ADBE vs INTU: How ADBE and Intuit Compare (2026)
Last updated July 2026
Short answer
ADBE and INTU are similarly sized, but ADBE trades noticeably cheaper on forward earnings (9.56x vs 12.07x): the market is paying up for INTU's profile and pricing ADBE more conservatively, or for faster growth. Which you prefer comes down to the drivers you believe, and whether adding either over-concentrates what you already own.
ADBE vs INTU: the tie-breaker metrics
Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | ADBE | INTU | What it tells you |
|---|---|---|---|
| Market cap | $104.46B | $90.23B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 9.56 | 12.07 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 15.02 | 20.11 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 1.43 | 1.00 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 40% of range | 14% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 9.10 | 4.39 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Reading it: ADBE is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how ADBE and INTU affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. ADBE and INTU share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined ADBE and INTU exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does ADBE (ADBE) do?
Adobe Inc., founded in 1982 and headquartered in San Jose, California, is a global software company whose products span the entire content lifecycle: creation, editing, management, delivery, and measurement of digital experiences. Its three functional franchises are Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, and more than 20 other applications used by designers, photographers, filmmakers, and students), Document Cloud (Acrobat, Acrobat Sign, and PDF-based workflow tools relied on by enterprises and knowledge workers), and Experience Cloud (an enterprise marketing, analytics, and commerce platform serving brands and agencies). Adobe reports these through two main financial segments: Digital Media, which generated approximately $17.65 billion in FY2025 revenue, and Digital Experience, which covers the marketing and analytics suite. Revenue is overwhelmingly subscription-based, producing a large and predictable annualized recurring revenue base and a net profit margin of approximately 30% in FY2025. Adobe pioneered the move from perpetual software licenses to cloud subscriptions beginning around 2012 under CEO Shantanu Narayen, who joined in 2007 and guided the company through decades of growth. That transition created one of the highest-margin software models in the industry. The company has grown inorganically through significant acquisitions, including Marketo (marketing automation, 2018) and Semrush (SEO and digital marketing intelligence, completed 2026), while its proposed acquisition of design-collaboration platform Figma was abandoned in 2023 following regulatory opposition. As of mid-2026, Adobe is navigating a dual transition: embedding agentic and generative AI across its product portfolio through its Firefly platform, and a planned CEO succession following Narayen's announced departure.
What does Intuit (INTU) do?
Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. The company earns most of its revenue from recurring software subscriptions and services, with QuickBooks Online and TurboTax as the two largest profit engines. It generates high margins, returns cash through a growing dividend and large buybacks, and has been reorganizing its entire product suite around generative AI through its Intuit Assist assistant and a multi-year partnership with Anthropic to build custom AI agents.
ADBE vs INTU: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- ADBE drivers: Firefly AI Monetization Ramp; Deep Enterprise Ecosystem Lock-In.
- INTU drivers: QuickBooks and the small-business platform; AI reinvention and the Anthropic partnership.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The most acute risk is that generative AI from foundational model providers such as OpenAI and Google commoditizes image, video, and design creation to a degree that undercuts the perceived value of a full Creative Cloud subscription, while Canva's freemium model (more than 260 million monthly active users as of late 2025) absorbs the non-professional segment. For INTU, the central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple.
ADBE or INTU: which should you pick?
ADBE vs INTU: the full fundamentals
ADBE. Adobe's trailing valuation multiples have compressed dramatically from prior-year levels, with the P/E ratio now sitting well below Adobe's own five-year and ten-year historical averages, reflecting investor concern about AI disruption and slowing multiple expansion rather than deteriorating fundamentals. The business continues to generate strong free cash flow and expanding net margins, and RPO surpassing $20 billion signals high revenue visibility. The gap between the current multiple and historical norms reflects a genuine debate about whether Adobe's growth rate and moat durability justify a premium re-rating or a structurally lower multiple regime.
INTU. Intuit posted about 10% revenue growth in fiscal Q3 2026 (the quarter ended April 2026, its seasonally largest tax quarter) and raised full-year guidance to roughly 13% to 14% growth with non-GAAP EPS around $23.80 to $23.85. Despite those results, the shares have fallen roughly 64% over the past year on AI-disruption fears, dropping from a 2025 peak near $800 to the mid-$270s and pushing the trailing P/E near 17, well below Intuit's ten-year median around 48. The result is a stock priced far more cautiously than its reported financials alone would suggest.
Headline figures (approximate, 2026-06-27): ADBE shows revenue (fy2025) ~$23.8 billion, revenue growth (fy2025 yoy) ~11%, net income (fy2025) ~$7.1 billion, net profit margin (fy2025) ~30%; INTU shows revenue (ttm) ~$20B, q3 fy2026 revenue ~$8.6B (+10% YoY), fy2026 revenue guidance ~$21.3B (+13% to 14%), market cap ~$75B.
The bottom line: ADBE vs INTU
ADBE and INTU are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined ADBE and INTU exposure against your real portfolio. It is not an investment adviser.
Investing in ADBE with AI
Connect the broker you already use and ask Walnut's AI how ADBE fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between ADBE and INTU?
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Adobe Inc., founded in 1982 and headquartered in San Jose, California, is a global software company whose products span the entire content lifecycle: creation, editing, management, delivery, and measurement of digital experiences. Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is ADBE or INTU the better stock?
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Neither is universally better; they suit different views and risk levels. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, ADBE or INTU?
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On forward P/E (as of July 2026), ADBE trades at 9.56x and INTU at 12.07x, so ADBE is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both ADBE and INTU?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of ADBE vs INTU?
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ADBE: The most acute risk is that generative AI from foundational model providers such as OpenAI and Google commoditizes image, video, and design creation to a degree that undercuts the perceived value of a full Creative Cloud subscription, while Canva's freemium model (more than 260 million monthly active users as of late 2025) absorbs the non-professional segment. Adobe's leadership is simultaneously in transition, with both CEO Shantanu Narayen and CFO Dan Durn departing, creating execution uncertainty during a critical AI product cycle. Customer churn risk from 2025 global price increases and slower-than-expected direct AI revenue monetization are additional near-term headwinds. INTU: The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The stock has already fallen roughly two-thirds from its 2025 high on exactly this fear, so sentiment can swing hard on any sign of slowing QuickBooks or TurboTax momentum. TurboTax also faces recurring regulatory and free-file scrutiny (including the IRS Direct File program), while consumer segments are sensitive to a weaker economy and softer lending. Heavy AI investment and a workforce reorganization add execution risk if the changes disrupt the core business. Finally, competition is intensifying across every segment from lower-cost software and AI-native entrants.
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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell ADBE or INTU; figures are approximate and dated (as of July 2026). Verify current data before investing.