ASO vs DKS: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

DKS is the larger of the two ($17.53B market cap): the incumbent the market prices for continued execution (11.99x forward earnings, beta 1.22). ASO is the smaller challenger ($2.94B), cheaper on forward earnings (6.78x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

ASO vs DKS: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricASODKSWhat it tells you
Market cap$2.94B$17.53BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E6.7811.99Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E8.3819.08Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta1.051.22Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range29% of range16% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book1.423.10How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: ASO is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how ASO and DKS affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. ASO and DKS share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined ASO and DKS exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Academy Sports and Outdoors (ASO) do?

Academy Sports and Outdoors is one of the largest sporting goods and outdoor recreation retailers in the United States, operating large-format stores concentrated across Texas and the broader South and Southeast. Its assortment spans apparel, footwear, team and individual sports equipment, hunting, fishing, camping and other outdoor gear, plus patio, grills and outdoor-living goods, all merchandised around a value, everyday-low-price positioning that aims to undercut specialty rivals. A meaningful share of sales comes from a portfolio of private-label brands such as Magellan Outdoors, BCG, Game Winner and Freely, which the company reports made up roughly a fifth of merchandise sales in fiscal 2025 and which typically carry better margins than national brands.

Full ASO guide

What does Dick's Sporting Goods (DKS) do?

Dick's Sporting Goods is the leading omnichannel sporting-goods retailer in the United States, offering athletic footwear, apparel, and equipment across roughly 850-plus stores plus a growing e-commerce business. Beyond its traditional big-box format, Dick's has invested in experiential concepts, most notably House of Sport (large, activity-rich stores with features like climbing walls and turf fields) and Public Lands (outdoor recreation), which it sees as the future of physical retail. Its brand relationships with Nike, Adidas, and others, plus strong private brands, give it merchandising strength, and it has generally outperformed many retail peers on comparable-sales growth and margins.

Full DKS guide

ASO vs DKS: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • ASO drivers: New-store expansion beyond the South; Private-label brands and margin mix.
  • DKS drivers: Core comparable-sales momentum; Experiential store formats.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The central risk is discretionary-spending cyclicality: Academy sells goods consumers can delay buying, so a weaker labor market, inflation in essentials, or lower confidence can pressure comparable sales and margins quickly. For DKS, the dominant near-term risk is Foot Locker integration: absorbing a large, mall-concentrated, historically lower-margin chain carries execution, margin-dilution, and turnaround risk, and management's guidance already reflects near-term EPS pressure.

ASO or DKS: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick ASO if you believe its drivers more; DKS if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the ASO and DKS guides.

ASO vs DKS: the full fundamentals

ASO. These points are qualitative and directional as of the asOf date; they are not precise financials. Retail earnings can swing on a single season's weather, promotional intensity, or consumer conditions, so a low multiple may reflect cyclical risk rather than a clear bargain. Always verify current revenue, earnings, margins, dividend, share count, and analyst views from the latest filings and a live quote before acting.

DKS. These figures are approximate and tied to the asOf date; verify live numbers before acting. Dick's is valued as a leading but cyclical retailer, so its multiple reflects both strong core execution and the uncertainty of integrating Foot Locker. The key questions are whether core comps hold up, whether the Foot Locker turnaround delivers, and how discretionary spending trends, more than any single valuation ratio.

Headline figures (approximate, Jul 2026): ASO shows business model Value big-box sporting goods and outdoor retailer; revenue driven by store count, comparable sales, and private-label mix, recent trend Q1 fiscal 2026 total sales rose in the mid-single digits with positive comparable sales; ecommerce and the outdoor category were relative outperformers (verify latest filing), growth plan Guided to roughly 20 to 25 new store openings in 2026 and has spoken to a longer-run goal of surpassing $8 billion in revenue, margins Gross margin supported by private-label penetration (about a fifth of fiscal 2025 merchandise sales); discretionary retail margins are sensitive to promotions and freight; DKS shows revenue trend Q1 2026 net sales around $5.17 billion, up roughly 63% year over year including Foot Locker, comparable sales Core comps around 6% in Q1 2026; Foot Locker returned to comp growth and profitability, full-year guidance Fiscal 2026 net sales guided to roughly $22.1-$22.4 billion, with EPS around the mid-$13s to $14, foot locker deal Completed September 2025 for about $2.5 billion, mostly in stock; adds scale and a lower-margin mix.

The bottom line: ASO vs DKS

ASO and DKS are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined ASO and DKS exposure against your real portfolio. It is not an investment adviser.

Wondering how ASO or DKS fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Academy Sports and Outdoors with AI

Connect the broker you already use and ask Walnut's AI how ASO fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between ASO and DKS?

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Academy Sports and Outdoors is one of the largest sporting goods and outdoor recreation retailers in the United States, operating large-format stores concentrated across Texas and the broader South and Southeast. Dick's Sporting Goods is the leading omnichannel sporting-goods retailer in the United States, offering athletic footwear, apparel, and equipment across roughly 850-plus stores plus a growing e-commerce business. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is ASO or DKS the better stock?

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Neither is universally better. DKS is the larger incumbent; ASO is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, ASO or DKS?

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On forward P/E (as of August 2026), ASO trades at 6.78x and DKS at 11.99x, so ASO is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both ASO and DKS?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of ASO vs DKS?

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ASO: The central risk is discretionary-spending cyclicality: Academy sells goods consumers can delay buying, so a weaker labor market, inflation in essentials, or lower confidence can pressure comparable sales and margins quickly. Geographic expansion carries execution risk because new stores outside the core South lack established brand awareness and may ramp slowly or cannibalize nearby locations. Competition is intense and comes from multiple directions at once, including Dick's Sporting Goods, Walmart, Bass Pro and Cabela's, and Amazon, which can force promotional pressure. Weather and seasonality swing outdoor and apparel demand, private-label sourcing concentrates supply-chain and tariff exposure, and buybacks reduce the cash cushion available if the consumer environment turns. Any single quarter can miss on weather or promotions alone. DKS: The dominant near-term risk is Foot Locker integration: absorbing a large, mall-concentrated, historically lower-margin chain carries execution, margin-dilution, and turnaround risk, and management's guidance already reflects near-term EPS pressure. As a discretionary retailer, Dick's is cyclical, so a weaker consumer, softer athletic and athleisure demand, or trade-down behavior would pressure sales. Vendor risk is real: key brands like Nike selling more directly to consumers could reduce Dick's product access or leverage. Retail also faces tariff and supply-chain exposure on imported goods, inventory and markdown risk if trends shift, and intense competition from Amazon, brand direct channels, and other retailers. The stock can be volatile around quarterly comps and holiday-season results, and the mostly stock-funded Foot Locker deal added shares and mall-lease exposure.

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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell ASO or DKS; figures are approximate and dated (as of August 2026). Verify current data before investing.

    ASO vs DKS: Which Is the Better Buy in 2026? - Walnut AI Investing App