Ralph Lauren Corporation (RL) Stock Price & How to Invest
Last updated July 2026
Short answer
Ralph Lauren Corporation is a global apparel and accessories house that designs Polo Ralph Lauren, Ralph Lauren Collection, Purple Label, Double RL, Lauren and RLX, and sells them through its own stores and websites, department store wholesale, and licensing. The structural detail most screeners flatten is the share class. Only the Class A stock trades on the NYSE under RL, one vote per share, while ~21.9 million Class B shares carry ten votes each and sit with Ralph Lauren and family entities. That block held approximately 85% of the total vote as of March 28, 2026 on roughly 37% of the economics, so a public holder owns the cash flows and none of the control.
RL stock price
As of 2026-08-21, Ralph Lauren Corporation (RL) last closed at $372.59, up 30.4% over the past year. Over the past 52 weeks it has traded between $285.80 and $414.25.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Ralph Lauren Corporation's investor relations page. Walnut is informational, not investment advice.
What does Ralph Lauren Corporation (RL) do?
Ralph Lauren Corporation has been designing and selling American lifestyle apparel since 1967, and the modern company is considerably broader than the polo shirt it is known for. It runs a ladder of labels at different price points, from Ralph Lauren Collection and Purple Label at the top through Polo Ralph Lauren in the middle to Lauren Ralph Lauren and RLX, alongside Double RL, children's wear, home furnishings, fragrance and a small hospitality business. Revenue arrives through three doors. Direct-to-consumer covers 594 retail stores, 307 outlets, 644 concession shop-within-shops and the company's own digital sites. Wholesale ships to roughly 9,500 doors globally, mostly department and specialty stores, plus 135 stores run by international licensing partners. Licensing itself contributes royalty income on the Ralph Lauren and Chaps names, about 2% of fiscal 2026 revenue. Geographically the business is more international than the branding suggests: North America was 41% of fiscal 2026 net revenues, Europe 31% and Asia 26%, so roughly 59% of the total came from outside the United States. Fiscal 2026 ended March 28, 2026 with revenue of $8,115 million and about 23,600 employees.
The numbers are driven less by unit volume than by price. Average unit retail across the direct-to-consumer network rose 15% in the quarter ended June 27, 2026, and it has been the main engine behind a gross margin that reached 73.7%, up 140 basis points year over year. Management spent several years pulling the brand upmarket, cutting promotions, closing weak doors and letting the price ladder do the work, and the result shows in an adjusted operating margin of 18.7% in the first quarter of fiscal 2027 against 16.0% for all of fiscal 2026. Mix helps as well, since Asia earns a 33.5% segment operating margin versus 23.1% in North America and 26.4% in Europe. What the market is paying for at ~$373 a share and ~23.5 times trailing earnings is the continuation of that arithmetic: mid-single-digit constant-currency revenue growth guided for fiscal 2027, another 60 to 80 basis points of margin, and a balance sheet holding ~$1.94 billion of cash and short-term investments against ~$1.24 billion of senior notes that funds roughly $500 million to $625 million of buybacks a year. Slower AUR growth, or a China stumble, changes that math quickly.
What's driving Ralph Lauren Corporation (RL)?
1. Asia, and specifically China, is carrying the growth
Asia produced $589.3 million of revenue in the quarter ended June 27, 2026, up 24.3% reported and 25.3% in constant currency, with China alone up 40%. Comparable store sales in the region rose 23%, split between 22% in brick-and-mortar and 32% digital. Asia is also the most profitable segment at a 33.5% operating margin, which widened 280 basis points year over year. At 26% of fiscal 2026 revenue the region is now close to Europe in size while growing several times faster. The obvious catch is that fiscal 2028 has to lap a 40% China quarter.
2. Full-price selling is doing the margin work
Direct-to-consumer average unit retail rose 15% in the first quarter of fiscal 2027, with management citing lower than planned promotions and strong full-price selling. Gross margin of 73.7% was up 140 basis points and adjusted operating margin of 18.7% was up 170. Global DTC comparable sales rose 12% in constant currency over the same period, so higher prices did not cost the company traffic. It also added 1.5 million new direct-to-consumer consumers in the quarter and reports over 70 million social followers. Fiscal 2027 guidance assumes gross margin keeps expanding in constant currency even with tariffs and product costs pushing the other way.
