AMZN vs VSAT: How Amazon and Viasat Compare (2026)
Last updated July 2026
Short answer
AMZN is the larger of the two ($2.46T market cap): the incumbent the market prices for continued execution (23.02x forward earnings, beta 1.46). VSAT is the smaller challenger ($9.79B), actually pricier on forward earnings (176.13x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
AMZN vs VSAT: the tie-breaker metrics
Same yardstick, side by side (as of July 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | AMZN | VSAT | What it tells you |
|---|---|---|---|
| Market cap | $2.46T | $9.79B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 23.02 | 176.13 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Beta | 1.46 | 1.70 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 39% of range | 72% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 5.56 | 2.08 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Reading it: AMZN is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how AMZN and VSAT affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. AMZN and VSAT share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined AMZN and VSAT exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does Amazon (AMZN) do?
Amazon is one of the largest companies in the world, operating across three major business lines. Amazon Web Services (AWS) is the dominant global cloud computing provider, generating around $110 billion in annual revenue and most of the company's operating income. The North America and International e-commerce segments include the Amazon online marketplace, Prime membership, and third-party seller services. Advertising has grown into the third-largest digital ad business in the world (after Google and Meta).
What does Viasat (VSAT) do?
Viasat is a satellite communications company that provides broadband internet and secure connectivity from space. It operates geostationary satellites that beam internet to homes, businesses, aircraft, ships, and government and military users in places where terrestrial networks do not reach. Its largest and best-known business is in-flight connectivity (IFC): Viasat provides the Wi-Fi on many commercial airlines. In 2023 it acquired Inmarsat, a major satellite operator, dramatically expanding its global maritime, aviation, and government communications footprint, but also loading the balance sheet with substantial debt. Viasat serves three broad markets: aviation (in-flight Wi-Fi), government and defense (secure, resilient communications and cybersecurity), and commercial fixed and mobile broadband. The company designs its own satellites and ground systems. Headquartered in Carlsbad, California, Viasat sits in a capital-intensive industry now being disrupted by low-Earth-orbit constellations like SpaceX's Starlink, making its competitive positioning and debt load central to its investment story.
AMZN vs VSAT: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- AMZN drivers: AWS as the AI infrastructure backbone; Retail margin expansion.
- VSAT drivers: In-flight connectivity leadership; Government and defense demand.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Hyperscaler AI capex is concentrated; if model training demand cools, AWS growth slows. For VSAT, viasat's central risk is competition from low-Earth-orbit (LEO) constellations, especially SpaceX's Starlink and Amazon's Kuiper, which offer lower latency and aggressive pricing across aviation, maritime, and consumer broadband, threatening Viasat's geostationary model.
AMZN or VSAT: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick AMZN if you believe its drivers more; VSAT if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the AMZN and VSAT guides.
AMZN vs VSAT: the full fundamentals
AMZN. Amazon's headline P/E reflects the aggregate of low-margin retail and high-margin AWS/advertising. The valuation premium is paid for AWS specifically; retail is essentially valued near cost. P/E of 40x is elevated versus the S&P 500 average (~22x), supported by AWS growth re-accelerating.
VSAT. Viasat trades at a low multiple relative to revenue and EBITDA, reflecting its heavy debt, capital intensity, and the structural threat from LEO constellations. The valuation embeds skepticism about deleveraging and competitive positioning. Bulls view it as a deep-value, asset-rich turnaround on EBITDA and government revenue; bears see secular disruption and balance-sheet risk.
Headline figures (approximate, early 2026): AMZN shows revenue (ttm) ~$650 billion, operating margin ~10% (AWS materially higher; retail much lower), net income (ttm) ~$60 billion, eps (ttm) ~$5.50; VSAT shows revenue (ttm) ~$4.5 billion, adjusted ebitda ~$1.5 billion, operating margin low single digits (GAAP, pressured by D&A and interest), net debt elevated post-Inmarsat (multiple turns of EBITDA).
The bottom line: AMZN vs VSAT
AMZN and VSAT are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined AMZN and VSAT exposure against your real portfolio. It is not an investment adviser.
Wondering how AMZN or VSAT fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Amazon with AI
Connect the broker you already use and ask Walnut's AI how AMZN fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between AMZN and VSAT?
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Amazon is one of the largest companies in the world, operating across three major business lines. Viasat is a satellite communications company that provides broadband internet and secure connectivity from space. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is AMZN or VSAT the better stock?
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Neither is universally better. AMZN is the larger incumbent; VSAT is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, AMZN or VSAT?
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On forward P/E (as of July 2026), AMZN trades at 23.02x and VSAT at 176.13x, so AMZN is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both AMZN and VSAT?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of AMZN vs VSAT?
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AMZN: Hyperscaler AI capex is concentrated; if model training demand cools, AWS growth slows. Regulatory pressure on Amazon's third-party marketplace practices (FTC) remains active. VSAT: Viasat's central risk is competition from low-Earth-orbit (LEO) constellations, especially SpaceX's Starlink and Amazon's Kuiper, which offer lower latency and aggressive pricing across aviation, maritime, and consumer broadband, threatening Viasat's geostationary model. The Inmarsat deal left Viasat with a heavy debt load, so deleveraging depends on synergies and free cash flow that are not guaranteed. Satellites are enormously capital-intensive and carry launch and in-orbit failure risk; Viasat has experienced satellite anomalies that impaired capacity. Consumer fixed broadband is in structural decline against fiber and LEO. The stock has been volatile and pressured by these structural concerns. Execution on integration, the next-generation ViaSat-3 fleet, and debt reduction all carry meaningful uncertainty.
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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell AMZN or VSAT; figures are approximate and dated (as of July 2026). Verify current data before investing.