CELH vs DKS: How Celsius Holdings and Dick's Sporting Goods Compare (2026)
Last updated July 2026
Short answer
DKS is the larger of the two ($18.72B market cap): the incumbent the market prices for continued execution (12.80x forward earnings, beta 1.22). CELH is the smaller challenger ($7.39B), priced similarly on forward earnings (14.61x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
CELH vs DKS: the tie-breaker metrics
Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | CELH | DKS | What it tells you |
|---|---|---|---|
| Market cap | $7.39B | $18.72B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 14.61 | 12.80 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 67.23 | 20.36 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 0.93 | 1.22 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 6% of range | 39% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 5.93 | 3.31 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Before you buy: how CELH and DKS affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. CELH and DKS share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined CELH and DKS exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does Celsius Holdings (CELH) do?
Celsius Holdings is a Boca Raton, Florida consumer packaged goods company that makes functional energy drinks marketed around fitness, metabolism, and zero-sugar formulations. Its flagship CELSIUS brand is sold through grocery, club, convenience, and fitness channels, and the company makes money by selling cases of ready-to-drink beverages, increasingly through PepsiCo's distribution network. In Q1 2026 the broader portfolio reached roughly a 20.9% dollar share of the U.S. ready-to-drink energy category, placing it behind Monster and Red Bull but well ahead of most other challengers.
What does Dick's Sporting Goods (DKS) do?
Dick's Sporting Goods is the leading omnichannel sporting-goods retailer in the United States, offering athletic footwear, apparel, and equipment across roughly 850-plus stores plus a growing e-commerce business. Beyond its traditional big-box format, Dick's has invested in experiential concepts, most notably House of Sport (large, activity-rich stores with features like climbing walls and turf fields) and Public Lands (outdoor recreation), which it sees as the future of physical retail. Its brand relationships with Nike, Adidas, and others, plus strong private brands, give it merchandising strength, and it has generally outperformed many retail peers on comparable-sales growth and margins.
CELH vs DKS: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- CELH drivers: Multi-brand portfolio and category leadership; PepsiCo distribution and the category-captain role.
- DKS drivers: Core comparable-sales momentum; Experiential store formats.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Organic growth of the flagship CELSIUS brand decelerated to roughly 6% year over year in Q1 2026, so most of the headline 138% revenue increase reflects acquired brands rather than core momentum. For DKS, the dominant near-term risk is Foot Locker integration: absorbing a large, mall-concentrated, historically lower-margin chain carries execution, margin-dilution, and turnaround risk, and management's guidance already reflects near-term EPS pressure.
CELH or DKS: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick CELH if you believe its drivers more; DKS if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the CELH and DKS guides.
CELH vs DKS: the full fundamentals
CELH. Reported figures are drawn from Celsius Holdings' Q1 2026 results and recent market data as of the asOf date. The roughly 138% revenue jump is heavily influenced by the Alani Nu and Rockstar acquisitions rather than organic CELSIUS growth, which rose about 6%. The shares traded near $30 with a market cap around $7.2 billion after a decline from prior highs, leaving a forward P/E in the high teens, modestly above the U.S. beverage industry average.
DKS. These figures are approximate and tied to the asOf date; verify live numbers before acting. Dick's is valued as a leading but cyclical retailer, so its multiple reflects both strong core execution and the uncertainty of integrating Foot Locker. The key questions are whether core comps hold up, whether the Foot Locker turnaround delivers, and how discretionary spending trends, more than any single valuation ratio.
Headline figures (approximate, 2026-06-27): CELH shows revenue (q1 2026) ~$782.6 million, revenue growth (yoy, q1 2026) ~138%, fy2025 revenue ~$2.5 billion (up ~86%), gross margin (q1 2026) ~48.3% (down ~400 bps); DKS shows revenue trend Q1 2026 net sales around $5.17 billion, up roughly 63% year over year including Foot Locker, comparable sales Core comps around 6% in Q1 2026; Foot Locker returned to comp growth and profitability, full-year guidance Fiscal 2026 net sales guided to roughly $22.1-$22.4 billion, with EPS around the mid-$13s to $14, foot locker deal Completed September 2025 for about $2.5 billion, mostly in stock; adds scale and a lower-margin mix.
The bottom line: CELH vs DKS
CELH and DKS are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined CELH and DKS exposure against your real portfolio. It is not an investment adviser.
Investing in Celsius Holdings with AI
Connect the broker you already use and ask Walnut's AI how CELH fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between CELH and DKS?
+
Celsius Holdings is a Boca Raton, Florida consumer packaged goods company that makes functional energy drinks marketed around fitness, metabolism, and zero-sugar formulations. Dick's Sporting Goods is the leading omnichannel sporting-goods retailer in the United States, offering athletic footwear, apparel, and equipment across roughly 850-plus stores plus a growing e-commerce business. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is CELH or DKS the better stock?
+
Neither is universally better. DKS is the larger incumbent; CELH is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, CELH or DKS?
+
On forward P/E (as of July 2026), CELH trades at 14.61x and DKS at 12.80x, so DKS is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both CELH and DKS?
+
Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of CELH vs DKS?
+
CELH: Organic growth of the flagship CELSIUS brand decelerated to roughly 6% year over year in Q1 2026, so most of the headline 138% revenue increase reflects acquired brands rather than core momentum. Those acquisitions carry lower margins, and gross margin fell about 400 basis points to roughly 48.3%, diluting profitability. Celsius remains concentrated in a single category dominated by Monster and Red Bull, which together hold the large majority of the U.S. and global markets and have far deeper resources. Heavy reliance on PepsiCo for distribution and a valuation that still prices in continued share gains add to the risk if growth stalls or competition intensifies. DKS: The dominant near-term risk is Foot Locker integration: absorbing a large, mall-concentrated, historically lower-margin chain carries execution, margin-dilution, and turnaround risk, and management's guidance already reflects near-term EPS pressure. As a discretionary retailer, Dick's is cyclical, so a weaker consumer, softer athletic and athleisure demand, or trade-down behavior would pressure sales. Vendor risk is real: key brands like Nike selling more directly to consumers could reduce Dick's product access or leverage. Retail also faces tariff and supply-chain exposure on imported goods, inventory and markdown risk if trends shift, and intense competition from Amazon, brand direct channels, and other retailers. The stock can be volatile around quarterly comps and holiday-season results, and the mostly stock-funded Foot Locker deal added shares and mall-lease exposure.
Related comparisons
Browse all stock comparisons.
Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell CELH or DKS; figures are approximate and dated (as of July 2026). Verify current data before investing.