Abercrombie & Fitch Company (ANF) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in Abercrombie & Fitch (ANF) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. ANF has completed one of retail's most discussed turnarounds: under CEO Fran Horowitz, who took over in 2017, the company grew fiscal 2024 net sales 16% to nearly $5 billion and expanded operating margin to approximately 15%, then extended its streak to 13 consecutive quarters of growth through fiscal Q3 2025. The thesis rests on durable brand relevance across both the Abercrombie and Hollister families, disciplined inventory management, and an aggressive share-repurchase program. The single biggest risk is that the namesake Abercrombie brand has been declining in recent quarters, Hollister is now carrying the growth, and tariffs (estimated at approximately $90 million in fiscal 2025 cost) plus softer consumer discretionary spending could compress margins meaningfully.
ANF stock price
As of 2026-07-31, Abercrombie & Fitch Company (ANF) last closed at $99.54, up 9.3% over the past year. Over the past 52 weeks it has traded between $65.61 and $129.85.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Abercrombie & Fitch Company's investor relations page. Walnut is informational, not investment advice.
What does Abercrombie & Fitch Company (ANF) do?
Abercrombie & Fitch Co. (NYSE: ANF), founded in 1892 and headquartered in New Albany, Ohio, is a global, digitally led, omnichannel specialty retailer of apparel and accessories serving customers from kids through millennials. The company operates two main brand families: Abercrombie brands (including Abercrombie & Fitch and abercrombie kids) and Hollister brands (including Hollister Co. and Gilly Hicks), across approximately 790 stores in North America, Europe, Asia, and the Middle East, as well as through e-commerce sites. Revenue is generated through both physical retail and a growing digital channel, with the Americas accounting for the largest share; the company reports in three geographic segments (Americas, EMEA, and APAC).
The company endured a prolonged crisis in the early-to-mid 2010s after years of exclusionary marketing under prior leadership alienated customers and collapsed the brand's cultural relevance. Fran Horowitz joined as Hollister Brand President in 2014, was appointed CEO in February 2017, and set about repositioning the brands around quality, comfort, and customer data rather than aspirational exclusivity. Her tenure produced one of specialty retail's most cited turnarounds: fiscal 2024 net sales grew 16% to nearly $5 billion with a roughly 15% operating margin and comparable sales growth of 17%. As of Q3 fiscal 2025 (ended November 1, 2025), the company had delivered 12 consecutive quarters of year-over-year revenue growth, with Hollister brands leading recent performance and Abercrombie brands navigating a period of normalization after two years of exceptional growth.
What's driving Abercrombie & Fitch Company (ANF)?
Hollister's Teen Resurgence
Hollister brands recorded 19% net sales growth in Q2 fiscal 2025 and 16% in Q3 fiscal 2025, driven by strong engagement with the teen customer on summer, back-to-school, and holiday demand. After years of Abercrombie leading the corporate story, Hollister has emerged as the near-term growth engine, reaching record quarterly sales multiple times in fiscal 2025. Sustained teen brand loyalty, if maintained, provides a broad and recurring customer base as those shoppers age into the Abercrombie demographic.
Earnings and Capital Return Focus
Management has explicitly shifted its stated priority from top-line growth to growing operating income dollars and earnings per share faster than sales. The company announced a $1.3 billion share-repurchase authorization in early 2025, repurchased $350 million in shares through the first three quarters of fiscal 2025 (approximately 9% of shares outstanding), and targeted approximately $450 million in full-year repurchases. Consistent buybacks at a low valuation multiple can meaningfully compound per-share earnings even in a slower revenue environment.
Omnichannel and International Expansion
ANF describes itself as a digitally led, omnichannel retailer, with investments in e-commerce, customer data, and AI-driven personalization cited as ongoing priorities. The company opened 30 new stores in Q3 fiscal 2025 alone, targeting 36 total for the year, with APAC growing 12% in Q2 2025. Geographic diversification across the Americas, EMEA, and APAC reduces dependence on any single market and gives the brand multiple vectors for incremental revenue.
Healthy Balance Sheet and Margin Structure
The company held approximately $606 million in cash and equivalents as of Q3 fiscal 2025, entered fiscal 2025 with no funded debt, and reported a gross margin above 62% in Q2 fiscal 2025. Return on equity has been reported at approximately 37% and return on invested capital at approximately 27% (as of mid-2026 data), metrics that reflect how efficiently the business converts investment into profit. This financial flexibility supports continued buybacks, store investment, and brand reinvention without requiring external financing.
What are the risks to Abercrombie & Fitch Company (ANF)?