3. North American wholesale turned back on
North American wholesale revenue grew 22% in the June 2026 quarter, well ahead of the 9% retail comparable, and helped lift segment operating margin 240 basis points to 23.1%. Wholesale had been the shrinking half of the business for most of the previous decade, as Ralph Lauren deliberately cut door count and promotional volume to defend price. Its return matters because the channel is capital-light and reaches consumers the roughly 900 owned stores and outlets do not. Wholesale is also the lumpier line, dependent on department store order books rather than on end demand, so a heavy shipping quarter can borrow from the next one.
4. Net cash funding buybacks and a raised dividend
Ralph Lauren ended the June 2026 quarter with ~$1.94 billion in cash and short-term investments against ~$1.24 billion of long-term senior notes, a reported net cash position of ~$702 million. Trailing twelve month operating cash flow was ~$1.32 billion and free cash flow ~$1.04 billion after ~$274 million of capital spending. During fiscal 2026 the company returned over $700 million to shareholders, lifted the quarterly dividend 10% to $1.00 per share, and still had ~$1.4 billion left on the repurchase authorization. Buybacks of ~$626 million over the trailing year cut the share count about 2.3%, which is doing measurable work on per-share earnings.
What are the risks to Ralph Lauren Corporation (RL)?
Tariffs are the live cost issue. The fiscal 2026 10-K names trade policy and the International Emergency Economic Powers Act among its risk factors, and fiscal 2027 guidance explicitly assumes lower tariff rates through the first half, which front-loads margin expansion and leaves the back half thinner than the headline suggests. China concentration cuts both ways. A 40% growth quarter in China is the single best number in the June print, and it sets a comparison that will be hard to lap in fiscal 2028, in a market where several large American consumer brands have been losing ground. Europe is the quiet soft spot: retail comparable sales rose only 1% in the June quarter and segment operating margin was flat at 26.4%, so 31% of revenue is contributing very little to growth. Currency is a real swing factor when ~59% of revenue is earned abroad, and management expects foreign exchange to cost 50 to 100 basis points of fiscal 2027 revenue growth, and 100 to 150 basis points in the second quarter alone. The margin story also depends on promotional restraint holding. AUR up 15% is the whole gross margin case, and a weaker discretionary consumer would force discounting that shows up immediately against a 73.7% gross margin. Governance is structural rather than event-driven: with roughly 85% of the vote held by the founder and family entities, minority holders have no practical route to force change, and Ralph Lauren turns 87 in October 2026, leaving creative and voting succession unresolved. The Next Generation Transformation program absorbed $83.9 million of charges in fiscal 2026 and is not finished. Finally, the stock has run ~30% in twelve months to ~23.5 times trailing earnings, a multiple that assumes execution keeps compounding.
What is the Ralph Lauren Corporation (RL) forecast?
17 analysts publish price targets on RL, averaging $446.71 against a $372.59 price as of August 2026, or +19.9%. The published targets run from $250.00 to $520.00, a moderate spread, and the ratings split 17 buy, 1 hold, 1 sell. Over the last six months there have been 11 raises and 0 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full RL forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is RL a buy or a sell?
We give no verdict on Ralph Lauren Corporation. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Asia, and specifically China, is carrying the growth. Asia produced $589.3 million of revenue in the quarter ended June 27, 2026, up 24.3% reported and 25.3% in constant currency, with China alone up 40%. The most optimistic published target, $520.00, assumes this works close to its best case.
The case against. Tariffs are the live cost issue. The most pessimistic target, $250.00, is roughly what RL is worth if this bites instead.
Read the full bull and bear case on RL, including what would have to change to break either one. Walnut is not an investment adviser.
How is Ralph Lauren Corporation (RL) valued? (approximate, August 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Ralph Lauren Corporation's investor relations page or your broker.
