HRB vs INTU: How H&R Block and Intuit Compare (2026)
Last updated August 2026
Short answer
INTU is the larger of the two ($86.46B market cap): the incumbent the market prices for continued execution (11.56x forward earnings, beta 1.00). HRB is the smaller challenger ($5.86B), cheaper on forward earnings (7.88x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
HRB vs INTU: the tie-breaker metrics
Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | HRB | INTU | What it tells you |
|---|---|---|---|
| Market cap | $5.86B | $86.46B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 7.88 | 11.56 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 8.26 | 19.27 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 0.35 | 1.00 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 65% of range | 12% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
Reading it: HRB is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how HRB and INTU affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. HRB and INTU share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined HRB and INTU exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does H&R Block (HRB) do?
H&R Block prepares individual income tax returns in the United States, Canada and Australia through roughly 9,000 company-owned and franchise offices plus its own DIY software and mobile apps. Revenue comes mostly from fees for assisted returns, with a growing layer of adjacent products: Spruce mobile banking, Refund Transfer, Peace of Mind guarantees, small business services through Block Advisors, and Wave accounting software for the very small business market. The business is unusually concentrated in time. The fiscal year ends June 30, and the January to March quarter carries most of the annual revenue, so the first two fiscal quarters normally report operating losses while the company spends on marketing, seasonal hiring and office readiness ahead of filing season.
What does Intuit (INTU) do?
Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. The company earns most of its revenue from recurring software subscriptions and services, with QuickBooks Online and TurboTax as the two largest profit engines. It generates high margins, returns cash through a growing dividend and large buybacks, and has been reorganizing its entire product suite around generative AI through its Intuit Assist assistant and a multi-year partnership with Anthropic to build custom AI agents.
HRB vs INTU: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- HRB drivers: Price and mix rather than volume; Capital returns that shrink the float.
- INTU drivers: QuickBooks and the small-business platform; AI reinvention and the Anthropic partnership.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The structural risk is secular decline in paid assisted tax preparation as DIY software and general-purpose AI assistants make simple returns cheaper to self-file, which would compress volumes even if price per return keeps rising. For INTU, the central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple.
HRB or INTU: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick HRB if you believe its drivers more; INTU if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the HRB and INTU guides.
HRB vs INTU: the full fundamentals
HRB. HRB trades at a single-digit earnings multiple, which is well below the broad US market and reflects a market that treats tax prep volumes as a melting asset rather than a growth business. Fiscal 2026 guidance implied revenue growth around 4% and adjusted EPS growth around 10%, with the gap between the two coming largely from share repurchases. Full fiscal 2026 results were scheduled for release on August 11, 2026, so the guidance figures above are the most recent company framing rather than final audited numbers.
INTU. Intuit posted about 10% revenue growth in fiscal Q3 2026 (the quarter ended April 2026, its seasonally largest tax quarter) and raised full-year guidance to roughly 13% to 14% growth with non-GAAP EPS around $23.80 to $23.85. Despite those results, the shares have fallen roughly 64% over the past year on AI-disruption fears, dropping from a 2025 peak near $800 to the mid-$270s and pushing the trailing P/E near 17, well below Intuit's ten-year median around 48. The result is a stock priced far more cautiously than its reported financials alone would suggest.
Headline figures (approximate, August 2026): HRB shows share price ~$46, market cap ~$5.8B, revenue (fy2026 guidance) ~$3.91B to $3.92B, adjusted diluted eps (fy2026 guidance) ~$5.10 to $5.20; INTU shows revenue (ttm) ~$20B, q3 fy2026 revenue ~$8.6B (+10% YoY), fy2026 revenue guidance ~$21.3B (+13% to 14%), market cap ~$75B.
The bottom line: HRB vs INTU
HRB and INTU are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined HRB and INTU exposure against your real portfolio. It is not an investment adviser.
Wondering how HRB or INTU fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in H&R Block with AI
Connect the broker you already use and ask Walnut's AI how HRB fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between HRB and INTU?
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H&R Block prepares individual income tax returns in the United States, Canada and Australia through roughly 9,000 company-owned and franchise offices plus its own DIY software and mobile apps. Intuit is a financial technology company built around four platforms: QuickBooks and Mailchimp for small and mid-market businesses, TurboTax for consumer tax filing, Credit Karma for consumer credit and personal finance, and a ProTax line for accountants. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is HRB or INTU the better stock?
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Neither is universally better. INTU is the larger incumbent; HRB is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, HRB or INTU?
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On forward P/E (as of August 2026), HRB trades at 7.88x and INTU at 11.56x, so HRB is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both HRB and INTU?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of HRB vs INTU?
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HRB: The structural risk is secular decline in paid assisted tax preparation as DIY software and general-purpose AI assistants make simple returns cheaper to self-file, which would compress volumes even if price per return keeps rising. Competitive risk is concentrated in Intuit, whose TurboTax holds roughly 60% of the US consumer tax software market and outspends H&R Block on both product and marketing. Policy risk cuts both ways: the IRS Direct File program was suspended in November 2025, which removed a free government competitor, but bills to revive it were introduced in 2026 and a return of a credible free federal filing option would pressure the low end of the market. The extreme seasonality means one weak filing season, a delayed IRS start date or a botched marketing campaign lands almost entirely in a single quarter with little chance to recover within the fiscal year. Finally, the company carries meaningful leverage relative to its equity value, so aggressive buybacks funded partly with debt leave less room if a filing season disappoints. INTU: The central risk is that AI assistants and free or low-cost automated tools erode the perceived value of paid tax preparation and bookkeeping, pressuring Intuit's pricing power and its historically premium multiple. The stock has already fallen roughly two-thirds from its 2025 high on exactly this fear, so sentiment can swing hard on any sign of slowing QuickBooks or TurboTax momentum. TurboTax also faces recurring regulatory and free-file scrutiny (including the IRS Direct File program), while consumer segments are sensitive to a weaker economy and softer lending. Heavy AI investment and a workforce reorganization add execution risk if the changes disrupt the core business. Finally, competition is intensifying across every segment from lower-cost software and AI-native entrants.
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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell HRB or INTU; figures are approximate and dated (as of August 2026). Verify current data before investing.