fuboTV Inc. (FUBO) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in fuboTV (FUBO) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. The thesis is that Fubo is a sports-first live-TV streaming service that, after combining with Disney's Hulu + Live TV business in October 2025, became the sixth-largest pay-TV provider in the United States with roughly 6.2 million subscribers and access to Disney's content and scale. The single biggest risk is structural: live-TV streaming carries very high content and sports-rights costs that compress margins, the company is still posting net losses, and it competes against larger, better-capitalized players like YouTube TV in a market where subscribers can churn quickly.
FUBO stock price
As of 2026-08-18, fuboTV Inc. (FUBO) last closed at $10.43, down 77.0% over the past year. Over the past 52 weeks it has traded between $8.09 and $54.72.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or fuboTV Inc.'s investor relations page. Walnut is informational, not investment advice.
What does fuboTV Inc. (FUBO) do?
fuboTV Inc. (NYSE: FUBO) is a live-TV streaming platform built around sports. It bundles live sports, news, and entertainment channels delivered over the internet, positioning itself as a cable-replacement service for viewers who want a broad lineup of live games without a traditional satellite or cable subscription. The company makes money in two main ways: recurring subscription fees from its monthly streaming plans, which are the dominant revenue source, and a growing advertising business that monetizes its live-viewing audience through ad-supported inventory across its content. Fubo has historically carried a relatively high monthly average revenue per user for a streaming service because its plans are priced like a pay-TV bundle rather than a single on-demand app.
Fubo went public in 2020 (after merging with FaceBank Group) and spent its early years chasing rapid subscriber growth while absorbing heavy content and sports-rights costs, which produced large losses. It later wound down an experimental sports-wagering segment to refocus on the core streaming business and a path to profitability. The defining event came on January 6, 2025, when Fubo and The Walt Disney Company announced an agreement to combine Disney's Hulu + Live TV business with Fubo. After clearing a U.S. Department of Justice review, the deal closed on October 29, 2025, with Disney owning approximately 70% of the combined company and existing Fubo shareholders holding roughly 30%. Fubo's management team, led by co-founder and CEO David Gandler, continued to run the combined business, which became the sixth-largest pay-TV provider in the U.S. with approximately 6 million subscribers at closing.
What's driving fuboTV Inc. (FUBO)?
Scale From the Disney Combination
Merging Hulu + Live TV into Fubo roughly tripled the subscriber base to about 6.2 million in North America and combined the two businesses into one of the largest virtual pay-TV operators in the country. Greater scale can improve negotiating leverage on programming, spread fixed technology and content costs over more subscribers, and give the combined entity access to Disney's content relationships and a committed term loan. Pro forma adjusted EBITDA in Q1 2026 was roughly $41 million, nearly double the comparable prior-year figure, which Fubo attributed partly to integration and scale benefits.
Sports-First Positioning
Fubo's identity is anchored in live sports, a category that remains one of the stickiest reasons households keep a live-TV subscription. The company has leaned into this with tiered plans and a standalone Fubo Sports offering launched in September 2025. A differentiated sports lineup can support pricing power and lower churn relative to general-entertainment streamers, and pairing it with Disney's ESPN-heavy content library deepens that sports moat.
Growing Advertising Business
Advertising is a higher-margin revenue stream than subscription pass-through, and Fubo has been expanding ad monetization of its live audience. As connected-TV advertising shifts toward streaming inventory, growth in Fubo's ad revenue can lift overall average revenue per user and improve unit economics without requiring proportionally higher content spending. Management has pointed to higher-margin ad revenue as a contributor to its improving adjusted EBITDA.
Path Toward Profitability
Fubo has shifted its stated priority from pure subscriber growth toward cost discipline and profitability. It reported positive adjusted EBITDA in some 2025 quarters and improving pro forma adjusted EBITDA into 2026, alongside cost reductions and the wind-down of unprofitable ventures. If the combined business can convert scale into sustained positive cash generation, that would address the central historical criticism of the equity.
What are the risks to fuboTV Inc. (FUBO)?
The core risk is economic: live-TV streaming carries very high programming and sports-rights costs, which keep gross margins thin and have historically driven large net losses; Fubo reported roughly $85 million in net losses over the trailing twelve months and a pro forma net loss in Q1 2026 even as adjusted EBITDA turned positive. Subscriber counts have been roughly flat to slightly down on a pro forma basis, so growth is not assured, and the category faces intense competition from YouTube TV, Sling, DirecTV Stream, and the entertainment giants themselves. Integration risk from the Disney combination is real, and with Disney owning roughly 70% of the company, minority public shareholders have limited control and are exposed to how Disney chooses to steward the asset. The stock has also been highly volatile, with market capitalization estimates ranging widely in 2026.