- Revenue (TTM): ~$8.36 billion for the twelve months to June 27, 2026, up ~15% year over year. Fiscal 2026, the 52 weeks ended March 28, 2026, brought in $8,115 million, up 15% reported and 12% in constant currency from $7,079 million in fiscal 2025, which followed $6,631 million in fiscal 2024 and $6,444 million in fiscal 2023. The fiscal calendar matters here: the year ends on the Saturday closest to March 31, and fiscal 2027 carries a 53rd week worth roughly one point of reported growth.
- Earnings and margins: Trailing twelve month net income of ~$983 million on an ~11.8% net margin, giving diluted EPS of $15.87. Fiscal 2026 GAAP net income was $941.1 million and diluted EPS $15.11, with adjusted diluted EPS of $16.59 and an adjusted operating margin of 16.0%, up 200 basis points on the prior year. In the quarter ended June 27, 2026, revenue of $1,959.8 million produced $262.2 million of GAAP net income, $4.28 of GAAP diluted EPS and $4.59 adjusted, both up 22%, on a 73.7% gross margin and a 17.5% reported operating margin.
- Segment and operating metrics: For the June 2026 quarter, North America revenue was $740.3 million (up 13%, retail comps up 9%, wholesale up 22%, 23.1% operating margin), Europe $594.4 million (up 7% reported and 4.6% in constant currency, comps up 1%, 26.4% margin) and Asia $589.3 million (up 24.3%, comps up 23%, China up 40%, 33.5% margin). Direct-to-consumer comparable sales rose 12% in constant currency and average unit retail 15%. The footprint is 594 retail stores, 307 outlets and 644 concessions, feeding roughly 9,500 wholesale doors. Inventory was $1,163.7 million, down 5% year over year.
- Cash flow and balance sheet: Trailing twelve month operating cash flow of ~$1.32 billion and capital spending of ~$274 million left free cash flow of ~$1.04 billion. Cash and short-term investments stood at ~$1.94 billion on June 27, 2026 against ~$1.24 billion of long-term senior notes, which the company reports as a net cash position of ~$702 million. Screeners showing ~$3.0 billion of total debt and ~$1.06 billion of net debt are folding in operating lease liabilities, a genuine obligation for a retailer with 900-plus locations but not borrowed money.
- Capital returns: The quarterly dividend rose 10% to $1.00 per share in May 2026, an annualized $4.00 and a ~1.07% yield at ~$373, on a payout ratio near 25%. Trailing twelve month buybacks were ~$626 million against ~$221 million of dividends paid, and fiscal 2026 shareholder returns exceeded $700 million with ~$1.4 billion left on the authorization. Share count has fallen ~2.3% over the past year to ~59.6 million, of which ~37.6 million are Class A and ~21.9 million Class B.
- Market pricing: The Class A shares closed at $372.59 on August 21, 2026, inside a 52-week range of $283.70 to $421.60 and up ~30% over that period. Market capitalization is ~$22.2 billion and enterprise value ~$23.3 billion once lease liabilities are counted, putting the stock at ~23.5 times trailing earnings, ~19 times forward, ~2.7 times sales and ~14.6 times EBITDA of ~$1.59 billion. Return on equity runs ~37.5% and return on invested capital ~28.4%, against a price-to-book near 8.2 and a beta of ~1.37.
A trailing multiple near 23.5 times sits above where Ralph Lauren traded through most of the last decade, when the market priced it as a department store dependent brand with a shrinking wholesale base. The forward multiple of ~19 times carries the assumption of another year of mid-single-digit constant-currency revenue growth and 60 to 80 basis points of margin, both of which management guided for fiscal 2027 on August 6, 2026. On EV/EBITDA the stock now sits closer to European premium peers than to the American apparel group. The gap between ~$221 million of dividends and ~$626 million of buybacks shows where management currently prefers to route the cash.
Who competes with Ralph Lauren Corporation (RL)?
American accessible-luxury and lifestyle groups
The closest listed comparisons are Tapestry, which owns Coach and Kate Spade, Capri Holdings with Michael Kors, Versace and Jimmy Choo, and PVH, which runs Tommy Hilfiger and Calvin Klein. All three sell branded apparel and accessories through a similar mix of owned stores, outlets and department store wholesale, and all three have been running the same playbook of raising average unit retail while cutting promotional doors. Levi Strauss and G-III Apparel overlap in the same wholesale channel at lower price points. Ralph Lauren currently earns higher margins than any of them, at 16.0% adjusted operating margin for fiscal 2026 against a peer group generally in the low teens.
