H&R Block, Inc. (HRB) Stock Price & How to Invest

Last updated July 2026

Short answer

HRB is H&R Block, the assisted and DIY tax preparation company whose entire year is decided in one quarter, and it trades like a cash machine in slow decline: roughly 7 to 8 times earnings with a dividend near 3.6% and a buyback that has been shrinking the share count for years. Investors are effectively deciding whether the cash returns arrive faster than DIY software and AI filing tools erode the assisted business.

HRB stock price

As of 2026-08-07, H&R Block, Inc. (HRB) last closed at $46.19, down 16.5% over the past year. Over the past 52 weeks it has traded between $28.34 and $55.35.

HRB last close
$46.19
1 day
+0.52%
1 month
+18.07%
1 year
-16.55%
52-week range
$28.34 to $55.35
Last close
2026-08-07

Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or H&R Block, Inc.'s investor relations page. Walnut is informational, not investment advice.

What does H&R Block, Inc. (HRB) do?

H&R Block prepares individual income tax returns in the United States, Canada and Australia through roughly 9,000 company-owned and franchise offices plus its own DIY software and mobile apps. Revenue comes mostly from fees for assisted returns, with a growing layer of adjacent products: Spruce mobile banking, Refund Transfer, Peace of Mind guarantees, small business services through Block Advisors, and Wave accounting software for the very small business market. The business is unusually concentrated in time. The fiscal year ends June 30, and the January to March quarter carries most of the annual revenue, so the first two fiscal quarters normally report operating losses while the company spends on marketing, seasonal hiring and office readiness ahead of filing season.

The investment picture is a slow-growth, high-cash-conversion franchise priced for skepticism. Fiscal 2026 guidance called for revenue of roughly $3.91 to $3.92 billion, EBITDA of roughly $1.03 billion and adjusted diluted EPS of roughly $5.10 to $5.20, with fiscal-year results scheduled for August 11, 2026. Third quarter fiscal 2026 revenue was about $2.40 billion, up roughly 5% year over year, which is around 61% of the full-year total landing in a single quarter. The stock traded near $46 in early August 2026 for a market capitalization around $5.8 billion and a trailing price-to-earnings ratio near 8. That multiple reflects the market's view that total returns filed by paid preparers face structural pressure from free and low-cost DIY software, from AI assistants that can walk a filer through a simple return, and from periodic political attempts to revive a government-run free filing option. Management's answer has been to grow revenue per return, add adjacent financial products, and return most of the free cash flow to shareholders.

What's driving H&R Block, Inc. (HRB)?

1. Price and mix rather than volume.

H&R Block has grown revenue in recent years largely through higher net average charge per return, not by preparing more returns. Complexity in the tax code, small business filers routed to Block Advisors, and attach products like Peace of Mind and Refund Transfer all lift the average ticket. The durability of that pricing power is the single most important variable in the model.

2. Capital returns that shrink the float.

The company has been buying back stock steadily, with roughly $700 million remaining on a $1.5 billion authorization plus an incremental $100 million authorized for the fourth quarter of fiscal 2026. The quarterly dividend was $0.42 per share, which is about $1.68 annualized and a yield near 3.6% at an August 2026 price around $46. Buybacks on a shrinking share count are doing a meaningful share of the EPS growth.

3. Fighting DIY on its own turf.

H&R Block bundles AI Tax Assist into its paid online tiers at no extra charge, positioning the DIY product as a cheaper alternative to TurboTax rather than a premium one. The strategic bet is that filers who leave the office still stay inside the H&R Block ecosystem at a lower price point, converting a lost assisted customer into a retained software customer instead of a lost one.

4. Adjacent financial services.

Spruce mobile banking, Emerald Card, refund advance lending and Wave small business accounting are attempts to turn a once-a-year transaction into a year-round relationship. These lines are small relative to tax prep today, so they matter more as a signal of whether the company can diversify away from a single seasonal event than as a near-term earnings driver.

