Intuit Inc. (INTU) Stock Price & How to Invest

Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. The company earns most of its revenue from recurring software subscriptions and services, with QuickBooks Online and TurboTax as the two largest profit engines. It generates high margins, returns cash through a growing dividend and large buybacks, and has been reorganizing its entire product suite around generative AI through its Intuit Assist assistant and a multi-year partnership with Anthropic to build custom AI agents.

The investment picture in mid-2026 is unusually polarized. Fundamentals still look strong: fiscal Q3 2026 revenue grew about 10%, QuickBooks Online Accounting grew roughly 22%, and management raised full-year guidance to around 13% to 14% growth. Yet the shares have fallen roughly 64% over the past year, from a 2025 peak near $800 to the mid-$270s, on fears that AI chatbots and automated agents could erode the value of paid tax prep and bookkeeping. That decline compressed the trailing P/E to about 17, far below Intuit's historical premium multiple near 48. So the stock now trades less on this year's results and more on whether AI is a threat Intuit absorbs or one that finally cracks its pricing power.

The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The stock has already fallen roughly two-thirds from its 2025 high on exactly this fear, so sentiment can swing hard on any sign of slowing QuickBooks or TurboTax momentum. TurboTax also faces recurring regulatory and free-file scrutiny (including the IRS Direct File program), while consumer segments are sensitive to a weaker economy and softer lending. Heavy AI investment and a workforce reorganization add execution risk if the changes disrupt the core business. Finally, competition is intensifying across every segment from lower-cost software and AI-native entrants.

33 analysts publish price targets on INTU, averaging $456.47 against a $316.07 price as of August 2026, or +44.4%. The published targets run from $250.00 to $921.00, a wide spread, and the ratings split 25 buy, 8 hold, 2 sell. Over the last six months there have been 0 raises and 12 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full INTU forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on Intuit Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. QuickBooks and the small-business platform. QuickBooks Online Accounting revenue grew about 22% in the most recent quarter, driven by higher effective prices, customer growth and a mix shift toward higher tiers. The most optimistic published target, $921.00, assumes this works close to its best case.

The case against. The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The most pessimistic target, $250.00, is roughly what INTU is worth if this bites instead.

Read the full bull and bear case on INTU, including what would have to change to break either one. Walnut is not an investment adviser.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Intuit Inc.'s investor relations page or your broker.

• Revenue (TTM): ~$20B
• Q3 FY2026 revenue: ~$8.6B (+10% YoY)
• FY2026 revenue guidance: ~$21.3B (+13% to 14%)
• Market cap: ~$75B
• P/E (trailing): ~17x
• Non-GAAP EPS (FY2026 guide): ~$23.80

Intuit posted about 10% revenue growth in fiscal Q3 2026 (the quarter ended April 2026, its seasonally largest tax quarter) and raised full-year guidance to roughly 13% to 14% growth with non-GAAP EPS around $23.80 to $23.85. Despite those results, the shares have fallen roughly 64% over the past year on AI-disruption fears, dropping from a 2025 peak near $800 to the mid-$270s and pushing the trailing P/E near 17, well below Intuit's ten-year median around 48. The result is a stock priced far more cautiously than its reported financials alone would suggest.

If you want INTU exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.

These are the investment theses INTU naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.

Other names that sit close to INTU: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get INTU exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (IGV, FINX, VFLO), which spreads the position across many companies. Or build it into a focused thematic portfolio, so INTU sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where INTU fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

INTU pairs durable, cash-rich franchises with fresh AI-disruption anxiety, so after a steep decline the stock has become a debate about whether the same AI wave threatens Intuit or gets absorbed by it.

Whether INTU is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is INTU a buy or a sell?, and where the stock could go from here in the INTU stock forecast.

For income investors, whether INTU pays a dividend and how the payout looks is covered in does INTU pay a dividend? And to weigh INTU against a peer, read the full side-by-side comparisons: INTU vs AAPL and INTU vs ADBE.