DKNG vs FLUT: Which Is the Better Buy in 2026?

Last updated October 2026

Short answer

FLUT is the larger of the two ($13.12B market cap): the incumbent the market prices for continued execution (10.81x forward earnings, beta 1.14). DKNG is the smaller challenger ($9.38B), priced similarly on forward earnings (11.14x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

DKNG vs FLUT: the tie-breaker metrics

Same yardstick, side by side (as of October 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricDKNGFLUTWhat it tells you
Market cap$9.38B$13.12BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E11.1410.81Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Beta1.611.14Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range3% of range2% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book16.461.50How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Before you buy: how DKNG and FLUT affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. DKNG and FLUT share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined DKNG and FLUT exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does DraftKings (DKNG) do?

DraftKings operates one of the largest US online sports betting (OSB) and iGaming platforms, alongside a daily fantasy sports business, a former retail-lottery courier operation, and a growing prediction-markets product (Pick6). Revenue comes primarily from the Sportsbook (hold on wagering handle) and iGaming (online casino), with the company live in dozens of US states plus Ontario. It sits in a consolidated duopoly with FanDuel (Flutter), with the two names controlling roughly three-quarters or more of US gross gaming revenue.

Full DKNG guide

What does Flutter Entertainment (FLUT) do?

Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. The company operates a portfolio of well-known betting and gaming brands across many countries, including Paddy Power and Sky Bet in the UK and Ireland, Sportsbet in Australia, PokerStars globally, and Betfair, and it has added Snai in Italy and NSX in Brazil through acquisitions. Flutter makes money from customers placing sports wagers and playing online casino games, so its results are driven by the number of active players, how much they bet, and how favorably sporting results fall (its win margin). FanDuel and the fast-growing US market are the central story, layered on top of large, more established international operations that provide scale and cash flow. Flutter moved its primary stock listing to the New York Stock Exchange in 2024 to be closer to its largest growth market. The business is exposed to the long-term shift of betting and gaming from retail shops to online and mobile, but it is also heavily shaped by regulation and taxes, which vary by state and country and can change. Headquartered in Dublin with major US operations, Flutter has long been viewed as a scaled, market-leading way to invest in the growth of legal online sports betting and iGaming.

Full FLUT guide

DKNG vs FLUT: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • DKNG drivers: Duopoly scale and structural profitability; New-state and iGaming expansion.
  • FLUT drivers: FanDuel and US online betting leadership; A diversified global brand portfolio.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Profitability is now the central risk: GAAP results are back in loss territory over the trailing twelve months, Q2 2026 missed EPS estimates by half, and analysts expect a loss of about $0.17 per share in Q3 as prediction-market and marketing spending rise. For FLUT, flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it.

DKNG or FLUT: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick DKNG if you believe its drivers more; FLUT if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the DKNG and FLUT guides.

DKNG vs FLUT: the full fundamentals

DKNG. DraftKings is valued on scale and future profitability rather than current earnings, and with trailing GAAP results back to a loss, the trailing P/E is not meaningful. The stock now trades near 1.5x sales and about 11x 2027 consensus EPS, far cheaper than in July, because the market doubts how fast revenue growth (consensus 2026 revenue ~$6.7 billion) converts into margin while prediction-market and marketing costs rise. The 36 analysts Yahoo Finance tracks have a mean target near $34. Guidance, hold and prediction-market spending tend to move the stock more than reported net income.

FLUT. After a roughly 65% fall in 2026, Flutter trades near 0.8 times sales and about 11 times forward earnings, a valuation that prices in lower US profitability, higher taxes, and prediction-market competition. The 32 covering analysts still have a mean target near $133, far above the $75.85 close, but targets have been cut repeatedly; the November 4 report (consensus EPS $0.29 on about $4.0 billion of revenue) is the next test.

Headline figures (approximate, October 2026): DKNG shows revenue (ttm) ~$6.2 billion, q2 2026 revenue ~$1.44 billion (down ~4.6% YoY), eps Q2 2026 adjusted $0.09 vs $0.19 estimate; 2026 consensus ~$0.88, 2027 ~$1.70, net income (ttm) ~-$167 million (GAAP loss); FLUT shows revenue (ttm) ~$17.2 billion (Q2 2026 up ~3% yoy), operating margin ~-3% (gross margin ~42%), net income (ttm) ~-$754 million, p/e (trailing / forward) n/a (loss) / ~11x.

The bottom line: DKNG vs FLUT

DKNG and FLUT are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined DKNG and FLUT exposure against your real portfolio. It is not an investment adviser.

Wondering how DKNG or FLUT fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in DraftKings with AI

Connect the broker you already use and ask Walnut's AI how DKNG fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between DKNG and FLUT?

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DraftKings operates one of the largest US online sports betting (OSB) and iGaming platforms, alongside a daily fantasy sports business, a former retail-lottery courier operation, and a growing prediction-markets product (Pick6). Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is DKNG or FLUT the better stock?

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Neither is universally better. FLUT is the larger incumbent; DKNG is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, DKNG or FLUT?

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On forward P/E (as of October 2026), DKNG trades at 11.14x and FLUT at 10.81x, so FLUT is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both DKNG and FLUT?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of DKNG vs FLUT?

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DKNG: Profitability is now the central risk: GAAP results are back in loss territory over the trailing twelve months, Q2 2026 missed EPS estimates by half, and analysts expect a loss of about $0.17 per share in Q3 as prediction-market and marketing spending rise. Fanatics, Hard Rock and Bet365 are stepping up advertising, raising the chance of a costly promotional war. State tax increases (such as higher rates in Illinois, New Jersey, and elsewhere) directly compress unit economics. CFTC-regulated prediction markets like Kalshi and Polymarket can offer sports-style event contracts even in states where sportsbooks are banned (for example California), pressuring both the growth story and states' willingness to expand licensed betting; Jefferies sees possible regulatory action against them by summer 2027. Results also swing with sport outcomes, and the stock is volatile, down about 47% in 2026. FLUT: Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. Higher betting taxes, new levies, advertising restrictions, or slower state-by-state legalization can directly reduce revenue and margins, and several jurisdictions have raised or proposed raising gaming taxes. Results also swing with sporting outcomes: an unfavorable run of results lowers the company's win margin in a given quarter, and weaker hold rates were one reason for 2026 target cuts. The US market is intensely competitive and promotional, with DraftKings, Fanatics, and now prediction-market platforms spending heavily to win customers. Repeated guidance cuts have damaged credibility, and the balance sheet carries about $12.6 billion of debt against about $1.6 billion of cash, with negative free cash flow (about -$990 million) over the last twelve months. Consensus expects third-quarter EPS of only about $0.29. The industry faces responsible-gambling scrutiny and reputational risk, and betting activity can soften in downturns. The stock is volatile; it is not a defensive or income holding.

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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell DKNG or FLUT; figures are approximate and dated (as of October 2026). Verify current data before investing.