DKNG vs FLUT: Which Is the Better Buy in 2026?
Last updated September 2026
Short answer
FLUT is the larger of the two ($16.83B market cap): the incumbent the market prices for continued execution (12.87x forward earnings, beta 1.08). DKNG is the smaller challenger ($11.64B), priced similarly on forward earnings (14.22x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
DKNG vs FLUT: the tie-breaker metrics
Same yardstick, side by side (as of September 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | DKNG | FLUT | What it tells you |
|---|---|---|---|
| Market cap | $11.64B | $16.83B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 14.22 | 12.87 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Beta | 1.63 | 1.08 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 11% of range | 3% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 20.42 | 1.92 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Before you buy: how DKNG and FLUT affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. DKNG and FLUT share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined DKNG and FLUT exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does DraftKings (DKNG) do?
DraftKings operates one of the largest US online sports betting (OSB) and iGaming platforms, alongside a daily fantasy sports business, a former retail-lottery courier operation, and a growing prediction-markets product (Pick6). Revenue comes primarily from the Sportsbook (hold on wagering handle) and iGaming (online casino), with the company live in dozens of US states plus Ontario. It sits in a consolidated duopoly with FanDuel (Flutter), with the two names controlling roughly three-quarters or more of US gross gaming revenue.
What does Flutter Entertainment (FLUT) do?
Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. The company operates a portfolio of well-known betting and gaming brands across many countries, including Paddy Power and Sky Bet in the UK and Ireland, Sportsbet in Australia, PokerStars globally, and Betfair. Flutter makes money from customers placing sports wagers and playing online casino games, so its results are driven by the number of active players, how much they bet, and how favorably sporting results fall (its win margin). FanDuel and the fast-growing US market are the central story, layered on top of large, more established international operations that provide scale and cash flow. Flutter moved its primary stock listing to the New York Stock Exchange in 2024 to be closer to its largest growth market. The business is exposed to the long-term shift of betting and gaming from retail shops to online and mobile, but it is also heavily shaped by regulation and taxes, which vary by state and country and can change. Headquartered in Dublin with major US operations, Flutter is widely viewed as a scaled, market-leading way to invest in the growth of legal online sports betting and iGaming.
DKNG vs FLUT: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- DKNG drivers: Duopoly scale and structural profitability; New-state and iGaming expansion.
- FLUT drivers: FanDuel and US online betting leadership; A diversified global brand portfolio.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: Valuation is the central risk: the stock trades at a very high multiple of trailing GAAP earnings (which remain minimal), so disappointment on margin or growth can drive sharp drawdowns. For FLUT, flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it.
DKNG or FLUT: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick DKNG if you believe its drivers more; FLUT if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the DKNG and FLUT guides.
DKNG vs FLUT: the full fundamentals
DKNG. DraftKings is valued on scale and future profitability rather than current earnings, so its trailing P/E is extreme and near-meaningless. The more relevant frame is revenue growth (mid-teens percent) converting into a rising adjusted EBITDA margin as states mature. Guidance and quarterly hold percentages tend to move the stock more than reported net income.
FLUT. Flutter is valued mainly as a growth business, so it often trades on revenue growth, US market share, and expected future profitability rather than trailing earnings. Because it has invested heavily to build US scale, reported profits and P/E can look high, negative, or not meaningful in the investment phase, even as the underlying US business grows quickly and moves toward higher profitability as states mature. Quarterly results also swing with sporting outcomes (the win margin), so a single quarter can be noisy. Figures are approximate and change with each report and with regulation; verify current numbers before relying on them.
Headline figures (approximate, JULY 2026): DKNG shows revenue (ttm) ~$6.0-6.3B, q1 2026 revenue ~$1.65B (up ~17% YoY), fy2026 revenue guidance ~$6.5-6.9B, fy2026 adj. ebitda guidance ~$700-900M; FLUT shows revenue (annual) ~$14-16 billion (growing, driven by the US), us brand FanDuel, leading US online sportsbook by share, international brands Paddy Power, Sky Bet, Sportsbet, Betfair, PokerStars, growth driver US sports betting and iGaming legalization and scaling.
The bottom line: DKNG vs FLUT
DKNG and FLUT are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined DKNG and FLUT exposure against your real portfolio. It is not an investment adviser.
Wondering how DKNG or FLUT fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in DraftKings with AI
Connect the broker you already use and ask Walnut's AI how DKNG fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between DKNG and FLUT?
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DraftKings operates one of the largest US online sports betting (OSB) and iGaming platforms, alongside a daily fantasy sports business, a former retail-lottery courier operation, and a growing prediction-markets product (Pick6). Flutter Entertainment (FLUT) is one of the world's largest online sports-betting and iGaming companies, best known in the United States for FanDuel, the leading US online sportsbook by market share. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is DKNG or FLUT the better stock?
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Neither is universally better. FLUT is the larger incumbent; DKNG is the smaller challenger and looks pricier on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, DKNG or FLUT?
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On forward P/E (as of September 2026), DKNG trades at 14.22x and FLUT at 12.87x, so FLUT is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both DKNG and FLUT?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of DKNG vs FLUT?
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DKNG: Valuation is the central risk: the stock trades at a very high multiple of trailing GAAP earnings (which remain minimal), so disappointment on margin or growth can drive sharp drawdowns. State tax increases (such as higher rates in Illinois, New Jersey, and elsewhere) directly compress unit economics, and elevated promotional spending can return if competition intensifies. CFTC-regulated prediction markets like Kalshi and Polymarket can offer sports-style event contracts even in states where sportsbooks are banned (for example California), pressuring both the growth story and states' willingness to expand licensed betting. Results also swing with sport outcomes, since customer-friendly results can dent quarterly revenue, and any regulatory tightening or responsible-gaming action adds uncertainty. FLUT: Flutter's business is heavily dependent on regulation and taxes, which differ by state and country and can change against it. Higher betting taxes, new levies, advertising restrictions, or slower state-by-state legalization can directly reduce revenue and margins, and several jurisdictions have raised or proposed raising gaming taxes. Results also swing with sporting outcomes: an unfavorable run of results lowers the company's win margin in a given quarter. The US market is intensely competitive and promotional, with DraftKings and others spending heavily to win customers, which can pressure profitability. The industry faces responsible-gambling scrutiny, potential problem-gambling regulation, and reputational risk. Customer acquisition is expensive, and growth can slow as markets mature. As a consumer-discretionary business, betting activity can soften in downturns. The stock is growth-oriented and can be volatile; it is not a defensive or income holding.
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Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell DKNG or FLUT; figures are approximate and dated (as of September 2026). Verify current data before investing.