Nintendo Co., Ltd. (NTDOY) Stock Price & How to Invest

Last updated July 2026

Short answer

You can invest in Nintendo (NTDOY) by buying shares or fractional shares at many US brokers, where it trades as an over-the-counter American depositary receipt representing the Japan-listed parent, or through funds that hold it. Nintendo makes game consoles like the Switch 2 and publishes hit franchises including Mario, Zelda, and Pokemon, so it behaves like a hit-driven, console-cycle business with strong intellectual property, plus yen currency exposure and lighter trading volume than a primary US listing. Walnut is descriptive and is not a registered investment adviser.

NTDOY stock price

As of 2026-07-24, Nintendo Co., Ltd. (NTDOY) last closed at $10.63, down 51.3% over the past year. Over the past 52 weeks it has traded between $10.19 and $24.89.

NTDOY last close
$10.63
1 day
+1.43%
1 month
+1.05%
1 year
-51.28%
52-week range
$10.19 to $24.89
Last close
2026-07-24

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Nintendo Co., Ltd.'s investor relations page. Walnut is informational, not investment advice.

What does Nintendo Co., Ltd. (NTDOY) do?

Nintendo (NTDOY) is one of the world's leading video game companies, built on a rare combination of hardware and the software and characters that run on it. It designs and sells dedicated game consoles, most recently the Switch 2 launched in June 2025, and publishes first-party games featuring some of the most valuable franchises in entertainment, including Mario, The Legend of Zelda, Pokemon, Animal Crossing, Splatoon, and Donkey Kong. Unlike pure software publishers, Nintendo controls both the platform and the biggest games on it, which lets it capture hardware sales, high-margin software, subscriptions through Nintendo Switch Online, and a growing stream of licensing, mobile, movies, and theme parks around its intellectual property. The business moves in console cycles: revenue and profit surge when a successful new system launches and its software library builds, then soften as the platform ages before the next machine arrives. For US investors, Nintendo trades as an over-the-counter American depositary receipt (NTDOY) that represents shares of the Japan-listed parent, so it carries yen currency exposure and thinner liquidity than a primary US listing. It is widely viewed as a way to own a durable stable of gaming IP alongside the swings of the hardware cycle.

What's driving Nintendo Co., Ltd. (NTDOY)?

1. Irreplaceable gaming intellectual property.

Nintendo owns a deep bench of franchises, including Mario, The Legend of Zelda, Pokemon, Animal Crossing, and Donkey Kong, that span generations of players. Because it controls both the platform and its biggest games, it captures high-margin first-party software and can extend that IP into subscriptions, mobile, movies, and theme parks, well beyond a single console.

2. The Switch 2 hardware cycle.

The Switch 2, launched in June 2025, reset the console cycle and drove a large jump in hardware and software sales in its first year. New systems typically sell for years as the game library grows, so a strong launch can support multiple years of hardware and attached software revenue before the next cycle.

3. Recurring and adjacent revenue.

Beyond console and game sales, Nintendo earns recurring income from Nintendo Switch Online subscriptions and growing streams from IP licensing, mobile titles, films, and theme-park attractions. These sources are less tied to any single hardware launch and can smooth some of the cyclicality of the core console business over time.

What are the risks to Nintendo Co., Ltd. (NTDOY)?

Nintendo is a hit-driven, cyclical business. Hardware sales rise and fall with the console cycle, and profits depend heavily on launching successful new systems and software on schedule. A weak console or a thin game lineup can pressure results, as can a maturing platform late in its cycle. Management guides conservatively and has trimmed Switch 2 unit forecasts, and rising component costs, such as memory chips, have pushed hardware prices higher, which can weigh on demand. Competition from Sony, Microsoft, mobile gaming, and other entertainment is intense. For US investors, NTDOY is an over-the-counter ADR of a Japan-listed company, so it carries yen currency risk, thinner liquidity, wider spreads, and less frequent, differently formatted financial disclosure than a US primary listing.

How is Nintendo Co., Ltd. (NTDOY) valued? (approximate, mid 2026)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Nintendo Co., Ltd.'s investor relations page or your broker.

  • Fiscal year end: March 31 (Japan-listed parent)
  • Revenue (FY ended March 2026): ~2.3 trillion yen, up sharply on the Switch 2 launch
  • Switch 2 units (first year): ~19.9 million, launched June 2025
  • FY2027 Switch 2 guidance: ~16.5 million units (company forecast)
  • Primary products: game consoles plus first-party software and IP
  • US listing: NTDOY, over-the-counter ADR of Japan-listed shares
  • Recurring revenue: Nintendo Switch Online, licensing, mobile, films, parks
  • Balance sheet: historically large net cash position

Nintendo reports in Japanese yen on a fiscal year ending March 31, and its earnings are cyclical, jumping when a successful console launches and its software library builds, then easing as the platform ages. The Switch 2 launch in June 2025 drove a large revenue increase in the year ended March 2026, and the company subsequently guided to lower Switch 2 unit sales for the following year, a typical pattern after a launch surge. Because NTDOY is an ADR, US-quoted figures are affected by the yen-dollar exchange rate as well as the underlying business. Figures are approximate, reported in yen, and can move with hardware timing and currency; verify current numbers before relying on them.

Who competes with Nintendo Co., Ltd. (NTDOY)?

Console platform rivals

Nintendo competes for gamers and developers with Sony's PlayStation and Microsoft's Xbox. Unlike those rivals, Nintendo emphasizes its own first-party franchises and family-friendly, portable-and-home hybrid hardware, so it often competes on unique IP and design rather than raw processing power.

