Intuit Inc. (INTU) Stock Price & How to Invest

Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. The company earns most of its revenue from recurring software subscriptions and services, with QuickBooks Online and TurboTax as the two largest profit engines. It generates high margins, returns cash through a growing dividend and large buybacks, and has been reorganizing its entire product suite around generative AI through its Intuit Assist assistant and a multi-year partnership with Anthropic to build custom AI agents.

The investment picture in late 2026 is unusually polarized. Fundamentals still look strong: fiscal 2026, which ended July 31, delivered about $21.5 billion of revenue (up about 14%) and about $4.6 billion of net income; fiscal Q4 revenue grew about 14% to roughly $4.35 billion, with EPS of $4.03 against a $3.59 estimate. For fiscal 2027 management guided revenue of about $23.4 billion (up about 9.5%) and GAAP diluted EPS of about $20.24. Yet the shares have fallen about 50% over the past year, from a 2025 peak near $800 to a 52-week low near $253 before recovering to about $324 on October 16, 2026, on fears that AI chatbots and automated agents could erode the value of paid tax prep and bookkeeping. Barron's called 2026 the stock's worst year since 1996. The decline compressed the trailing P/E to about 20 and the forward P/E to about 12, far below Intuit's historical premium multiple near 48. In October Intuit agreed to buy Sequence, an AI-native revenue management startup, for undisclosed terms, and launched Intuit Intelligence internationally. So the stock now trades less on this year's results and more on whether AI is a threat Intuit absorbs or one that finally cracks its pricing power.

The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The stock has already fallen by more than half from its 2025 high on exactly this fear, including about 49% in 2026 alone, and fiscal 2027 revenue guidance of about 9.5% growth is a step down from fiscal 2026's roughly 14%, so sentiment can swing hard on any sign of slowing QuickBooks or TurboTax momentum. TurboTax also faces recurring regulatory and free-file scrutiny (including the IRS Direct File program), while consumer segments are sensitive to a weaker economy and softer lending. Heavy AI investment, acquisitions such as Sequence, and a workforce reorganization add execution risk if the changes disrupt the core business. Finally, competition is intensifying across every segment from lower-cost software and AI-native entrants.

31 analysts publish price targets on INTU, averaging $407.76 against a $355.03 price as of November 2026, or +14.9%. The published targets run from $290.00 to $732.00, a wide spread, and the ratings split 20 buy, 12 hold, 2 sell. Over the last six months there has been 1 raise and 3 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full INTU forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on Intuit Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. QuickBooks and the small-business platform. QuickBooks Online Accounting revenue grew about 22% in the most recent quarter, driven by higher effective prices, customer growth and a mix shift toward higher tiers. The most optimistic published target, $732.00, assumes this works close to its best case.

The case against. The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The most pessimistic target, $290.00, is roughly what INTU is worth if this bites instead.

Read the full bull and bear case on INTU, including what would have to change to break either one. Walnut is not an investment adviser.

No. Intuit Inc. (INTU) has not split its stock in the last 10 years. That is a statement about the window we check rather than about the company’s entire history, so an older split is possible. It also matters less than it once did: fractional shares mean a high price per share no longer keeps smaller investors out, which removed most of the practical reason to split.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Intuit Inc.'s investor relations page or your broker.

• Revenue (FY2026, ended July): ~$21.5B (+~14% YoY)
• Q4 FY2026 revenue / EPS: ~$4.35B (+~14%); EPS $4.03 vs ~$3.59 estimate
• FY2027 revenue guidance: ~$23.4B (+~9.5%)
• FY2027 GAAP EPS guidance: ~$20.24
• Net income (FY2026): ~$4.6B; profit margin ~21%
• P/E (trailing / forward): ~20x / ~12x
• Dividend yield: ~1.7%
• Market cap: ~$87B (price ~$324 on Oct 16, 2026)

Intuit closed fiscal 2026 with about 14% revenue growth and beat estimates in its fourth quarter, then guided fiscal 2027 to roughly 9.5% revenue growth. The shares are down about 49% in 2026 on AI-disruption fears, leaving the trailing P/E near 20 and the forward P/E near 12, well below Intuit's ten-year median around 48. Fiscal Q1 2027 results are expected around November 19, 2026, with consensus EPS of about $2.64 in the seasonally small quarter.

If you want INTU exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.

These are the investment theses INTU naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.

Other names that sit close to INTU: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get INTU exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (FINX, VFLO), which spreads the position across many companies. Or build it into a focused thematic portfolio, so INTU sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where INTU fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

INTU pairs durable, cash-rich franchises with fresh AI-disruption anxiety, so after a steep decline the stock has become a debate about whether the same AI wave threatens Intuit or gets absorbed by it. Fiscal 2026 revenue reached about $21.5 billion and fiscal 2027 guidance calls for about 9.5% growth, yet the shares trade near 12 times forward earnings, a fraction of their historical premium.

Whether INTU is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is INTU a buy or a sell?, and where the stock could go from here in the INTU stock forecast.

For income investors, whether INTU pays a dividend and how the payout looks is covered in does INTU pay a dividend? And to weigh INTU against a peer, read the full side-by-side comparisons: INTU vs AAPL and INTU vs ADBE.