Celsius Holdings, Inc. (CELH) Stock Price & How to Invest
Short answer
You can invest in Celsius Holdings (CELH) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. The thesis is that Celsius is the fast-growing challenger reshaping the U.S. energy drink category through zero-sugar, fitness-led positioning and a deepening distribution partnership with PepsiCo, now amplified by the Alani Nu and Rockstar acquisitions. The single biggest risk is that organic growth of the core CELSIUS brand has decelerated sharply (up only about 6% in Q1 2026), so much of the headline growth now depends on acquisitions and on competing against far larger incumbents in Monster and Red Bull.
CELH stock price
As of 2026-06-26, Celsius Holdings, Inc. (CELH) last closed at $29.85, down 35.0% over the past year. Over the past 52 weeks it has traded between $27.75 and $64.86.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Celsius Holdings, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Celsius Holdings, Inc. (CELH) do?
Celsius Holdings is a Boca Raton, Florida consumer packaged goods company that makes functional energy drinks marketed around fitness, metabolism, and zero-sugar formulations. Its flagship CELSIUS brand is sold through grocery, club, convenience, and fitness channels, and the company makes money by selling cases of ready-to-drink beverages, increasingly through PepsiCo's distribution network. In Q1 2026 the broader portfolio reached roughly a 20.9% dollar share of the U.S. ready-to-drink energy category, placing it behind Monster and Red Bull but well ahead of most other challengers.
The company's recent history is defined by two moves. In 2022 it signed a long-term U.S. distribution agreement with PepsiCo, which took an equity stake and became its primary distributor; that relationship deepened in September 2025 with a roughly $585 million transaction that lifted PepsiCo's ownership to about 11% and named Celsius PepsiCo's energy category captain. In April 2025 Celsius paid about $1.8 billion for Alani Nu, a fast-growing female-skewing brand, and also took on Rockstar Energy, transforming a single-brand business into a multi-brand portfolio. John Fieldly has served as chief executive since 2018 and chairman since 2021.
What's driving Celsius Holdings, Inc. (CELH)?
Multi-brand portfolio and category leadership
Celsius is no longer a single product. With CELSIUS, Alani Nu, and Rockstar under one roof, the combined portfolio reached roughly a 20.9% dollar share of the U.S. ready-to-drink energy category in Q1 2026, meaning about one in five energy drinks sold came from a Celsius brand. The company says its portfolio drove a large share of zero-sugar category growth, the fastest-growing part of the segment.
PepsiCo distribution and the category-captain role
The PepsiCo partnership gives Celsius access to one of the largest beverage distribution systems in the country, and the September 2025 deal raised PepsiCo's stake to about 11% and made Celsius PepsiCo's energy category captain. That alignment can widen shelf placement and accelerate international expansion, including stated ambitions in Europe, without Celsius having to build its own distribution from scratch.
Alani Nu acquisition and demographic reach
Alani Nu contributed about $368 million of sales in Q1 2026 with retail sales up roughly 100%, reaching a younger, more female-skewing audience that the core CELSIUS brand had underpenetrated. Combining the two brands lets Celsius address a broader slice of the functional-beverage consumer base while sharing distribution and marketing infrastructure.
Zero-sugar and functional positioning
Demand continues to shift toward sugar-free and functional energy drinks, the fastest-growing parts of the category. Celsius brands are positioned squarely in that lane, which has helped the portfolio take share from larger incumbents among health-conscious and fitness-oriented buyers.
What are the risks to Celsius Holdings, Inc. (CELH)?
Organic growth of the flagship CELSIUS brand decelerated to roughly 6% year over year in Q1 2026, so most of the headline 138% revenue increase reflects acquired brands rather than core momentum. Those acquisitions carry lower margins, and gross margin fell about 400 basis points to roughly 48.3%, diluting profitability. Celsius remains concentrated in a single category dominated by Monster and Red Bull, which together hold the large majority of the U.S. and global markets and have far deeper resources. Heavy reliance on PepsiCo for distribution and a valuation that still prices in continued share gains add to the risk if growth stalls or competition intensifies.
How is Celsius Holdings, Inc. (CELH) valued? (approximate, 2026-06-27)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Celsius Holdings, Inc.'s investor relations page or your broker.
- Revenue (Q1 2026): ~$782.6 million
- Revenue growth (YoY, Q1 2026): ~138%
- FY2025 revenue: ~$2.5 billion (up ~86%)
- Gross margin (Q1 2026): ~48.3% (down ~400 bps)
- U.S. RTD energy dollar share (portfolio): ~20.9%
- Market capitalization: ~$7.2 billion
- Forward P/E: ~18x
Reported figures are drawn from Celsius Holdings' Q1 2026 results and recent market data as of the asOf date. The roughly 138% revenue jump is heavily influenced by the Alani Nu and Rockstar acquisitions rather than organic CELSIUS growth, which rose about 6%. The shares traded near $30 with a market cap around $7.2 billion after a decline from prior highs, leaving a forward P/E in the high teens, modestly above the U.S. beverage industry average.
