New Oriental Education & Techno (EDU) Stock Price & How to Invest
Last updated July 2026
Short answer
EDU is the NYSE-listed ADR of New Oriental Education & Technology Group, one of China's largest private education companies, now rebuilt around overseas test prep, non-academic tutoring, smart learning devices, and the East Buy (Oriental Select) live-streaming e-commerce arm after the 2021 tutoring crackdown. Exposure to it is a bet on China's post-crackdown education rebound, wrapped inside the usual China-ADR regulatory and structure risk.
EDU stock price
As of 2026-07-20, New Oriental Education & Techno (EDU) last closed at $49.24, up 5.4% over the past year. Over the past 52 weeks it has traded between $44.11 and $63.51.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or New Oriental Education & Techno's investor relations page. Walnut is informational, not investment advice.
What does New Oriental Education & Techno (EDU) do?
New Oriental Education & Technology Group is a Beijing-based education company that trades in the US as an ADR under the ticker EDU (a Hong Kong listing, 9901, also exists). Founded in 1993 as an English and test-prep school, it became China's best-known tutoring brand before Beijing's 2021 "double reduction" policy banned for-profit academic tutoring of core K-9 subjects and wiped out most of the company's original business. Since then it has rebuilt around segments that remain permitted: overseas test preparation and study-abroad consulting, non-academic tutoring (arts, coding, STEAM, study tours), intelligent learning devices, and a fast-growing live-streaming e-commerce operation run through its East Buy (Oriental Select) platform.
The reinvention has been strikingly effective. Revenue has returned to growth, with fiscal 2025 (year ended May 2025) net revenues of roughly $4.9 billion and fiscal 2026 guided toward roughly $5.6 billion, while recent quarters showed near 20 percent year-over-year revenue growth and expanding margins. The investment picture is a blend of a genuine operating recovery and outsized macro and governance risk: EDU is a China ADR whose economics flow through a variable-interest-entity (VIE) structure, its core end markets sit under an unpredictable regulator, and its e-commerce arm adds a lower-margin, more volatile revenue stream layered on top of the education base.
What's driving New Oriental Education & Techno (EDU)?
1. Overseas test prep and study-abroad demand
Overseas test preparation and study-abroad consulting were spared by the crackdown and remain core growth engines. Continued Chinese appetite for foreign university admission (US, UK, Commonwealth) supports steady demand for these higher-margin services, which anchor the recovery.
2. New learning businesses and smart devices
Non-academic tutoring (arts, coding, STEAM, study tours) and intelligent learning devices are the permitted replacement for the banned K-9 academic tutoring. These lines have scaled quickly across new cities and now represent a meaningful share of the education segment's growth.
3. East Buy live-streaming e-commerce
The East Buy (Oriental Select) live-streaming commerce arm, built from repurposed teachers and infrastructure, became a large revenue and profit contributor and diversifies the company beyond classrooms. It is lower-margin and more volatile than education, so its swings can move consolidated results.
4. Balance sheet and shareholder returns
New Oriental carries a large net cash position, which funds expansion into new cities and adjacent ventures (including travel and cultural tourism) and has supported share buybacks. That financial cushion gives it flexibility that many recovering peers lack.
What are the risks to New Oriental Education & Techno (EDU)?
The dominant risk is Chinese regulation: the same government that erased the K-9 tutoring business could tighten rules on non-academic tutoring, devices, or e-commerce with little warning. As a US-listed ADR built on a VIE structure, holders own contractual claims on offshore entities rather than direct equity in the operating businesses, and US-China tensions keep delisting risk alive. The East Buy e-commerce segment is competitive, personality-driven, and lower margin, so its revenue can be lumpy. Currency (renminbi) translation, macro softness in China, and intense competition from TAL Education and others add further volatility.
How is New Oriental Education & Techno (EDU) valued? (approximate, July 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see New Oriental Education & Techno's investor relations page or your broker.