European premium and luxury houses
As Ralph Lauren has pushed price upward, its comparison set has drifted toward Burberry, Hugo Boss, Moncler and Brunello Cucinelli, plus individual labels inside LVMH and Kering at the Collection and Purple Label end. These houses compete for the same affluent shopper in the same Asian and European city centers, and they set the pricing ceiling that determines how far AUR can keep climbing. They also compete for wholesale floor space and for concession positions in Asian department stores, where Ralph Lauren operates 644 shop-within-shops. Their results are a useful read on whether soft Europe comps are a Ralph Lauren problem or a category one.
Athletic crossover and the wholesale channel itself
RLX and the casual end of Polo compete for closet space against Nike, Lululemon and Deckers, all of which have moved into lifestyle categories that used to belong to traditional apparel brands. Separately, Ralph Lauren's own wholesale partners are competitors in a second sense. Macy's, Nordstrom and Dillard's carry the brand while also running private labels priced beneath it, and their promotional calendars directly affect the full-price selling Ralph Lauren depends on. That tension is why the company spent years reducing door count, and why a 22% wholesale quarter in North America reads differently than the same number would at a pure wholesaler.
What stocks are similar to Ralph Lauren Corporation (RL)?
Other names that sit close to RL: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Ralph Lauren Corporation (RL)
There are three common ways to get RL exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so RL sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where RL fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Ralph Lauren Corporation (RL)
As of August 2026, RL trades near $373, about 23.5 times trailing earnings, after fiscal 2026 revenue of ~$8.1 billion and a June quarter that grew 14% with China up 40%. The price reflects record margins driven by price rather than volume, inside a company under permanent family voting control.
More on Ralph Lauren Corporation (RL)
Whether RL is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is RL a buy or a sell?, and where the stock could go from here in the RL stock forecast.
For income investors, whether RL pays a dividend and how the payout looks is covered in does RL pay a dividend? And to weigh RL against a peer, read the full side-by-side comparisons: RL vs CPRI and RL vs PVH.
Wondering how RL fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Ralph Lauren Corporation with AI
Connect the broker you already use and ask Walnut's AI how RL fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What does Ralph Lauren (RL) do?
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Ralph Lauren Corporation designs and sells apparel, accessories, footwear, fragrance and home goods under a ladder of brands, including Ralph Lauren Collection and Purple Label at the luxury end, Polo Ralph Lauren in the middle, and Lauren Ralph Lauren, RLX and Double RL alongside them. It sells three ways. Direct-to-consumer runs 594 retail stores, 307 outlets, 644 concession shops and the company's own e-commerce sites. Wholesale supplies roughly 9,500 department and specialty store doors worldwide. Licensing collects royalties on the Ralph Lauren and Chaps names, about 2% of fiscal 2026 revenue. Fiscal 2026 revenue was $8,115 million, split 41% North America, 31% Europe and 26% Asia. Around 23,600 people work there. The company was founded in 1967 and has been public since 1997.
Is RL a good dividend stock?
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RL pays $4.00 a share annually following a 10% increase announced in May 2026, roughly a 1.07% yield at ~$373. On its own the yield is low, below the S&P 500 average, and the payout ratio near 25% explains why: the company keeps most of what it earns. Repurchases are the larger channel, at ~$626 million over the trailing twelve months versus ~$221 million of dividends, and the share count has fallen ~2.3% in a year. The payment is well covered by ~$1.04 billion of free cash flow and sits on a reported net cash position of ~$702 million. Someone screening purely for current income would find the yield thin. The characteristics on offer are coverage and growth rate rather than a high starting yield.
Why is Ralph Lauren stock up so much in 2026?
