Urban Outfitters, Inc. (URBN) Stock Price & How to Invest
Last updated July 2026
Short answer
URBN is Urban Outfitters, Inc., the Philadelphia-based owner of Urban Outfitters, Anthropologie, Free People, FP Movement and the Nuuly clothing-rental service, and it trades on the Nasdaq Global Select Market as a single common stock (no separate share classes or tracking stocks for the individual brands). Anyone buying it is buying one company running three different businesses at once: a store-and-web apparel retailer, a growing wholesale label, and a subscription rental service that only recently turned profitable.
URBN stock price
As of 2026-08-18, Urban Outfitters, Inc. (URBN) last closed at $76.00, down 1.0% over the past year. Over the past 52 weeks it has traded between $59.57 and $82.70.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Urban Outfitters, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Urban Outfitters, Inc. (URBN) do?
Urban Outfitters, Inc. operates five consumer brands across three reported segments. The Retail segment covers company-operated stores and websites for Urban Outfitters, Anthropologie, Free People, FP Movement and the Menus & Venues restaurant group, and it produced about $1.22 billion of the roughly $1.48 billion in total net sales in the quarter ended April 30, 2026 (the first quarter of fiscal 2027). Wholesale sells Free People and FP Movement product into specialty and department stores, at roughly $93 million in the quarter. Subscription is Nuuly, a monthly clothing-rental plan that generated about $167 million of revenue and about $10 million of segment operating profit, a business that lost money as recently as fiscal 2024. The company ended the quarter with 801 stores, 792 of them company-operated.
The investment picture is a value multiple stapled to a growth record. Fiscal 2026 (ended January 31, 2026) closed with about $6.17 billion of revenue, up roughly 11%, and about $5.06 in diluted earnings per share. First-quarter fiscal 2027 extended the streak to a seventh consecutive record quarter: sales up about 11.4%, a 6% retail comparable-sales gain with every brand positive, and record diluted EPS of about $1.30. Against that, the stock changes hands near 15 times trailing earnings and roughly 1.1 times sales, with a market value around $6.7 billion. Two things explain most of the gap between the operating record and the multiple. Anthropologie, the largest brand, comped only about 2% while the smaller brands ran high single digits or better. Gross margin is carrying tariff costs and fuel surcharges into the second half, partly offset by an expected one-time tariff refund of roughly $100 million.
What's driving Urban Outfitters, Inc. (URBN)?
1. Nuuly turned from a cost center into a third earnings engine
Nuuly grew revenue about 35% year over year in the April 2026 quarter, on average active subscribers up roughly 33%, an addition of more than 110,000 versus the prior year. Fiscal 2026 revenue for the segment was about $568 million with about $35 million of operating income at a 6.1% margin, against a loss two years earlier. Management guided the segment to mid-20% revenue growth for fiscal 2027, so the question shifts from whether rental works to whether the margin holds as the subscriber base scales.
2. Free People and FP Movement are still the growth core
FP Movement comped about 15% and Free People about 9% in the most recent quarter, and the wholesale channel that carries both labels grew roughly 25% with double-digit gains in specialty and department stores. Fiscal 2027 store plans skew the same way: 54 openings and 19 closures, with 21 of the openings at FP Movement and 12 at Free People versus 8 at Urban Outfitters. Capital expenditure of about $475 million is budgeted with roughly half toward logistics, which is the constraint on shipping that much additional volume.
3. Anthropologie is the swing factor on total comps
Anthropologie is the biggest brand by sales and posted the weakest first-quarter retail comp at about 2%, held back by clearing winter product. Guidance for the July quarter puts it at low-to-mid single digits while the other brands are guided to high single digits. Because it carries the most revenue, a couple of points of Anthropologie comp moves the consolidated number more than a strong quarter anywhere else does.
4. Tariffs, freight and a one-time refund muddy the margin line
Fuel surcharges tied to the Middle East conflict are running about 70 basis points of unfavorable quarterly impact and are expected to persist through fiscal 2027, and the second-half plan assumes a roughly 15% blended tariff rate. Second-quarter gross margin is guided flat to down 25 basis points, while the full year is guided up about 25 basis points on better initial merchandise margins. Separately, roughly $100 million of refunds on previously paid IEEPA tariffs is expected to reduce cost of sales when realized, recorded under gain-contingency accounting, which makes reported margin look better than the underlying rate for that period.
