CELH vs SFM: How Celsius Holdings and Sprouts Farmers Market Compare (2026)

Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. CELH and SFM share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined CELH and SFM exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

Celsius Holdings is a Boca Raton, Florida consumer packaged goods company that makes functional energy drinks marketed around fitness, metabolism, and zero-sugar formulations. Its flagship CELSIUS brand is sold through grocery, club, convenience, and fitness channels, and the company makes money by selling cases of ready-to-drink beverages, increasingly through PepsiCo's distribution network. In Q1 2026 the broader portfolio reached roughly a 20.9% dollar share of the U.S. ready-to-drink energy category, placing it behind Monster and Red Bull but well ahead of most other challengers.

Full CELH guide

Sprouts Farmers Market (Nasdaq: SFM) is a Phoenix, Arizona-based specialty grocery retailer focused entirely on fresh, natural, and organic food. The company operates a distinctive smaller-store format where fresh produce occupies the center of the store, surrounded by a curated selection of lifestyle-friendly products including organic, plant-based, keto, paleo, non-GMO, and gluten-free items. Beyond fresh produce, Sprouts carries vitamins and supplements (a high-margin category that sets it apart from conventional grocers), bulk items, dairy alternatives, seafood, deli, and bakery. Revenue is generated almost entirely through retail food sales, with margins supported by a growing private-label program (where the company has moved away from commodity products toward differentiated innovation), supplier promotions, and a self-distribution network that began expanding in May 2025 and is already improving gross margins by cutting third-party logistics costs. E-commerce (via partnerships with Instacart and DoorDash) accounts for approximately 15% of sales and mirrors in-store basket composition, reinforcing the health-focused brand positioning.

Full SFM guide

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

• CELH drivers: Multi-brand portfolio and category leadership; PepsiCo distribution and the category-captain role.
• SFM drivers: White-space store expansion; Self-distribution as a structural margin driver.

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Organic growth of the flagship CELSIUS brand decelerated to roughly 6% year over year in Q1 2026, so most of the headline 138% revenue increase reflects acquired brands rather than core momentum. For SFM, the most immediate risk is comparable-store sales deceleration: growth slipped in the final quarter of fiscal 2025, as even Sprouts' relatively affluent target consumers became more price-sensitive than management anticipated.

Pick CELH if you believe its drivers more; SFM if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the CELH and SFM guides.

CELH. Reported figures are drawn from Celsius Holdings' Q1 2026 results and recent market data as of the asOf date. The roughly 138% revenue jump is heavily influenced by the Alani Nu and Rockstar acquisitions rather than organic CELSIUS growth, which rose about 6%. The shares traded near $30 with a market cap around $7.2 billion after a decline from prior highs, leaving a forward P/E in the high teens, modestly above the U.S. beverage industry average.

SFM. Sprouts entered 2026 trading at a forward P/E of roughly 15x, a significant compression from the 33x multiple it commanded at the end of 2024, after comparable-store sales decelerated and the stock fell more than 50% from its peak. The consensus FY2026 revenue estimate of approximately $9.5 billion (up roughly 8% year-over-year) implies that analysts expect growth to continue, albeit at a more moderate pace. The valuation reset means the stock is now broadly in line with the industry forward P/E average of roughly 15x, so the multiple no longer prices in the exceptional growth rates of 2023 and 2024, which changes the risk-reward profile compared to a year ago.

Headline figures (approximate, 2026-06-27): CELH shows revenue (q1 2026) ~$782.6 million, revenue growth (yoy, q1 2026) ~138%, fy2025 revenue ~$2.5 billion (up ~86%), gross margin (q1 2026) ~48.3% (down ~400 bps); SFM shows revenue (fy2025) ~$8.81 billion, revenue growth (fy2025 yoy) ~14%, gross margin (fy2025) ~39%, operating margin (fy2025) ~7.8%.

CELH and SFM are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined CELH and SFM exposure against your real portfolio. It is not an investment adviser.