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The shares rose ~30% over the twelve months to August 2026 on a run of earnings beats. Fiscal 2026, ended March 28, 2026, delivered 15% reported revenue growth to $8,115 million and adjusted EPS of $16.59, with adjusted operating margin up 200 basis points to 16.0%. First quarter fiscal 2027, reported August 6, 2026, added 14% revenue growth, a 73.7% gross margin and adjusted EPS of $4.59, up 22%, and management raised both the revenue and margin outlook for the year. Asia led, with China up 40% and regional comps up 23%. Analyst price targets moved into the $425 to $520 range afterward. The stock peaked at $421.60 within the 52-week window and closed at $372.59 on August 21, 2026.
Who are Ralph Lauren's competitors?
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The nearest listed peers are the American accessible-luxury groups: Tapestry (Coach, Kate Spade), Capri Holdings (Michael Kors, Versace, Jimmy Choo) and PVH (Tommy Hilfiger, Calvin Klein). Levi Strauss and G-III Apparel overlap in the department store channel at lower price points. On brand positioning, Ralph Lauren increasingly competes with European premium houses such as Burberry, Hugo Boss, Moncler and Brunello Cucinelli, and at the top of its range with labels inside LVMH and Kering. In athletic and casual categories, RLX and Polo compete with Nike, Lululemon and Deckers. Its own wholesale partners occupy an odd position, since Macy's, Nordstrom and Dillard's carry the brand while running private labels priced under it.
Who controls Ralph Lauren, and what is the Class B stock?
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Ralph Lauren has two share classes. Class A trades on the NYSE under RL with one vote per share and ~37.6 million shares outstanding. Class B carries ten votes per share, has ~21.9 million shares outstanding, and is held by Ralph Lauren and entities controlled by the Lauren family. As of March 28, 2026 that block represented approximately 85% of total voting power on roughly 37% of the economics. In practice the founder and his family decide every shareholder vote, including board composition, and public holders have no mechanism to force a sale, run a proxy contest or change strategy. Ralph Lauren, who founded the company in 1967, remains Executive Chairman and Chief Creative Officer. Some governance-screened funds treat dual-class structures as a disqualifier, which is a factor a plain valuation screen will not surface.
Is Ralph Lauren stock expensive at 23 times earnings?
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At $372.59 the shares trade at ~23.5 times trailing EPS of $15.87, ~19 times forward estimates, ~2.7 times sales and ~14.6 times EBITDA of ~$1.59 billion. Those multiples sit above where RL traded through most of the past decade, when the market treated it as a department store dependent brand with a shrinking wholesale base. The argument for the rerating rests on margins and returns: adjusted operating margin moved from 16.0% in fiscal 2026 to 18.7% in the June 2026 quarter, return on invested capital is ~28.4% and return on equity ~37.5%. The argument against is that fiscal 2027 guidance calls for only mid-single-digit constant-currency revenue growth, so the multiple leans on price-led margin gains rather than volume.
How exposed is Ralph Lauren to China and to tariffs?
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Roughly 59% of fiscal 2026 revenue came from outside the United States, and Asia accounted for 26% of the total. China grew 40% in the quarter ended June 27, 2026 and was the strongest single market in the release, making the region both the growth engine and the concentration risk, because fiscal 2028 has to lap that figure. On tariffs, the fiscal 2026 10-K lists trade policy and the International Emergency Economic Powers Act among its named risk factors, and fiscal 2027 guidance assumes lower tariff rates through the first half of the year. Margin expansion is therefore weighted toward the first two quarters. Product cost and tariff pressure are expected to offset part of the 15% average unit retail gains over the full year.
When does Ralph Lauren report earnings, and when does its fiscal year end?
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Ralph Lauren's fiscal year ends on the Saturday closest to March 31. Fiscal 2026 ran 52 weeks and ended March 28, 2026. Fiscal 2027 contains a 53rd week and ends in early April 2027, adding roughly one percentage point to reported revenue growth for the year. The company reports quarterly, generally before the market opens. The most recent release was first quarter fiscal 2027 on August 6, 2026, covering the quarter ended June 27, 2026. Full year fiscal 2026 results came on May 20, 2026. Anyone comparing RL against calendar-year apparel companies should line the periods up first, since a late-March year end places the holiday selling season in fiscal third quarter rather than fiscal fourth.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Ralph Lauren Corporation's investor relations page or your broker before making investment decisions.