What are the risks to H&R Block, Inc. (HRB)?

The structural risk is secular decline in paid assisted tax preparation as DIY software and general-purpose AI assistants make simple returns cheaper to self-file, which would compress volumes even if price per return keeps rising. Competitive risk is concentrated in Intuit, whose TurboTax holds roughly 60% of the US consumer tax software market and outspends H&R Block on both product and marketing. Policy risk cuts both ways: the IRS Direct File program was suspended in November 2025, which removed a free government competitor, but bills to revive it were introduced in 2026 and a return of a credible free federal filing option would pressure the low end of the market. The extreme seasonality means one weak filing season, a delayed IRS start date or a botched marketing campaign lands almost entirely in a single quarter with little chance to recover within the fiscal year. Finally, the company carries meaningful leverage relative to its equity value, so aggressive buybacks funded partly with debt leave less room if a filing season disappoints.

What is the H&R Block, Inc. (HRB) forecast?

3 analysts publish price targets on HRB, averaging $42.00 against a $46.19 price as of August 2026, or -9.1%. The published targets run from $29.00 to $50.00, a moderate spread, and the ratings split 1 buy, 3 hold, 1 sell. Over the last six months there have been 0 raises and 1 cut among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full HRB forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

Is HRB a buy or a sell?

We give no verdict on H&R Block, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Price and mix rather than volume. H&R Block has grown revenue in recent years largely through higher net average charge per return, not by preparing more returns. The most optimistic published target, $50.00, assumes this works close to its best case.

The case against. The structural risk is secular decline in paid assisted tax preparation as DIY software and general-purpose AI assistants make simple returns cheaper to self-file, which would compress volumes even if price per return keeps rising. The most pessimistic target, $29.00, is roughly what HRB is worth if this bites instead.

Read the full bull and bear case on HRB, including what would have to change to break either one. Walnut is not an investment adviser.

How is H&R Block, Inc. (HRB) valued? (approximate, August 2026)

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see H&R Block, Inc.'s investor relations page or your broker.

  • Share price: ~$46
  • Market cap: ~$5.8B
  • Revenue (FY2026 guidance): ~$3.91B to $3.92B
  • Adjusted diluted EPS (FY2026 guidance): ~$5.10 to $5.20
  • Trailing P/E: ~8x
  • Dividend: ~$0.42 per quarter (~3.6% yield)

HRB trades at a single-digit earnings multiple, which is well below the broad US market and reflects a market that treats tax prep volumes as a melting asset rather than a growth business. Fiscal 2026 guidance implied revenue growth around 4% and adjusted EPS growth around 10%, with the gap between the two coming largely from share repurchases. Full fiscal 2026 results were scheduled for release on August 11, 2026, so the guidance figures above are the most recent company framing rather than final audited numbers.

Who competes with H&R Block, Inc. (HRB)?

DIY tax software

Intuit's TurboTax is the dominant force here with roughly 60% of the US consumer tax software market and tens of millions of annual filers, and it has embedded its own AI assistant across every tier. Smaller discount players including TaxAct, TaxSlayer, FreeTaxUSA and Cash App Taxes compete mostly on price and pull the simplest returns out of the paid market entirely. H&R Block competes in this category with its own online tiers, which are cheaper than TurboTax at most levels but carry lower revenue per return than an office visit.

Assisted and storefront preparation

Jackson Hewitt, Liberty Tax and a long tail of independent local preparers, CPAs and enrolled agents compete for the filer who wants a human in the room. This is H&R Block's core franchise and the one with the strongest brand recognition, but it is also the most exposed to office closures, seasonal labor costs and the slow migration of simple returns to software.

AI assistants and free or government filing

General-purpose AI chat assistants can now walk many filers through a straightforward W-2 return, and free tiers from software vendors plus the IRS Free File partnership cover the simplest cases at zero cost. The IRS Direct File pilot was suspended in November 2025, but legislative efforts to revive a free federal filing tool continued into 2026. This category is less a set of named competitors than an ongoing reduction in the price a simple return can command.