The namesake Abercrombie brand, which drove much of the 2022-2024 growth story, has reported declining net sales for several consecutive quarters (down 4% in Q1, down 5% in Q2, and down 2% in Q3 fiscal 2025), and management has not provided a firm timeline for a return to growth. Tariffs represent an estimated $90 million headwind to fiscal 2025 operating income, approximately 170 basis points of sales, and could intensify if global trade policy deteriorates further. As a specialty apparel retailer, ANF is exposed to rapid fashion-trend shifts, intense competition from fast fashion and digital-native brands, and the cyclicality of consumer discretionary spending, all of which can turn profitable operations negative quickly. The stock has already re-rated sharply downward from its 2024 highs, reflecting these concerns, meaning any disappointment in Hollister's momentum could weigh further on sentiment.
What is the Abercrombie & Fitch Company (ANF) forecast?
11 analysts publish price targets on ANF, averaging $109.09 against a $99.54 price as of August 2026, or +9.6%. The published targets run from $78.00 to $136.00, a moderate spread, and the ratings split 8 buy, 5 hold, 1 sell. Over the last six months there have been 3 raises and 6 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full ANF forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is ANF a buy or a sell?
We give no verdict on Abercrombie & Fitch Company. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Hollister's Teen Resurgence. Hollister brands recorded 19% net sales growth in Q2 fiscal 2025 and 16% in Q3 fiscal 2025, driven by strong engagement with the teen customer on summer, back-to-school, and holiday demand. The most optimistic published target, $136.00, assumes this works close to its best case.
The case against. The namesake Abercrombie brand, which drove much of the 2022-2024 growth story, has reported declining net sales for several consecutive quarters (down 4% in Q1, down 5% in Q2, and down 2% in Q3 fiscal 2025), and management has not provided a firm timeline for a return to growth. The most pessimistic target, $78.00, is roughly what ANF is worth if this bites instead.
Read the full bull and bear case on ANF, including what would have to change to break either one. Walnut is not an investment adviser.
How is Abercrombie & Fitch Company (ANF) valued? (approximate, 2026-06-27)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Abercrombie & Fitch Company's investor relations page or your broker.
- Revenue (TTM): ~$5.26 billion
- Net Income (TTM): ~$494 million
- Gross Margin (Q2 FY2025): ~62.6%
- Operating Margin (TTM): ~14.8%
- Trailing P/E: ~7.5x to 8.4x (various sources, mid-June 2026)
- EV/EBITDA: ~4.6x
- Market Capitalization: ~$3.5 billion
ANF's trailing P/E of roughly 7-8x sits approximately 61% below the Consumer Cyclical sector average and well below the company's own 3-year average of approximately 12x and 5-year average of approximately 36x, a compression that reflects the market pricing in decelerating Abercrombie brand momentum, tariff headwinds, and uncertainty about whether fiscal 2024's exceptional margins can be maintained. The gross margin above 62% is notably high for specialty retail, suggesting strong pricing power and disciplined inventory management, even as operating margins have come down from the approximately 15% peak in fiscal 2024 toward a guided approximately 13% for fiscal 2025. The low EV/EBITDA of approximately 4.6x alongside an active buyback program means the valuation is pricing in limited growth, making the stock sensitive in both directions to news on the Abercrombie brand's recovery trajectory.
Which ETFs hold Abercrombie & Fitch Company (ANF)?
If you want ANF exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.
| ETF | Name | % in ANF | Expense ratio | |
|---|---|---|---|---|
| IWM | iShares Russell 2000 ETF | ~0.3% | 0.19% |
Who competes with Abercrombie & Fitch Company (ANF)?
Specialty Apparel Peers (Direct)
American Eagle Outfitters (AEO) is the most direct comparable, targeting a similar teen and young adult demographic with its American Eagle and Aerie brands, competing for the same mall traffic and digital wallet share. Urban Outfitters (URBN), through its namesake brand, Free People, and Anthropologie, overlaps on the older millennial consumer that the Abercrombie brand targets. Both compete on brand identity, product quality, and omnichannel execution.
Fast Fashion and Value Competitors
H&M, Zara (Inditex), and Forever 21 compete on price, trend speed, and global store footprint, particularly for the Hollister teen customer who is price-sensitive and trend-driven. These players have lower price points and can respond to fashion cycles faster than a brand-focused retailer, pressuring ANF to justify any premium through quality and brand identity rather than trend novelty.
Gap Inc. Portfolio
Gap Inc.'s family of brands, including Gap, Old Navy, and Banana Republic, compete across multiple ANF customer age segments. Old Navy in particular overlaps with Hollister on value-conscious teen and family shoppers, while Banana Republic and Gap itself compete with the repositioned Abercrombie brand on casual elevated basics for millennials.
Digital-Native and Emerging Brands
Digitally native brands and social-commerce-driven labels compete for teen and millennial attention without the overhead of large store fleets. Shein and Temu, in particular, have disrupted the low-to-mid price tier of casual apparel with ultra-fast fashion cycles, creating a structural pricing and discovery threat that established mall brands must continuously address through brand strength and quality differentiation.
What stocks are similar to Abercrombie & Fitch Company (ANF)?
