New Oriental Education & Techno (EDU) Stock Price & How to Invest

New Oriental Education & Technology Group is a Beijing-based education company that trades in the US as an ADR under the ticker EDU (a Hong Kong listing, 9901, also exists). Founded in 1993 as an English and test-prep school, it became China's best-known tutoring brand before Beijing's 2021 "double reduction" policy banned for-profit academic tutoring of core K-9 subjects and wiped out most of the company's original business. Since then it has rebuilt around segments that remain permitted: overseas test preparation and study-abroad consulting, non-academic tutoring (arts, coding, STEAM, study tours), intelligent learning devices, and a fast-growing live-streaming e-commerce operation run through its East Buy (Oriental Select) platform.

The reinvention has been strikingly effective. Revenue has returned to growth: fiscal 2025 (year ended May 2025) net revenues were roughly $4.9 billion, and fiscal 2026 (year ended May 31, 2026) came in at ~$5.66 billion, up ~15%, with net income of ~$475 million. Fourth-quarter fiscal 2026 revenue was ~$1.53 billion, up ~23% year over year, and adjusted EPS of ~$0.55 per ADS beat the ~$0.46 estimate. Alongside those results in late July 2026, the company announced an expected $300 million cash dividend for fiscal 2027 and a new $200 million share repurchase program, after completing a ~$274 million buyback; the shares jumped about 20% on the news. The investment picture is a blend of a genuine operating recovery and outsized macro and governance risk: EDU is a China ADR whose economics flow through a variable-interest-entity (VIE) structure, its core end markets sit under an unpredictable regulator, and its e-commerce arm adds a lower-margin, more volatile revenue stream layered on top of the education base.

As of October 16, 2026, EDU closed near $60.95, up ~5.4% year to date and ~9.9% over one year, near the top of its ~$44 to ~$65 52-week range. First-quarter fiscal 2027 results (the June to August summer quarter, usually the company's largest) are scheduled for October 28, 2026, with consensus at ~$1.91 per ADS on ~$1.85 billion of revenue.

The dominant risk is Chinese regulation: the same government that erased the K-9 tutoring business could tighten rules on non-academic tutoring, devices, or e-commerce with little warning. As a US-listed ADR built on a VIE structure, holders own contractual claims on offshore entities rather than direct equity in the operating businesses, and US-China tensions keep delisting risk alive. The East Buy e-commerce segment is competitive, personality-driven, and lower margin, so its revenue can be lumpy. Currency (renminbi) translation, macro softness in China, and intense competition from TAL Education and others add further volatility. Margins are also thin at the operating line (~5.6% on a trailing basis), so cost growth in new learning centers or a weaker e-commerce quarter can swing earnings, as the swing from ~$127 million of net income in the February quarter to ~$62 million in the May quarter showed.

20 analysts publish price targets on EDU, averaging $73.62 against a $60.88 price as of October 2026, or +20.9%. The published targets run from $56.50 to $90.00, a moderate spread, and the ratings split 16 buy, 4 hold, 0 sell. Over the last six months there has been 1 raise and 1 cut among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full EDU forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on New Oriental Education & Techno. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Overseas test prep and study-abroad demand. Overseas test preparation and study-abroad consulting were spared by the crackdown and remain core growth engines. The most optimistic published target, $90.00, assumes this works close to its best case.

The case against. The dominant risk is Chinese regulation: the same government that erased the K-9 tutoring business could tighten rules on non-academic tutoring, devices, or e-commerce with little warning. The most pessimistic target, $56.50, is roughly what EDU is worth if this bites instead.

Read the full bull and bear case on EDU, including what would have to change to break either one. Walnut is not an investment adviser.

Yes. New Oriental Education & Techno (EDU) has had 3 share splits in the last 10 years:

• 10:1 on March 12, 2021, so every share held became 10 shares.
• 1:10 on April 7, 2022, so every share held became 0.1 shares.
• 1:10 on April 8, 2022, so every share held became 0.1 shares.

A split changes the share count and the price per share and leaves the value of a holding unchanged. Someone holding $1,000 of EDU the day before the 1:10 split held $1,000 the day after, in more shares at a proportionally lower price. Historical prices from before the date are normally shown split-adjusted, which is why a long-run chart shows no cliff.

Splits matter mainly because they make older price figures confusing to compare by hand, and because a board choosing to split is usually signalling that the price has run up far enough to feel awkward for smaller buyers. Neither is a reason to buy or sell.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see New Oriental Education & Techno's investor relations page or your broker.

• Revenue (FY2026, year ended May 2026): ~$5.66B, up ~15%
• Latest quarterly revenue growth: ~23% YoY (Q4 FY2026)
• Net income (FY2026): ~$475M (net margin ~8.4%)
• Gross / operating margin: ~55% / ~5.6%
• P/E (trailing / forward): ~20x / ~12x
• Dividend: ~$1.20 per ADS, ~2.0% yield; ~$300M planned for FY2027
• Market cap: ~$9.5B (cash ~$5.1B)

New Oriental kept growing after the crackdown, with fiscal 2026 revenue of ~$5.66 billion and consensus calling for ~$6.6 billion in fiscal 2027. At ~20x trailing and ~12x forward earnings, and with ~$5.1 billion of cash against a ~$9.5 billion market cap, enterprise value sits well below market value, and the remaining discount reflects the China-ADR structure more than weak operations. The October 28 report on the summer quarter is the next test.

Other names that sit close to EDU: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get EDU exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so EDU sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where EDU fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

New Oriental is a growing, cash-rich survivor of China's education crackdown, but its story rides on Chinese regulation and ADR structure risk as much as on execution. Fiscal 2026 revenue reached ~$5.66 billion with net income of ~$475 million, and a new $300 million dividend plus $200 million buyback lifted the shares in July 2026.

Whether EDU is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is EDU a buy or a sell?, and where the stock could go from here in the EDU stock forecast.

For income investors, whether EDU pays a dividend and how the payout looks is covered in does EDU pay a dividend? And to weigh EDU against a peer, read the full side-by-side comparisons: EDU vs TAL and EDU vs GOTU.