What stocks are similar to H&R Block, Inc. (HRB)?

Other names that sit close to HRB: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

How to invest in H&R Block, Inc. (HRB)

There are three common ways to get HRB exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so HRB sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where HRB fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

The bottom line on H&R Block, Inc. (HRB)

HRB is a low-multiple, cash-returning tax franchise where the debate is about terminal demand for paid tax help, not about this year's earnings.

More on H&R Block, Inc. (HRB)

Whether HRB is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is HRB a buy or a sell?, and where the stock could go from here in the HRB stock forecast.

For income investors, whether HRB pays a dividend and how the payout looks is covered in does HRB pay a dividend? And to weigh HRB against a peer, read the full side-by-side comparisons: HRB vs INTU and HRB vs JXN.

Wondering how HRB fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in H&R Block, Inc. with AI

Connect the broker you already use and ask Walnut's AI how HRB fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What does H&R Block actually do?

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H&R Block prepares individual income tax returns through roughly 9,000 company-owned and franchise offices in the United States, Canada and Australia, and it sells DIY tax software and mobile apps for filers who want to do it themselves. It also runs adjacent financial products including Spruce mobile banking, the Emerald Card, Refund Transfer, Block Advisors for small business and Wave accounting software.

Why are H&R Block's quarterly results so lumpy?

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The fiscal year ends June 30, and the bulk of tax filing happens between late January and mid April. Third quarter fiscal 2026 revenue of about $2.40 billion was roughly 61% of the full-year guidance of about $3.91 billion. The first and second fiscal quarters, which cover July through December, normally report operating losses because the company is spending on marketing, seasonal hiring and office preparation before any meaningful revenue arrives.

How should the off-season losses be read?

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Losses in the July to December quarters are the normal shape of the business, not a deterioration. The more informative comparisons are year-over-year change in the size of the off-season loss, early-season client volume commentary, and the net average charge per return once filing season data starts arriving in the January to March quarter.

What does H&R Block pay in dividends?

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The quarterly dividend was $0.42 per share as of mid 2026, which is about $1.68 annualized and a yield near 3.6% at a share price around $46. The company has raised the payout repeatedly over the past decade, with management noting dividends have grown roughly 110% since 2016.

How large is the share buyback?

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H&R Block had roughly $700 million remaining on a $1.5 billion repurchase authorization heading into the fourth quarter of fiscal 2026, and the board authorized an incremental $100 million of repurchases for that quarter. Sustained buybacks are why adjusted EPS growth guidance of roughly 10% ran well ahead of revenue growth guidance of roughly 4%.

Is AI a threat to H&R Block or a tool for it?

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Both. General-purpose AI assistants and AI-enhanced DIY software lower the perceived need to pay a human for a simple return, which pressures the assisted business that generates the highest revenue per client. H&R Block's counter is to include its own AI Tax Assist in paid online tiers at no extra charge, keeping price-sensitive filers inside its ecosystem at a lower revenue per return rather than losing them entirely.

What happened to the IRS Direct File program?

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Direct File was a government-run free filing pilot that the White House formally suspended in November 2025. Its removal took a free federal competitor off the board for the 2026 season, though bills to revive it were introduced in 2026 and both H&R Block and Intuit have spent heavily on lobbying around the issue. A durable, well-funded free federal option would put pressure on the lowest-price end of the market.

Why is the earnings multiple so low?

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At roughly 8 times trailing earnings, the market is pricing structural decline in the number of returns filed by paid preparers rather than a near-term earnings problem. The company converts a high share of earnings to cash and returns most of it, so the central question is whether cumulative dividends and buybacks compound faster than the underlying franchise shrinks. That is a judgment about terminal demand for paid tax help, and different investors reach opposite conclusions from the same numbers.

Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with H&R Block, Inc.'s investor relations page or your broker before making investment decisions.