What are the risks to Urban Outfitters, Inc. (URBN)?
Fashion risk is the base case here: five brands sell discretionary apparel to a young and trend-sensitive customer, and one bad assortment season shows up immediately in comparable sales and markdowns, as Anthropologie's winter clearance did in the April quarter. Tariff and freight costs are outside the company's control, the second-half plan rests on an assumed blended rate rather than a settled one, and the roughly $100 million IEEPA refund is a one-time item that flatters a single period's margin rather than the run rate. Earnings per share is being helped by buybacks: about 4.6 million shares were repurchased for roughly $300 million in one quarter, cutting the count by about 5%, so per-share growth is running ahead of dollar profit growth. On litigation, the securities-fraud class action filed against the company in 2013-2015 over product-assortment disclosures is historical and long concluded, and there is no active securities-fraud complaint on file, though the retailer does face consumer-side class actions of the kind common in retail, including claims under the Telephone Consumer Protection Act over marketing texts and website-tracking privacy claims. No going-concern qualification, restatement or delisting matter applies: the balance sheet holds roughly $651 million in cash, equivalents and marketable securities with no borrowings drawn on a $350 million credit facility.
What is the Urban Outfitters, Inc. (URBN) forecast?
13 analysts publish price targets on URBN, averaging $86.69 against a $77.81 price as of August 2026, or +11.4%. The published targets run from $73.00 to $100.00, a moderate spread, and the ratings split 7 buy, 7 hold, 0 sell. Over the last six months there have been 4 raises and 2 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full URBN forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is URBN a buy or a sell?
We give no verdict on Urban Outfitters, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Nuuly turned from a cost center into a third earnings engine. Nuuly grew revenue about 35% year over year in the April 2026 quarter, on average active subscribers up roughly 33%, an addition of more than 110,000 versus the prior year. The most optimistic published target, $100.00, assumes this works close to its best case.
The case against. Fashion risk is the base case here: five brands sell discretionary apparel to a young and trend-sensitive customer, and one bad assortment season shows up immediately in comparable sales and markdowns, as Anthropologie's winter clearance did in the April quarter. The most pessimistic target, $73.00, is roughly what URBN is worth if this bites instead.
Read the full bull and bear case on URBN, including what would have to change to break either one. Walnut is not an investment adviser.
How is Urban Outfitters, Inc. (URBN) valued? (approximate, August 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Urban Outfitters, Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$6.3B
- Most recent quarter (ended April 30, 2026): ~$1.48B net sales, +11.4% YoY
- Diluted EPS (most recent quarter / TTM): ~$1.30 / ~$5.21
- Gross margin / operating income (quarter): ~36.6% / ~$140M
- Market cap / P/E (TTM) / price-to-sales: ~$6.7B / ~15x / ~1.1x
- Cash, equivalents and marketable securities: ~$651M, no revolver borrowings
Fiscal years end January 31, so the quarter ended April 30, 2026 is the first quarter of fiscal 2027 and the figures above sit on top of a fiscal 2026 that produced about $6.17 billion of revenue and about $5.06 in diluted EPS. Trailing earnings of roughly $5.21 per share against a share price in the mid-$70s puts the multiple near 15 times, with the forward multiple closer to 12 times on consensus, a discount to the broader market that reflects apparel-retail cyclicality rather than any reported trouble in the numbers. Second-quarter fiscal 2027 results are scheduled for August 26, 2026, which is the next test of the high-single-digit sales growth and roughly 25 basis points of full-year gross-margin expansion management has guided to.
Who competes with Urban Outfitters, Inc. (URBN)?
Young-adult and multi-brand apparel specialty retailers
Abercrombie & Fitch (ANF), American Eagle Outfitters (AEO) and Gap Inc. (GAP) compete for the same mall and online traffic with the same portfolio logic of several brands under one operator. Each has run a version of URBN's playbook, growing a smaller banner (Hollister, Aerie, Old Navy) faster than the flagship, which is why comparable-sales and inventory discipline get read across the group when one of them reports.
Lifestyle, home and higher-price womenswear
Anthropologie straddles apparel and home decor, so it sits against Williams-Sonoma (WSM), RH and Arhaus (ARHS) on the home side and against J.Jill (JILL), Revolve (RVLV) and privately held Madewell on the apparel side. This is the part of the portfolio most exposed to discretionary spending by higher-income shoppers and to housing-linked demand for furniture and decor.