What is the fuboTV Inc. (FUBO) forecast?
8 analysts publish price targets on FUBO, averaging $17.00 against a $8.85 price as of August 2026, or +92.1%. The published targets run from $12.00 to $23.00, a moderate spread, and the ratings split 8 buy, 2 hold, 0 sell. Over the last six months there has been 1 raise and 2 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full FUBO forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is FUBO a buy or a sell?
We give no verdict on fuboTV Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Scale From the Disney Combination. Merging Hulu + Live TV into Fubo roughly tripled the subscriber base to about 6.2 million in North America and combined the two businesses into one of the largest virtual pay-TV operators in the country. The most optimistic published target, $23.00, assumes this works close to its best case.
The case against. The core risk is economic: live-TV streaming carries very high programming and sports-rights costs, which keep gross margins thin and have historically driven large net losses; Fubo reported roughly $85 million in net losses over the trailing twelve months and a pro forma net loss in Q1 2026 even as adjusted EBITDA turned positive. The most pessimistic target, $12.00, is roughly what FUBO is worth if this bites instead.
Read the full bull and bear case on FUBO, including what would have to change to break either one. Walnut is not an investment adviser.
How is fuboTV Inc. (FUBO) valued? (approximate, 2026-06-27)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see fuboTV Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$5.3 billion (reported); ~$6.2 billion on a pro forma combined basis
- North America Subscribers: ~6.2 million (combined, as of Q1 2026)
- ARPU: Subscription ARPU runs high for streaming (priced like a pay-TV bundle, historically in the mid-to-high $80s per month); exact combined figure varies by disclosure
- Net Loss (TTM): ~$85 million reported; Q1 2026 reported net loss ~$19 million (pro forma net loss ~$46 million)
- Adjusted EBITDA (Q1 2026, pro forma): ~$41 million positive
- Market Capitalization: Volatile and source-dependent in 2026, ranging from roughly $350 million to over $1 billion; post-merger share structure changed materially with Disney holding ~70%
Fubo's financials shifted dramatically after the October 2025 combination with Hulu + Live TV, so trailing reported figures and pro forma combined figures can differ widely and should be read together. The business is still posting GAAP net losses driven by high content and sports-rights costs, even as pro forma adjusted EBITDA has turned positive, which is the gap the profitability thesis hinges on. Market capitalization has been unusually volatile in 2026 and varies by source and date, partly because Disney's roughly 70% ownership reshaped the public float and share structure; treat any single market-cap number as a snapshot rather than a stable anchor.
What themes does fuboTV Inc. (FUBO) fit?
These are the investment theses FUBO naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.
Who competes with fuboTV Inc. (FUBO)?
YouTube TV (Alphabet)
YouTube TV is the largest virtual pay-TV service in the U.S. and Fubo's most formidable competitor, backed by Alphabet's balance sheet, advertising machine, and distribution. It offers a broad channel lineup including major sports and benefits from bundling and scale economics that can undercut pricing, making it the central reference point for Fubo's value proposition.
Hulu + Live TV and Disney Bundles
Hulu + Live TV is now part of the combined Fubo entity, but Disney's broader streaming ecosystem (Disney+, ESPN's direct-to-consumer offering, and various bundles) competes for the same sports and entertainment viewing time. Disney's control of premium sports rights through ESPN is both an asset to the combined company and a competitive force in the wider market.
Sling TV and DirecTV Stream
Sling TV (owned by DISH/EchoStar) competes on lower price points and flexible channel packages, appealing to cost-conscious cord-cutters. DirecTV Stream offers a more traditional cable-replacement bundle. Both compete directly on channel lineup, sports availability, and price, fragmenting the live-TV streaming market that Fubo operates in.
Legacy Cable and Satellite
Traditional pay-TV providers such as Comcast and Charter, along with satellite operators, remain alternatives for households that want live sports and channel bundles. While the secular trend favors streaming, these incumbents still hold large subscriber bases and compete on regional sports networks and bundled broadband pricing.
What stocks are similar to fuboTV Inc. (FUBO)?
