Flutter Entertainment plc (FLUT) Stock Price & How to Invest
Last updated October 2026
Short answer
You can invest in Flutter Entertainment (FLUT) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. Flutter is a global online betting and gaming company whose US business, FanDuel, is the leading US online sportsbook, alongside international brands like Paddy Power, Sky Bet, and Sportsbet. Its growth is tied to legal online sports betting and iGaming expansion, while regulation, rising betting taxes, heavy promotion, and new competition from prediction markets are the main risks. The stock has fallen hard in 2026: it closed near $75.85 on October 16, 2026, down about 65% year to date and about 70% over one year, for a market cap of roughly $13 billion. Walnut is informational and is not a registered investment adviser.
FLUT stock price
As of 2026-10-23, Flutter Entertainment plc (FLUT) last closed at $80.09, down 67.2% over the past year. Over the past 52 weeks it has traded between $74.26 and $244.54.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Flutter Entertainment plc's investor relations page. Walnut is informational, not investment advice.
What does Flutter Entertainment plc (FLUT) do?
Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. The company operates a portfolio of well-known betting and gaming brands across many countries, including Paddy Power and Sky Bet in the UK and Ireland, Sportsbet in Australia, PokerStars globally, and Betfair, and it has added Snai in Italy and NSX in Brazil through acquisitions. Flutter makes money from customers placing sports wagers and playing online casino games, so its results are driven by the number of active players, how much they bet, and how favorably sporting results fall (its win margin). FanDuel and the fast-growing US market are the central story, layered on top of large, more established international operations that provide scale and cash flow. Flutter moved its primary stock listing to the New York Stock Exchange in 2024 to be closer to its largest growth market. The business is exposed to the long-term shift of betting and gaming from retail shops to online and mobile, but it is also heavily shaped by regulation and taxes, which vary by state and country and can change. Headquartered in Dublin with major US operations, Flutter has long been viewed as a scaled, market-leading way to invest in the growth of legal online sports betting and iGaming.
2026 has been a hard year for the stock. Revenue keeps growing (about $17.2 billion over the last twelve months, with the second quarter up about 3% year over year at $4.33 billion), but reported profit has not followed: Flutter posted a net loss of about $274 million in the second quarter and about $754 million over the trailing twelve months, and adjusted EPS of $0.49 missed the $0.55 consensus. Rothschild & Co Redburn counted four consecutive guidance cuts when it moved to Neutral in October, and several brokers (Wells Fargo, JPMorgan, Bernstein) cut targets citing weaker hold rates, heavier promotion, regulatory uncertainty, and pressure from prediction markets such as Kalshi and Polymarket. The share price, which hit about $255 within the past year, closed at $75.85 on October 16, 2026.
What's driving Flutter Entertainment plc (FLUT)?
1. FanDuel and US online betting leadership.
FanDuel is the largest US online sportsbook by market share and a major US iGaming operator. As more states legalize online sports betting and online casino, Flutter has scale, brand recognition, product, and marketing advantages that are hard for smaller rivals to match. Some analysts pointed to FanDuel customer wins during the 2026 NFL kickoff weeks and better activity per promotional dollar, though the US market has become more crowded and more promotional.
2. A diversified global brand portfolio.
Beyond FanDuel, Flutter owns established international brands including Paddy Power and Sky Bet in the UK and Ireland, Sportsbet in Australia, Betfair, and PokerStars, plus Snai in Italy and NSX in Brazil. These operations generate meaningful revenue and cash flow across many regulated markets, diversifying the company beyond any single country and giving it a foothold in newly regulated markets such as Brazil.
3. Scale, product, and iGaming growth.
Flutter's size lets it invest in technology, pricing, live betting, and cross-sell between sportsbook and online casino, where iGaming has been a fast-growing, higher-margin segment. Operating leverage means that as revenue grows across a large fixed technology and marketing base, profitability can improve over time when markets mature. That case has been slower to show up than expected: trailing operating margin is about -3% even with gross margin near 42%.
4. Prediction markets as a new competitor.
Exchanges such as Kalshi and Polymarket now offer sports event contracts in the US, and analysts cite them as a source of pressure on sportsbooks. In October 2026 Fanatics' CEO warned of a $7 billion betting advertising fight as these platforms join the market. How regulators treat prediction markets, and whether FanDuel can compete with or join them, has become a central question for the stock.
What are the risks to Flutter Entertainment plc (FLUT)?
Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. Higher betting taxes, new levies, advertising restrictions, or slower state-by-state legalization can directly reduce revenue and margins, and several jurisdictions have raised or proposed raising gaming taxes. Results also swing with sporting outcomes: an unfavorable run of results lowers the company's win margin in a given quarter, and weaker hold rates were one reason for 2026 target cuts. The US market is intensely competitive and promotional, with DraftKings, Fanatics, and now prediction-market platforms spending heavily to win customers. Repeated guidance cuts have damaged credibility, and the balance sheet carries about $12.6 billion of debt against about $1.6 billion of cash, with negative free cash flow (about -$990 million) over the last twelve months. Consensus expects third-quarter EPS of only about $0.29. The industry faces responsible-gambling scrutiny and reputational risk, and betting activity can soften in downturns. The stock is volatile; it is not a defensive or income holding.