Who competes with Celsius Holdings, Inc. (CELH)?
Monster Beverage (MNST)
The U.S. category leader with roughly a third of the domestic market and a large global footprint, Monster is partly backed by Coca-Cola distribution. It is the largest direct competitor to Celsius on shelf, with a broad zero-sugar and performance lineup of its own.
Red Bull
Privately held Red Bull is the global energy drink leader by volume and a top-two brand in the U.S., with dominant brand awareness and marketing reach. It competes directly with Celsius for premium and mainstream energy shelf space.
Other functional and zero-sugar brands
Brands such as Ghost, Reign, Bang, and a growing set of functional and better-for-you beverages compete for the same health-conscious, fitness-oriented buyers Celsius targets. This segment is the fastest-growing part of the category and the most crowded.
Private label and retailer brands
Lower-priced store and private-label energy drinks compete on value, especially when consumers trade down. They are less of a brand threat but can pressure pricing and shelf economics across the category.
How to invest in Celsius Holdings, Inc. (CELH)
There are three common ways to get CELH exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so CELH sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where CELH fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on Celsius Holdings, Inc. (CELH)
Celsius today is a multi-brand energy drink company whose growth has shifted from organic CELSIUS expansion to an acquisition-driven portfolio, with Q1 2026 revenue of about $782.6 million, up roughly 138% year over year largely because of Alani Nu and Rockstar. If you believe a zero-sugar, fitness-oriented portfolio backed by PepsiCo distribution can keep taking share in a category that Monster and Red Bull still dominate, the question becomes sizing and overlap with any consumer or growth exposure you already hold, not timing; the risk is that core-brand deceleration, margin dilution from the acquisitions, and a single-category concentration leave the valuation exposed if share gains stall.
More on Celsius Holdings, Inc. (CELH)
Whether CELH is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is CELH a buy?, and where the stock could go from here in the CELH stock forecast.
For income investors, whether CELH pays a dividend and how the payout looks is covered in does CELH pay a dividend?
Build a basket around CELH with Walnut
Use Celsius Holdings, Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
Is CELH a good stock to buy right now?
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That depends on your goals, time horizon, and risk tolerance, and this is not investment advice. The bull case is a fast-growing, zero-sugar portfolio backed by PepsiCo distribution still taking energy-drink share. The bear case is that core-brand growth has slowed to about 6%, margins are diluted by acquisitions, and Monster and Red Bull remain far larger. Weigh both against your own plan.
What does Celsius do?
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Celsius Holdings makes functional energy drinks marketed around fitness, metabolism, and zero sugar. Its flagship CELSIUS brand, plus acquired brands Alani Nu and Rockstar Energy, are sold through grocery, club, convenience, and fitness channels, increasingly via PepsiCo's distribution network. The company earns revenue by selling cases of ready-to-drink beverages across the United States and select international markets.
Does CELH pay a dividend?
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Celsius Holdings has not paid a regular cash dividend and has historically reinvested cash into growth, marketing, and acquisitions such as Alani Nu and Rockstar. Investors in CELH have generally been positioned for potential share-price appreciation rather than dividend income. Dividend policy can change, so check the company's latest investor materials for current information.
What was the PepsiCo deal and why does it matter?
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Celsius signed a long-term U.S. distribution agreement with PepsiCo in 2022, giving it access to a vast beverage distribution system in exchange for an equity stake. The relationship deepened in September 2025 in a roughly $585 million transaction that raised PepsiCo's ownership to about 11% and named Celsius its energy category captain, supporting wider shelf placement.
How did the Alani Nu acquisition change Celsius?
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In April 2025 Celsius paid about $1.8 billion for Alani Nu, a fast-growing, female-skewing energy brand, and also took on Rockstar Energy. This turned Celsius from a single-brand company into a multi-brand portfolio. Alani Nu added about $368 million in Q1 2026 sales, though the acquired brands carry lower margins, which pressured overall gross margin.
How can I invest in CELH through an ETF?
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CELH appears in various consumer staples, consumer discretionary, mid-cap, and growth ETFs, so you can gain exposure without buying the stock directly. Holding it inside a diversified fund spreads single-stock risk across many companies. Check any fund's published holdings and weightings before investing, since the exact percentage allocated to Celsius varies by ETF.
Why has CELH revenue growth slowed organically?
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The headline Q1 2026 revenue increase of about 138% was driven largely by the Alani Nu and Rockstar acquisitions rather than the core brand. Organic CELSIUS brand revenue rose only about 6% year over year, reflecting a maturing base, tougher comparisons, and intense competition. This gap between reported and organic growth is a key thing observers watch.
Who are Celsius's main competitors?
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Celsius competes primarily with Monster Beverage and Red Bull, which together hold the large majority of the U.S. and global energy drink markets. It also faces functional and zero-sugar challengers like Ghost and Reign, plus private-label store brands. Celsius's combined portfolio holds roughly a 20.9% U.S. dollar share, placing it behind the two leaders.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Celsius Holdings, Inc.'s investor relations page or your broker before making investment decisions.