Other names that sit close to FUBO: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in fuboTV Inc. (FUBO)
There are three common ways to get FUBO exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so FUBO sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where FUBO fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on fuboTV Inc. (FUBO)
FUBO today is a sports-led virtual pay-TV operator whose story changed materially when Disney's Hulu + Live TV business merged into it on October 29, 2025, leaving Disney with roughly 70% ownership and creating a combined base of about 6.2 million North America subscribers. The near-term driver is integration of that larger base alongside a growing, higher-margin advertising business and a path toward positive adjusted EBITDA. If you believe sports-anchored live TV remains a durable category and the Disney combination gives Fubo the content and scale to defend it, the question becomes sizing and overlap with other media or communication-services holdings, not timing; the risk is that content and sports-rights costs keep GAAP losses negative, subscribers stay roughly flat or decline, and larger competitors continue to pressure pricing.
More on fuboTV Inc. (FUBO)
Whether FUBO is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is FUBO a buy or a sell?, and where the stock could go from here in the FUBO stock forecast.
For income investors, whether FUBO pays a dividend and how the payout looks is covered in does FUBO pay a dividend? And to weigh FUBO against a peer, read the full side-by-side comparisons: FUBO vs AAPL and FUBO vs AMZN.
Wondering how FUBO fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in fuboTV Inc. with AI
Connect the broker you already use and ask Walnut's AI how FUBO fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is fuboTV?
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fuboTV (FUBO) is a sports-first live-TV streaming service that delivers live sports, news, and entertainment channels over the internet as a cable-replacement bundle. It earns money mainly from monthly subscription fees plus a growing advertising business. In October 2025 it combined with Disney's Hulu + Live TV business to become one of the largest virtual pay-TV providers in the United States.
Is FUBO a good stock to buy right now?
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That depends entirely on your goals, time horizon, and risk tolerance, and this is not investment advice. The bull case is the Disney combination's scale, a sports-anchored audience, growing ad revenue, and improving adjusted EBITDA. The bear case is persistent GAAP net losses from high content costs, flat-to-declining subscribers, intense competition, and a stock that has been very volatile with limited minority-shareholder control.
Is FUBO profitable?
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Not on a GAAP basis as of mid-2026. Fubo reported roughly $85 million in net losses over the trailing twelve months, and Q1 2026 still showed a net loss. However, the company has reported positive adjusted EBITDA in recent periods, with pro forma adjusted EBITDA around $41 million in Q1 2026, so the gap between adjusted profitability and GAAP losses is central to the investment debate.
What is the Fubo Disney deal?
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On January 6, 2025, Fubo and The Walt Disney Company agreed to combine Disney's Hulu + Live TV business with Fubo. After clearing a U.S. Department of Justice review, the deal closed on October 29, 2025. Disney owns roughly 70% of the combined company and prior Fubo shareholders about 30%, creating the sixth-largest U.S. pay-TV provider with around 6 million subscribers at closing.
Does FUBO pay a dividend?
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No. As of mid-2026, fuboTV does not pay a dividend. The company is still working toward sustained profitability and reinvests in content, technology, and integration of the Hulu + Live TV business rather than returning cash to shareholders. Any return from owning FUBO would have to come from share-price appreciation rather than dividend income.
How many subscribers does fuboTV have?
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On a combined basis after merging with Hulu + Live TV, Fubo ended the first quarter of 2026 with roughly 6.2 million North America subscribers. That base was approximately flat to slightly down compared with the pro forma prior-year period, which is why subscriber stability rather than rapid growth is a key part of the current story.
Who are fuboTV's main competitors?
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Fubo competes primarily with YouTube TV, the largest virtual pay-TV service, along with Sling TV, DirecTV Stream, and legacy cable and satellite providers. Disney's broader streaming ecosystem, including ESPN's direct-to-consumer service, also competes for sports viewers. Competition centers on channel lineups, live-sports rights, and price, where larger rivals often have scale and bundling advantages.
How does fuboTV make money?
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Fubo generates revenue in two main ways: subscription fees from its monthly live-TV streaming plans, which are the largest source, and advertising sold against its live-viewing audience. Subscription ARPU is high for streaming because plans are priced like a pay-TV bundle. The advertising business carries higher margins and has been a growing contributor to the company's improving adjusted EBITDA.
Guides that feature FUBO
FUBO is one of the names covered in these guides. Each one puts the stock next to its peers so you can see where it fits rather than judging it alone.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with fuboTV Inc.'s investor relations page or your broker before making investment decisions.