What is the Flutter Entertainment plc (FLUT) forecast?
32 analysts publish price targets on FLUT, averaging $132.56 against a $75.60 price as of October 2026, or +75.3%. The published targets run from $85.00 to $360.00, a wide spread, and the ratings split 23 buy, 9 hold, 1 sell. Over the last six months there have been 0 raises and 10 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full FLUT forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is FLUT a buy or a sell?
We give no verdict on Flutter Entertainment plc. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. FanDuel and US online betting leadership. FanDuel is the largest US online sportsbook by market share and a major US iGaming operator. The most optimistic published target, $360.00, assumes this works close to its best case.
The case against. Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. The most pessimistic target, $85.00, is roughly what FLUT is worth if this bites instead.
Read the full bull and bear case on FLUT, including what would have to change to break either one. Walnut is not an investment adviser.
Has Flutter Entertainment plc (FLUT) split its stock?
No. Flutter Entertainment plc (FLUT) has not split its stock in the last 10 years. That is a statement about the window we check rather than about the company’s entire history, so an older split is possible. It also matters less than it once did: fractional shares mean a high price per share no longer keeps smaller investors out, which removed most of the practical reason to split.
How is Flutter Entertainment plc (FLUT) valued? (approximate, October 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Flutter Entertainment plc's investor relations page or your broker.
- Revenue (TTM): ~$17.2 billion (Q2 2026 up ~3% yoy)
- Operating margin: ~-3% (gross margin ~42%)
- Net income (TTM): ~-$754 million
- P/E (trailing / forward): n/a (loss) / ~11x
- Price to sales: ~0.8x
- Market cap: ~$13 billion
- Dividend: None; does not pay a regular dividend
- Debt / cash: ~$12.6 billion / ~$1.6 billion
After a roughly 65% fall in 2026, Flutter trades near 0.8 times sales and about 11 times forward earnings, a valuation that prices in lower US profitability, higher taxes, and prediction-market competition. The 32 covering analysts still have a mean target near $133, far above the $75.85 close, but targets have been cut repeatedly; the November 4 report (consensus EPS $0.29 on about $4.0 billion of revenue) is the next test.
Who competes with Flutter Entertainment plc (FLUT)?
US online sportsbooks and iGaming
In the United States, Flutter's FanDuel competes most directly with DraftKings (DKNG), along with BetMGM, Caesars Sportsbook, ESPN Bet (Penn Entertainment), and Fanatics Sportsbook. FanDuel and DraftKings together lead US online sports betting, and this rivalry drives heavy marketing and promotional spending that shapes profitability. DraftKings shares are also down about 44% in 2026.
International betting and gaming operators
Outside the US, Flutter competes with operators such as Entain (owner of Ladbrokes and Coral), bet365, Evoke (formerly 888/William Hill), and regional players in the UK, Europe, Australia, Italy, and Brazil. Its Paddy Power, Sky Bet, Betfair, Sportsbet, and Snai brands compete for sports-betting and online-casino customers in these regulated markets.
Prediction markets and broader spend
Prediction-market platforms such as Kalshi and Polymarket now compete for US sports bettors with event contracts. More broadly, Flutter competes for consumers' entertainment time and money with casinos, lotteries, and other leisure options. Gaming-sector ETFs and broad consumer funds offer alternative ways to gain exposure to the online betting theme without holding a single operator.
What stocks are similar to Flutter Entertainment plc (FLUT)?
Other names that sit close to FLUT: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Flutter Entertainment plc (FLUT)
There are three common ways to get FLUT exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so FLUT sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where FLUT fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Flutter Entertainment plc (FLUT)
Flutter Entertainment (FLUT) is a global leader in online sports betting and iGaming, anchored in the US by FanDuel, the top US online sportsbook, plus international brands like Paddy Power, Sky Bet, and Sportsbet. It offers scaled exposure to the shift of betting and gaming to online and mobile, but its profits swing with betting volumes, sporting results, and a regulatory and tax backdrop that can change state by state. After repeated guidance cuts in 2025-2026 and the arrival of prediction markets as a rival for US bettors, the share price has dropped by about two-thirds this year, and the company carries about $12.6 billion of debt. In a portfolio it behaves as a volatile, growth-oriented consumer bet on legal online gaming, not a defensive holding. Third-quarter results are due November 4, 2026.
More on Flutter Entertainment plc (FLUT)
Whether FLUT is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is FLUT a buy or a sell?, and where the stock could go from here in the FLUT stock forecast.
