CELH vs CROX: How Celsius Holdings and Crocs Compare (2026)

Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

Reading it: CROX is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. CELH and CROX share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined CELH and CROX exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

Celsius Holdings is a Boca Raton, Florida consumer packaged goods company that makes functional energy drinks marketed around fitness, metabolism, and zero-sugar formulations. Its flagship CELSIUS brand is sold through grocery, club, convenience, and fitness channels, and the company makes money by selling cases of ready-to-drink beverages, increasingly through PepsiCo's distribution network. In Q1 2026 the broader portfolio reached roughly a 20.9% dollar share of the U.S. ready-to-drink energy category, placing it behind Monster and Red Bull but well ahead of most other challengers.

Full CELH guide

Crocs, Inc. designs and sells casual footwear under two brands. The Crocs Brand centers on its signature molded clog made from a proprietary closed-cell resin the company calls Croslite, extended through sandals, sneakers, and the Jibbitz charms that let buyers personalize their shoes. In 2022 Crocs acquired HEYDUDE, a lightweight casual-shoe brand, to add a second growth engine. The company sells through wholesale partners and a growing direct-to-consumer channel that includes its own websites and stores, and it markets heavily through collaborations and celebrity tie-ins. Crocs is known for operating margins well above most footwear peers, driven by a simple core product, strong pricing, and relatively low marketing spend versus sales.

Full CROX guide

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

• CELH drivers: Multi-brand portfolio and category leadership; PepsiCo distribution and the category-captain role.
• CROX drivers: High-margin core Crocs Brand; Cash generation and share buybacks.

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Organic growth of the flagship CELSIUS brand decelerated to roughly 6% year over year in Q1 2026, so most of the headline 138% revenue increase reflects acquired brands rather than core momentum. For CROX, the largest risk is that Crocs depends heavily on one iconic product, so a shift in fashion or a fading of the clog trend could hurt demand quickly, and single-product concentration makes the stock sensitive to sentiment about the brand's staying power.

Pick CELH if you believe its drivers more; CROX if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the CELH and CROX guides.

CELH. Reported figures are drawn from Celsius Holdings' Q1 2026 results and recent market data as of the asOf date. The roughly 138% revenue jump is heavily influenced by the Alani Nu and Rockstar acquisitions rather than organic CELSIUS growth, which rose about 6%. The shares traded near $30 with a market cap around $7.2 billion after a decline from prior highs, leaving a forward P/E in the high teens, modestly above the U.S. beverage industry average.

CROX. These figures are approximate, tied to the asOf date, and change with new filings and market moves, so verify live numbers before acting. A low forward P/E on Crocs reflects skepticism about whether current profitability lasts, especially given the HEYDUDE drag and single-product concentration, so the cheap multiple is a judgment about risk rather than a guarantee of value. Guidance can be revised, and tariff or demand shifts can move the numbers meaningfully.

Headline figures (approximate, 2026-06-27): CELH shows revenue (q1 2026) ~$782.6 million, revenue growth (yoy, q1 2026) ~138%, fy2025 revenue ~$2.5 billion (up ~86%), gross margin (q1 2026) ~48.3% (down ~400 bps); CROX shows revenue (annual) roughly $4 billion range across both brands, q1 2026 revenue ~$921 million, down modestly year over year, fy2026 adjusted eps guidance company guided to roughly $13.20 to $13.75 (adjusted, subject to revision), operating margin unusually high for footwear, historically in the mid-20s percent range enterprise-wide.

CELH and CROX are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined CELH and CROX exposure against your real portfolio. It is not an investment adviser.