Game publishers and studios

For software spending, Nintendo competes with third-party publishers such as Electronic Arts, Take-Two, Ubisoft, and the gaming arms of larger tech companies. Its advantage is owning both the platform and blockbuster first-party titles, which few competitors can match on a single system.

Broader entertainment and mobile gaming

Nintendo also competes for leisure time and spending with mobile game makers, free-to-play titles, streaming, and other entertainment. Mobile and casual gaming reach huge audiences at low cost, pressuring dedicated hardware, though Nintendo's IP extends into mobile, film, and theme parks in response.

How to invest in Nintendo Co., Ltd. (NTDOY)

There are three common ways to get NTDOY exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so NTDOY sits alongside other stocks that express the same thesis.

Walnut takes the basket route. Describe a thesis where NTDOY fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

The bottom line on Nintendo Co., Ltd. (NTDOY)

Nintendo (NTDOY) pairs a powerful library of gaming intellectual property, Mario, Zelda, Pokemon and more, with a hardware business that moves in console cycles. The Switch 2 launch reset the cycle higher, and IP now extends into subscriptions, mobile, movies, and theme parks. Against that, results swing with hardware timing and hit software, and the US ADR adds yen currency risk and thinner liquidity. In a portfolio it behaves as a cyclical, IP-rich consumer and tech holding rather than a steady compounder.

More on Nintendo Co., Ltd. (NTDOY)

Whether NTDOY is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is NTDOY a buy?, and where the stock could go from here in the NTDOY stock forecast.

For income investors, whether NTDOY pays a dividend and how the payout looks is covered in does NTDOY pay a dividend?

Build a basket around NTDOY with Walnut

Use Nintendo Co., Ltd. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.

FAQ

What is Nintendo's stock ticker?

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In the US it trades as NTDOY, an over-the-counter American depositary receipt that represents shares of the Japan-listed parent, Nintendo Co., Ltd. The primary listing is in Tokyo. Because NTDOY is an OTC ADR, it can have thinner trading volume and wider spreads than a stock with a primary US exchange listing.

What does Nintendo do?

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Nintendo designs and sells video game consoles, most recently the Switch 2, and publishes first-party games built on franchises like Mario, The Legend of Zelda, Pokemon, and Animal Crossing. It also earns money from online subscriptions, IP licensing, mobile games, films, and theme-park attractions, controlling both the hardware platform and the biggest games that run on it.

Is NTDOY an ADR, and what does that mean?

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Yes. NTDOY is an over-the-counter American depositary receipt that lets US investors hold an interest in Japan-listed Nintendo shares without a foreign brokerage account. It carries yen currency exposure, so the dollar price reflects the exchange rate as well as the business, and it typically has lighter liquidity and less frequent, differently formatted disclosure than a US primary listing.

What is the Nintendo Switch 2?

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The Switch 2 is Nintendo's console launched in June 2025, the successor to the original Switch. Its launch drove a large jump in hardware and software sales in the fiscal year ended March 2026. New consoles usually sell for several years as their game library grows, so a strong launch can support multiple years of revenue before the next cycle.

Why is Nintendo's business cyclical?

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Because a large share of its revenue depends on hardware, which moves in console cycles. Sales surge when a successful new system launches and its software builds, then soften as the platform ages before the next machine arrives. Profits also hinge on releasing hit games on schedule, so results can swing more than those of a steady, subscription-only business.

Who are Nintendo's main competitors?

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By category. Console rivals: Sony's PlayStation and Microsoft's Xbox. Game publishers: Electronic Arts, Take-Two, Ubisoft, and other studios. Broader competition: mobile and free-to-play gaming plus other entertainment for leisure time. Nintendo stands out by owning both its hardware platform and blockbuster first-party franchises on that platform.

How does Nintendo make money from its franchises?

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Beyond selling games, Nintendo monetizes IP like Mario and Pokemon through Nintendo Switch Online subscriptions, licensing, mobile titles, animated and live-action films, and theme-park attractions. These adjacent streams are less tied to any single hardware launch and let the company earn from its characters across many formats and audiences over time.

Does Nintendo pay a dividend?

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Nintendo has historically paid a dividend, declared in yen by the Japan-listed parent and often tied to profits, so the amount can vary with the console cycle. For US holders of the NTDOY ADR, payments are converted to dollars and can be affected by fees and the exchange rate. Dividend policy and amounts change; verify current details before relying on them.

What currency and reporting risks come with NTDOY?

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Nintendo reports in Japanese yen on a fiscal year ending March 31, so US-quoted NTDOY prices reflect the yen-dollar rate as well as the business. A stronger yen can help the dollar value and a weaker yen can hurt it, independent of operations. As an OTC ADR, it also has thinner liquidity and less frequent, differently formatted disclosure than a US primary listing.

Which funds or ETFs hold Nintendo?

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Nintendo is held by many Japan equity funds, broad international and developed-markets funds, and some technology, gaming, and video game thematic ETFs. Because its primary listing is in Tokyo, funds usually hold the local shares rather than the NTDOY ADR. Weights and holdings change over time; verify current fund holdings before relying on them.

Is NTDOY a good stock to buy?

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Descriptive, not a recommendation. Nintendo offers a rare stable of gaming IP and a fresh Switch 2 hardware cycle, balanced against hit-driven cyclicality, conservative guidance, rising component costs, intense competition, and the yen currency and liquidity considerations of an OTC ADR. Whether it fits a given portfolio depends on your goals, time horizon, and risk tolerance. Walnut is informational and is not a registered investment adviser.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Nintendo Co., Ltd.'s investor relations page or your broker before making investment decisions.