Marriott Vacations Worldwide Corporation (VAC) Stock Forecast and Price Target (2026)

The average target of $90.30 sits below the $124.75 price, -27.6%. The median is $96.00, and where the two differ the median is the steadier read, because one unusually high or low target cannot drag it.

The published targets span $52.00 to $119.00. That gap is 74% of the average target, which counts as wide disagreement. A spread that wide is the most informative number on this page: analysts who all follow the company closely cannot agree within a factor that large, which means the outcome genuinely depends on assumptions nobody can settle yet.

The useful move is to read the high target as one bull scenario and the low target as one bear scenario, then ask which set of assumptions you find more plausible. Both cases are worked through on the VAC is it a buy page.

In the last six months there have been 10 raises and 2 cuts among these actions. The direction of revisions is often more telling than the level, because it shows which way informed opinion is moving. Note the tension here: the average target sits below the current price, yet the recent individual actions have mostly been raises. That usually means the published average has not caught up with the most recent revisions, and it is a good reason not to lean on the average alone.

Of the analysts with a published rating, 7 say buy, 1 say hold, and 3 say sell, so 64% carry a buy. That buy share has risen over the last three months, so sentiment is drifting more positive.

Read the distribution rather than the label. Sell ratings are rare across the entire market for structural reasons, so a stock with no sell ratings is unremarkable, while even a handful of them is worth understanding.

• It is a 12-month model output. An analyst picks assumptions for revenue, margin, and a multiple, and the target falls out of the arithmetic. Change one assumption and the target moves a lot.
• The distribution is skewed. Sell-side coverage carries far more buy ratings than sell ratings across the whole market, so the average is not a balanced vote.
• Targets follow price as often as they lead it. Revisions frequently arrive after a move, not before, which is why a rising target is weak evidence on its own.
• Nobody is scored on it. There is no cost to a target that never gets close, so treat accuracy as unverified unless you check the firm's record yourself.

In short: the drivers cited most often are Sales productivity, not tour volume, is carrying growth, A cost and modernization program with a stated dollar target, Cash generation and deleveraging. The risk cited most often against it is this is a levered balance sheet attached to a discretionary purchase: about $3.1 billion of corporate debt plus $2.4 billion of non-recourse securitized notes, with net corporate leverage at 4.0x and liquidity of $928 million.

Both sides are worked through properly, with the high and low targets used as the bull and bear anchors, on the VAC is it a buy page. This page deliberately stops at the numbers.