FLUT vs SGHC: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

FLUT is the larger of the two ($18.12B market cap): the incumbent the market prices for continued execution (11.74x forward earnings, beta 1.09). SGHC is the smaller challenger ($7.11B), actually pricier on forward earnings (15.66x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

FLUT vs SGHC: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricFLUTSGHCWhat it tells you
Market cap$18.12B$7.11BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E11.7415.66Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Beta1.091.08Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range6% of range75% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book2.019.72How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: FLUT is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how FLUT and SGHC affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. FLUT and SGHC share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined FLUT and SGHC exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Flutter Entertainment (FLUT) do?

Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. The company operates a portfolio of well-known betting and gaming brands across many countries, including Paddy Power and Sky Bet in the UK and Ireland, Sportsbet in Australia, PokerStars globally, and Betfair. Flutter makes money from customers placing sports wagers and playing online casino games, so its results are driven by the number of active players, how much they bet, and how favorably sporting results fall (its win margin). FanDuel and the fast-growing US market are the central story, layered on top of large, more established international operations that provide scale and cash flow. Flutter moved its primary stock listing to the New York Stock Exchange in 2024 to be closer to its largest growth market. The business is exposed to the long-term shift of betting and gaming from retail shops to online and mobile, but it is also heavily shaped by regulation and taxes, which vary by state and country and can change. Headquartered in Dublin with major US operations, Flutter is widely viewed as a scaled, market-leading way to invest in the growth of legal online sports betting and iGaming.

Full FLUT guide

What does Super Group (SGHC) do?

Super Group (SGHC) Limited operates the Betway sports-betting brand and the Spin (formerly Jackpot Casino) online casino across dozens of regulated and emerging markets, with a growing concentration in Africa alongside Europe, the Americas and the rest of the world. The company went public on the NYSE via a SPAC merger in 2022, exited the costly US online-betting market in 2023 to protect margins, and now reports across two segments, Africa and International. In Q1 2026 it served roughly 6.4 million average monthly active customers, an 18 percent increase year over year.

Full SGHC guide

FLUT vs SGHC: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • FLUT drivers: FanDuel and US online betting leadership; A diversified global brand portfolio.
  • SGHC drivers: Africa-led emerging-market growth; Profitability and shareholder returns.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. For SGHC, online gambling is heavily regulated, and rules, taxes or advertising restrictions can change quickly in any of Super Group's markets, directly hitting revenue and margins.

FLUT or SGHC: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick FLUT if you believe its drivers more; SGHC if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the FLUT and SGHC guides.

FLUT vs SGHC: the full fundamentals

FLUT. Flutter is valued mainly as a growth business, so it often trades on revenue growth, US market share, and expected future profitability rather than trailing earnings. Because it has invested heavily to build US scale, reported profits and P/E can look high, negative, or not meaningful in the investment phase, even as the underlying US business grows quickly and moves toward higher profitability as states mature. Quarterly results also swing with sporting outcomes (the win margin), so a single quarter can be noisy. Figures are approximate and change with each report and with regulation; verify current numbers before relying on them.

SGHC. Super Group trades around $15 to $16 per share with a market cap near $7.5 billion and a price-to-earnings ratio around 30, alongside a dividend yield of roughly 1 percent. Q1 2026 was a record quarter, with revenue up about 18 percent and adjusted EBITDA up about 36 percent, and management reaffirmed at least $2.55 billion of 2026 revenue and over $680 million of adjusted EBITDA. Some analysts peg fair value modestly above the recent price, tying the gap to how much credit the market gives its Africa-led growth and margin story.

Headline figures (approximate, early 2026): FLUT shows revenue (annual) ~$14-16 billion (growing, driven by the US), us brand FanDuel, leading US online sportsbook by share, international brands Paddy Power, Sky Bet, Sportsbet, Betfair, PokerStars, growth driver US sports betting and iGaming legalization and scaling; SGHC shows revenue (ttm) ~$2.2B, 2026 revenue guidance ~$2.55B+, q1 2026 revenue ~$612M (+18% YoY), q1 2026 adj. ebitda ~$152M (25% margin).

The bottom line: FLUT vs SGHC

FLUT and SGHC are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined FLUT and SGHC exposure against your real portfolio. It is not an investment adviser.

Wondering how FLUT or SGHC fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Flutter Entertainment with AI

Connect the broker you already use and ask Walnut's AI how FLUT fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between FLUT and SGHC?

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Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. Super Group (SGHC) Limited operates the Betway sports-betting brand and the Spin (formerly Jackpot Casino) online casino across dozens of regulated and emerging markets, with a growing concentration in Africa alongside Europe, the Americas and the rest of the world. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is FLUT or SGHC the better stock?

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Neither is universally better. FLUT is the larger incumbent; SGHC is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, FLUT or SGHC?

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On forward P/E (as of August 2026), FLUT trades at 11.74x and SGHC at 15.66x, so FLUT is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both FLUT and SGHC?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of FLUT vs SGHC?

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FLUT: Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. Higher betting taxes, new levies, advertising restrictions, or slower state-by-state legalization can directly reduce revenue and margins, and several jurisdictions have raised or proposed raising gaming taxes. Results also swing with sporting outcomes: an unfavorable run of results lowers the company's win margin in a given quarter. The US market is intensely competitive and promotional, with DraftKings and others spending heavily to win customers, which can pressure profitability. The industry faces responsible-gambling scrutiny, potential problem-gambling regulation, and reputational risk. Customer acquisition is expensive, and growth can slow as markets mature. As a consumer-discretionary business, betting activity can soften in downturns. The stock is growth-oriented and can be volatile; it is not a defensive or income holding. SGHC: Online gambling is heavily regulated, and rules, taxes or advertising restrictions can change quickly in any of Super Group's markets, directly hitting revenue and margins. The company competes against far larger, better-capitalized rivals like Flutter and DraftKings, and its deliberate avoidance of the large US market means it forgoes the sector's biggest growth pool, which some investors see as a capped ceiling. A meaningful share of revenue comes from emerging markets, adding currency, payment and political risk. The stock trades at a price-to-earnings ratio around 30, so any growth disappointment could compress the multiple. Reliance on a small number of brands and on continued responsible-gambling compliance are additional structural risks.

Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell FLUT or SGHC; figures are approximate and dated (as of August 2026). Verify current data before investing.

    FLUT vs SGHC: Which Is the Better Buy in 2026? - Walnut AI Investing App