Other names that sit close to ANF: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Abercrombie & Fitch Company (ANF)
There are three common ways to get ANF exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (IWM), which spreads the position across many companies. Or build it into a focused thematic portfolio, so ANF sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where ANF fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Abercrombie & Fitch Company (ANF)
ANF today is a digitally led specialty apparel retailer trading at a trailing P/E of roughly 8x (as of mid-June 2026), a steep discount to its own 3-year average of approximately 12x and well below the Consumer Cyclical sector average of roughly 21x, reflecting the market's skepticism about whether its growth pace is sustainable. If you believe the Hollister resurgence is durable, the Abercrombie brand stabilizes, and management's focus on earnings-per-share growth over raw sales growth holds up, the question becomes sizing and overlap with other consumer-discretionary positions, not timing; the risk is that fashion preferences shift quickly, tariff headwinds persist, and a broader consumer spending pullback hits both brands simultaneously, compressing margins at a company whose valuation now depends on sustained mid-teen operating margins.
More on Abercrombie & Fitch Company (ANF)
Whether ANF is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is ANF a buy or a sell?, and where the stock could go from here in the ANF stock forecast.
For income investors, whether ANF pays a dividend and how the payout looks is covered in does ANF pay a dividend? And to weigh ANF against a peer, read the full side-by-side comparisons: ANF vs AEO and ANF vs AMZN.
Wondering how ANF fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Abercrombie & Fitch Company with AI
Connect the broker you already use and ask Walnut's AI how ANF fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What does Abercrombie & Fitch do?
+
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories operating two main brand families: Abercrombie brands (Abercrombie & Fitch, abercrombie kids) and Hollister brands (Hollister Co., Gilly Hicks). It sells through approximately 790 physical stores across North America, Europe, Asia, and the Middle East, as well as through e-commerce, targeting customers from kids through millennials.
Is ANF a good stock to invest in right now?
+
ANF trades at a historically low P/E of roughly 7-8x as of mid-2026, reflecting market skepticism about whether its growth pace can be sustained as the namesake Abercrombie brand faces headwinds and tariffs pressure margins. Whether that valuation represents opportunity or a value trap depends on your view of the Hollister resurgence, Abercrombie's recovery timeline, and the consumer spending outlook. No single answer fits all investors or horizons.
Does ANF pay a dividend?
+
As of mid-2026, Abercrombie & Fitch does not pay a regular cash dividend. The company has focused its capital return program on share repurchases, announcing a $1.3 billion buyback authorization in early 2025 and targeting approximately $450 million in repurchases for fiscal 2025. Investors seeking income from this position would rely on price appreciation rather than yield.
Who are Abercrombie & Fitch's main competitors?
+
ANF's closest direct competitors are American Eagle Outfitters and Urban Outfitters, which target similar demographics. It also competes with Gap Inc.'s portfolio (Old Navy, Gap, Banana Republic), fast-fashion giants like H&M and Zara, and increasingly with digitally native and ultra-fast-fashion platforms like Shein. The competitive landscape is broad and fragmented, requiring ANF to differentiate on brand identity and product quality.
Is ANF overvalued or undervalued?
+
At roughly 7-8x trailing earnings and approximately 4.6x EV/EBITDA as of mid-2026, ANF trades at a significant discount to its sector peers and its own historical averages. Some analysts view this as potential undervaluation given its strong cash generation and buyback program; others see it as warranted given decelerating Abercrombie brand sales, tariff headwinds, and the risk of slowing Hollister momentum. Valuation is always relative to the earnings trajectory assumed.
What happened to Abercrombie & Fitch's turnaround?
+
CEO Fran Horowitz, appointed in February 2017, repositioned ANF away from exclusionary marketing toward quality, comfort, and data-driven merchandising. The effort produced 16% revenue growth in fiscal 2024 to nearly $5 billion with a roughly 15% operating margin. Growth has moderated in fiscal 2025, with the Abercrombie brand declining while Hollister leads, representing the transition from dramatic recovery growth to a steadier, more competitive phase.
What are the biggest risks to owning ANF stock?
+
The core risks are: the Abercrombie brand's multi-quarter sales declines with no confirmed return-to-growth timeline; tariff costs of approximately $90 million pressuring fiscal 2025 operating margins; intense competition from fast fashion and digital-native brands; consumer discretionary spending sensitivity in an uncertain macro environment; and foreign currency fluctuations given the company's global store footprint and sourcing base.
How does ANF make money?
+
ANF generates revenue by selling branded apparel and accessories through its physical stores and e-commerce platforms. With a gross margin above 62% (Q2 fiscal 2025), the business model relies on brand-driven pricing power rather than volume alone. Operating profitability depends on managing occupancy, fulfillment, marketing, and inventory costs, with management targeting operating margins in the 13-14% range for fiscal 2025 after achieving approximately 15% in fiscal 2024.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Abercrombie & Fitch Company's investor relations page or your broker before making investment decisions.