AMZN vs FUBO: How Amazon and fuboTV Compare (2026)
Last updated July 2026
Short answer
AMZN is the larger of the two ($2.46T market cap): the incumbent the market prices for continued execution (23.02x forward earnings, beta 1.46). FUBO is the smaller challenger ($261.02M), cheaper on forward earnings (18.78x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
AMZN vs FUBO: the tie-breaker metrics
Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | AMZN | FUBO | What it tells you |
|---|---|---|---|
| Market cap | $2.46T | $261.02M | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 23.02 | 18.78 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 27.31 | 2.31 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 1.46 | 2.40 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 39% of range | 2% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 5.56 | 0.32 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Reading it: FUBO is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how AMZN and FUBO affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. AMZN and FUBO share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined AMZN and FUBO exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does Amazon (AMZN) do?
Amazon is one of the largest companies in the world, operating across three major business lines. Amazon Web Services (AWS) is the dominant global cloud computing provider, generating around $110 billion in annual revenue and most of the company's operating income. The North America and International e-commerce segments include the Amazon online marketplace, Prime membership, and third-party seller services. Advertising has grown into the third-largest digital ad business in the world (after Google and Meta).
What does fuboTV (FUBO) do?
fuboTV Inc. (NYSE: FUBO) is a live-TV streaming platform built around sports. It bundles live sports, news, and entertainment channels delivered over the internet, positioning itself as a cable-replacement service for viewers who want a broad lineup of live games without a traditional satellite or cable subscription. The company makes money in two main ways: recurring subscription fees from its monthly streaming plans, which are the dominant revenue source, and a growing advertising business that monetizes its live-viewing audience through ad-supported inventory across its content. Fubo has historically carried a relatively high monthly average revenue per user for a streaming service because its plans are priced like a pay-TV bundle rather than a single on-demand app.
AMZN vs FUBO: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- AMZN drivers: AWS as the AI infrastructure backbone; Retail margin expansion.
- FUBO drivers: Scale From the Disney Combination; Sports-First Positioning.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Hyperscaler AI capex is concentrated; if model training demand cools, AWS growth slows. For FUBO, the core risk is economic: live-TV streaming carries very high programming and sports-rights costs, which keep gross margins thin and have historically driven large net losses; Fubo reported roughly $85 million in net losses over the trailing twelve months and a pro forma net loss in Q1 2026 even as adjusted EBITDA turned positive.
AMZN or FUBO: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick AMZN if you believe its drivers more; FUBO if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the AMZN and FUBO guides.
AMZN vs FUBO: the full fundamentals
AMZN. Amazon's headline P/E reflects the aggregate of low-margin retail and high-margin AWS/advertising. The valuation premium is paid for AWS specifically; retail is essentially valued near cost. P/E of 40x is elevated versus the S&P 500 average (~22x), supported by AWS growth re-accelerating.
FUBO. Fubo's financials shifted dramatically after the October 2025 combination with Hulu + Live TV, so trailing reported figures and pro forma combined figures can differ widely and should be read together. The business is still posting GAAP net losses driven by high content and sports-rights costs, even as pro forma adjusted EBITDA has turned positive, which is the gap the profitability thesis hinges on. Market capitalization has been unusually volatile in 2026 and varies by source and date, partly because Disney's roughly 70% ownership reshaped the public float and share structure; treat any single market-cap number as a snapshot rather than a stable anchor.
Headline figures (approximate, early 2026): AMZN shows revenue (ttm) ~$650 billion, operating margin ~10% (AWS materially higher; retail much lower), net income (ttm) ~$60 billion, eps (ttm) ~$5.50; FUBO shows revenue (ttm) ~$5.3 billion (reported); ~$6.2 billion on a pro forma combined basis, north america subscribers ~6.2 million (combined, as of Q1 2026), arpu Subscription ARPU runs high for streaming (priced like a pay-TV bundle, historically in the mid-to-high $80s per month); exact combined figure varies by disclosure, net loss (ttm) ~$85 million reported; Q1 2026 reported net loss ~$19 million (pro forma net loss ~$46 million).
The bottom line: AMZN vs FUBO
AMZN and FUBO are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined AMZN and FUBO exposure against your real portfolio. It is not an investment adviser.
Investing in Amazon with AI
Connect the broker you already use and ask Walnut's AI how AMZN fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between AMZN and FUBO?
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Amazon is one of the largest companies in the world, operating across three major business lines. fuboTV Inc. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is AMZN or FUBO the better stock?
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Neither is universally better. AMZN is the larger incumbent; FUBO is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, AMZN or FUBO?
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On forward P/E (as of July 2026), AMZN trades at 23.02x and FUBO at 18.78x, so FUBO is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both AMZN and FUBO?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of AMZN vs FUBO?
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AMZN: Hyperscaler AI capex is concentrated; if model training demand cools, AWS growth slows. Regulatory pressure on Amazon's third-party marketplace practices (FTC) remains active. FUBO: The core risk is economic: live-TV streaming carries very high programming and sports-rights costs, which keep gross margins thin and have historically driven large net losses; Fubo reported roughly $85 million in net losses over the trailing twelve months and a pro forma net loss in Q1 2026 even as adjusted EBITDA turned positive. Subscriber counts have been roughly flat to slightly down on a pro forma basis, so growth is not assured, and the category faces intense competition from YouTube TV, Sling, DirecTV Stream, and the entertainment giants themselves. Integration risk from the Disney combination is real, and with Disney owning roughly 70% of the company, minority public shareholders have limited control and are exposed to how Disney chooses to steward the asset. The stock has also been highly volatile, with market capitalization estimates ranging widely in 2026.
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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell AMZN or FUBO; figures are approximate and dated (as of July 2026). Verify current data before investing.