KVYO vs ZD: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

KVYO is the larger of the two ($5.34B market cap): the incumbent the market prices for continued execution (17.19x forward earnings, beta 0.62). ZD is the smaller challenger ($1.91B), cheaper on forward earnings (9.31x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

KVYO vs ZD: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricKVYOZDWhat it tells you
Market cap$5.34B$1.91BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E17.199.31Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Beta0.621.02Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range22% of range94% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.
Price / book4.680.87How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price.

Reading it: ZD is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how KVYO and ZD affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. KVYO and ZD share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined KVYO and ZD exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Klaviyo (KVYO) do?

Klaviyo is a cloud software company that helps consumer brands collect customer data and turn it into automated marketing and service across email, SMS, WhatsApp, push notifications, reviews, and increasingly AI agents. It began as an email-marketing platform tightly integrated with online stores and has been repositioning itself as a broader B2C customer relationship management (CRM) system, unifying shopper data with the messaging that acts on it. Customers pay recurring subscriptions that scale with the size of their contact lists and message volume, so revenue grows as merchants add subscribers and adopt more products. In Q1 2026 the company reported revenue of ~$358 million (up 28% year over year), a small GAAP net profit, a non-GAAP operating margin of ~16%, dollar-based net revenue retention of ~110%, and more than 196,000 customers. Management raised full-year 2026 revenue guidance to roughly $1.51 billion to $1.52 billion (about 23% growth) and authorized a $500 million share buyback.

Full KVYO guide

What does Ziff Davis (ZD) do?

Ziff Davis descends from j2 Global, which separated its cloud fax business as Consensus Cloud Solutions in October 2021 and renamed the remainder after the Ziff Davis publishing brand it had acquired. Four reportable segments remain after the June 2026 divestiture: Technology and Shopping (PCMag, RetailMeNot), Gaming and Entertainment (IGN, Humble Bundle), Health and Wellness (Everyday Health, Lose It!), and Cybersecurity and Martech (VIPRE, Campaigner, Moz). Mashable and the other consumer titles sit inside the media segments. Revenue arrives in three shapes: display and performance advertising sold against site traffic, subscriptions to software and consumer services, and licensing. In Q2 2026 the four segments produced ~$286.7 million between them, down ~2.7% from a year earlier, with only Gaming and Entertainment and Cybersecurity and Martech growing.

Full ZD guide

KVYO vs ZD: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • KVYO drivers: Expanding from email into a full B2C CRM; AI agents as the next product layer.
  • ZD drivers: Redeploying the Connectivity proceeds; The non-advertising half of the business.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The dominant risk is concentration in the Shopify ecosystem, where a large majority of recurring revenue is tied to merchants on one platform Klaviyo does not own, so any change in that partnership, its terms, or its own competing tools would matter a great deal. For ZD, the bear case starts with AI search referral traffic.

KVYO or ZD: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick KVYO if you believe its drivers more; ZD if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the KVYO and ZD guides.

KVYO vs ZD: the full fundamentals

KVYO. Figures are approximate and tied to the asOf date; verify live numbers before acting. Klaviyo is a high-growth software company that only recently reached GAAP profitability, so a trailing P/E ratio is not a useful gauge and investors typically look at revenue growth, retention, and margins instead. The shares have been volatile, trading well below their 52-week high near $37, and the valuation reflects expectations for continued 20%-plus growth and expanding margins.

ZD. The gap between the market value and the cash pile is what makes ZD screen unusually cheap: back out net cash and the four operating segments are priced at something close to four times their current adjusted EBITDA run rate. Bears would answer that a mid single digit revenue decline compounds, and that a four times multiple on a shrinking base is not the bargain it looks like on a screen. Note also that the trailing revenue figure most data providers still show blends in Connectivity, so year-ahead comparisons will look worse than the underlying trend until the divested period rolls off.

Headline figures (approximate, July 2026): KVYO shows revenue (q1 2026 quarterly) ~$358 million, up 28% year over year, fy2026 revenue guidance ~$1.51 to $1.52 billion (about 23% growth), customers ~196,000+, net revenue retention ~110% (dollar-based); ZD shows revenue (q2 2026, continuing operations) ~$286.7M, down ~2.7% year over year, revenue (ttm, as reported) ~$1.44B, which still includes the Connectivity division divested in June 2026, adjusted ebitda (q2 2026) ~$76.8M, a ~26.8% margin, versus ~$79.8M a year earlier, adjusted diluted eps (q2 2026) ~$1.03, up ~13.2%, against a GAAP loss from continuing operations of ~$1.43 after a ~$54.8M goodwill impairment.

The bottom line: KVYO vs ZD

KVYO and ZD are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined KVYO and ZD exposure against your real portfolio. It is not an investment adviser.

Wondering how KVYO or ZD fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Klaviyo with AI

Connect the broker you already use and ask Walnut's AI how KVYO fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between KVYO and ZD?

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Klaviyo is a cloud software company that helps consumer brands collect customer data and turn it into automated marketing and service across email, SMS, WhatsApp, push notifications, reviews, and increasingly AI agents. Ziff Davis descends from j2 Global, which separated its cloud fax business as Consensus Cloud Solutions in October 2021 and renamed the remainder after the Ziff Davis publishing brand it had acquired. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is KVYO or ZD the better stock?

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Neither is universally better. KVYO is the larger incumbent; ZD is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, KVYO or ZD?

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On forward P/E (as of August 2026), KVYO trades at 17.19x and ZD at 9.31x, so ZD is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both KVYO and ZD?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of KVYO vs ZD?

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KVYO: The dominant risk is concentration in the Shopify ecosystem, where a large majority of recurring revenue is tied to merchants on one platform Klaviyo does not own, so any change in that partnership, its terms, or its own competing tools would matter a great deal. Growth is also slowing from earlier rates as the base gets bigger, and the stock trades on continued execution rather than deep current profits. Competition is intense across marketing automation and CRM, from email and SMS specialists to large marketing clouds, which can pressure pricing and customer acquisition costs. The company is exposed to overall consumer and e-commerce spending, since its customers pay based on list size and message volume, and a planned CFO transition adds near-term leadership uncertainty. ZD: The bear case starts with AI search referral traffic. Google's AI Overviews now appear on roughly half of the queries relevant to Ziff Davis properties, up from roughly a third, and answers rendered on the results page remove the click that a publisher monetizes; assistants such as ChatGPT and Perplexity do the same thing without a results page at all. Advertising and performance marketing, still the majority of revenue at ~$182 million in Q2, fell ~6.0% year over year, and management has guided Q3 revenue to a low to mid single digit year over year decline, so the erosion is showing up in reported results rather than in theory. Goodwill from years of acquisitions remains large at ~$1.29 billion, and the ~$54.8 million impairment taken in Q2 is a reminder that some of those purchases have not held their value. Two smaller risks compound the first: a stated willingness to sell business lines makes the future revenue base hard to forecast, and law firms including Levi and Korsinsky and the Gross Law Firm publicised investigations in March 2026 over 2025 guidance that preceded a Q4 revenue decline, though no securities class action complaint appears in the company's Q2 2026 legal proceedings disclosure.

Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell KVYO or ZD; figures are approximate and dated (as of August 2026). Verify current data before investing.

    KVYO vs ZD: Which Is the Better Buy in 2026? - Walnut AI Investing App