Rental, resale and fast-fashion pricing pressure
Nuuly's direct comparisons are Rent the Runway (RENT) and, on the secondhand side, ThredUp (TDUP) and Stitch Fix (SFIX), none of which has matched its subscriber growth or its recent segment profitability. Underneath all of it, Shein, Temu and the Zara and H&M model set the price the customer can pay for newness, which caps how much any of these brands can raise ticket to offset tariffs.
What stocks are similar to Urban Outfitters, Inc. (URBN)?
Other names that sit close to URBN: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Urban Outfitters, Inc. (URBN)
There are three common ways to get URBN exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so URBN sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where URBN fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Urban Outfitters, Inc. (URBN)
URBN pairs seven straight record quarters and a debt-free balance sheet with a low-teens earnings multiple, because the market is discounting tariff costs, a slow-comping Anthropologie and the question of how long young-adult apparel spending stays this strong.
More on Urban Outfitters, Inc. (URBN)
Whether URBN is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is URBN a buy or a sell?, and where the stock could go from here in the URBN stock forecast.
For income investors, whether URBN pays a dividend and how the payout looks is covered in does URBN pay a dividend? And to weigh URBN against a peer, read the full side-by-side comparisons: URBN vs ANF and URBN vs AEO.
Wondering how URBN fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Urban Outfitters, Inc. with AI
Connect the broker you already use and ask Walnut's AI how URBN fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What company trades under the ticker URBN?
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URBN is Urban Outfitters, Inc., listed on the Nasdaq Global Select Market and headquartered in Philadelphia. The ticker has belonged to the same issuer since its 1993 initial public offering, and the company remains in good standing with no Form 25 or Form 15 filed and no delisting determination outstanding.
What brands does Urban Outfitters, Inc. own?
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Five: Urban Outfitters, Anthropologie, Free People, FP Movement and Nuuly, plus the Menus & Venues restaurant group. Free People and FP Movement are together referred to as FP Group and also sell wholesale into other retailers, while Nuuly is a monthly clothing-rental subscription reported as its own Subscription segment.
How were URBN's most recent quarterly results?
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For the quarter ended April 30, 2026 (first quarter of fiscal 2027), net sales rose about 11.4% to roughly $1.48 billion, retail comparable sales grew about 6% with every brand positive, and diluted EPS came in at about $1.30, up roughly 12%. Company management described it as the seventh consecutive quarter of record sales and profit.
Is Nuuly actually profitable?
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Yes, as reported. The Subscription segment earned about $10 million of operating profit on roughly $167 million of revenue in the April 2026 quarter, a margin near 6%, following about $35 million of operating income on about $568 million of revenue in fiscal 2026. The same segment lost money in fiscal 2024, so the profitability is recent rather than established over a long cycle.
How do tariffs affect URBN's margins?
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Higher tariffs and elevated fuel surcharges are the reason second-quarter fiscal 2027 gross margin was guided flat to down 25 basis points, with surcharges alone running about 70 basis points of unfavorable quarterly impact. The second-half plan assumes a roughly 15% blended tariff rate. A separate refund of about $100 million on previously paid IEEPA tariffs is expected to reduce cost of sales when it is realized, which is a one-time benefit and not a change in the underlying rate.
Does URBN pay a dividend?
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No. The company returns capital through share repurchases instead, buying back about 4.6 million shares for roughly $300 million in the April 2026 quarter, roughly 5% of shares outstanding, with about 10 million shares left on the existing authorization.
How is URBN valued compared with other apparel retailers?
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Around 15 times trailing earnings and roughly 1.1 times sales at a market value near $6.7 billion, with a forward multiple closer to 12 times. Those figures sit in the same range as Abercrombie & Fitch and American Eagle Outfitters, which is the usual apparel-retail discount to the wider market and reflects how quickly comparable sales can turn in the category.
How can I invest in URBN through Walnut?
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URBN can be added as a constituent of a Walnut basket with a target weight alongside other names, and orders are placed at your own connected brokerage account. Walnut tracks the basket against its stated thesis and target weights, and the trade itself executes at your broker. Walnut is not an investment adviser and none of this is a recommendation to buy or sell any security.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Urban Outfitters, Inc.'s investor relations page or your broker before making investment decisions.