- Revenue (FY2025): ~$4.9B
- Revenue (FY2026 guidance): ~$5.6B
- Recent quarterly revenue growth: ~20% YoY
- Net income (FY2025): ~$372M
- Market cap: ~$7B
- Gross margin: ~55%
New Oriental returned to solid growth after the crackdown, with fiscal 2025 revenue near $4.9 billion and fiscal 2026 guided toward roughly $5.6 billion. The stock has traded well below pre-2021 levels and below some analysts' fair-value estimates, reflecting a persistent China-ADR discount rather than weak operations. A large net cash balance means enterprise value is well below market cap.
Who competes with New Oriental Education & Techno (EDU)?
China education and edtech peers
TAL Education (TAL) is the closest US-listed comparable, a top-two Chinese learning company that pivoted into non-academic tutoring, content, and smart hardware after the same crackdown. Gaotu Techedu and numerous private regional tutoring providers also compete for education spend.
Live-streaming e-commerce platforms
Through East Buy, New Oriental competes in Chinese live-commerce against creators and merchants on Douyin (TikTok China), Alibaba's Taobao Live, Kuaishou, and Pinduoduo, where scale, hosts, and pricing drive volatile, lower-margin sales.
Study-abroad and language services
In overseas test prep and study-abroad consulting, it competes with other Chinese consultancies and international test-prep and language providers serving students targeting US, UK, and Commonwealth universities.
How to invest in New Oriental Education & Techno (EDU)
There are three common ways to get EDU exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic basket, so EDU sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where EDU fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
The bottom line on New Oriental Education & Techno (EDU)
New Oriental is a growing, cash-rich survivor of China's education crackdown, but its story rides on Chinese regulation and ADR structure risk as much as on execution.
More on New Oriental Education & Techno (EDU)
Whether EDU is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is EDU a buy?, and where the stock could go from here in the EDU stock forecast.
For income investors, whether EDU pays a dividend and how the payout looks is covered in does EDU pay a dividend?
Build a basket around EDU with Walnut
Use New Oriental Education & Techno as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What does New Oriental Education do?
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It is one of China's largest private education companies, offering overseas test preparation, study-abroad consulting, non-academic tutoring, and smart learning devices, plus a large live-streaming e-commerce business through its East Buy (Oriental Select) platform.
Why did EDU stock crash in 2021?
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China's 2021 "double reduction" policy banned for-profit tutoring of core K-9 school subjects, which eliminated most of New Oriental's original business and wiped out much of its market value almost overnight, along with peers like TAL Education.
How does New Oriental make money now?
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Revenue comes from overseas test prep and study-abroad consulting, permitted non-academic tutoring and learning devices, educational materials, and the East Buy live-streaming e-commerce arm, which sells consumer goods online.
Is EDU a Chinese ADR, and what does that mean?
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Yes. EDU is a US-listed American Depositary Receipt whose economics flow through a variable-interest-entity (VIE) structure, so holders own contractual claims on offshore entities rather than direct equity in the mainland operating businesses, adding governance and delisting risk.
Is New Oriental profitable?
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Yes. It returned to profitability after the crackdown, reporting roughly $372 million of net income in fiscal 2025 on about $4.9 billion of revenue, with gross margins around 55 percent and continued growth into fiscal 2026.
What is East Buy (Oriental Select)?
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East Buy is New Oriental's live-streaming e-commerce business, built by repurposing teachers and infrastructure after the tutoring ban. It became a major revenue and profit contributor but is lower-margin and more volatile than the education segments.
Who are New Oriental's main competitors?
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In education its closest peer is TAL Education, along with Gaotu and regional tutoring firms. In e-commerce, East Buy competes with Douyin, Taobao Live, Kuaishou, and Pinduoduo sellers.
What are the biggest risks with EDU?
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The main risks are unpredictable Chinese regulation of education and e-commerce, the ADR/VIE ownership structure and US-China delisting tensions, currency translation, competitive pressure in live commerce, and softness in China's consumer economy.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with New Oriental Education & Techno's investor relations page or your broker before making investment decisions.