaningful yet. Backing out ~$128.3M of cash and short-term investments against no debt puts enterprise value near ~$1.21B, or roughly 6.0x trailing revenue and about 5.7x the midpoint of 2026 guidance. For reference, established broadcast and cable owners typically change hands at low single-digit sales multiples, so the gap here is priced on growth in affiliate fees and licensing rather than on the current earnings base.
Who competes with Newsmax, Inc. (NMAX)?
Cable and satellite news networks
Fox News (Fox Corp), CNN (Warner Bros. Discovery), MSNBC, HLN, and NewsNation (Nexstar) compete for the same carriage slots, advertisers, and viewers. Newsmax names these directly as its primary competition in its own filings. The distinguishing claim it makes is audience exclusivity: it cites Nielsen data indicating roughly five million viewers watched Newsmax but never tuned into Fox News, and more than two million who watched none of Fox, CNN, or MSNBC.
Conservative-leaning digital and streaming media
One America News, The Daily Wire, Salem Media Group, Rumble, and a long tail of independent commentators compete for the same center-right audience and subscription dollars, largely without the cost of a linear channel. This group pressures the Digital segment specifically, where Newsmax revenue fell ~7.2% in the first half of 2026 and segment adjusted EBITDA was ~$(6.7)M.
General digital news and ad-supported video
Foxnews.com, CNN.com, Politico, NBCNews.com, and the financial titles compete for online audience, while FAST platforms such as Roku, Samsung TV Plus, Vizio, Xumo, and Pluto host Newsmax2 alongside dozens of rival free channels. Distribution on those platforms is available to competitors on similar terms, so the differentiation has to come from programming and brand rather than shelf space.
What stocks are similar to Newsmax, Inc. (NMAX)?
Other names that sit close to NMAX: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Newsmax, Inc. (NMAX)
There are three common ways to get NMAX exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so NMAX sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where NMAX fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Newsmax, Inc. (NMAX)
Newsmax is a real operating broadcaster with improving margins and a genuinely growing affiliate and licensing line, priced at a multiple that already assumes the improvement continues, inside a share structure where public holders do not control the outcome.
More on Newsmax, Inc. (NMAX)
Whether NMAX is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is NMAX a buy or a sell?, and where the stock could go from here in the NMAX stock forecast.
For income investors, whether NMAX pays a dividend and how the payout looks is covered in does NMAX pay a dividend? And to weigh NMAX against a peer, read the full side-by-side comparisons: NMAX vs NWSA and NMAX vs WBD.
Wondering how NMAX fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Newsmax, Inc. with AI
Connect the broker you already use and ask Walnut's AI how NMAX fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What does Newsmax actually sell?
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Five revenue lines. Advertising on the cable channel and on digital properties, affiliate fees paid by cable and satellite distributors for carrying the channel, consumer subscriptions to Newsmax+ and related products, licensing of Newsmax content and brand to third parties including international broadcasters and AI platforms, and product sales through the Medix Select nutraceuticals subsidiary.
Is Newsmax profitable?
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It reported net income of ~$2.9M in the quarter ended June 30, 2026, its first profitable quarter as a public company, against a net loss of ~$(75.2)M in the same quarter of 2025. On a trailing twelve month basis the company is still slightly loss-making at roughly $(6.4)M, and full-year 2025 produced a ~$(99.5)M loss driven largely by legal settlements and one-time costs of becoming public.
What happened to the stock after the IPO?
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Newsmax priced a Regulation A+ offering of 7.5 million Class B shares at $10.00 each and began NYSE trading on March 31, 2025. Shares closed the first session at $83.51, up about 735%, and closed at $233 the next day, briefly implying a market capitalization near $29B on roughly $171M of 2024 revenue. Trading has since normalized, with the stock around $10.36 and a 52-week range of about $5.11 to $15.94.
Is there an active securities class action against Newsmax?
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Neither the fiscal 2025 annual report filed in March 2026 nor the quarterly report filed August 13, 2026 discloses any pending securities class action. The only material legal matter disclosed is the Dominion Voting Systems defamation settlement reached August 15, 2025 for $67.0 million, of which $27.0 million was paid in August 2025, $20.0 million in January 2026, and a final $20.0 million is due on or before January 15, 2027 and is fully escrowed.
What about the Smartmatic matter?
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Newsmax settled with Smartmatic in September 2024. As part of that agreement Smartmatic received a five-year warrant that, following the preferred stock conversion at the IPO, covers 1,333,333 Class B shares at an exercise price of $7.50. Full exercise would bring ~$10.0M of gross proceeds to Newsmax and add roughly 1% to the Class B count.
Does Newsmax pay a dividend?
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No. The company has never declared or paid a cash dividend on its common stock and states it intends to retain all available funds for operations and expansion, with no cash dividends anticipated in the foreseeable future. Returns from here would have to come from the share price.
How would someone hold NMAX inside a thematic basket?
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NMAX fits a media, cable-news, or conservative-consumer theme, and it behaves like a small-cap with a controlled share structure, a partial float, and heavy news sensitivity. Sizing it as one position among several rather than a concentrated bet is the usual way to hold something with that volatility profile. Walnut lets a stated thesis carry a target weight for NMAX alongside other names, then shows how the actual holdings compare to those targets over time.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Newsmax, Inc.'s investor relations page or your broker before making investment decisions.