For income investors, whether FLUT pays a dividend and how the payout looks is covered in does FLUT pay a dividend? And to weigh FLUT against a peer, read the full side-by-side comparisons: FLUT vs DKNG and FLUT vs CZR.
Wondering how FLUT fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Flutter Entertainment plc with AI
Connect the broker you already use and ask Walnut's AI how FLUT fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is FLUT's ticker symbol?
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FLUT, listed on the New York Stock Exchange. Officially Flutter Entertainment plc, headquartered in Dublin, Ireland, with major US operations. Flutter moved its primary listing to the NYSE in 2024. It trades during US market hours and is available at every major US brokerage.
What does Flutter Entertainment do?
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Flutter is one of the world's largest online sports-betting and iGaming companies. It operates FanDuel in the United States plus international brands including Paddy Power, Sky Bet, Sportsbet, Betfair, PokerStars, and Snai. It earns revenue from customers placing sports bets and playing online casino games across many countries, about $17.2 billion over the twelve months to mid-2026.
Does Flutter own FanDuel?
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Yes. FanDuel is Flutter's US business and the largest US online sportsbook by market share, and it is also a major US online casino (iGaming) operator. FanDuel and the growth of the US market are the central part of Flutter's story, layered on top of its established international betting and gaming brands.
Who are Flutter's main competitors?
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By category. US online betting: DraftKings (DKNG), BetMGM, Caesars, ESPN Bet, and Fanatics Sportsbook. Prediction markets: Kalshi and Polymarket. International operators: Entain, bet365, and Evoke. Broader competition: casinos, lotteries, and other entertainment for consumer spend. In the US, FanDuel and DraftKings lead the online sportsbook market.
Is FanDuel bigger than DraftKings?
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FanDuel is generally the largest US online sportsbook by market share, competing closely with DraftKings, which is typically the second largest. The two together dominate US online sports betting. Market share shifts with promotions, product, and state launches, so relative positions can change over time; verify current figures before relying on them.
How does regulation affect Flutter's stock?
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Heavily. Flutter's business depends on where online betting and iGaming are legal and on the taxes it pays, which vary by state and country. New states legalizing online betting can expand its market, while higher betting taxes, new levies, or advertising restrictions can reduce revenue and margins. In 2026 the regulatory question has widened to include prediction markets, which analysts cite as one reason for target cuts.
Why do Flutter's quarterly results swing?
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Results move with betting volumes and with sporting outcomes. In a given quarter, an unfavorable run of results lowers the company's win margin, reducing revenue even if customer activity is strong, while favorable results boost it. Heavy marketing during new state launches and seasonal sports schedules also make quarter-to-quarter results uneven: Flutter earned about $218 million in the first quarter of 2026 and lost about $274 million in the second.
Does Flutter Entertainment pay a dividend?
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Flutter does not pay a regular dividend and instead reinvests cash into growth, particularly building its US business. Investors typically own FLUT for potential growth rather than income. Capital-return policies can change over time, so verify the company's current dividend and buyback plans before relying on them.
Why did Flutter move its listing to New York?
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Flutter moved its primary stock listing to the New York Stock Exchange in 2024 to align with the United States, its largest growth market through FanDuel, and to broaden access to US investors and deeper capital markets. The move followed from how central the US business has become to the company's future.
Which ETFs hold Flutter Entertainment?
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Because Flutter is US-listed, broad and thematic ETFs may hold FLUT, including gaming, sports-betting, and consumer-focused funds, and some broad-market and international funds. Weights vary by fund and change over time. Verify a fund's current holdings and weight before relying on them.
Is FLUT a good stock to buy?
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Descriptive, not a recommendation. Flutter offers scaled, market-leading exposure to online sports betting and iGaming through FanDuel and a diversified set of international brands, balanced against regulatory and tax risk, intense US competition including prediction markets, sporting-result volatility, about $12.6 billion of debt, and a share price that fell about 65% in 2026. Whether it fits a given portfolio depends on your goals, time horizon, and risk tolerance. Walnut is informational and is not a registered investment adviser.
Why is Flutter stock down so much in 2026?
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As of October 16, 2026, FLUT was down about 65% year to date and about 70% over one year. Analysts point to repeated guidance cuts (Rothschild & Co Redburn counted four in a row), weaker hold rates, heavier promotional spending, regulatory uncertainty, and competition from prediction markets. Reported earnings also turned negative, with a trailing twelve-month net loss of about $754 million.
How did Flutter do in its latest quarter?
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In the second quarter of 2026, revenue was about $4.33 billion, up about 3% year over year, and Flutter reported a net loss of about $274 million. Adjusted EPS of $0.49 missed the $0.55 consensus, its first miss in the last four quarters. Third-quarter results are due November 4, 2026, with consensus EPS of about $0.29 on about $4.0 billion of revenue.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Flutter Entertainment plc's investor relations page or your broker before making investment decisions.